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ACC 202 Milestone Two Market Research Data Appendix

The market research conducted for a new pet accessories business indicates optimal pricing and expected sales for collars, leashes, and harnesses in the local area. For collars, pricing them at $20, $24, and $28 could result in selling 30, 25, and 20 collars per day respectively. For leashes, pricing at $22, $26, and $30 could yield 28, 23, and 18 leashes sold daily. Harnesses priced at $25, $30, and $35 may sell 25, 22, or 20 units per day. The business owner needs to compare break-even points to target monthly profits of $300-500 for collars, $400-600

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348 views1 page

ACC 202 Milestone Two Market Research Data Appendix

The market research conducted for a new pet accessories business indicates optimal pricing and expected sales for collars, leashes, and harnesses in the local area. For collars, pricing them at $20, $24, and $28 could result in selling 30, 25, and 20 collars per day respectively. For leashes, pricing at $22, $26, and $30 could yield 28, 23, and 18 leashes sold daily. Harnesses priced at $25, $30, and $35 may sell 25, 22, or 20 units per day. The business owner needs to compare break-even points to target monthly profits of $300-500 for collars, $400-600

Uploaded by

Penny Tratia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Milestone Two: Market Research Data

You have conducted some market research for style and size of products you want to use to launch
your business. The market research has indicated the following sales price ranges will be optimal for
your area depending on style of products you choose to sell:

● Collars
o With pricing at $20 per collar, you can expect to sell 30 collars per day.
o With pricing at $24 per collar, you can expect to sell 25 collars per day.
o With pricing at $28 per collar, you can expect to sell 20 collars per day

● Leashes
o With pricing at $22 per leash, you can expect to sell 28 leashes per day.
o With pricing at $26 per leash, you can expect to sell 23 leashes per day.
o With pricing at $30 per leash, you can expect to sell 18 leashes per day.

● Harnesses
o With pricing at $25 per harness, you can expect to sell 25 harnesses per day.
o With pricing at $30 per harness, you can expect to sell 22 harnesses per day.
o With pricing at $35 per harness, you can expect to sell 20 harnesses per day.

Additionally, you will need to compare your break-even points for the following target profits for
each area of your business to determine your prices:

● Collars
o Break-even
o $300 target profit each month
o $500 target profit each month

● Leashes
o Break-even
o $400 target profit each month
o $600 target profit each month

● Harnesses
o Break-even
o $500 target profit each month
o $650 target profit each month

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