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Week 2 Assignment

This document provides a scenario for analyzing operational data from Pastas R Us, a restaurant chain. It asks the student to evaluate the effectiveness of the company's expansion criteria and loyalty card marketing strategy based on various metrics. The student is to write a statistical report analyzing the company's database and making recommendations. The report should include an introduction, sections on scope/descriptives, analysis, and recommendations, with conclusions and appendix. Key tasks are to assess expansion criteria, loyalty card effectiveness, and recommend targeting a specific demographic.

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Adhira Roy
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277 views

Week 2 Assignment

This document provides a scenario for analyzing operational data from Pastas R Us, a restaurant chain. It asks the student to evaluate the effectiveness of the company's expansion criteria and loyalty card marketing strategy based on various metrics. The student is to write a statistical report analyzing the company's database and making recommendations. The report should include an introduction, sections on scope/descriptives, analysis, and recommendations, with conclusions and appendix. Key tasks are to assess expansion criteria, loyalty card effectiveness, and recommend targeting a specific demographic.

Uploaded by

Adhira Roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Purpose 

This assignment is intended to help you learn how to apply statistical methods when
analyzing operational data, evaluating the performance of current marketing strategies, and
recommending actionable business decisions. This is an opportunity to build critical-thinking
and problem-solving skills within the context of data analysis and interpretation. You’ll gain a
first-hand understanding of how data analytics supports decision-making and adds value to
an organization.
 
Scenario: 
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and
salads. Since its inception, the business development team has favored opening new restaurants in
areas (within a 3-mile radius) that satisfy the following demographic conditions:

 Median age between 25 – 45 years old


 Household median income above national average
 At least 15% college educated adult population

Last year, the marketing department rolled out a Loyalty Card strategy to increase sales.
Under this program, customers present their Loyalty Card when paying for their orders and
receive some free food after making 10 purchases.

The company has collected data from its 74 restaurants to track important variables such as
average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage
as a percentage of sales, and others. A key metric of financial performance in the restaurant
industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million
in sales last year, then it sold $1,667 per sq. ft.

Executive management wants to know whether the current expansion criteria can be
improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and
identify feasible, actionable opportunities for improvement. As a member of the analytics
department, you’ve been assigned the responsibility of conducting a thorough statistical
analysis of the company’s available database to answer executive management’s questions.

Report:
Write a 750- to 900-word statistical paper that includes the following sections:

 Introduction - Should include thesis statement that introduces the paper to the reader
 Section 1: Scope and descriptive statistics
 Section 2: Analysis
 Section 3: Recommendations and Implementation
 Conclusion - Should summarize the paper and let the reader know that the paper is ending.
Do not begin the conclusion paragraph with "In Conclusion."

Section 1 - Scope and descriptive statistics


 State the report’s objective.
 Discuss the nature of the current database. What variables were analyzed?
 Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate
graphs. Refer to Week One Assignment for descriptive statistics.

Section 2 - Analysis 
 Using Excel, create scatter plots and display the regression equations for the following pairs
of variables:
 “BachDeg%” versus “Sales/SqFt”
 “MedIncome” versus “Sales/SqFt”
 “MedAge” versus “Sales/SqFt”
 “LoyaltyCard(%)” versus “SalesGrowth(%)”
 In your report, include the scatter plots as an Appendix to the paper that follows the
Reference page.
 Refer to each scatter plot and designate the type of relationship observed
(increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude
from these relationships.
 
Section 3: Recommendations and implementation
 Based on your findings above, assess which expansion criteria seem to be more
effective.Could any expansion criterion be changed or eliminated? If so, which one and why?
 Based on your findings above, does it appear as if the Loyalty Card is positively correlated
with sales growth? Would you recommend changing this marketing strategy?
 Based on your previous findings, recommend marketing positioning that targets a specific
demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
 Indicate what information should be collected to track and evaluate the effectiveness of your
recommendations. How can this data be collected? (Hint: Would you use survey/samples or
census?)
 
Use the Excel spreadsheet to show your work.

Format your assignment consistent with APA format with at least one (1) scholarly, peer-
reviewed reference and one reference from the assigned readings (textbook). Points will be
deducted for not including either of them.

Please Include:
 An Introduction paragraph (Do Not Write the word Introduction to begin the body of
the paper - Use the title of the paper instead). There should be a thesis statement in the
introduction paragraph.
 At least three (3) Level One Headings
 Conclusion Heading.

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