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    CASE: Advertising Jewelry: Group 1

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    Nguyễn Thị Kiều Diễm
    Culture affects jewelry purchase and display in various ways. Rings are exchanged in wedding ceremonies worldwide and necklaces are worn for religious expression. Advertising media suitable for low-end jewelry includes magazines, newspapers, the internet through websites and social media, direct mail, catalogs and leaflets. Friends can model and advertise the jewelry through shared photos. For high-end jewelry, direct mail is most optimal as it feels more personalized, and magazines bring more credibility. For romantic, religious or popular culture jewelry, internet advertising through websites and social media reaches the most customers.

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    © All Rights Reserved
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    CASE: Advertising Jewelry: Group 1

    Uploaded by

    Nguyễn Thị Kiều Diễm
    9 views2 pages
    Culture affects jewelry purchase and display in various ways. Rings are exchanged in wedding ceremonies worldwide and necklaces are worn for religious expression. Advertising media suitable for low-end jewelry includes magazines, newspapers, the internet through websites and social media, direct mail, catalogs and leaflets. Friends can model and advertise the jewelry through shared photos. For high-end jewelry, direct mail is most optimal as it feels more personalized, and magazines bring more credibility. For romantic, religious or popular culture jewelry, internet advertising through websites and social media reaches the most customers.

    Original Title

    Group1_Case Ads-Jewelry_CLC19DMA04

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    Culture affects jewelry purchase and display in various ways. Rings are exchanged in wedding ceremonies worldwide and necklaces are worn for religious expression. Advertising media suitable for low-end jewelry includes magazines, newspapers, the internet through websites and social media, direct mail, catalogs and leaflets. Friends can model and advertise the jewelry through shared photos. For high-end jewelry, direct mail is most optimal as it feels more personalized, and magazines bring more credibility. For romantic, religious or popular culture jewelry, internet advertising through websites and social media reaches the most customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views2 pages

    CASE: Advertising Jewelry: Group 1

    Uploaded by

    Nguyễn Thị Kiều Diễm
    Culture affects jewelry purchase and display in various ways. Rings are exchanged in wedding ceremonies worldwide and necklaces are worn for religious expression. Advertising media suitable for low-end jewelry includes magazines, newspapers, the internet through websites and social media, direct mail, catalogs and leaflets. Friends can model and advertise the jewelry through shared photos. For high-end jewelry, direct mail is most optimal as it feels more personalized, and magazines bring more credibility. For romantic, religious or popular culture jewelry, internet advertising through websites and social media reaches the most customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Group 1:

    Nguyễn Thị Kiều Diễm (5387)


    Nguyễn Thị Kiều Diễm (5388)
    Phan Thị Anh Thư
    Hoàng Ngọc Hải Yến
    CASE: Advertising jewelry

    1. How does culture affect the purchase and display of jewelry?


    People wear jewelry as part of religious cerernonies, dating, engagements, marriages,
    anniversaries, making fashion statements and political statements, and in other contexts.
    One maritime tradition includes having an ear pierced after crossing the equator on a ship.
    Rings are exchanged in wedding ceremonies around the world. Necklaces are worn by men
    and women for a variety of reasons, including the expression of personal religion. Culture
    dictates various aspects of jewelry wearing, including the designation of a "ring finger" to
    signify that one is married.

    2. Which advertising media would be most effective for advertising low-


    and high-end jewelry?
    • The media ads most suitable for low-end jewelry advertising
    - Mgazine and Newspaper
    Jewelry articles and advertisements in fashion magazines has always been interesting
    for jewelry enthusiasts. These magazines advertised jewelry products more effectively
    that attract most jewelry lovers, including the wider readers who are not previously into
    jewelry stuff. They tend to be influenced by those jewelry advertisements. Advertisements
    in the media truly help manufacturers get their products to a much wider audience.
    - Internet
    Now, internet, we live in a world dominated by advertising. Any product can hardly exist
    without advertising. The Internet is a particularly effective advertising tool in today's
    technological age. A well-designed website can enter customers to buy from you or setting
    up a sales page on facebook and instagram pages can effectively promote sales for low-
    end jewelry without spending too much.
    - Direct mail, catalogues and leaflets
    Direct mail means writing letters directly to customers. The more precise your mailing list
    or distribution area, the more target markets you can reach. The direct mail approach is
    more personal, as you can choose your audience and plan the timing to suit your jewelry
    offerings. A cost-effective form of direct mail is to send your newsletters or flyers
    electronically to an email database, this is suitable for low-end jewelry and saves
    advertising costs.
    Catalogs, brochures and flyers can also be distributed to your target area. Including a
    brochure with your direct mail is a great way to give interested customers more information
    about new jewelry models.
    - Being Your Friends and customer to Model Your Jewelry
    Your friend can be your jewelry model. Friends not only works as model of your jewelry
    but also advertising your business as well as is useful to click beautiful jewelry photos.
    They will more than happy to pose for pictures . You should send them these photos by
    facebook or email or Bluetooth. It works as good advertisement campaign. You can
    "Gift" them with a jewelry for their time and effor.
    • The media ads most suitable for high-end jewelry advertising
    - Direct mail is the most optimal advertising medium for high-end jewelry. This
    advertising medium is more personalized, making customers feel the
    professionalism of the brand.
    - Magazine is more effective, attracting most jewelry lovers because magazines will
    bring more credibility to customers.

    3. Which advertising approaches best match selling jewelry for romantic


    purposes, religious purposes, and popular culture purposes?

    In the era of developing technology, the internet is an indispensable means for everyone,
    especially young people. Therefore, this is an advertising tool that can be considered the
    most effective and reaches the most customers. For the jewelry industry, there are many
    forms and advertising contents suitable for different purposes such as romantic purposes,
    religious purposes, and popular culture purposes. A well-designed website that can reach
    customers to buy from you or set up a sales page on facebook and instagram pages can
    significantly boost jewelry sales for all three purposes.

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