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    Startegic Brand Management Assignment 1

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    Prashesh Rijal
    Nike is one of the largest sports brands in the world with over 30,000 employees across six continents. It has grown tremendously through aggressive marketing, product innovations, and high-quality production. Nike's vision is to inspire every athlete globally, while its mission is to expand human potential through groundbreaking innovations, sustainability, diversity, and community impact. The company's core values, aligned with its mission and vision, have been key to its long-term success.

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    Startegic Brand Management Assignment 1

    Uploaded by

    Prashesh Rijal
    64 views3 pages
    Nike is one of the largest sports brands in the world with over 30,000 employees across six continents. It has grown tremendously through aggressive marketing, product innovations, and high-quality production. Nike's vision is to inspire every athlete globally, while its mission is to expand human potential through groundbreaking innovations, sustainability, diversity, and community impact. The company's core values, aligned with its mission and vision, have been key to its long-term success.

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    it about strategic brand management of Nike

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    startegic brand management assignment 1

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    Nike is one of the largest sports brands in the world with over 30,000 employees across six continents. It has grown tremendously through aggressive marketing, product innovations, and high-quality production. Nike's vision is to inspire every athlete globally, while its mission is to expand human potential through groundbreaking innovations, sustainability, diversity, and community impact. The company's core values, aligned with its mission and vision, have been key to its long-term success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    64 views3 pages

    Startegic Brand Management Assignment 1

    Uploaded by

    Prashesh Rijal
    Nike is one of the largest sports brands in the world with over 30,000 employees across six continents. It has grown tremendously through aggressive marketing, product innovations, and high-quality production. Nike's vision is to inspire every athlete globally, while its mission is to expand human potential through groundbreaking innovations, sustainability, diversity, and community impact. The company's core values, aligned with its mission and vision, have been key to its long-term success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Nike is one of the most successful sports and sportswear brands with the largest market share.

    It has come a long way since Phil Knight and Bill Bowerman partnered the company in 1962
    and has had a very positive impact on male athletes in particular. Nike has endorsed its brand
    by several celebrities, including Michael Jordan and Tiger Woods, and this improves the
    marketability of the company's products . The company was also able to grow tremendously
    through its aggressive marketing strategies, new product innovations and the superior
    production of its products achieved the largest market share in the world market. The
    company's turnover has grown steadily and has thus generated a large turnover.

    Nike is a famous sporting goods store. They operate in more than 170 countries around the
    world and have more than 30,000 employees on six continents. In the process, Nike has
    established a strong brand portfolio with a number of wholly-owned companies, including
    Cole Haan, Converse, Hurley International, NIKE Golf and Umbro Ltd. Nike's outstanding
    vision and direction have made them successful and recognized. In 2010, Nike ranked among
    the top 100 global companies and one of the world's best sustainable companies. In addition,
    Nike has received the highest evaluation from Ceres for its innovative design. In addition,
    Nike is responsible to the community by implementing recycling programs, reducing carbon
    footprint and fully supporting green industries.

    Nike’s vision is “To bring inspiration and innovation to every athlete in the world.” While its
    mission statement is to “do everything possible to expand human potential. We do that by
    creating groundbreaking sport innovations, by making our products more sustainably, by
    building a creative and diverse global team and by making a positive impact in communities
    where we live and work.”

    Fundamentally, the mission statement of a company presents the actions that the management
    uses to progress the growth of the business. In the case of Nike, the company expresses its
    limitless strategies to provide its clients with the most creatively designed products that fit all
    their needs. It works in collaboration with the vision statement of the company, which
    essentially sets the growth path or direction towards the desired future.

    The vision statement by Nike focuses on the extent and scope of influence the company
    would want to have in the sports sector across the globe. The steady growth recorded by Nike
    comes down to many other factors, and core values have a central part to play in this. These
    values are the guiding elements that streamline operations within an organization. Their
    seamless interaction with the mission and vision statements are the key ingredients that see a
    company rise to prosperity, something that Nike has been enjoying for years.

    In today's market, the Nike brand is considered an extremely successful brand among many
    other brands. On the other hand, the Nike brand is highly regarded by consumers and
    business experts. In today's marketplace, Nike's branding initiative is not limited to just
    consumer products that are packaged for use, but plays an important role across all
    departments of the company. With the emergence of Nike's first slogan and tagline, "Just do
    it," the company cultivated some common standards associated with the Olympics and sports,
    and surpassed the accomplishment, determination and competence of others.

    The Nike company, was originally known as the "blue sport". The ultimate goal of the
    company was to provide American consumers with high quality and inexpensive Japanese
    athletic shoes in order to break the German monopoly in this industry. The first delivery took
    place in 1962 and 200 pairs of shoes were received. In 1972, they manufactured first pair of
    their own football boots, which would later be branded Nike with the Swoosh trademark.

    Over the years, the Nike Company has grown to manufacturing and distributing the most
    important share of the sports shoes globally at each viable price. A large percentage of the
    company’s sales come from the sports apparel and equipment as well as other subsidiary.
    Similarly, with its enormous growth the corporate has maintained both the non-traditional
    and the traditional channels of distribution in over 170 countries, it also owns many factory
    stores has many stores and runs websites through which the consumers can purchase their
    products. The corporate has also been able to grow tremendously and achieve the very best
    market share within the global market through its aggressive marketing strategies, the
    innovation of recent products additionally because the superior production of its products.
    The company’s turnover has consistently grown and thus generating plenty of revenue and
    creating employment opportunities for the people.

    The Nike brand addresses three main product categories, including shoes, apparel and
    accessories, which differ in different ways. Nike's biggest audience is young men, who buy
    more shoes than any other group. Since Nike is a global sports brand, teenagers or young
    people all around the world are their biggest target market as they interact very well with the
    brand and are the main consumers of the company's products. The target market hasn't
    changed much as young people are the biggest fans of sports and sporting activities and the
    style that goes with them.
    The Nike brand has been endorsed by a number of celebrities including Michael Jordan,
    Tiger Woods, Le Bron James, and Kobe Bryant, whose collaboration has made it a unique
    and valuable brand. These Celebrities are fit for Nike's endorsement as they act as
    spokespersons for the brand and this confirms the market position of the Nikes brands and the
    general aspiration through the expansion of their recognized personalities.These celebrities
    also make a difference between Nike and other brands and thus target a larger consumer
    group. Celebrities who endorse the Nike brand mainly connect with teenagers and youth
    groups, especially men, who buy more shoes than any other group. Celebrities who are young
    and successful attract young people because they can easily relate to them.

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