HUMAN RESOURCE MANAGEMENT

CIA 1
TOPIC- Designing Job Description and Job Specification
Submitted to- Prof. Lakshmy Priya K

Submitted By-
2023008 Aniruddha Mozumdar
2023039 Samyak Shrimal
2023066 Radha Navada
2023067 Raje Singh Tomar
2023069 Samriddhi Modi
2023072 Sara Rahul Shende
2023073 Sayee Pawar
Overview: Apple Inc.
Apple Inc. was founded in 1977 by Steven Jobs, Ronald G. Wayne, and Stephen Wozniak. It
was headquartered in Cupertino, CA. Apple INC. is a distinctive industry leader in designing,
manufacturing and marketing smartphones, personal computers, tablets, wearables and other
accessories. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple
Watch, Beats products, Apple Care, iCloud, digital content stores, streaming, and licensing
services which are sold in the following geographical segments: North and South America,
Europe, China, Japan, and Rest of Asia Pacific. The Total net sales increased by 6% or $14.3
billion during the year 2020 as compared to 2019.
This primary shift was driven by higher net sales of the services provided by the company
and an improvised series of wearables and accessories which increased by 25% from the
previous year. The company's net income increased by $2.2 billion and reached a peak of
$57.4 million in 2020. The supposed increase was due to the higher sales as mentioned above
and lower provision for income taxes. Apple, at various times, has affirmed its success on the
strength of its employees. Best talent management practices have been put to use to attain
such a competent workforce and this has been the main reason behind its excellent
performance and continued growth. Marketing, technical and staff positions are the key levels
where the members are recruited and the primary objective of the company is to attract and
retain the employees. Apple recognises human capital as a very significant element for all-
around competitiveness as it is the driving force towards its development strategy.
The Human Resource at Apple works towards minimising the financial risks and maximising
the returns on investment by capitalising on human capital. The Human Resource team at
Apple which is headed by Joel Podolny (VP Human Resources), and looks after the
responsibilities such as recruitment and selection, employee relations and development,
leadership development and incentive compensation among others.
Job Description
Job Identification
1. Job Title- Business Development Manager
2. Salary Grade- ₹5,27,805 - ₹5,72,996/yr
3. Reports to- Vice President and COO
4. Department- Sales and Business Development

Job Summary
Business development managers are in charge of helping organisations grow by identifying
new prospects, researching leads, building relationships with potential clients, and scheduling
sales meetings. They often report to the top management and have a team under them for the
different areas of work like new business development, partner management, and enterprise
sales
Apple expects innovation, and the manager will lead this team in discovering and developing
new commercial models for Apple goods and services to meet that challenge. They work
with apple's regional partner managers, sales executives, and teams both inside and outside
Apple to develop and execute sales plans that address both industry and client needs.
Strategic planning and development, results-driven partner management, and contract
negotiations are included. They create aggressive growth goals that correspond with apple's
global strategy and arrange assistance for their deals, to ensure that they are delivered on time
and budget.

Job Responsibility And Duties

Responsibilities:
1. Understand the target markets, including the industry, company, project, and company
relationships, as well as market techniques for attracting clients.
2. Provide internal teams with regular updates on the partnership's strategy and results.
3. new markets, growth areas, trends, customers, partnerships, products and services - or
new ways to reach existing markets need to be investigated and uncover new business
opportunities
4. Defining goals and objectives to help the company grow and improve
5. They'll collaborate directly with Apple Pay executives, Worldwide Developer
Relations, product marketing, and engineering product teams to implement
partnership strategies and close transactions that affect important business metrics.
6. Participate in cross-functional teams to identify partners, product needs, negotiating
strategies, integration and testing plans, and go-to-market launch programmes on the
internal level.

Duties
1. To ensure that needs are met, collaborate with the design and sales teams.
2. Have a thorough awareness of the company's products, market rivalry, and
positioning.
 3. Keep track of the latest industry trends and corporate competition
4. Recognise your clients' demands and be able to respond effectively with a plan to
address these needs

Job Specification
Skills
1. Skills in negotiation
2. Strategic thinking
3. Analytic initiative and the confidence to start projects or plans
4. project management and organisational skills
5. decision-making skills
6. a collaborative approach to work
7. Written and verbal communication abilities, as well as presentation skills are required
for communicating with a variety of people both inside and externally.
8. interpersonal skills for forming and maintaining client relationships
9. Technology savvy and a strategic thinker, instinctively understands what is best for
Apple and its customers.

Qualification
Education
1. Bachelor’s degree in business or any related field
2. MBA preferred
3. Basic knowledge about CRM and Microsoft office
Work experience
1. Work experience requires at the company
2. Experience formulating and negotiating business and technical agreements with
strategic partners
3. Extensive professional expertise in high-growth consumer internet/technology
companies, with good and demonstrated business development experience

Impact of technology on the job position

In recent years, the technological evolution at workspace has become one of the determining
factors in the upliftment of an organization and its aspects. Be it a small startup or a large
establishment, everyday advancing technology has bought a paradigm shift in the roles of the
employees. Similarly, tech-savvy applications have paved the way in redefining the job of a
Business Development Manager. As the name suggests, the fundamental aim of a business
development manager at Apple too is to help the business grow to a larger audience. To help
increase the organization’s outreach, technology has brought about one of the biggest
revolutions in the market that is social media. Online platforms have helped business
development managers to branch their networks to a larger population. Due to advancements
in technology, in the first half of the decade, Facebook, Twitter, Tele-communication and the
introduction of websites were used in growing the business. The business development team
at Apple has been able to reach out to more than 5 million consumers and investors alike to
make it the leading organization in its sector. In the later part of the decade, along with those
already mentioned, numerous outreach programs, networking interfaces, business
development software have come into play which has changed the skills required for a
development manager. Now, the job portfolio holder should not only be a skilled
communicator but should also have hands-on knowledge on technically advanced aspects of
the operations. Other functions of a development manager include researching the leads for
understanding the target market and particular niches with growth opportunities. For the
advancement in this area, the introduction of algorithms and their further development over
the years have proved to be pivotal. The development managers at Apple use networking
software like HubSpot and Pipedrive to use algorithm-based techniques to help them excel in
their job. By removing the traditional ways of networking, i.e. in-person promotions and
meetings, technology has helped a development manager to be task effective and overcome
time constraints. The process has become more efficient and specific, providing the best
results. With such fast-paced functions, Apple has been able to reach out to more niches by
creating a brand identity. Another important portfolio is given to a business development
manager establishing lasting relationships with potential clientele, investors and other parties
related to the organization. Interactive networks like LinkedIn, Bizzabo, Groupme and
Facebook are some tech-savvy platforms high up in the ranks of Apple business development
managers to use with the coming of technology.
Thus, with the coming of age, traditional methods of development managerial functions have
been effectively replaced by technological interference which has had the above-mentioned
impacts on the job profile.

Sources Of Recruitment
Since the Business Development Manager position requires a considerable level of
experience, we will be ruling out hiring fresh graduates through placements or other sources.
1. Promotions/ Transfers from within the organization
Promoting employees already working in the company, in the same department would be
much easier because it saves the company’s resources in terms of time and money.
Because Apple would not have to create an extensive recruitment procedure, money would be
saved. The promoted employee will save time. She will not require extensive training
because she is already familiar with the company culture and job requirements.
A Business Development Manager has to engage directly with the existing as well as new
clients. An employee from Apple would have a better understanding of the important clients
and therefore be better at client management.
Business Development Executives who have shown exemplary performance and brought in
fresh ideas to Apple will be considered for the position since this job requires people who can
find new clients, markets, and new opportunities.
Transfers from other departments can also be considered who show exemplary performance
in their fields. For example, an employee who has worked with the sales and marketing
department has extensive knowledge of the market which can be beneficial for this job role.
This way of recruitment will also motivate other employees to be more productive in the
hope of growth opportunities.
2. Referrals
An Employee Referral Program can be put into action. The current employees will
recommend people for the position of Business Development Manager in return they will
receive monetary incentives.
An existing employee has a better understanding of the kind of person required for the job
and the company, so she will recommend a person who fits into all the categories well.
Only roughly half of all candidates who landed a job at Apple applied online, according to
Glassdoor.com. The other half had their interviews because of a referral from a coworker. As
a result, at Apple, referrals are extremely valuable.
A bonus is that the employees will take extra effort in recommending ideal candidates
because they will be motivated by the incentive.
4. Poaching
Employee poaching, also known as talent poaching or job poaching, is the practice of hiring
employees from competitor companies.
Apple would approach the potential candidates who don’t have a no-poach agreement with
their firm.
A successful skilled Business Development Manager from the competitor company can fix
the shortcomings of Apple and help increase productivity.
In 2015, the United States was ranked first in the world. A $415 million settlement with
Apple, Google, Intel, and Adobe was accepted by a San Jose District Court to conclude an
anti-poaching action. According to court records, the companies agreed "to refrain from
actively soliciting each other's workers" in a civil lawsuit. The US Department of Justice
clarified that job poaching was permissible in a subsequent order. As a result, Apple is
allowed to hire qualified employees from its competitors under the law.
5. E-Recruitment
E-recruitment, also known as online recruitment, refers to the use of web-based technology
for the various processes of attracting, assessing, selecting, recruiting, and onboarding job
candidates.
This method would save time and hiring costs since it is easily accessible, we get a broader
source of candidates.
Job boards like LinkedIn, Indeed, and Monster will be used for job posting.
These job boards provide a resume database, filtering option, and streamlines the whole
process.
For example, LinkedIn has a built-in ATS system that helps shorten the process and prevent
the unnecessary waste of resources.
Since the eligibility criteria are vast for the position of Business Development Manager, just
filtering out the candidates constitutes a major part of the recruitment process. With a website
like LinkedIn, the company has to just chose the appropriate filters like the number of years
of experience, the department candidate works in, and academic qualifications. Putting in
keywords like strategy, marketing, and sales further streamline the options.
6. Recruitment Process Outsourcing
A procedure in which an employer outsources all or part of its recruiting processes to an
external service provider is known as recruitment process outsourcing.
RPO service providers have better analytics at hand to find an exclusive pool of candidates in
the specialized field we require.
Since the post of Business Development Manager is one that requires fresh ideas and more
skills, Apple can look for employees out of their branch’s state or even country. The laws and
regulations governing recruiting differ by country and area. RPO service providers are
expected to be well-versed in both international and domestic labour regulations, ensuring
that their clients confront a low-risk recruiting procedure.
Apple has always believed in having in-house recruiters as well as contract recruiters to
ensure maximum reach postings

References
Job Description and Specification
https://app.otta.com/jobs/ZnpsanlC
https://www.prospects.ac.uk/job-profiles/business-development-manager#responsibilities
https://www.apple.com/careers/in/teams/sales-and-business-development.html
https://www.glassdoor.co.in/Salary/Apple-Business-Development-Manager-Salaries-
E1138_D_KO6,34.htm

Technological Impact
https://www.digitalmarketnews.com/the-role-and-impact-of-technology-in-
business-development/
Sources of Recruitment
Human Resource Management by Gary Dessler
https://applecorporate.weebly.com/recruitment-and-selection.html