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    Sample Text For A Cover Letter or Introduction To The Survey

    Uploaded by

    Pam Han
    This document provides a sample donor survey for a workplace charitable campaign. It recommends surveying workplace donors to better understand and plan engagement with them. The survey includes questions about prior awareness of the charity, factors influencing donation decisions, demographics, contribution amounts, and likelihood of future support. It recommends a 5-10% response rate and including the survey with acknowledgment letters, with a requested return date.

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    Download as DOC, PDF, TXT or read online from Scribd

    Sample Text For A Cover Letter or Introduction To The Survey

    Uploaded by

    Pam Han
    14 views3 pages
    This document provides a sample donor survey for a workplace charitable campaign. It recommends surveying workplace donors to better understand and plan engagement with them. The survey includes questions about prior awareness of the charity, factors influencing donation decisions, demographics, contribution amounts, and likelihood of future support. It recommends a 5-10% response rate and including the survey with acknowledgment letters, with a requested return date.

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    SampleDonorSurvey

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    This document provides a sample donor survey for a workplace charitable campaign. It recommends surveying workplace donors to better understand and plan engagement with them. The survey includes questions about prior awareness of the charity, factors influencing donation decisions, demographics, contribution amounts, and likelihood of future support. It recommends a 5-10% response rate and including the survey with acknowledgment letters, with a requested return date.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    14 views3 pages

    Sample Text For A Cover Letter or Introduction To The Survey

    Uploaded by

    Pam Han
    This document provides a sample donor survey for a workplace charitable campaign. It recommends surveying workplace donors to better understand and plan engagement with them. The survey includes questions about prior awareness of the charity, factors influencing donation decisions, demographics, contribution amounts, and likelihood of future support. It recommends a 5-10% response rate and including the survey with acknowledgment letters, with a requested return date.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Sample Donor Survey

    Your workplace donors can be very different from your other donors.
    We recommend that you survey your workplace donors to find out more about them.
    Use the addresses you have downloaded from the Online Portfolio. The results can
    help you to better plan your workplace marketing efforts.

    A good rule of thumb is to expect a response rate of 5-10%. Surveys can also be
    included with the acknowledgment letter you send to your donors.

    We recommend requesting a response by a date certain,


    and include a postage paid return envelope.

    ❧
    Sample text for a cover letter or introduction to the survey:

    Thank you for supporting our organization in last year’s workplace charitable campaign. We
    place great value on your thoughts and opinions.

    Please take 2-3 minutes to complete the following questions. Your answers will help us
    determine how to better serve at-work contributors like yourself.

    Your survey responses are completely confidential, and the information you provide will not be
    shared with anyone. Again, Thank you for your time, your support, and concern for our cause!

    Include the following questions in your survey:

    ➤ Did you know about us before you opened your Workplace campaign brochure and found
    us in the list of approved charities?

    ❏ Yes ❏ No

    If yes, please indicate how: _________________________________________________


    ➤ Which best describes your decision about which charities to give to (choose only one):

    ❏ I had already planned to contribute to this charity before receiving my campaign


    brochure.

    ❏ I knew I wanted to support this type of charitable work and selected this particular
    charity after reviewing similar organizations listed in the campaign brochure.

    ❏ I had no particular charity or type of charity in mind until I opened the brochure.

    ➤ How would you rank the following factors relative to your decision to give?
    (1) Very (2) Somewhat or (3) Not Important

    ______ Our Name alone described/explained our work


    ______ Low Administrative costs/Overhead percentage
    ______ Our 25 word descriptive statement in brochure
    ______ Flyers handed out/Speaker heard during the campaign
    ______ Our Advertising during the campaign
    ______ Our website due to address provided in brochure listing

    ➤ Do you subscribe to or regularly read any of the following publications that typically reach
    federal employees?

    ❏ Army, Navy, Air Force Marine Corps, or Federal Times Newspapers


    ❏ Stars and Stripes
    ❏ Military base “free/take one” type newspapers
    ❏ Other job-related or trade publications (please name)
    __________________________________________________

    ➤ Do you have access to the Internet? ❏ Yes ❏ No

    ➤ If “Yes”, have you accessed the web for more information about specific charities listed in
    your campaign brochure? ❏ Yes ❏ No

    ➤ Please tell us about yourself:

    Sex: ❏ Female ❏ Male


    Age: ❏ 20-29 ❏ 30-39 ❏ 40-49 ❏ 50-59 ❏ 60 and over
    Income: ❏ $10K-25K ❏ $26K-35K ❏ $35-55K ❏ $56K & up
    ➤ The level of your total annual contribution through your workplace campaign usually falls in
    the range of:

    ❏ $1 to $50 ❏ $51 to $100 ❏ $101 to $250 ❏ $251 to $500 ❏ Over $500

    ➤ Is it likely you will make another gift to us in this coming fall’s campaign?

    ❏ Yes ❏ Not sure, haven’t decided ❏ No Why? _______________________

    ➤ Is there an workplace charitable campaign with payroll deduction where your spouse
    works?

    ❏ Yes ❏ No

    If “Yes”, did your spouse make a gift to us as well? ❏ Yes ❏ No


    If “Yes”, may we have the name of the company? ____________________________

    ➤ Thank you for helping us with our survey! Please use the postage-paid envelope to return
    the survey to us by June 15.

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