Internship Report - ASL BPO
Internship Report - ASL BPO
Internship Report - ASL BPO
Internship Report on
The Operational Activities of
ASL BPO
Submitted to:
Ahmad, Mosabbir Uddin
Associate Professor
School of Business & Economics
United International University
Submitted by:
Md. Arif Khan
ID: 111 141 434
To
Ahmad, Mosabbir Uddin
Associate Professor
School of Business and Economics
United International University
Madani Avenue, Badda.
Sincerely Yours,
Md. Arif Khan
ID: 111 141 434
School of Business Administration
United International University
Certification
This is to certify that Md. Arif Khan, a student of BBA, ID: 111 141 434, under School of
Business Administration, United International University (UIU) has completed the Internship
report titled “The Operational Activities of ASL BPO” as a part of requirement for obtaining
BBA degree. He has tried his best to complete the report.
Supervisor
_______________________
Ahmad, Mosabbir Uddin
Assistant Professor
School of Business & Economics
United International University
Acknowledgement
The success of this internship report is for the involvement of number of people without whom
it would have been impossible for me to complete this report. It is difficult for me to thank all
those people who have some contribution in this report. But there are some special people I
must have to mention.
First of all, I would like to thank my honorable academic supervisor Ahmad, Mosabbir Uddin,
Associate Professor, School of Business and Economics, United International University. I am
thankful to him for his continuous support, supervision and suggestion. That was very much
needed for me to complete this report.
Then, I express my sincere gratitude to Mr. Zayed Ahmed, Founder & CEO, ASL BPO, for his
sincere support.
But I would like to thank specially my internship Supervisor Mr. Khan Osmani, Head of
Management, ASL BPO, without whom I would not have been able to learn how an Operation
department works on which I was able to do my report.
I was also constantly supported by the Operation team, who taught me different aspects of the
department. I am highly grateful to all the people who made this report possible.
Lastly, I would like to say that from this internship program, I believe the experience that I
have gathered will definitely help me in the future.
Table of Contents
Executive Summary ................................................................................................................................ 1
Chapter 1: BPO Market in Bangladesh ................................................................................................... 2
1.1 Current Market ........................................................................................................................ 2
1.2 Growth & the Future of BPO with Economical Effect in Bangladesh ................................... 5
1.3 Prospect of Outsourcing in Bangladesh .................................................................................. 5
1.4 Challenges ............................................................................................................................... 7
Chapter 2: The Internship Report............................................................................................................ 9
2.1 Summary ................................................................................................................................. 9
2.2 Objective of the Report ........................................................................................................... 9
2.3 Methodology ........................................................................................................................... 9
2.4 Limitations .............................................................................................................................. 9
Chapter 3: About Organization ............................................................................................................. 10
3.1 Introduction ........................................................................................................................... 10
3.2 Mission .................................................................................................................................. 10
3.3 Vision .................................................................................................................................... 10
3.4 Values ................................................................................................................................... 10
3.5 Corporate Philosophy............................................................................................................ 11
3.6 Corporate Profile ................................................................................................................... 11
3.7 Hierarchy of Operation Department ..................................................................................... 11
3.8 Product & Services ............................................................................................................... 12
Chapter 4: My Experience .................................................................................................................... 13
4.1 Nature of the Job ................................................................................................................... 13
4.2 Specific Responsibility of the Job ......................................................................................... 13
4.3 Critical Observation .............................................................................................................. 14
Chapter 5: Findings and Analysis with Recommendation of ASL BPO .............................................. 15
5.1 ASL BPO .............................................................................................................................. 15
5.2 Client Losing ......................................................................................................................... 15
5.3 Major Limitation ................................................................................................................... 16
5.4 ASL BPO is different ............................................................................................................ 16
Chapter 6: Conclusion........................................................................................................................... 17
References ............................................................................................................................................. 17
Executive Summary
ASL BPO is one of the leading IT solutions or Business Process Outsourcing (BPO) firm in
Bangladesh. They provide business process outsourcing & services. As this kind of firms are
not so new in the country, so it did not take much time to get the recognition in the IT market.
One of the most important department of an organization is its operation department. This
department basically help to maintain the work environment according to the organization
policy and help to align all the requirements. To carry those duties sometimes they need to face
critical situation and need top management approval.
While doing internship in this organization, I have learnt how to deal with organizational
critical situation though I have experienced a very little critical situation. While doing work on
the forum, I have realized it is really tough to maintain various clients with their requirement
in very short period of time. I have learnt about operational job responsibilities while work on
in their core business process. Also, I gathered detail idea about Virtual Assistant (VA) &
Property Press Wizard (PPW). As I am from business background, still I got an opportunity to
experience how operational department works of an organization.
Overall it was really a good experience to work in an organization who are very much caring
about their clients and employees.
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Chapter 1: BPO Market in Bangladesh
1.1 Current Market
It was around 2007 that the Business Process Outsourcing (BPO) Industry began in
Bangladesh. 10 years has gone from that point forward and today Bangladesh is viewed as
among the world's driving redistributing markets, with more than 200 - 300 distinctive BPO
and IT organizations giving their administrations to remote organizations in numerous parts.
Numerous remote prospects are presently hoping to re-appropriate their work to Bangladesh
instead of to India, China or Philippines, because of the increasing expenses in these spots and
because of the way that Bangladesh's BPO division has had the option to give a similar quality,
if worse, as that given by the rivals in India or Philippines.
Here is our list of top 10 outsourcing companies in Bangladesh (us included), whom you may
want to hire for your business solution needs:
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ASL BPO: ASL is a startup BPO firm
founded by Zayed Ahmed. It currently
provides round the clock 24/7 Back End
Office Support to a large number of Real
Estate and Asset Management Companies
in USA, providing support in areas such as
Comparative Market Analysis (CMA) and
Broker Price Opinion (BPO). Another
major sector that it provides service to is in
Digital Marketing (SEO, SEM, and SMM) to small and medium sized companies. One of
its largest successes in 2017-18 has been to partnering up with European and Chinese
businesses in handling back-end projects.
Service Engine BPO: SEBPO is one of
the first BPO organizations established in
Bangladesh. It is sponsored by perhaps
the biggest aggregate in this nation and as
of now has around 500 workers giving
administrations to US organizations, for
example, AOL, AdTheorent and
ScrollMotion. Its skill incorporates
however isn't constrained to Digital
Advertising Operations, Application Development and Quality Assurance administrations.
Digicon Technologies Ltd.: Digicon is a
pioneer in Bangladesh's Call Center Industry,
it has been giving its Outbound and Inbound
Customer Service Support to the Commercial
Vehicle Industry, Banking Companies,
Pharmaceutical Industry, Multinational
Beverage and Electronics Companies,
producing a yearly income of about $350,000
USD.
FifoTech: FifoTech was founded by
Towhid Hossain who is currently its
Managing Director & CEO. It is one
of the oldest Contact Center, that has
been providing is services since its
inception in 2004. Other Areas that it
has expertise in are Finance
Accounting Outsourcing, DLP
Solutions and Human Resource
Management.
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Quintos Business Solution:
Quintos is another BPO Startup
founded by Gazi Musayab
Raffan. It offers its business
solutions services in areas such
as Digital Marketing, Web
Development, Software
Solutions, Mobile App Development and eCommerce Solutions.
Aamra Outsourcing: Aamra
Outsourcing LTD is a sister
concern of Aamra Companies a
leading business corporation
which has its operations in
Textiles, Information &
Communication Technologies
and Lifestyle Services.
BCS: Business Consulting
Services, is a member of BDO
International Limited, an UK
based Company. Its expertise in
the areas of Accounting and
Financial Support, Payroll, HR
Outsourcing and Recruitment
Services.
Syntech Solutions Ltd.: Syntech provides its services in
the areas of Software and Mobile Application
Development, as well as Web Design and Web
Developing. Its clientele includes, Australian Stone
house, Pinstrip UK, and Decen Décor (Dubai) among
others.
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1.2 Growth & the Future of BPO with Economical Effect in Bangladesh
There has been an unprecedented growth in the BPO industry of Bangladesh in the last 10
years. The annual revenue from the ICT sector exceeded $1 Billion in 2018, with a target to
reach $5 Billion by 2021. As outsourcing expenses rise in countries such as China, India and
Philippines, Bangladesh will become an even bigger hub as an outsourcing destination. The
streamlining of a roadmap with proper collaborations and policy support to make the BPO
industry worth $1 billion by 2021, and contribute prominently towards the GDP growth of the
nation’s economy.”
In the most recent decade or something like that, Bangladesh has seen a phenomenal
development in its BPO industry. In 2007, what began as generally little contact focuses and
specialists working in redistributing stages, for example, Upwork now moved toward
becoming, starting at 2017-18 financial year, an industry which has an income of roughly 250
million dollar for each year, with various quickly developing BPO firms, for example, ASL
BPO, Virtuworx, FieldNation and ServicEngineBPO each acquiring a huge number of dollar
every year.
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In excess of forty thousand neighborhood IT work force have so far been utilized in the part
and salary from the segment has come to about US$30 million till March of the current money
related year (FY) which was under thirty thousand and $20 million separately during the
comparing time of the last FY.
IT outsourcing has taken off in a major manner in Bangladesh, with around 100 to 150 percent
development for the most recent few years. In excess of 40,000 consultants are presently
working from their homes in Bangladesh for various worldwide organizations. Be that as it
may, how a lot of cash they are winning from abroad every year is hard to quantify as their pay
is excluded in the product trade information, while proposing a pay of around $30 million.
Of the specialists, around 45 percent were for IT and programming, 25 percent for structures
and mixed media, 13 percent for deals and showcasing, 10 percent for organization support, 5
percent composing and interpretation and 2 percent for various occupations. Because of certain
abnormalities, specialists get their cash through Western Union, VISA card, Master card or
different channels which doesn't go into the administration's fare procuring programming.
Bangladesh is rivaling India, Pakistan and some eastern European nations in independent work,
which certainly talks about the high bore of Bangladeshi IT experts. On the off chance that the
administration takes adequate measures to prepare up new alumni of the nation then the
procuring from the area would build complex in the blink of an eye. "Introductory procuring
of an individual isn't that much appealing yet subsequent to picking up encounters in the field;
one can gain more than any expert of Bangladesh. Consultants win $15 to $20 every hour on a
normal for specialized work, and $5 to $10 for regulatory or non-specialized work. Another
comer in the area gains around $2 to $5 contingent upon sort of employment. Be that as it may,
to further help the area, BASIS has been giving various types of preparing and the Information
and Communication Technology (ICT) Ministry has meanwhile finished a Tk70 million
undertaking for preparing up individuals in a similar field. Plus, World Bank is planned to fund
around Tk500 million out of a comparable preparing venture soon.
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1.4 Challenges
There are significant difficulties which must be tended to before the business can thrive:
Gartner gave Bangladesh a "poor" rating in three imperative zones – foundation, language
abilities and information, and licensed innovation security. Poor foundation, including
incessant power emergencies and moderate and questionable internet associations are the
quickest issues for re-appropriating. Ahmadul Hoq, leader of the Bangladesh Association of
Call Center and Outsourcing (BACCO) expressed that "We have told the administration that
we need a continuous power supply and a second association with high data transmission,
including that progress these issues was moderate." Some significant issues are referenced
underneath:
1.4.1 Power Crisis
Bangladesh's organizations have since quite a while ago experienced an intense power
emergency, as plants produce just around 5,000 megawatts of power a day, yet request is more
than 6,000 megawatts and developing at a pace of 500 megawatts per year.
1.4.2 Low Internet Speed
The nation has just one submarine Internet link and urgently needs a subsequent line to
anticipate visit disturbances, Hoq said. "We are associated with submarine link arrange SEA-
ME-WE-4, which gives an Internet data transfer capacity of 24 gigabytes, yet more speed
required and an elective association is basic to charm abroad customers," Hoq said. 40% of the
organizations are fundamentally influenced by moderate web speed here in Bangladesh. Web
engineer and programming designer firms experience this issue more frequently than the
others. In any case, organizations appear to adapt up to the circumstance and 60% organizations
have revealed that they by one way or another oversee it, despite the fact that the working pace
gets slow.
1.4.3 Monetary Transaction Problem
Bangladesh Government doesn't permit online exchange yet. With no perplexity what-so-ever,
Bangladeshi electronic organizations have shown it as the most concerning issue they face.
Practically every one of the respondents are influenced by this hindrance while managing
globally. The Biggest deterrent to maintain the outsourcing business, again larger part of the
organizations has demonstrated global cash exchange trouble as the most disquieting one.
1.4.4 Changing Political Scenarios
Political circumstances in locales of America and Europe can influence the BPO business radically.
Resident dissents, wars, falling economies, and so forth can constrain the administrations to pass certain
bills which counteract re-appropriating to different nations. This can majorly affect the BPO
organizations.
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1.4.6 Shoestring Budgets
One of the real difficulties looked by the BPO business is the spending limit. The majority of the
occasions redistributing organizations are relied upon to create the best outcomes with insignificant
expense. They are compelled to get the most extreme out from a set number of assets.
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Chapter 2: The Internship Report
2.1 Summary
ASL BPO. hired me as an employee from 9th May 2019. ASL BPO. is known to be one of the
best Business Process Outsourcing (BPO) firms in Bangladesh. As I am working in this
company, I have gathered some knowledge about corporate world as well as its system. While
working under the Operation department, it had showed me how an organization is maintained
and keep things going into the proper direction. I have seen very closely and has been a part of
various assignments of this department, they make sure employees get the proper environment
to work and make the business run successfully.
My supervisor has helped me a lot and guided me to learn things which were very important
for a successful career life to survive in an organization which made me expert in MS Excel,
MS Word and understand the organization in quick time. I have also seen HR work as I had to
attend few meetings with them. Providing support service to the team was one of the main jobs
I was assigned. Support services include like VA, Date Entry. Operation department team
leader tries hard to fulfill all queries and demands of the employees.
2.4 Limitations
For this report, I didn’t face that much obstacle as I was working closely with the department
and observed by my own. So, it was easy for me to collect the information to make this report.
But a major drawback was that, I was working under operation department but I wasn’t
involved directly within overall activities within this department. I was working for specific
project under this department. So, when I was making and deciding what my report should be
on, I was informed from the HR department that I have to select topics for the report within the
department I was working for. That is why I was bind with limited topics within the operation
department.
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Chapter 3: About Organization
3.1 Introduction
ASL is a Startup Business Process Outsourcing Firm that provides a wide array of outsourcing
services worldwide. It was founded in 2014, with the aim to provide cost effective back-end
services & outsourcing solutions to businesses and help them reduce overhead costs, increase
efficiency, save time and let them refocus their resources to the core operation of their business.
ASL’s operational headquarters is in Bangladesh, and it is among the top BPO firms that
resides in this country. It has been able to retain a 18.9% annual growth since its inception and
as of 2019 services businesses and companies in USA, Canada, Europe and China.
3.2 Mission
A mission statement is a short statement of an organization's purpose, identifying the goal of
its operations: what kind of product or service it provides, its primary customers or market, and
its geographical region of operation. It may include a short statement of such fundamental
matters as the organization's values or philosophies, a business's main competitive advantages,
or a desired future state.
As we know a mission is not simply a description of an organization by an external party, but
an expression, made by its leaders, of their desires and intent for the organization. ASL BPO
has its mission. The purpose of their mission statement is:
“Our mission is to provide outstanding quality of service that provide value to our
customer’s needs. We follow best practices to provide a wide range of outsourcing services
that help them achieve their desired business goals.”
3.3 Vision
Vision is combination of three things; purpose, picture of future and values. Purpose is your
organization’s reason for existence. Picture of the future is a results-oriented picture of where
you are going and what it will look like when your purpose is fulfilled. Values are the guidelines
for daily behavior and decision-making. When choosing values, it is important to ask “what
values are need to support the organization’s purpose?”
Their vision statement is:
“To provide cost effective outsourcing solutions to clients that aim to grow their business.”
3.4 Values
Organizational values are abstract ideas that guide organizational thinking and actions.
Organization values represent the foundation on which the company is formed. Defining an
organization's unique values is the first and most critical step in its formation and development.
ASL BPO aims to become a brand in the outsourcing industry of Bangladesh, and create jobs
in the country through providing cost-effective business solutions to foreign companies,
whereby they hire Bangladeshi employees for their back-office operations.
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3.5 Corporate Philosophy
ASL BPO aims to provide a positive environment to its employees whereby they enjoy coming
to work for ASL. This creates an efficient work force for the company that helps to achieve
company's business goals.
Head of
Operation
Processors
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3.8 Product & Services
ASL BPO. is a product and service-based company. Here is the list of their products and
services are following:
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Chapter 4: My Experience
4.1 Nature of the Job
I joined at ASL BPO at 9th May, 2019. I hired as an VA in the department of Operation. This
department is basically responsible for all kind of works that are important to maintain the
organization. This department is responsible to provide support other departments and also help
to keep them together. The admins under this department are responsible to look after the
organization premises. Any kind of problems or support they provide whenever its needed.
Suppose problems related business card, Id card, cleanliness etc. all these things are
maintaining by them. If any other department need requisition for computer, or cash to arrange
or buy anything as office resource they need to take approval from the head of operation. Any
kind of major decisions or others mainly taken Head of Operation. An organization with 100
employees requires appropriate directions and supports.
13
4.3 Critical Observation
As I joined in the operation team which is directly and indirectly related to all other department
so it gave me the idea about organizational and policy. It provided me the closer view that how
an organization actually work and run. Though it took time to know about the organization, the
departments, the employees, the system, the procedure, the hierarchy, its values, and norms but
I got that understanding within due time. Though I was under operation department but I got
the opportunity to work with other department too and also got an opportunity to know closely
about their Data Entry department, as I work there for a month.
Working under operation department, I got a clear view of how an organization run internally.
The main responsibility of this department is to provide support and handle clients.
In this organization, everything needs to go on a process and requires approval from upper
management which is helpful to maintain the organization’s environment in the same time
make the process lengthy.
Another thing I have observed, employees held very less authority and the department under
operation team can’t communicate directly with CEO. For any kind of requisition, they require
signature to get approval. Before approval, verification must be needed to finalize the
requisition. This process can be shortening and less time consuming.
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Chapter 5: Findings and Analysis with Recommendation of ASL
BPO
5.1 ASL BPO
ASL BPO. is an organization which provides IT solution and out sourcing services to their
clients. I joined in this organization under operation department. Due to confidentiality I was
told that I cannot use information for my report from any other departments but only of the
department I had worked for. That is why I have limited information regarding my findings
and analysis. Despite of all these limitations, after working for four months in this organization
under the Operation department, I have found out many things that I could include into my
report. Though I worked for a specific department but still I some opportunity to access various
working system of ASL BPO. I was given some major tasks. Among these tasks some
assignments were very important as they were not only for the employees of ASL BPO but
also for all the employees of ASL family.
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5.3 Major Limitation
For a Business Process Outsourcing (BPO) firm in Bangladesh, the biggest limitations of any
outsourcing company in Bangladesh is manifested in a two-fold issue: One for BPO companies
that are solely based on this country and does not have a foreign headquarters it is hard to
convince foreign businesses to hire a Bangladeshi firm when they may have better alternatives
(multi-international BPO companies) in India and Philippines. So, to compete with other
countries like India and Philippines we need to have a corporate office in USA, Canada, France
etc. to have a trustful and better view upon us. For, example “Field Nation” established an
office in USA. Now, their profit margin goes higher day by day.
The second problem lies with the fact that due to the current educational infrastructure of the
country being much back warded it is extremely hard to find competent and skilled labor suited
to meet the demands of foreign businesses.
16
Chapter 6: Conclusion
IT sector or BPO (Business Process Outsourcing) sector of Bangladesh is increasing at the
moment because of technological evaluation and will increase more day by day. As it is also
very important for us to keep with the pace of the latest world, without doing this it won’t be
possible for us to take our step forward.
ASL BPO provides outsourcing solutions to their clients. After being a part of this organization,
I have realized how a tech firm does its job properly with a right track. ASL BPO started their
venture five years back with its own name.
Operation department is such a department of the organization that takes care of the full
business from every brick to the full office building and whatever along comes with it,
procurement, sales, and marketing so on. Because of working under this department, I have
observed some of their working techniques which helped me to relate with my education. I
have observed how a department is responsible to maintain an organization. It was an honor
for me to work as an employee in this organization which taught me so much about corporate
culture, norms, behavior, values and strategies. The priority I get there as an employee that will
be unforgettable. The knowledge I have learnt from this organization would help me enough
to keep up with the organization culture and will help me to adopt it quickly in my upcoming
future.
References
https://www.aslpreservationsolutions.com/blog
https://biz30.timedoctor.com/business-process-outsourcing-industry/
https://www.thedailystar.net/news-detail-261591
https://advanceitcenter.com/effects-of-outsourcing-income-on-unemployment/
https://advanceitcenter.com/beginners-guide-to-freelancing-in-bangladesh/
http://123.49.46.157/bitstream/handle/10361/4282/10304069.pdf?sequence=1
https://www.quora.com/What-is-the-future-of-outsourcing-in-Bangladesh
https://www.dhakatribune.com/what-the-world-says/2017/07/22/oxford-bangladesh-
second-labourers
ASL BPO Profile
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