Driver Feedback Device (DFD) Overview: Proprietary and Confidential Revised and Updated: November 18, 2015

Driver Feedback Device
(DFD) Overview
Proprietary and Confidential
Version 1.0
Revised and Updated: November 18, 2015
Copyright © 2015 by Pointer Telocation, Ltd.

Driver Feedback Device (DFD)
Overview
Legal Notices
IMPORTANT
1. All legal terms and safety and operating instructions should be read thoroughly before
the product accompanying this document is installed and operated.
2. This document should be retained for future reference.
3. Attachments, accessories or peripheral devices not supplied or recommended in
writing by Pointer Telocation Ltd. May be hazardous and/or may cause damage to the
product and should not, in any circumstances, be used or combined with the product.
General
The product accompanying this document is not designated for and should not be used in
life support appliances, devices, machines or other systems of any sort where any
malfunction of the product can reasonably be expected to result in injury or death.
Customers of Pointer Telocation Ltd. using, integrating, and/or selling the product for use
in such applications do so at their own risk and agree to fully indemnify Pointer Telocation
Ltd. For any resulting loss or damages.
Warranty Exceptions and Disclaimers

Pointer Telocation Ltd. Shall bear no responsibility and shall have no obligation under the
foregoing limited warranty for any damages resulting from normal wear and tear, the cost
of obtaining substitute products, or any defect that is (i) discovered by purchaser during
the warranty period but purchaser does not notify Pointer Telocation Ltd. Until after the
end of the warranty period, (ii) caused by any accident, force majeure, misuse, abuse,
handling or testing, improper installation or unauthorized repair or modification of the
product, (iii) caused by use of any software not supplied by Pointer Telocation Ltd., or by
use of the product other than in accordance with its documentation, or (iv) the result of
electrostatic discharge, electrical surge, fire, flood or similar causes. Unless otherwise
provided in a written agreement between the purchaser and Pointer Telocation Ltd., the
purchaser shall be solely responsible for the proper configuration, testing and verification
of the product prior to deployment in the field.
POINTER TELOCATION LTD.’S SOLE RESPONSIBILITY AND PURCHASER’S SOLE REMEDY
UNDER THIS LIMITED WARRANTY SHALL BE TO REPAIR OR REPLACE THE PRODUCT
HARDWARE, SOFTWARE OR SOFTWARE MEDIA (OR IF REPAIR OR REPLACEMENT IS NOT
POSSIBLE, OBTAIN A REFUND OF THE PURCHASE PRICE) AS PROVIDED ABOVE.
POINTER TELOCATION LTD. EXPRESSLY DISCLAIMS ALL OTHER WARRANTIES OF ANY
KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED
WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY, SATISFACTORY
PERFORMANCE AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL
POINTER TELOCATION LTD. BE LIABLE FOR ANY INDIRECT, SPECIAL, EXEMPLARY,
INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING WITHOUT LIMITATION LOSS
OR INTERRUPTION OF USE, DATA, REVENUES OR PROFITS) RESULTING FROM A BREACH
OF THIS WARRANTY OR BASED ON ANY OTHER LEGAL THEORY, EVEN IF POINTER
TELOCATION LTD. HAS BEEN ADVISED OF THE POSSIBILITY OR LIKELIHOOD OF SUCH
DAMAGES.
DFD Overview Page 2 of 17

Overview
Intellectual Property
Copyright in and to this document is owned solely by Pointer Telocation Ltd. Nothing in
this document shall be construed as granting you any license to any intellectual property
rights subsisting in or related to the subject matter of this document including, without
limitation, patents, patent applications, trademarks, copyrights or other intellectual
property rights, all of which remain the sole property of Pointer Telocation Ltd. Subject to
applicable copyright law, no part of this document may be reproduced, stored in or
introduced into a retrieval system, or transmitted in any form or by any means
(electronic, mechanical, photocopying, recording or otherwise), or for any purpose,
without the express written permission of Pointer Telocation Ltd.
© Copyright 2015. All rights reserved.

Overview
Table of Contents
1 Introduction .............................................................................................................. 5
1.1 Document Purpose and Scope ........................................................................................ 5
1.2 Definitions, Acronyms and Abbreviations ......................................................................... 5
1.3 References .................................................................................................................. 5
1.4 Revision History ........................................................................................................... 6
2 Driver Feedback Display (DFD) Overview .................................................................. 7
3 The HW and MMI Interfaces ...................................................................................... 8
3.1 HW Interface ............................................................................................................... 8
3.2 MMI – Man Machine Interface ........................................................................................ 8
4 Mechanical Attributes .............................................................................................. 13
5 DFD Functions ......................................................................................................... 14
6 Configuration .......................................................................................................... 15
6.1 Customization .............................................................................................................15
7 DFD Specifications .................................................................................................. 16
List of Figures
Figure 1: DFD ........................................................................................................................7

Figure 2: DFD UI ....................................................................................................................8
Figure 3: DFD Mechanical View .............................................................................................. 13
List of Tables
Table 1: Acronyms and Abbreviations .......................................................................................5

Table 2: References ................................................................................................................6
Table 3: Revision History ........................................................................................................6
Table 4: DFD UI Events ......................................................................................................... 11
Table 5: Cello Announcements ............................................................................................... 12
Table 6: DFD Specifications ................................................................................................... 17

Overview
1 Introduction
1.1 Document Purpose and Scope
The purpose of this document is to provide high-level information required by service
providers who are considering the integration and operation of the Cello family (Cello-IQ
and Cello-CANiQ) devices, including the DFD, with their fleet management applications.
This document specifically describes the Driver Feedback Device (DFD), HW and MMI
interfaces, mechanical attributes, functions, configuration and specifications, which are
required as an accessory connecting to the Cello product.
1.2 Definitions, Acronyms and Abbreviations

Abbreviation Description
DBM Driver Behavior Monitoring
Cello-IQ Cellocator Safety, DBM and Eco-driving monitoring

device
Cello-CANiQ Cellocator high-end device supporting Safety, DBM and

Eco-driving monitoring with interface to the vehicle CAN
Bus.
Cello Family Comprises of the Cello-IQ and Cello-CANiQ
COP Cellocator Open Platform
CSA Cellocator Safety Application
CM CSA Manager
CDB Cellocator Driver Behavior
DFD Driver Feedback Device
EDR Emergency Data Recording
Table 1: Acronyms and Abbreviations
1.3 References
# Reference Description
1 Cello-IQ GNSS Product Describes the features and capabilities of

Overview the Cello-IQ product.
2 Cello-CANiQ Product Overview Describes the features and capabilities of

the Cello-CANiQ product.

Overview
# Reference Description
3 Cello Family Hardware Describes how to install and verify the

Installation Guide proper functioning of the installation kit
elements, as well as installation of the
DFD.
4 DFD Customization Describes how to customize the DFD

branding label and the DFD
announcements to fit to the specific
requirements of the service provider.
Table 2: References
1.4 Revision History

Version Date Description
1.0 18/11/2015 Initial version
Table 3: Revision History

Overview
2 Driver Feedback Display (DFD) Overview

Cellocator’s DFD is a Driver Feedback Display, available as an accessory connecting to
the Cello product. The DFD provides visual and audible notifications intended for friendly
Eco-driving coaching and real-time assistance to help improve the driver’s safety level.
The DFD also supports the following functionalities:
Driver identification reminder
In-vehicle installed tracking device reminder (for non-identified drivers)
System operation / health status indication
The real-time notifications to the driver are generated based on the Cello embedded 3D
accelerometer, GPS/VSS speed data, the vehicle’s RPM signal (optional), and executed
maneuver detection algorithms running on the CSA.
The DFD is designed to support and coach fleet drivers rather than to punish or preach to
them. It is meant to be used as the driver’s mentor for safety and eco driving, and
continuous improvement.
Figure 1: DFD

Overview
3 The HW and MMI Interfaces

3.1 HW Interface
The DFD is connected to the main device through an RS232 serial connection. The DFD is
a slave device, controlled solely by the Cello. Only the initial boot and self-test operations
are triggered by the DFD itself.
The DFD is powered from the main device harness and does not require a separate
VCC/GND connection. The DFD is powered only during the ‘ignition on’ state of the
vehicle.
3.2 MMI – Man Machine Interface
3.2.1 Overview
The DFD was designed to provide a clear and intuitive user interface. It comprises bright
colourful LEDs and icons, visible even in a daylight environment. Icons and graphics are
used rather than text labels in order to achieve immediate recognition by the driver. The
audible interface is a combination of human voice and tones (fully configurable) for
maximum flexibility. It offers a selection of programmable languages and can support
additional languages, dialects or a male/female voice upon request.
Hard braking Sharp cornering

Harsh acceleration
G force RMS status bar
Ambient light
Over speeding warning /
sensor
violation
Wrong gear handling
Speaker
System status LED
Excessive idling Off road warning / violation
Branding area
Figure 2: DFD UI

Overview
3.2.2 System Status Indications

The DFD provides the following system indications:
Self-test: while performing a self-test, a short alarm beep is played and all LEDs are
turned on sequentially in order to verify their functionality. For the rest of the time, as
long as the self-test is taking place, all LEDs are turned off.
System Ready: indicated when the blue LED is ON.
System Error: the System Error announcement is played and the blue LED blinks in
1Hz as long as the system is in error state.
Communication Error: the Communication Error announcement is played and the blue
LED blinks in 0.5Hz as long as the system is in error state.
3.2.3 Driver Status Indications

The DFD provide the following system indications:
Monitored Vehicle: upon System Ready and only when driver identification is not
required, the system announces that the vehicle is monitored by a tracking system.
Driver ID Received: upon successful driver identification, the welcome announcement
is played.
Unidentified driver reminder: if the vehicle ignition is switched on and no driver
identification is provided within the expected time, the Unidentified Driver Reminder
announcement is played.
3.2.4 Maneuver Events Indications

The DFD provides 3 types of indications per event: beep, announcement and display.
Each one of these indications is programmable per event.
Audible Visual Remarks

UI Event Trigger
Indication Indication
Acceleration Acceleration 0.5 second beep is Acceleration icon is -

Alert maneuver is played followed by the turned on and the
terminated. Acceleration Alert status bar displays
announcement. the corresponding
severity for
programmed Time
period.
Braking Alert Braking maneuver 0.5 second beep is Braking icon is turned -
is terminated. played followed by the on and the status bar
Braking Alert displays the
announcement. corresponding
severity for
programmed Time
period.
Cornering Alert Cornering 0.5 second beep is Cornering icon is -

maneuver is played followed by the turned on and the
terminated. Cornering Alert status bar displays
severity for
programmed Time
period.

Overview

UI Event Trigger
Turn&Brake Turn&Brake 0.5 second beep is Cornering and -

Alert maneuver is played, followed by the Braking icons are
terminated. Turn&Brake Alert turned on and the
announcement. status bar presents
the corresponding
severity for
programmed Time
period.
Turn&Accel Turn&Accel 0.5 second beep is Cornering and -

Alert maneuver is played, followed by the Acceleration icons are
terminated. Turn&Accel Alert turned on and the
announcement. status bar presents
the corresponding
severity for
programmed Time
period.
Lane Departure Lane Departure 0.5 second beep is Cornering icon is -

Alert maneuver is played, followed by the turned on and the
terminated. Lane Departure Alert status bar presents
severity for
programmed Time
period.
Off-Road Off-Road maneuver Off-Road Warning Off-Road icon Ends upon Off-
Warning is detected for announcement is blinking in 1Hz Road Alert
programmable time played followed by frequency. provisioning or
period. short repeating beeps. end of Off-Road
session.
Off-Road Alert Off-Road maneuver 0.5 second beep is Off-Road icon is -

continues for played followed by the turned on till the end
programmable time Off-Road Alert of the maneuver.
period after announcement.
provisioning of the
Off-Road Warning.
Speeding Speeding Speeding Warning Speeding icon blinks Ends upon

Warning maneuver is announcement is in 1Hz frequency. Speeding Alert
detected for played followed by provisioning or
programmable time short repeating beeps. end of Speeding
period. session.
Speeding Alert Speeding 0.5 second beep is Speeding icon is -

maneuver played followed by one turned on till the end
continues for of the Speeding Alert of the maneuver.
programmable time announcements (green,
period after yellow or red according
provisioning of the to the severity of the
Speeding Warning. maneuver).
Wrong Gear Wrong Gear Wrong Gear Warning Wrong Gear icon Ends upon Wrong
Warning maneuver is announcement is blinks in 1Hz Gear Alert
detected for played followed by frequency. provisioning or
programmable time short repeating beeps. end of Wrong
period. Gear session.

Overview

UI Event Trigger
Wrong Gear Wrong Gear 0.5 second beep is The Wrong Gear icon -
Alert maneuver played followed by the is turned on till the
continues for Wrong Gear Alert end of Wrong Gear
programmable time announcement. maneuver.
period after
provisioning of the
Wrong Gear
Warning.
Idling Warning Idling maneuver is Idling Warning Idling icon blinks in Ends upon Idling
detected for announcement is 1Hz frequency. Alert provisioning
programmable time played followed by or end of Idling
period. short repeating beeps. session.
Idling Alert Idling maneuver 0.5 second beep is Idling icon is turned -
continues for played, followed by the on till the end of
programmable time Idling Alert Idling maneuver.
period after announcement.
provisioning of the
Idling Warning.
Table 4: DFD UI Events
3.2.5 Cello Announcements and Language Support

The following table describes the default phrases announced to the driver as required.
These phrases can be modified upon request in order to comply with the operational
needs of the DBM service provider.
Type Announcement
System Error Sorry, System error detected. Please contact your service
provider.
Communication Sorry, Communication error detected. Please contact your service
Error provider
Monitored Vehicle Welcome, This vehicle is fitted with a wireless tracking system.
Please drive carefully.
Identified Driver Welcome, please drive carefully.
Unidentified Driver Hello, please input your driver ID.
Harsh Acceleration Harsh acceleration recorded. Please accelerate with caution.
Hard Braking Hard braking recorded. Please anticipate a safe stopping
distance.
Sharp Cornering Sharp cornering detected. Please Slow down.
Turn&Brake Risky turn recorded. Please slow before turning.
Turn&Accel Harsh cornering recorded. Maintain speed thru turn.
Lane Departure Unsafe lane change recorded. Please pass carefully when road
conditions allow.

Overview
Type Announcement
Off Road Warning You may be off-road. If so, please return to the main road.
Off Road Alert Off-road driving recorded. Return to the main road.
Over Speed Warning You may be speeding. Please slow down and observe the speed
limit.
Over Speed Green
Alert Minor Speed limit violation recorded. Slow down.
Over Speed Yellow
Alert Moderate Speed limit violation recorded. Slow down.
Over Speed Red
Alert Extreme Speed limit violation recorded. Slow down.
Wrong Gear Warning You are in the wrong gear. Please shift to the correct gear.
Wrong Gear Alert Wrong gear recorded. Shift to the correct gear.
Idling Warning Please start driving or turn off the engine.
Idling Alert Excessive idling recorded. Start driving or turn off the engine.
Table 5: Cello Announcements
The DFD supports the following languages:

 English
 Spanish
 French
 Russian
 Hebrew
 Moroccan Arabic
 Swedish
 Polish
 German
 Turkish
 Chinese

Overview
4 Mechanical Attributes
The DFD is a compact and aesthetical device with approximate dimensions of 75mm x
45mm x 20mm (2.95’ x 1.77’ x 0.8’). It can be installed using screws or double-sided
adhesive on any vertical or horizontal surface on the dashboard.
The DFD is made of standard automotive materials and should be able to sustain the
same vehicular and environmental conditions applicable for the tracking device itself
including vibration, temperature, exposure to direct sunlight, etc.
Figure 3: DFD Mechanical View

Overview
5 DFD Functions
The DFD performs a self-test upon powering up and provides a visual indication of this
ongoing process to the driver.
The DFD provides indication for system readiness and proper connectivity to the main
device (Cello).
Lack of connectivity or an identified error is clearly signaled on the system LED of the
DFD.
The DFD optionally provides a verbal indication to the driver that their driving is being
monitored.
The relative amplitude of the G forces sensed by the system is presented at any time
on the color LED bar, with a minimum refresh rate of 5Hz.
Detected aggressive driving, speeding, idling or other supported maneuvers is
indicated by a visual and/or verbal alert (configurable).
A registered event is designated by all or a subset of the following indications:
 Typical tone followed by verbal message announcing the type of violation
 Turning on the applicable maneuver icon concurrently with turning on the
applicable severity level (Green / Yellow / Red) on the LED array for two seconds
Whenever possible, a warning will be first delivered in order to allow the driver to
correct their unsafe / wasteful driving behavior. Only if a correction does not happen
within the granted grace period, a violation will be registered by the system.

Overview
6 Configuration
Every function mentioned in this document can be controlled by the Cello itself, including
but not limited to:
General operation on/off – whether the display is enabled or disabled
Voice level and/or mute
Tone / verbal messages on/off
LED array visual indications on/off
Icon array visual indications on/off
Driver identification feedback enabled/disabled
Applicable maneuver severity level to warn/report
6.1 Customization
The DFD branding label and announcements can be customized to fit the specific
operational requirements of the service provider. The customization process is defined in
the DFD Customization document.

Overview
7 DFD Specifications
Interfaces
COM1 Port True RS232 Levels

(RS232) 8 bit; 1 Stop Bit; No Parity, 115200 BPS.
Proprietary Serial Protocol
Connectors 4 pin connector: GND, Power Supply, RS232 TX, RS232 RX
Power
Input Voltage 7-32VDC
Power Hibernation: 760uA at 12 V

consumption Operational : up to 5.4 W assuming all LEDs are
illuminating
Display
Led Array 12 white LEDs
Audio
Recorded 128Mbytes SDCARD holding voice recordings.

messages
Loudspeaker 1W
Recording Format Sampling rate: 16Khz

Encoding: Signed 16 Bit PCM
RAW data file format.
Environment
Temp, operating -15°C to +65°C full performance
Temp, storage -20°C to +85°C
Humidity 95% non-condensing
Protection IP40
Certifications
FCC Part 15 Subpart B, part 22/24 compliant
CE CE EMC & R&TTE according to 89/336/EEC or 1999/5/EC

CE Safety EN60950-1:2001+A11:2004
Automotive Directive 2004/104/EC (E-Mark)
IC Industrial Canada

Overview
Mechanical Attributes
Dimensions ~ 73 x 47x 18.6 mm
Weight ~ 62 grams
Stand Manually adjustable view angle with screw
Mounting Double-sided adhesive tape or screws
Cable 4 wires, 28 Gauge, 30 cm long
Connector 4 Pins, 2.54 mm Pitch, Single row
Table 6: DFD Specifications

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Driver Feedback Device

Proprietary and Confidential

Revised and Updated: November 18, 2015

Copyright © 2015 by Pointer Telocation, Ltd.

Warranty Exceptions and Disclaimers

DFD Overview Page 2 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

DFD Overview Page 3 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

Figure 1: DFD ........................................................................................................................7

Table 1: Acronyms and Abbreviations .......................................................................................5

DFD Overview Page 4 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

1.2 Definitions, Acronyms and Abbreviations

DBM Driver Behavior Monitoring

Cello-IQ Cellocator Safety, DBM and Eco-driving monitoring

Cello-CANiQ Cellocator high-end device supporting Safety, DBM and

Cello Family Comprises of the Cello-IQ and Cello-CANiQ

COP Cellocator Open Platform

CSA Cellocator Safety Application

CDB Cellocator Driver Behavior

DFD Driver Feedback Device

EDR Emergency Data Recording

Table 1: Acronyms and Abbreviations

1 Cello-IQ GNSS Product Describes the features and capabilities of

2 Cello-CANiQ Product Overview Describes the features and capabilities of

DFD Overview Page 5 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

3 Cello Family Hardware Describes how to install and verify the

4 DFD Customization Describes how to customize the DFD

1.4 Revision History

1.0 18/11/2015 Initial version

Table 3: Revision History

DFD Overview Page 6 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

2 Driver Feedback Display (DFD) Overview

DFD Overview Page 7 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

3 The HW and MMI Interfaces

3.2 MMI – Man Machine Interface

Hard braking Sharp cornering

G force RMS status bar

Excessive idling Off road warning / violation

DFD Overview Page 8 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

3.2.2 System Status Indications

3.2.3 Driver Status Indications

3.2.4 Maneuver Events Indications

Audible Visual Remarks

Acceleration Acceleration 0.5 second beep is Acceleration icon is -

Cornering Alert Cornering 0.5 second beep is Cornering icon is -

DFD Overview Page 9 of 17

Copyright © 2015 by Pointer Telocation, Ltd.

Audible Visual Remarks

Turn&Brake Turn&Brake 0.5 second beep is Cornering and -

Turn&Accel Turn&Accel 0.5 second beep is Cornering and -

Lane Departure Lane Departure 0.5 second beep is Cornering icon is -

Off-Road Alert Off-Road maneuver 0.5 second beep is Off-Road icon is -

Speeding Speeding Speeding Warning Speeding icon blinks Ends upon