Republic of the Philippines

Department of Education
National Capital Region
DIVISION OF CITY SCHOOLS – MANILA
Manila Education Center Arroceros Forest Park
Antonio J. Villegas St. Ermita, Manila

Discipline and Ideas in the

Applied Social Sciences

PROFESSIONALS AND
PRACTITIONERS IN
COMMUNICATON

Quarter 2
Module 2
Most Essential Learning Competencies:
1. Explain the roles and functions of
communicators and journalists.
2. Identify specific work areas in which
communicators & journalists work.
3. Explain the right, responsibilities, and
accountabilities.
4. Distinguish between ethical and unethical
behaviors among practitioners.
 HOW TO USE THIS MODULE

Before starting the module, I want you to set aside other tasks that will disturb
you while enjoying the lessons. Read the simple instructions below to successfully
enjoy the objectives of this kit. Have fun!

1. Follow carefully all the contents and instructions indicated in every page of
this module.
2. Write on your notebook the concepts about the lessons. Writing enhances
learning, that is important to develop and keep in mind.
3. Perform all the provided activities in the module.
4. Let your facilitator/guardian assess your answers using the answer key card.
5. Analyze conceptually the posttest and apply what you have learned.
6. Enjoy studying!

PARTS OF THE MODULE

 Expectations - These are what you will be able to know after completing the
lessons in the module.
 Pretest - This will measure your prior knowledge and the concepts to be
mastered throughout the lesson.
 Looking Back to your Lesson - This section will measure what learnings
and skills did you understand from the previous lesson.
 Brief Introduction - This section will give you an overview of the lesson.
 Discussion - This section provides a short discussion of the lesson. This
aims to help you discover and understand new concepts and skills.
 Activities - This is a set of activities you will perform with a partner.
 Remember - This section summarizes the concepts and applications of the
lessons.
 Check your understanding - It will verify how you learned from the lesson.
 Posttest - This will measure how much you have learned from the entire
module.

1
 EXPECTATIONS
Specifically, this module will help you to:
 Explain the roles and functions of communicators and journalists.
 Identify specific work areas in which communicators & journalists work.
 Explain the right, responsibilities, and accountabilities.
 Distinguish between ethical and unethical behaviors among practitioners.
Let us start your journey in learning more on applied and
social sciences. I am sure you are ready and excited to
answer the Pretest. Smile and cheer up!

PRETEST
Multiple Choice. Encircle the word that does not belong to the group. Explain your
answer based on your understanding of the basic concepts of communication.
1. interpersonal communication group communication
multicultural communication intrapersonal communication

2. self-talk instrumental needs

internal vocalization self-concept

3. rules setting
roles interference

4. affective cognitive
instrumental behavioral

5. to inform and be informed to influence and persuade

to regulate behavior to build and maintain relationships

6. complex linear
dynamic unrepeatable

7. affective interactional
transactional transmission

8. gestures facial expressions

pitch eye contact

9. media hearing
television Internet

10. dogs barking scent of baking bread

drowsiness freezing temperature

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 LOOKING BACK TO YOUR LESSON
Great, you finished answering the questions. You may request your
facilitator to check your work. Congratulations and keep on learning!

To prove your understanding of the past lesson, you should be ready to

accomplish this task. You may do the following.

Directions: Modified True or False. Write T if the sentence is true. If false,

explain what made the sentence false.

______ 1. Praying is a form of communication

______ 2. People communicate only through words.

_____ 3. Communication leads to certain effects.

_____ 4. Birthday celebrations are forms of communication

_____ 5. Through communication people are mobilized to take part in political

processes such as elections.

BRIEF INTRODUCTION
Julia's very first task as a production company segment is to create a
documentary on poverty and unemployment. Julia is considering how and when to
make the part interesting, critical, yet compassionate to the plight of her subjects.
If you were Julia, what kind of approach would you take and why?
Read this instruction to understand about the ethical considerations that
communication people in an organization like Julia have in performing their roles
and tasks. This learning also incorporates you to the interesting world of
communication as a profession that you might want to start exploring in the
future.

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DISCUSSIONS

Professionals and
Lesson
1
Practitioners in
Communication
ROLES AND FUNCTIONS OF COMMUNICATORS
Communication is defined as a web that holds community around each other
(Maslog, 2014). It is through communication that an agreement is formed between
the people in society. Without communication, people would not agree on norms,
behavior patterns and guidelines, nor can they communicate their desires, needs,
attitudes and ideas—all of which form the basis of society. Communication plays
important roles and functions in the society which are generally performed by
journalists and communicators. These roles can be categorized as political,
economic, and social roles.

1. Political Role
Communication is just how information is made available to people. This
information is very useful for the government choices of the leaders and
citizens.
Disseminating information. Disseminate information. We all facilitate
communication, particularly the news media, to get information about what's going
on in our country and worldwide. Though communication, people get educated
about what's going on around the world even by merely searching through the
newspapers or turning on the television channels. With our increasingly globalized
world and major advances in communications technology, the acquisition of
knowledge from different areas of the globe is as easy as pressing a few enter
button. Through communication, things become interrelated and connected on a
global scale.
Creating and reflecting public opinion. Create and reflect public sentiment.
Communication often helps to create and represents popular sentiment in the
provision of information to the media. Mass media could influence voters on the
government policies, administration, projects, and other policy issues. In
democratic countries such as the Philippines, all forms of insights and arguments
are made available on the free market of ideas so that the public can form their
opinions. The public sentiment is then displayed and disseminated by the press to
the community and to the different government agencies which eventually
becomes the foundation for implementing decisions and action plans.

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Watchdog of the government. The mainstream media protection agency function
puts it at the "fourth estate" level, an independent organization at par with the
three main power structures namely, the executive, the legislative, and the
judiciary. As for the free press, mass media monitor and maintain the need to
balance the three branches of the government to avoid abuse of power.

2. Economic Role
Communication plays a significant role in economic growth. One way is
through publicity. By ways of promotion, people are educated of their needs
and wants and to satisfy such needs and wants through the products
available on the market. When people purchase products and services,
businesses reap profits and subsequently benefit laborers, industrial
sectors, and the national economy as a whole.

Furthermore, another economic role of news is to educate the public about the
various economic policy. It helps to foster strong economic attitudes, such as
saving in banks and making investments. It is also used to spread information on
national financial laws and projects and to promote national financial campaigns.

3. Social Role
Communication is an important part of developing and enhancing the social
fabric of developing nations. Mass media help to shape cultural identity by
distributing data and helped popularize practices. Amongst these aspects
that fall within the cultural mass media are the following:

Popular culture. Western civilization, or modern media, is sometimes referred to as

"mass culture" or "common culture." It is linked with commercial culture and is
disseminated through mass media, including trends, memes, images, and fashion,
among many others.
The Hallyu wave in the Philippines is an expression of the cultural role of
communication in helping to popularize culture. Through Korean drama series and
songs, Filipinos have become acquainted with Korean culture. Some Filipinos
have embraced Korean pop culture and have even learned to speak Korean
language.

Entertaining and educating the public. Communication offers a way of

responding to a routine struggle of life as well as a tear from of the repetitiveness of
the day. Tv programs and comics are just a few instances of media aimed at
exciting the public. With technological advances, current internet games have
become especially important.

Building a nation. Modern communication is a platform for enhancing greater

values and building national consciousness. It unites the Filipinos with different
social, economic, political, and cultural backgrounds within a single culture. And
because of communication, Filipinos are motivated to approach life with positivity
to benefit not only themselves but also the people around them and the entire
nation.

Developing a country and mobilizing people. By educating the public and

connecting with the people in all sectors of the society, this inspires the people to

5
take part in the country's future development. The energetic and more inclusive
citizenry enhances the growth and development of capacity building.

AREAS OF SPECIALIZATION AND CAREERS IN

COMMUNICATION
Effective communication and the level of communication sound knowledge in
communication systems are essential tools for a long career in communication. The
area of communication is wide and inclusive. It covers, but is not restricted to, the
areas of commercials, public relations, business development, journalistic integrity,
broadcasting, movie and studies.

Advertising
Crisostomo (1993) defines advertising as "financing purposes about goods, service
providers, ideas and organizations through mass media important to guide and/or
influence one or more people in order to comply with the purpose of the ad
company." Using methods of communication like tv ads, posters, signage, pop-ups
and news website ads, marketing builds a brand for products, services, and more.

Professionals in the media industry include copy editors, sales teams, graphic
artists, marketing teams, graphic artists, advertising sales members, meeting
designers and event organizers.

Public Relations
Panol (2014) defines public relations (PR) as the management of persuasive
advocacy communication to establish, maintain, or strengthen an organization's
relationship with its various constituencies" (224). It is concerned with generating
and maintaining a positive image of an individual, organization, or company by
building and nurturing relationships with the public.

PR utilizes different forms of media tools to reach wide and varied audiences;
among those tools are press releases, newsletters, brochures, TV ads, and
corporate events. Some activities undertaken by PR practitioners include
community relations, fundraising events, issues management, and media relations.
Communication practitioners in this field include press release writers, event
coordinators, publicists, media trainers, crisis communication specialists, press
secretaries, campaign managers, and community managers.

Corporate Communications
Corporate communications deal with communication in corporate or business
settings. It may be internal (within an organization) or external (between corporate
entities).

Internal corporate communication is used for making announcements and for

sharing information and views within an organization. It includes business
meetings, interviews, presentations, memos, and business letters.

External corporate communication, on the other hand, involves creating a brand or

building a reputation for a corporate entity. It includes communicating with
current and potential investors, other business entities, and the public. External

6
corporate communications uses media tools such as television and newspaper ads,
radio jingles, promotional events, and business or partnership proposals.
Communication practitioners in this field include copywriters, corporate
communications specialist/manager, and brand managers.

Journalism
Journalism is defined as the "training of detecting and analyzing happenings,
issues and challenges to wide audiences in print, broadcast and online media"
(Curtis 2011, para. 1), the traditional type of which is print journalism.
Communication practitioners entering the field aim to even provide accurate, timely
and credible information to the media. It covers a variety of specific segments, such
as politics, business, entertainment, sports, health and careers.
Professionals new to the field include journalists, news anchors, reporters,
proofreaders, publishers, photojournalists, opinion writers, and design artists.

Broadcasting
Robles and Tuazon (2014) define broadcasting as "a field of means of
communication radio or television devices to process messages and projects using
airspace as an unreachable but essential resource in the public domain and the
national resources of a nation" (124).

Radio or television are effective means of sending information and news, of creating
and disseminating popular culture and of entertaining mass audiences,
Broadcast media professionals include actors, dancers and performers, production
staff, broadcast reporters, camera crews, station management staff, practical
supervisors, and videographers.
Film Industry
The movie industry is the communication sector engaged in the making and
distribution of movies.
It is strongly connected to television, as they share some of the features of the
manner they operate (studio system) and the significance it places on celebrities
(star system).
Communication practitioners in this profession include scriptwriters, directors,
movie editors, production staff, filmmaker, visual effects experts and film music
filmmakers.
Digital Communications and Multimedia
Since the emergence of the Internet for government and state use, considerable
progress has been made in the way other people produce and retrieve data. Using
modern media, more people transfer power information electronically, including
online journalism, podcast, videos, and music or via media platforms (which
includes blogs, social networking sites, and virtual reality games). As more firms
understand the importance of placing online media to their wants, more job
opportunities for communication graduate students are being formed.

This rapidly growing business demands web designers, animators, web - based
journalists, digital marketers, online publishers and authors, and digital media
developers/managers, among many other communication professionals.

7
Research
The area of research has made a significant contribution to the evolution and
recognition of the social sciences communication discipline. Research is highly
regarded not only at the academy, but also in business and community - based
settings. Most businesses now have a research department. For example, in the
case of media companies, research is important in the acquisition of insights of
public thinking and satisfaction. In the case of government and non-governmental
institutions, research helps to gauge the citizen pulse on issues related to the
effectiveness of programs and policies and the quality of government officials.

Research-related career paths focus on survey data, polling data, commodity and
viewers research, case studies and content analysis.

RIGHTS OF COMMUNICATORS
Just like with counseling and social work, communication professionals and
practitioners as well enjoy rights and privileges in the practice of their profession.
Constitutional Guarantee
The Constitution of 1987 ensures freedom of the press. Section 4 of Article III
states that "No law shall be passed abridging the freedom of speech, with
expression, or with the press or indeed the right of citizens to speak freely and
protest this same government for redress of grievances."

Article III, Section 7, which states that “The right of the people to information on
matters of public concern shall be recognized. Access to official records, and
documents and papers pertaining to official acts, transactions, or decisions, as well
as to government research data used as basis for policy development, shall be
afforded the citizen, subject to such limitations as may be provided by law”.

All these provisions underscore the commitment of the State to safeguard not only
the right of communication for professionals and journalists to freedom of
expression, but the Filipinos as a whole.

ACCOUNTABILITIES OF COMMUNICATION PRACTITIONERS

Freedom of communication, as protected by law, is not without its limitations.
There are six main restrictions on freedom of the press. These include libel, anti-
obscenity law, infringement of privacy laws, national security law, contempt of
court, and copyright law (Malinao, 2004).
Libel. Article 353 of the Revised Penal Code (RPC) defines libel as "public and
malicious imputation of a crime or of a vice or defect, real or imaginary, or any act,
omission, condition, status or circumstance tending to discredit or cause the
dishonor or contempt of a natural or juridical person, or to blacken the memory of
one who is dead.

Article 355 of the RPC, libel is decided to commit by implies with writing, printing,
lithography, engraving, radio, phonograph, painting, theatrical exhibition,
cinematic art show or any similar means."

A professional who orally defames, from the other side, may be prosecuted with
slander, subject to Article 358 of the RPC.

8
With the passing of the Cybercrime Act in 2012, online defamation is now
becoming punishable by law.
Right to privacy. The Constitution, also protects people's right to freedom of
expression, as well ensures people's right to privacy. Section 3 of the Bill of Rights
states that "the privacy of communication and correspondence shall be inviolable
except upon lawful order of the court, or when public safety or order requires
otherwise, as prescribed by law.” This right also was provided for in the Article 26
of Civil Code, which states that "every person shall honor the dignity, personality,
privacy as well as peace of mind of his neighbors and other persons.

Anti-obscenity. Article 201 of the RPC restricts professionals from proliferating

morally wrong doctrines, obscene publications and exhibitions, and unlawful
displays to protect public morals, especially those of the young.

Copyright law. A law also prohibits professionals from having committed

copyrighted material. The goal is to protect copyrights, such as books, periodicals,
oral material (e.g. lecture series and research papers), compositions, works of art
and photographs.

Laws on national security. Communication practitioners are forbidden from

promoting violence to seditious conspiracy or revolt against the state. A
professional commits sedition when he has:

• Encourages others to rebel;

• Disrespects the government and any of its officials;

• Disturbs or obstructs the performance of his duties by a lawful officer;

• Encourages others to conspire and meet together for unlawful purposes;

• Indicates or provokes rebel corrupt practices or riots (Malinao, 2004).

Contempt of court. Communication practitioners are liable to judicial contempt

when they "directly or indirectly impede, obstruct, or degrade the administration of
justice.” This happens when their material:

 Clearly shows tendency to impede the administration of justice;

 Is directed toward the court and is not a report of fair comment upon an
action before the court; and
 It takes place while the case is pending or has not been decided (Malinao,
2004).

Overall, it can be concluded that a communicator's right to free expression ends

when it violates the rights of others.

CODE OF ETHICS
As among the most powerful organizations in the Philippines, the profession of
communication has a significant influence on the cultural and political life of the
country. This requires communication practitioners and professionals to be ethical
in the handling of information, especially for those able to work in mass media.

According to Teodoro (2012), "Ethical behavior in journalism should not require

written rules, but only a basic sense of self-righteousness. At the same time,

9
however, journalists, media and media advocacy groups around the world have
found it necessary to commit these rules on paper and online for the building up of
those who practice journalism without familiarizing themselves with its values and
norms, as well as its rules."

One such written code is the Code of Ethics for Philippine Journalists, that also
states that the journalist should:
• Report and interpret news scrupulously.
• Not violate the confidential information given during the practice of his
profession.
• Use fair and honest methods to obtain news, photos and/or documents.
• Refrain from writing reports that would undermine a private reputation unless it
is justified by public interest.
• Fight for public access to information.
• Keep personal motives or interests from influencing the performance of their
duties.
• Not accept or offer anything that might raise doubts about his professional
integrity.
• Not plagiarize.
• Not, in any way, ridicule, falsely accuse or degrade any person on the basis of his
or her sex, creed, religious beliefs, political convictions, and cultural and ethnic
origin.
• Assume persons convicted of being innocent, unless proven otherwise.
• Observe that care be taken in publishing the names of minors and women
involved in criminal cases.
• Not take advantage of a fellow journalist.
• Only accept given task that are coherent with the integrity and dignity of the
journalistic profession.
• Conduct himself in such a way as to preserve the dignity of his profession.

To sum up, the Philippine Journalists' Code of Ethics expresses the importance of
accuracy, secrecy, fair treatment, privacy, moral honesty, moral integrity,
tolerance, equality, courtesy, dignity and honesty in the morally acceptable
practice of the profession of journalist.

In 2011, Kapisanan ng mga Brodkaster ng Pilipinas (KBP) amended its 2007

Philippine Broadcast Code. The Code is intended to govern the profession of tv and
radio practitioners. On its Constitution, it states that the Philippine broadcaster
should:
• Reflect the goals and expectations of a people who love freedom.
• Help to shape the cultural, social and economic growth and economy of the
nation.
• Have professionals who exercise their profession with a high sense of
responsibility, morality, fairness and honesty;
• Maintain an assets and traditions of civilised country, to respect the views and
sensitivities of all people, to preserve the honor and sanctity of the family and of
the home, to protect the sacredness of individual dignity and to promote national
unity.

The KBP Code also contains provisions on penalties for offenses. For complete KBP
program standards, please visit their website at: www.kbp.org.ph
Discipline and Ideas in the Applied Social Sciences
by Dela Cruz AR et. al. (2017) p. 102-113

10
 ACTIVITIES
Activity 1.1 Provide what are being asked for each item.
Direction: Identify the settings where communication practitioners can be found.
Identify three communication careers as well for each setting. Use the first as an
example.

1. Publishing company
a) publisher
b) editors
c) writers/authors
2. __________________________________________________

a) host
b) __________________________________________________
c) __________________________________________________

3. __________________________________________________

a) __________________________________________________
b) campaign manager
c) __________________________________________________

4. Radio station
a) __________________________________________________
b) __________________________________________________
c) __________________________________________________
5. __________________________________________________

a) journalists
b) __________________________________________________
c)___________________________________________________

ACTIVITIES
Activity 1.2 Self-explanation
Direction: Answer the following questions concisely.

1. Q: Why is it important for communication practitioners to be ethical

communicators? Cite a situation that will illustrate the importance of ethical
communication in mass media.

11
 A. __________________________________________________
__________________________________________________

2. Q: Would you consider a career in communication? Which field would you

consider? Explain your answer.
A. __________________________________________________
__________________________________________________

ACTIVITIES

Activity 1.3 Individual Design

Directions: Students will have to assess objectively one communication
practitioner in a YouTube video and identify the persons’ job and the company they
work for. Answer the following questions.
1. Who do you think encouraged him/her to pursue a job in communications?
2. What are his/her assigned tasks and responsibilities?
3. What are the skills one must possess in this line of work?
4. What have you learned from his/her profession?
5. What makes his/her work worthwhile and fulfilling?

CHECK YOUR UNDERSTANDING

Points to Ponder

Direction: Answer and explain the following roles & functions, competence, rights,
and accountabilities of communication practitioners

1. Political Role
___________________________________________________________________________
___________________________________________________________________________
2. Economic Role

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 3. Motivation, Knowledge, and skills

___________________________________________________________________________
___________________________________________________________________________

4. Constitutional Guarantee

__________________________________________________________________________________
____________________________________________________________________

5. Libel, Right to privacy and Copyright law.

REMEMBER
 Communication plays political, economic, and social functions in the
Philippines. It transmits information, creates, and reflects public
opinion, controls, and balances the government, creates, and
encourages popular culture, inspires, encourages economic growth
and development, helps build a nation and mobilizes people.
 Communication competence involves knowing your motivation to
engage in a speech context and then using your knowledge and skills
to achieve the goal of shared understanding.
 Communication is a diverse field that encompasses advertising,
journalism, broadcasting, film, public relations, electronic media and
interactive media and research.
 The exercise of rights of communicators and journalists is guaranteed
by law.
 There are six main restrictions on freedom of the press: libel, anti-
obscenity law, infringement of privacy law, national security law,
contempt of court and copyright law.

13
 POST TEST
Identify whether the communication practitioner in each situation is being ethical
or not. Write E if the practice is ethical, UE if it is unethical, and D if it depends.
Defend your answer.

_____ 1. A journalist receives money from news source with the assurance that it
carries no obligation whatsoever.
__________________________________________________
__________________________________________________
_____ 2. A reporter refuses to reveal the identity of his source in a controversial issue
despite public clamor.
__________________________________________________
__________________________________________________
_____ 3. A public relations officer denies the harmful side effects of his client
company's latest product to protect its reputation
__________________________________________________
__________________________________________________
_____ 4. A news correspondent gives his fellow reporters a false lead to gain an
exclusive.
__________________________________________________
__________________________________________________
_____ 5. A journalist publishes the name of a rape victim, who is also a minor.
__________________________________________________
__________________________________________________
_____ 6. A news correspondent reveals the name of his source in a court trial.
__________________________________________________
__________________________________________________
_____ 7. A news anchor endorses the whitening product she uses during news report
on substandard beauty products.
__________________________________________________
__________________________________________________
_____ 8. A press release writer quotes a famous personality in the speech he is
making for the congressman.
__________________________________________________
__________________________________________________
_____ 9. A campaign manager makes a jingle which pokes fun of his client's
competitors.
__________________________________________________
__________________________________________________
_____ 10. A photojournalist publishes the picture of a pair of lovers in Luneta Park for
their paper's Valentine's special.

14
References

Baran, Stanley J. Introduction to Mass Communication: Media Literacy and

Culture. New York: McGraw Hill. (2010)
Cebu Citizens-Press Council. Basic Philippine law on libel. Retrieved from
http://www.cebucitizenspresscouncil.org/basic philippine-law-on-libel/
Communication competence defined. Retrieved from
http://www.uky.edu/~drlane/capstone/commcomp.htm
Fagan-Smith, B. The Changing Role of the Communication Professional. Retrieved
from http://www.abc.com/cwb/archive/2011/0311/Fagan-Smith.htm (2011)
Jones, R. Career in communication. Retrieved from
http://www.richardgjonesjr.com/blog/category/communication-studies
Jones, R. Communication in the Real World: An Introduction to Communication
Studies, v. 1.0. elSBN: 978-1-4533-5202-1. (2013)
Maslog, C. (ed.). Philippine Communication in the Digital Age. Quezon City: New
Day Publishers. (2014).
McLean, S. Business Communication for Success, v. 1.0. Retrieved from
http://catalog.flatworldknowledge.com/bookhub/reader/15?e=mclean-ch01_s04
Philippine Press Institute Code of Ethics. Retrieved from
http://ww2.aijc.com.ph/PCCF/observatory/pfd%20files/policies/massmedia/jour
nalists%20code.pdf
Teodoro, L. (2012 March 13). Making up the rules. In Media Res. Retrieved from
http://www.cmfr.phil.org/inmediasres/making-up-the-rules/
What can I do with this major? Retrieved from
http://whatcanidowiththismajor.com/major/communication-studies/
Yong Jin, D. (2012). Hallyu 2.0: The New Korean Wave in the Creative Industry.
Retrieved from https://quod.lib.umich.edu/i/iij/11645653.0002.102/--hallyu-20-
the-new-korean-wave-in-the-creative-industry?rgn-main;view-fulltext
Malinao, Alito L. Journalism for Filipinos. Third Edition. National Book Store
Mandaluyong: 2013. http://www.philpressinstitute.com/2011/08/04/journalists'-
code-of-ethics/
Communication: A Key to Human Development.
http://www.fao.org/docrep/t1815e/t1815e01.htm
http://www.kbp.org.ph/programs-projects
http://english.berkeley.edu/Postwar/pop.html
http://www.korea.net/Government/Current Affairs/Korean-Wave
http://work.chron.com/careers-field-communications-11305.html
http://www.careerage.com/career/ce/masscomm/
http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Journalism
/JournalismWhatsit.html
http://www.buzzle.com/articles/what-is-corporate communication.html
http://www.lawphil.net/statutes/presdecs/pd 1976/pd_960_1976.html

15
 Management and Development Team
Schools Division Superintendent: Maria Magdalena M. Lim, CESO V
Chief Education Supervisor: Aida H. Rondilla
CID Education Program Supervisor: Amalia C. Solis
CID LR Supervisor: Lucky S. Carpio
CID-LRMS Librarian II: Lady Hannah C Gillo
CID-LRMS PDO II: Albert James P. Macaraeg

Editor/s: Hernani D. Patches Jr. (Content)

Joe D. Verzosa (Language)

Writer: Fructuoso O. Salao

REFLECTIVE LEARNING SHEET

Name ____________________________________________ Grade and Section ___________

School: ______________________ Date: _____________ Subj. Teacher: _______________

Quarter 2 Module No 2
MELC:
1. Explain the roles and functions of communicators and journalists.
2. Identify specific work areas in which communicators & journalists work.
3. Explain the right, responsibilities, and accountabilities of communicators
and journalists.
4. Distinguish between ethical and unethical behaviors among
practitioners.
Topic: Professionals and Practitioners in Communication

Journal Entry

We will look back at what we have covered, and we will synthesize the
importance of the professionals and practitioners in communication

Directions: Write an essay explaining the political, social, and economic roles and
functions of communicators and journalists.

16
 ANSWER KEY

Lesson 1 Lesson 1 Lesson 2 Lesson 2

LOOKING LOOKING
BACK TO PRETEST BACK TO POSTTEST
YOUR YOUR
LESSON Test I. LESSON Test I.
Answers Answers
Answers may Answers
may vary may vary may vary
vary
Test II.
Answers
may vary

Test III.

Answers may
vary

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