So Color Handbook

HONEY CREME HAIRCOLOR
HAIRCOLORING HANDBOOK
FIFTH EDITION
Ap
encouragement/beauty/energy
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challenges/unlimited/empower
radiant/excitement/attitude
wisdom/success/fulfillment/dream
education/renewal/appreciation
opportunity/glamour/enlighten
solutions/acceptance/upbeat
potential/sensitivity/beauty
energy/confidence/potential
courage/performance/brilliance
solutions/purpose/opportunity
connections/challenges/radiant
empower/excitement/unlimited
optimism/growth/attitude
success/fulfillment/dream
C O L O R with
CONFIDENCE
color with confidence
Matrix Haircoloring Handbook - Fifth Edition
All rights reserved. Printed in the United States of America. No part of this publication
may be reproduced, stored in a retrieval system, or transmitted, in any form or by
any means, electronic, mechanical, photocopying, recording or otherwise, without
written permission of Matrix.
Matrix professional products are sold to and designed only for distribution to, and
use by, licensed professionals. In addition, Matrix retail products are sold to
professional salons with Matrix’s sole intent that the salons resell such product
only to their legitimate clients for home maintenance use. These retail sales are
based upon the professionals’ knowledge of their clients’ hair and beauty
needs, as well as an appreciation of each client’s particular hair conditions.
Introduction 6
Introducing SoColor Color Confidence 9
1234
What Makes SoColor Unique?
Chapter 1 The SoColor Consultation Center
C.R.A.F.T. Education Is Confidence in Your Hands
The SoColor Hotline
Hotline Online
1 25 36 47 8
Hair and Its Characteristics 13
Chapter 2 How Physical Factors Affect Color Results
What You Need to Know About Color Theory
The SoColor System 19
12 3
69 4
Four Basic Rules for Using SoColor
5 710811
Chapter 3 The SoColor Levels
The SoColor Tonal Series
Color Identification
SoColor Haircolor Selector
56 7
10811
4
Formulating Confidently with the Four Basic Rules 27
9 Chapter 4 Determine the Natural Base Level (Rule 1)

Determine the Level You Wish to Achieve (Rule 2)
Determine the Tonal Value Desired (Rule 3)
Determine the Volume of Developer Needed (Rule 4)
3
1234 Mixing, Applying and Timing 35
Mixing SoColor
5 6 7 8
Chapter 5
1234
Timing SoColor
SoColor Applications
Virgin Applications When Lightening
Virgin Applications When Matching the
Natural Base or Going Darker
Retouch Applications
9
5678 10 11
Chapter 6
Coloring Grey Hair with Confidence
“Coverage” versus “Blending”
The Four Basic Rules for Grey Coverage
41
1234
The Grey’t Naturals Series
Coloring Grey Hair with the SoColor Collection
Pre-Softening Techniques
Mixing the Grey’t Naturals Series and SoColor Collection
9 10 11 Creating Beautiful Blondes with Confidence 47
5678
The Four Basic Rules for Creating Beautiful Blondes
Chapter 7 How to Achieve Cool Blondes
How to Achieve Warm or Red Blondes
Refreshing Mid-Lengths and Ends
Achieving Perfect SoColor Ultra Light and Ultra
Light Palest Blondes
9 10 11
4
1
4 2 3 4
Achieving Radiant Reds with Confidence 55
1 285 36 47 8
Chapter 8
The SoColor Red Series
The Four Basic Rules for Creating Radiant Reds
Changing to a Red Tone
Formulating Tips for Refreshing Porous Hair
1 25 3694710811
SoColor Additives 59
Chapter 9 SoColor Extra Blonding Creme
Color Additions
Correcting Haircolor with Confidence 63

Adjusting Formulas for Different Porosities
5 69 710811
Pre-Filling the Hair and Tint-Backs
Chapter 10 Removal of Color
Eliminating Off-Tones
Removing a Gold Band
SoColor Techniques 71
9 10 11
SoColorizing: A Hint of Tint
Chapter 11 Breaking the Base
SoColor as a Toner
Appendix 77
Most Frequently Asked Questions
Standard Haircolor Tests
The Chemistry of Haircolor
How SoColor Works
Glossary
5
Introduction
When you are asked to describe how
someone looks, what is the first thing you
say? Isn’t it, “She’s a blonde,” or “He has
dark hair,” or “She’s a redhead?”
Haircolor is a person’s most distinctive
feature. And as a beauty professional,
haircolor is your most powerful tool for
transforming a client’s image. In little more
than an hour, your haircolor skills can
dramatically remake someone’s total
appearance. And changing how a client
looks can change how they feel about
themselves, giving them a whole new
level of self-confidence.
6
Such a powerful tool can be an important
factor in your success. No other salon
service claims more loyalty than haircolor.
Clients can often be fickle about other
services, but once they have the “perfect”
color, they stay put.
SoColor Honey Creme Haircolor was
created to give you the perfect tool for
building a color business. This rich,
beautiful, conditioning haircolor is so
easy to understand, you’ll feel confident
from the very first time you apply it and
see the stunning results.
The demand for haircolor continues to
increase, outpacing the growth of any other
salon service. With SoColor, you’ll have all
the tools you need to take advantage of
this exciting opportunity.
7
solutions/purpose/dream/enjoy
connections/challenges/unlimited
e m p o w e r / radiant/excitement
upbeat/attitude/wisdom/success
create/dream/education/renewal
appreciation/opportunity/glamour
optimism/enlighten/acceptance
solutions/potential/sensitivity/beauty
e n e rg y / c o n f i d e n c e / p o t e n t i a l
performance/brilliance/opportunity
courage/solutions/purpose
connections/challenges/unlimited
empower/radiant/excitement
optimism/growth/attitude/success
fulfillment/ d r e a m / e d u c a t i o n
renewal/opportunity/glamour
1
CHAPTER
Introducing SoColor Color Confidence

The SoColor Consultation Center
C.R.A.F.T. Education Is Confidence in Your Hands
The SoColor Hotline
Hotline Online
1. Introducing SoColor Color Confidence
SoColor Honey Creme Haircolor is the number one professional tube creme
haircolor in America. What makes it the right choice for so many colorists? The
answer, in one word, is confidence. The SoColor system, with its Four Basic
Rules, is so easy and predictable it builds confidence every step of the way.
SoColor’s advanced formulas deliver rich, beautiful, lasting color with complete
predictability. The honey creme base and extra moisturizing ingredients leave
hair healthy looking, silky and shiny.

• With SoColor, formulating is virtually risk free.
• SoColor’s Four Basic Rules are an easy and logical, step-by-step

sequence to perfect color results.
• The beautiful range of the SoColor Tonal Series offers unlimited color
possibilities.
• State-of-the-art dyes deliver remarkable clarity and exceptional grey

coverage.
• Advanced technology provides better penetration and greater

dye efficiency. The creamy consistency stays where you put it.
• SoColor’s three-ounce tube contains two average retouch applications.

It’s more economical and requires less inventory space.
• Tubes are marked in 1⁄2-ounce increments for easy measuring.
• SoColor boxes and tubes are color coded in the five tonal families
for instant identification.
• The SoColor high-lift blondes achieve maximum lightening and toning in

a single process for cool, perfect results.
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The SoColor Consultation Center
The SoColor Consultation Center is an incredibly hard-working salon tool. It
generates excitement, promotes color services and stimulates creativity in your
salon. It is also an important tool that helps to take the mystery out of color
selection to build confidence. From color analysis, to formulation, to client
consultations — it makes all your efforts easier, more professional and more
profitable.
The Consultation Center is a Formulating and Consulting Tool

The Center’s removable swatches make it easy to analyze hair, formulate color
and communicate with your client. Each SoColor color is accurately
represented with a swatch. Unlike most swatch systems based on white hair,
SoColor swatches are based on pigmented hair. Colors are shown as they
would appear if applied on natural bases of the same level. Grey’t Naturals are
shown on 50% white hair. You’ll find the swatches are extremely helpful in
identifying your clients’ natural levels and deciding which SoColor colors to
recommend.
Become familiar with all the SoColor swatches. Start thinking about colors to
suggest to your clients. Imagine the incredible flexibility you will have with
SoColor’s easy-to-intermix palette.
The Consultation Center is a Marketing Tool

The SoColor Consultation Center instantly goes to work for your salon. Your
clients will notice it, touch it and ask about it. Turn those inquiries into
additional color services by suggesting a free SoColor consultation. As you
make color recommendations, use the swatches to demonstrate how SoColor
can compliment eye color and skin color and enhance a client’s appearance.
Point out the benefits of professional haircolor. Talk about SoColor’s natural-
looking, long-lasting results, the fashion-forward shades and the excellent grey
coverage.
Display the SoColor Consultation Center prominently in a high-traffic area of

the salon where it can be seen and used. The reception area, styling stations
or color service area are ideal locations. Placement under a spotlight or track
light will show off the beautiful color options of SoColor.
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The SoColor Hotline
Matrix gives you maximum confidence because assistance with all our
haircoloring products is just a phone call away. Use the Matrix Hotline
whenever you have a question about any service you perform with Matrix
products.
In the U.S. call 1.888.777.6396
8:30 AM to 7:00 PM — Monday through Friday

9:00 AM to 4:00 PM — Saturday
(Eastern Standard Time)
In Canada call 1.888.422.6879
9:00 AM to 5:00 PM — Monday

9:00 AM to 6:00 PM — Tuesday through Friday
Closed Saturday
(Eastern Standard Time)
Hotline Online
Visit the “Hotline Online” section of matrix.com and type your question(s) in
the space provided. We’ll search our smart database for answers that can be
read immediately.
If you don’t get the answer you’re looking for, your question will be submitted
to our Matrix SoColor experts. A personal answer will be forwarded to you by
email.
12
2
CHAPTER
Hair and Its Characteristics
How Physical Factors Affect Color Results

2. Hair and Its Characteristics
The process of creating beautiful haircolor is influenced by many factors from
the physical characteristics of the client’s hair to its natural color. The best
results will be achieved when you understand the physical structure of hair and
the composition of natural haircolor. Considering these factors before each
haircolor service will ensure professional results.
How Physical Factors Affect Color Results

The physical structure of each client’s hair will affect the final results. That is
why it is so important to analyze texture, tenacity and porosity before you
color.
Texture represents the size or diameter of the hair shaft. It can be divided into
three primary classifications: fine, medium or coarse.
Texture affects haircolor because the hair’s natural melanin pigment is

distributed differently in different textures. Different diameters also have
different resistance to the effects of haircolor chemicals.
Fine Hair Medium Hair Coarse Hair
• Lacks body but is • Is bouncy and has • Is thick in appearance

easily molded. good body. and has firm body.
• Lightens easily and • Has an average • Has slightly lighter

takes a gentler product response to lightening results when depositing
successfully. or depositing color. color.
• Very fine hair can • Responds to haircolor • Has greater resistance

process darker. well. when lightening the hair.
14
Tenacity and Porosity are closely related. Tenacity is determined by how
much the cuticle resists penetration. Porosity is the hair’s ability to absorb
and hold moisture. Tenacity and porosity affect how haircolor products will
react on the hair.
For effective color penetration on tenacious, non-porous hair, use the

maximum processing time. Grey hair is usually very tenacious and often
requires maximum timing. Additionally, different degrees of porosity can exist
on the same head of hair, ranging from non-porous at the scalp area to very
porous on the ends.
Non-Porous / Tenacious Porous / Non-Tenacious
• Can be described as resistant. • Has a dull look and feel.
• Has a glassy look and feel. • Has a more open cuticle.
• Has a tight cuticle. • If the hair becomes porous, the individual

layers of the cuticle become brittle, dry
• In a healthy state, the cuticle acts as and separate from each other. The hair
a barrier to prevent the depletion of then loses its protective barrier.
moisture and natural proteins from
within the hair. • Porous hair is easier to lighten and often
accepts haircolor faster.
• Non-porous hair accepts color molecules
with more difficulty and therefore has a • Porous hair is susceptible to fading.
tendency to resist the coloring process.
• Non-porous hair accepts color and holds
it better.
To Determine Porosity and Tenacity

Lift up a dry hair strand. With your fingers, lightly rub the strand from the hair
ends down to the scalp area.
• If the hair feels smooth and slick to the touch, it indicates the cuticle is
closed tight. The hair is non-porous or resistant.
• If the hair is extremely shiny, it is also tenacious.
• If the strand feels rough to the touch and there is friction, the hair has
some degree of porosity.
• If the hair is dull in appearance, it is non-tenacious.
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A s s e s s i n g t h e H a i r f o r P o ro s i t y
Analyze the hair along the entire length, considering these 3 areas:
Scalp Area – Hair that extends from the scalp to about 1/2 to 3/4 inches out.
• Hair near the scalp area is least likely to be porous because it’s closest to
its natural and healthy state.
• If the hair has been colored, permed or relaxed, the scalp area is the
new growth.
• When hair is colored, the scalp area can look brighter and warmer.
Mid-Length – The area of the hair that begins from 1/2 to 3/4 inches away from
the scalp area and extends through the hair shaft excluding the ends.
• This area may be somewhat porous or slightly lighter in color because

of the environment or previous chemical services. There can be subtle
differences from the new growth to the mid-length.
• Color in the mid-length area of the hair can be slightly different than the
scalp area or ends due to differences in porosity or tenacity.
Ends – This area of the hair is most likely to be overly porous.
• The hair may be lighter and feel rougher. It may be difficult to recognize
overly porous hair or lighter ends during your analysis.
• Color results in the ends can be unpredictable. Always strand test if hair
appears overly porous.

A basic rule of haircolor is that cool tones neutralize warm tones and warm
tones neutralize cool tones. The cooler the tone of color, the more effectively
it can eliminate warmth.
It’s easy to identify the warm and cool colors if you understand color principles.
16
Color Principles
Primary Colors – All colors, both natural and artificial, are created by the
three primary colors:
Red (warm tone)

Blue (cool tone)
Yellow (warm tone)
Secondary Colors – If you mix equal parts of two primary colors together,
you’ll get secondary colors.
Blue & Yellow = Green
Blue & Red = Violet
Red & Yellow = Orange
Tertiary Colors – If you mix equal portions of primary colors with their
immediate adjacent secondary colors, you’ll get tertiary colors.
Blue & Green = Blue-Green

Blue & Violet = Blue-Violet
Red & Orange = Red-Orange
Red & Violet = Red-Violet
Yellow & Orange = Yellow-Orange
Yellow & Green = Yellow-Green
Neutral Colors. When all three primary colors are present, a neutral color is
created.
Complementary Colors. Tones that neutralize each other are known as

complementary colors. To create a neutral color, mix these complementary
colors together:
Blue and Orange

Red and Green
Yellow (Gold) and Violet
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solutions/purpose/connections
potential/sensitivity/beauty/energy
radiant/excitement/optimism
growth/attitude/success/fulfillment
dream/education/renewal/vision
3
CHAPTER
The SoColor System
The SoColor Levels
SoColor Haircolor Selector

3. The SoColor System
SoColor is the easiest permanent haircolor imaginable. There is no guesswork,
because the complicated part of formulating is already done for you . . . in the
SoColor tube! Formulating is a simple matter of Four Basic Rules. These Rules
are a logical, step-by-step sequence to follow when analyzing every SoColor
application: virgin, retouch or corrective. Use the Rules for every application
and the color you envision will be the color you get.
4
1. Determine the natural base level you are starting with.
2. Determine the level you wish to achieve.
3. Determine the tonal value desired.
4. Determine the volume of developer needed.
The SoColor Levels

A level is a measurement of how light or dark a color is. The SoColor system
separates all the possible depths of haircolor, from darkest to lightest, and
identifies them as eleven numbered levels.
To help you visualize the difference in depth from light to dark, look at the
shaded graph of SoColor’s eleven levels on the next page. As you can see,
each of the eleven levels of color is appropriately named to indicate a specific
degree of lightness or darkness.
Number 1 Black is the darkest level, and 11 Extra Light Blonde Plus is the
lightest level. No matter which SoColor Tonal Series you are working with, the
lower the number, the darker the color and the higher the number, the lighter
the color.
20
S o C o l o r ’s E l e v e n L e v e l s
DESCRIPTION NATURAL
OF NATURAL COLOR LEVEL
COLOR LEVEL NUMBER
11
Extra Light Blonde Plus
10
Extra Light Blonde
9
Light Blonde
8
Medium Blonde
7
Dark Blonde
6
Light Brown
5
Medium Brown
4
Dark Brown
3
Darkest Brown
2
Natural Black
1
Black
21
When describing SoColor haircolor, the level — light, medium or dark — is
listed first followed by the tone.
A tone is the dominant hue within a color. For example: red, gold, beige and
ash are tones. In the SoColor system, a Tonal Series is a group of similar
tones, varying in levels from dark to light.
To simplify color choice, the SoColor Tonal Series are arranged in three
groups: Cools, Warms and Reds. There are also two specialty Series: the Ultra
Light Blondes and the Grey’t Naturals.
Tones on the same level may appear lighter or darker, depending on how
much light they reflect.
• The warmer the color, the more light it reflects and the lighter it appears.
• The cooler the color, the less light it reflects and the darker it appears.
The SoColor Collection

COOLS WARMS
AA = Double Ash B = Beige

A = Ash W = Warm
I = Iridescent G = Gold
1-11 = Neutral. Slightly cool
(no letter) to counteract warmth.
REDS
RB = Red Brown/Blonde
R = Red
CG = Copper Gold
RR = Red Red
RV = Red Violet
VR = Violet Red
22
The SoColor Specialty Series
GREY’T NATURALS (500’S) ULTRA LIGHTS
500-(no letter) = Natural UL-N = Natural

500-W = Natural Warm UL-PN = Pale Natural
500-R = Natural Red UL-A = Ash
UL-PA = Pale Ash
UL-I = Iridescent
Each color in the SoColor system is easily identified by a number and a letter.
• Numbers refer to the level of the color.
• Letters refer to the tone of the color.
• If there is no letter, the color has a neutral or natural tone.
The names of the colors are also helpful in describing their depth and tone to your clients.
SoColor Color Identification Examples:

SoColor Collection
Level = 5 Medium Brown
Tone = G Gold
Name = 5G Medium Gold Brown

Tone = CG Copper Golden
Name = 5CG Medium Copper Golden Brown
SoColor Grey’t Naturals Series

50 = Coverage for over 50% grey
Tone = R Natural Red
Name = 505-R Medium Natural Red Brown
SoColor Ultra Light Series

Level = UL-P Ultra Light Palest
Tone = A Ash
Name = UL-PA Ultra Light Palest Ash Blonde
23
24
HAIRCOLOR SELECTOR
25
4
CHAPTER
Formulating Confidently with the Four Basic Rules
Determine the Natural Base Level (Rule 1)
Determine the Level You Wish to Achieve (Rule 2)
Determine the Tonal Value Desired (Rule 3)
Determine the Volume of Developer Needed (Rule 4)

4. Formulating Confidently with the Four
Basic Rules
Although following the Four Basic Rules takes only seconds, it is the most
important step to ensuring perfect SoColor results with every application. The
Rules remind you of the decisions you must make with every haircolor formula
from a virgin application to a corrective tint-back.
Four Basic Rules for Using SoColor:

1. Determine the natural base level you are starting with.
2. Determine the level you wish to achieve.
3. Determine the tonal value desired.
one
4. Determine the volume of developer needed.
Rule #1: Determine the Natural Base Level You Are Starting With
Before you can effectively select your color, you must determine your starting
point. This means accurately analyzing the natural base level of the client’s hair.
The SoColor Consultation Center offers a simple way to determine the natural
base level of your client’s hair. To begin, take a clean, dry subsection of hair
and hold so it lifts away slightly from the scalp. Choose one of the swatches
numbered 1 through 11 and place it so it matches the growth direction of the
subsection. Continue taking swatches and when you find a match, you’ve
identified the client’s natural base level. Always check in several areas —
crown, nape, and hairline — to get a true reading of the natural level.
Note: If the client’s natural base level falls between two SoColor levels, base
your formulation on the darker of the levels if lifting and the lighter of the levels
if depositing.
28
two
Rule #2: Determine the Level You Wish to Achieve
It is very important to talk to clients about their expectations of the coloring
service. When deciding on levels, there are four results that can be achieved
with a permanent haircolor.
a. You can lighten the natural hair up to four levels.
b. You can darken the hair.
three
c. You can match the natural level.
d. You can change the tone.
Rule #3: Determine the Tonal Value Desired

The next factor in color selection is choosing the tone or hue you wish to
achieve. For example, does your client prefer cool or warm tones? Would
beige or red tones be more flattering to her eyes and complexion?
The SoColor Collection is formulated for optimal results on pigmented hair. To

neutralize the warmth found in the natural underlying pigmentation of the hair,
the SoColor Neutral Series has been developed with a cooler base.
Balancing Warm Tones and Cool Tones
A basic rule of haircolor is that cool (ash) tones neutralize warm (red or gold)
tones and warm tones neutralize cool tones. The cooler the tone the more
effectively it can eliminate warmth. For example, the SoColor Ash Ash Series
cools more than the Ash Series.
When coloring grey hair or hair with predominantly cool tones, we suggest
adding warmth to the hair or the results will be too cool (ashy) or drab.
The Effect of Natural Pigmentation on Tonal Results
Selecting the proper tone is essential to achieving beautiful color results.

Generally, the hair’s natural underlying pigmentation is predominantly red, red-
gold or gold. As the oxidation process of a permanent haircolor lightens the
natural pigmentation, these undertones dominate.
29
SOCOLOR N E U T R A L I Z AT I O N CHART
DESCRIPTION NATURAL
NATURAL UNDERLYING
OF NATURAL COLOR LEVEL TO NEUTRALIZE USE
PIGMENTATION
COLOR LEVEL NUMBER
11
Extra Light Blonde Plus Pale Yellow Light Ash Blonde
10
Extra Light Blonde Pale Yellow Light Ash Blonde
9
Light Blonde Yellow Light Ash Blonde
8
Medium Blonde Gold Medium Ash Blonde
7
Dark Blonde Light Orange Dark Ash Blonde
6
Light Brown Dark Orange Light Ash Brown
5
Medium Brown Red Orange Medium Ash Brown
4
Dark Brown Red Dark Ash Brown
3
Darkest Brown Red Brown Dark Ash Brown
2
Natural Black Dark Red Brown Dark Ash Brown
1
Black Dark Red Brown Dark Ash Brown
30
The final haircoloring result is a combination of the artificial color
molecules and the natural underlying pigmentation of the hair.
EXAMPLE
Haircolor tone Natural hair contribution Combined result
warm warm warm/warm
neutral warm warm
cool warm neutral
cool/cool warm cool
The tone you select must either neutralize and cool the natural underlying
pigmentation or enhance and brighten it. The chart on page 30 identifies the
underlying pigmentation that is predominant in each natural haircolor level and
four
how to neutralize it.
Rule #4: Determine the Volume of Developer Needed

Once you have determined the client’s natural base level, as well as the level
and tone you wish to achieve, it is very easy to determine the volume of
developer needed.
If you are lifting, determine how many levels you want to lift — one, two, three
or four. This will indicate which SoLite Creme Developer strength to use — 10,
20, 30 or 40 Volume.
If you are going from a lighter level to a darker level, we recommend using
SoLite 10 Volume Creme Developer to achieve more color deposit and less
lightening action.
31
In general: For every 10 volumes of developer used, you will achieve up to one
level of lightening action (lift).
Developer Volume Lightening Action
10 Volume Up to 1 Level
20 Volume Up to 2 Levels
Note: The ability to lift or deposit is different in every level of SoColor. Lighter
colors have more lift; darker colors have more deposit. Therefore, lifting
capacity will vary from level to level, especially when mixed with high volumes
of developer.
Examples of Lifting
Example:
Client’s Natural Level 5 – Medium Brown
Desired Level 7 – Dark Blonde
Desired Tone CG – Copper Gold
You are lifting two levels, therefore your formula would be:
7CG – Dark Copper Golden Blonde
SoLite 20 Volume Creme Developer
Example:
Client’s Natural Level 6 – Light Brown
Desired Level 9 – Light Blonde
Desired Tone G - Gold
You are lifting three levels, therefore your formula would be:
9G – Light Gold Blonde
32
Note: These lifting formulas would be applied to the scalp area where the
warmth of the body increases lightening action. The formulas must be
adjusted for the mid-lengths and ends. For directions, see Chapter 5, Mixing,
Applying and Timing.
Examples of Depositing
Example:
Desired Level 6 – Light Brown
Desired Tone RB – Red Brown
You are staying at the same level, therefore your formula would be:
6RB – Light Red Brown
Example:
Desired Level 5 – Medium Brown
Desired Tone W – Warm
You are going down one level, therefore your formula would be:
5W – Medium Warm Brown
33
5
CHAPTER
Mixing, Applying and Timing
Mixing SoColor
Timing SoColor
Virgin Applications When Matching the

Natural Base or Going Darker
5. Mixing, Applying and Timing SoColor
SoColor enhances your professionalism as it eliminates guesswork. The rich
base mixes easily into a creamy formula that requires professional brush
application. This precise method of application surrounds every strand of hair
in color and ensures even results. SoColor is easy to apply and delivers rich,
radiant haircolor.
Mixing SoColor
SoColor gives you unlimited flexibility because the colors can be mixed together
without fear of off tones. SoColor is always mixed in equal proportions with
SoLite Creme Developer.
Standard mixing proportions* for SoColor colors are:

11⁄2 oz. SoColor
11⁄2 oz. SoLite Creme Developer
Each tube of SoColor contains three *average retouch

ounces. Measurements in 1/2-ounce
increments are on the back of the tube.
Timing SoColor
Standard timing for SoColor is 30 minutes except:
• Coloring with the UL Series—timing is 45 minutes.
• Coloring grey or exceptionally resistant hair with the SoColor Collection

timing may require up to 45 minutes.
SoColor Haircolor has a creamy consistency and is applied with a color brush.
Note: Always strand test to preview results. You should always do a

preliminary test on your client at least 48 hours before each application to
determine if he or she is allergic, or has developed an allergy, to the formula
you will be using. For directions, refer to the Standard Haircolor Tests in the
Appendix.
Note: Gloves should be worn when opening, mixing and applying any haircolor
product.
36
There are two methods that can be used depending on the results you wish
to achieve. Both are designed to counterbalance the increased lightening
action that occurs in the warm zone of the scalp. Method One is
recommended when lightening the hair one to two levels. Method Two is
recommended when lifting three to four levels with SoLite 30 or 40 Volume
Creme Developer or when using the Ultra Light Series.
Basic SoColor mixing and application

Method One: Lightening One to Two Levels instructions are printed on the inside of
the SoColor carton.
1. Divide the client’s hair into four sections.
2. Apply the SoColor formula to the scalp area staying within 1⁄2 inch of the
scalp.
3. Immediately mix a fresh batch of color formula using one of the two methods
that follow. Apply evenly through the mid-lengths and ends.
a) Mix fresh formula using the next higher volume of developer.

Example: If 10 Volume were used at the scalp area, the formula for the
mid-lengths and ends would be:
11/2 oz. SoColor
11/2 oz. SoLite 20 Volume Creme Developer
b) Mix fresh formula adding Extra Blonding Creme.**

Example: If 20 Volume were used at the scalp area, the formula for the
mid-lengths and ends would be:
11/2 oz. SoColor
1/ 2 oz. SoColor Extra Blonding Creme
2 oz. SoLite 20 Volume Creme Developer
4. Lift the hair throughout processing to aid air circulation and maintain even
oxidation.
5. Wipe a strand clean to check progress.
** Maximum amount of Extra Blonding Creme to use is 1/2 oz.
37
Method Two: Lightening Three to Four Levels
1. Divide the client’s hair into four sections. Apply the SoColor formula to the
mid-lengths and ends first, starting 1⁄2 inch from the scalp. Do not over-
saturate the hair with color. Time for 15 minutes or until you see a definite
color change.
2. Towel blot any excess product with an absorbent towel.
3. Mix a fresh batch of formula. Apply it to the scalp area and out over the mid-
lengths and ends again. Work formula through to be sure all strands are covered.
4. Lift the hair throughout processing to allow air circulation and even oxidation.
Virgin Applications When Matching the Natural Base Level or

Going Darker
1. Divide the client’s hair into four sections. Take thin partings and apply
formula to the scalp area.
2. Work formula through mid-lengths and ends to be sure all strands are covered.
Note: If the ends are porous, apply SoColor on the ends for the last 5 to 15
minutes only.
1. Divide the hair into four sections and apply SoColor to the new growth area only.
2. Time for 30 to 45 minutes.
Refreshing mid-lengths and ends: Method 1
1. Apply remaining color from retouch to mid-lengths and ends.
2. Time for 5 to15 minutes. Wipe a strand clean to check progress.
38
Refreshing mid-lengths and ends: Method 2
1. Mix a SoColorizing formula in the same level and tone as the scalp formula,
and apply color to mid-lengths and ends.
SoColorizing Basic Formula:

1 oz. SoColor
1 oz. Solite 10 Volume Creme Developer
1 oz. Essentials 5+ Protopak Restructurizing Treatment
For more details, see Chapter 11, SoColor Techniques.
2. Time for 5 to 15 minutes. Wipe a strand clean to check progress.
Removing Haircolor Stains

Any noticeable stains on the skin can be gently, yet effectively removed by
using NoStain Hair Color Stain Remover. Apply NoStain to a cotton ball and
wipe gently over the skin until the stains are gone.
Rinsing SoColor
Add a little lukewarm water to the formula and work into a lather. Rinse
thoroughly with warm water until the water runs clear.
Shampoo gently with the appropriate Matrix shampoo, then condition.
39
6
CHAPTER
Coloring Grey Hair with Confidence
Coloring Grey Hair with the SoColor Collection
Mixing the Grey’t Naturals Series and SoColor Collection

6. Coloring Grey Hair with Confidence
Now that more than half the U.S. population is over forty years of age, coloring
grey hair has become one of the most requested salon services. SoColor
offers natural-looking results while leaving grey hair beautifully conditioned.
The SoColor Grey’t Naturals Series provides perfect coverage for clients with
more than 50% grey hair. Additionally, the SoColor Collection colors offer a
limitless range of levels and tones for custom-coloring grey hair.

In order to give your clients the results they want, it is important to understand
the difference between “coverage” and “blending” of grey hair. Most
hairdressers would define “coverage” as results that leave every hair
approximately the same color. “Blending” would be defined as a result in which
the white hair is less deeply colored than the darker hair, creating a highlighted
effect. On hair that is less than 50% grey, full coverage is virtually impossible
unless the hair is darkened beyond the natural level. Very natural results can
be achieved, however, by not lightening or using a high volume of developer.
There are two options for coloring grey
1. For best coverage when hair is more than 50% grey, the SoColor Grey’t
Naturals Series is recommended.
2. When blending is desired, SoColor Collection colors can be used.
The Grey’t Naturals are specifically designed for coverage of hair that is more
than 50% grey. There are no formula adjustments or additives needed. This
special series will meet all your needs for exceptional coverage of grey.
Whichever you choose, the Grey’t Naturals or any of the SoColor Collection
colors, follow the Four Basic Rules of SoColor when formulating.
42
Rule #1: Determine the natural base level you are starting with and the
percentage of grey.
• Use the Consultation Center Neutral swatches to determine the

natural base level. Use the 50% Reference Swatch to determine
the percentage of grey.
• Take into consideration the texture, tenacity and porosity of the hair.
Rule #2: Determine the level you wish to achieve.
• Does the client want to be lighter, darker or stay at the same level?
Rule #3: Determine the tonal value desired.
• Does the client want Neutral, Warm or Red tones?
Rule #4: Determine the volume of developer needed.

The Grey’t Naturals Series is designed specifically for clients with more than
50% grey hair. It offers exceptional grey coverage without having to formulate
or use additives and intensifiers.
The colors in the Grey’t Naturals Series can be easily identified by the
number and letter.
• The number “50” identifies the series as one that is formulated for hair
over 50% grey.
• The next number after the “50” identifies the level. Example - “506”.
• The letter identifies the tone. Example - “506-W”.
There are three Grey’t Naturals tonal series.
No letter = Natural
W = Warm
R = Red
43
Selecting a Grey’t Naturals Level
Note: Do not attempt to lighten over two levels. This will result in lack of
coverage and will produce a blended effect with unwanted warm tones.
% of Grey or White Hair Grey’t Naturals Series Selections
Up to 50% Use one level lighter than desired level
Over 50% Use level desired
Mixing Grey’t Naturals

The Grey’t Naturals Series colors perform best when mixed with SoLite 20
Volume Creme Developer.
Mix:*
11⁄2 oz. Grey’t Naturals Series color
11⁄2 oz. SoLite 20 Volume Creme Developer
Note: A strand test is recommended. A standard preliminary test is required at

least 48 hours before each application to determine if your client is allergic, or
has developed an allergy, to haircolor products. Refer to Standard Haircolor
Tests in the Appendix.
* Average retouch application
Grey’t Naturals Application and Timing

Follow the standard application instructions found in Chapter 5: Mixing,
Applying and Timing SoColor. Time for 30 minutes. For best results on coarse,
resistant hair, time for 45 minutes.
Retouching with Grey’t Naturals

Apply color formula to the new growth. Refresh the mid-lengths and ends for
5 to 10 minutes or as needed. Check progress by wiping a strand clean.
Note: Grey’t Naturals colors are formulated with extra pigments to ensure
better grey coverage. To avoid a drab result when refreshing the Grey’t
Naturals Warm and Red Series, it may be necessary to adjust with a small
amount of Color Additions.
• Grey’t Naturals Warm Series—add up to 1⁄4 oz. Gold Color Additions.
• Grey’t Naturals Red Series—add up to 1⁄4 oz. Red Orange Color Additions.
44
Coloring Grey Hair with The SoColor Collection
The SoColor Collection colors (not Grey’t Naturals) are specially designed to
work with naturally pigmented hair and will give a blended effect on grey hair.
Therefore, when using a SoColor Collection color on grey hair, special attention
must be paid to the percentages of grey. Adjustments are recommended to:
1. adjust the level
2. adjust the tone for over 50% grey.
Follow the Four Basic Rules and adjust your formula as follows:
1. Adjust the level (deepen) based on the percent grey.
% of Grey To achieve the desired level use:
Up to 50% Level desired
Over 50% One level darker
Note: To avoid brassiness and to achieve best blending of grey, do not

attempt to lighten more than two levels.
2. Adjust the tone (add warmth) with up to 1⁄2 oz. for every 11⁄2 oz. of
SoColor. If hair is over 50% grey, add additional warm tones to the formula:
Blondes and Red Blondes: Add gold tones
Browns and Red Browns: Add red-orange tones
Note: Do not use the “Ash” Series for blending of grey.
Selecting the Volume of Developer

Use SoLite 20 Volume Creme Developer for most standard applications with a
SoColor Collection color. SoLite 10 Volume Creme Developer can be used for
maximum deposit on fine hair.
Application and Timing

Follow the standard mixing and application procedure. Time for 45 minutes.
45
Application Hints
• Start application where the hair is greyest or most tenacious.
• Be sure to keep hair saturated with color.
• For coarse, resistant hair, time for a full 45 minutes.
SoColor gives excellent grey coverage. If pre-softening is necessary for very
coarse, resistant hair, mix the following colors with equal parts SoLite 20
Volume Creme Developer.
If coloring with:
Levels 1 through 5. . . . . . pre-soften with 7G
Levels 6 through 8. . . . . . pre-soften with 9G
Levels 9 through 10. . . . . pre-soften with 11W
1. Apply to areas where hair is resistant.
2. Process 15 minutes.
3. Blot with an absorbent towel and proceed to apply the final color formula.
Note: Pre-softening is not recommended for hair under 75% grey as the
results could appear overly warm.
Mixing the Grey’t Naturals Series and SoColor

Collection
Mixing the Grey’t Naturals Series with the SoColor Collection can give you an
unlimited palette of colors, allowing you to be as creative as you like. Because
the Grey’t Naturals Series colors are formulated for a high percentage of grey,
they deposit deeper. If mixing this series with other SoColor shades and you
desire “coverage” of grey, always select a SoColor color one level darker than
the Grey’t Naturals Series color.
Example:
1 oz. SoColor 5CG Medium Copper Golden Brown
1 oz. Grey’t Naturals 506 Light Natural Brown
46
7
CHAPTER
Creating Beautiful Blondes with Confidence
The Four Basic Rules for Creating Beautiful Blondes
How to Achieve Cool Blondes

7. Creating Beautiful Blondes with
Confidence
SoColor makes glamorous, single-process blondes an achievable reality. The
exceptional variety of blonde shades in SoColor Levels 7 through 11 gives you
incredible flexibility. The results are unsurpassed for lightness and coolness of
color. SoColor makes it easy to fulfill a client’s dream of becoming blonde.
The Four Basic Rules for Creating Beautiful

Blondes
Rule #1: Determine the natural base level you are starting with.
• It is important to determine the exact natural level.
• Properly analyze the texture, tenacity and porosity of the hair.
• Maximum lightening is four levels.
• Lifting more than two levels will expose natural warmth.

• When blonding, remember that the final haircoloring result is a combination

of the artificial color molecules and the natural underlying pigmentation of
the hair.
48
SOCOLOR N E U T R A L I Z AT I O N CHART
DESCRIPTION NATURAL
NATURAL UNDERLYING
OF NATURAL COLOR LEVEL TO NEUTRALIZE USE
PIGMENTATION
COLOR LEVEL NUMBER
11
Extra Light Blonde Plus Pale Yellow Light Ash Blonde
10
Extra Light Blonde Pale Yellow Light Ash Blonde
9
Light Blonde Yellow Light Ash Blonde
8
Medium Blonde Gold Medium Ash Blonde
7
Dark Blonde Light Orange Dark Ash Blonde
6
Light Brown Dark Orange Light Ash Brown
5
Medium Brown Red Orange Medium Ash Brown
4
Dark Brown Red Dark Ash Brown
3
Darkest Brown Red Brown Dark Ash Brown
2
Natural Black Dark Red Brown Dark Ash Brown
1
Black Dark Red Brown Dark Ash Brown
49
How to Achieve Cool Blondes
The SoColor Ash Ash, Ash or Iridescent Series should be chosen when
attempting to lift without warm or golden undertones in the final color results.
In most cases, the Ash Series with the proper developer volume will give you
the cool tones you are looking for.
• High lifting with 30 or 40 Volume SoLite Creme Developer may

require additional toning using Violet Color Additions. Refer to
Chapter 9: SoColor Additives.

• When lifting and depositing red or warm tones, take advantage of
the underlying pigmentation of the hair.
• To avoid brassiness when using 30 or 40 volume developer, even

when a warm result is desired, a neutral series should be
considered. This will minimize brassiness while allowing natural
warm tones to dominate.
• Select the proper SoLite Creme Developer to achieve the final results.

Apply SoColor blonde formulas using the standard application procedures
found in Chapter 5: Mixing, Applying and Timing. To achieve maximum lift,
apply heavily in very thin sections and time up to 45 minutes.
A standard preliminary test is required at least 48 hours before each
application to determine if your client is allergic, or has developed an allergy,
to haircolor products. Refer to the Standard Haircolor Tests in the Appendix.
Refreshing Mid-Lengths and Ends During a Retouch

When using 30 or 40 volume developer at the new growth, avoid over-lightened
ends by applying a refresh formula with SoLite 10 Volume Creme Developer to
the mid-lengths and ends. Check progress by wiping a strand clean.
SoColor Extra Blonding Creme

SoColor Extra Blonding Creme can be added to any SoColor blonde formula to
achieve up to one extra level of lifting ability. Always add extra developer in
proportion to the amount of Extra Blonding Creme added to the formula.
50
SoColor offers unsurpassed single-process blonding with the SoColor Ultra
Light Blondes and Ultra Light Palest Blondes.
The Ultra Light Blonde Series

This unique series provides maximum lightening and toning to deliver four
levels of lift without brassiness. It is ideal for coarse, hard-to-lighten hair.
UL-A Ultra Light Ash Blonde - for Levels 5 and 6
UL-N Ultra Light Natural Blonde - for Levels 6 and 7
UL-I Ultra Light Iridescent Blonde for Level 6
The Ultra Light Palest Blonde Series

The Ultra Light Palest Blonde Series provides maximum lightening and sheer,
pale blonde results. It is ideal for fine-textured, easy-to-lighten hair.
UL-PA Ultra Light Palest Ash Blonde - for Levels 6 and lighter
UL-PN Ultra Light Palest Natural Blonde - for Levels 6 and lighter
Note: The texture, tenacity and porosity of the hair will influence your
ability to achieve successful results when using the Ultra Light and Ultra
Light Palest Blonde colors.
Special Mixing Instructions

The Ultra Light Blonde and Ultra Light Palest Blonde Series are always mixed
with DOUBLE the amount of SoLite 40 Volume Creme Developer.
Example :
11⁄2 oz. UL-N Ultra Light Natural Blonde
A standard preliminary test is required at least 48 hours before each
application to determine if your client is allergic, or has developed an allergy,
to haircolor products. Refer to the Standard Haircolor Tests in the Appendix.
Timing
Timing is always 45 minutes.
51
Virgin Application of the Ultra Light and Ultra Light
Palest Blonde Series
1. Starting 1⁄2 inch from the scalp, apply UL-N Ultra Light Natural Blonde to
the mid-lengths and ends first.
Mix:
11⁄2 oz. Ultra Light Blonde Series Color
2. Time 15 minutes or until you see a definite color change.
3. Towel blot excess formula.
4. Mix a fresh batch of the Ultra Light Blonde Series color in the tone desired
with DOUBLE the amount of SoLite 40 Volume Creme Developer and
apply to the scalp area and out over the mid-lengths and ends.
5. Time for 45 minutes.
Note: When working color through to the ends, do not pack hair tightly.
Retouch Application
1. Apply the Ultra Light formula to the new growth area only.
2. Time for 45 minutes.
3. To refresh the mid-lengths and ends if needed, choose a SoColor

Collection color in the proper level and tone to balance the new growth
with the mid-lengths and ends. Mix with SoLite 10 Volume Creme
Developer. Do not use an Ultra Light formula to refresh the
mid-lengths and ends.
4. Strand test for proper timing.
52
Application Tips for the Ultra Light and Ultra Light Palest
Blonde Series
• Take small, fine partings and apply the Ultra Light formula to saturate,
using a controlled manner. As you work through the mid-lengths, apply
generously.
• Analyze the hairline carefully. If the hair is a finer texture than the rest, do
not apply a UL-N or UL-A formula to this area. Use UL-PN to avoid over-
coloring or wait and apply your UL-N or UL-A formula for the last 10 to
15 minutes only.
• The Ultra Light Blonde Series is perfect for highlighting. When using foil,
do not over-saturate to avoid expansion of the color product.
• For creative applications that do not require foil, make sure the hair is
thoroughly saturated and product stays moist.
When Not to Use the Ultra Light and Ultra Light Palest Blonde Series
• To refresh the mid-lengths and ends.
• On natural base levels darker than 5 Medium Brown.
• For toning bleached hair, removing color or lightening previously colored hair.
• For SoColorizing.
• To intermix with other SoColor colors. Only intermix within the UL Series.
53
8
CHAPTER
Achieving Radiant Reds with Confidence

8. Achieving Radiant Reds with
Confidence
Red haircolor creates real fashion impact and always makes a lasting
impression. SoColor offers an exciting collection of beautiful red tones. From
subtle to striking, SoColor reds give you a wide variety of creative options for
achieving rich, long-lasting haircolor.

RB = Red Brown/Blonde
R = Red
CG = Copper Gold
RR = Red Red
RV = Red Violet
VR = Violet Red

Rule #1: Determine the natural base level.
• Analyze the percentage of grey plus the texture, tenacity and porosity of
the hair.
• Do you want to go lighter, darker or just change the tone?
Note: Staying within two levels of lift provides the truest red results.
• Identify the SoColor Red Series desired.
• Select the volume of developer needed to achieve the desired level of lift
or deposit.

When changing to a red tone on color-treated hair, you may have to remove
the previous color first. Refer to “Removal of Color” in Chapter 10: Correcting
Haircolor with Confidence. Strand test for refreshment timing.
56
Use the standard application procedures found in Chapter 5: Mixing, Applying
and Timing. Timing for a virgin application is 30 to 45 minutes. A preliminary
test is required at least 48 hours before each application to determine if your
client is allergic, or has developed an allergy, to haircolor products. Refer to
Standard Haircolor Tests in the Appendix.

Strand test to determine proper refreshment timing.
Effects of Porosity
The consistency and durability of your final result will depend on the porosity
of the hair. Excessive porosity can contribute to fading.

• Intensify the red pigments by adding 1/8 oz. of color from a SoColor Red
Series to every one ounce of your remaining formula before applying color
to the mid-lengths and ends.
For every 1 oz. Add 1/8 oz. of:
of formula:
RV 6RR
VR 5RR
RB 6R or 7R
R 7RR or 8RR
RR 7RR or 8RR
CG 7CG or 9CG
• If the mid-lengths and ends are faded more than two levels, it will be
necessary to replace color pigments by filling the hair before the color
application. Refer to the section “Pre-Filling the Hair and Tint-Backs”
in Chapter 10: Correcting Haircolor with Confidence.
• For more suggestions on how to customize your SoColor Red

formula, refer to Chapter 9: SoColor Additives.
57
9
CHAPTER
SoColor Additives
Color Additions
9. SoColor Additives
SoColor Additives offer several ways to expand your creativity and customize
your haircoloring services. These unique formulas allow you to boost the lifting
ability of your color formula, adjust the tonal effects of your formulations and
neutralize unwanted warmth. Like all SoColor products, they are easy to use
and deliver predictable results.

Sometimes when lightening the client’s hair, the natural underlying
pigmentation is too dominant to achieve the desired level of lightness or
brightness. SoColor Extra Blonding Creme is an additive that provides up to
one extra level of lift in your color formulations. With it, you can achieve lighter
blondes, brighter reds and richer browns.
• The SoColor Extra Blonding Creme tube contains two ounces of product
and is conveniently marked in 1⁄2-ounce increments for easy measuring.
• SoColor Extra Blonding Creme mixes easily into SoColor and can be
used with all volumes of SoLite Creme Developer.
• It is ideal for virgin applications or highlighting techniques when extra

lifting action is needed along the mid-lengths and ends.
• It lightens “gold bands” that sometimes occur from retouches of single-

process lightening services. Refer to Chapter 10: Correcting Haircolor
with Confidence.
• For brighter reds and richer browns, Extra Blonding Creme will help to
diffuse the natural amount of brown pigment found in the hair.
Mix :
11⁄2 oz. SoColor

1⁄ 2 oz. Extra Blonding Creme
2 oz. of the proper SoLite Creme Developer
Note: Color applications and timings do not change.
60
Important:
• Do not add more SoColor Extra Blonding Creme than recommended. A

larger quantity will not achieve more lift.
• Do not use SoColor Extra Blonding Creme alone.
• Add extra developer in proportion to the quantity of Extra Blonding

Creme added to a SoColor formula.
Color Additions
Color Additions expands your color creativity with five beautiful colors that mix
easily into permanent color. Used in small amounts, these versatile additives
let you customize color formulations with tonal effects that you can predict and
control.
Gold. Adds rich, golden tones and enhances grey coverage in blonde and
lighter levels of color.
Red Orange. Increases warm or copper tones and improves grey coverage in
brown or darker levels of color.
Red. Adds a true red tone to any level. Especially recommended for mid to
darker levels.
Violet. Increases ash tone and reduces gold and brassiness in blonde Levels
7 to 11 without affecting the level of the formula.
Blue. Increases ash tone and reduces warmth in brown Levels 1 to 6 without
affecting the level of the formula.
Color Additions provides versatility to:
• Create customized color formulations.
• Achieve improved coverage of grey.
• Intensify tone or neutralize undesirable tones.
• Adjust tones for porous, faded ends.
61
Mixing Instructions
When mixing Color Additions with SoColor, remember the importance of the
Four Basic Rules. Of primary importance is Rule #4 — determining if you want
lift or deposit.
For maximum deposit and increased tone:

Mix:
11⁄2 oz. SoColor
Up to 1⁄4 oz. Color Additions
To lighten hair while increasing tonal deposit:
Mix:
11⁄2 oz. SoColor
Up to 1⁄4 oz. Color Additions
Note: Always add extra developer to equal the amount of Color Additions
when lightening.
Timing: Use standard SoColor timing. Wipe a strand clean to check progress
on porous mid-lengths and ends.
Using Color Additions with the Ultra Light Blonde Series

Violet Color Additions only can be used in small amounts with UL-N Ultra Light
Natural Blonde. Remember to double the amount of SoLite 40 Volume Creme
Developer.
Additional Notes:
• Color Additions should not be used with bleaching formulas.
• Do not use Color Additions alone.
• Gold and Red Orange Color Additions can be added to the color formula
prior to refreshing ends. However, if the mid-lengths and ends are faded
more than two levels, filling the hair is recommended prior to coloring.
• Up to 1⁄4 oz. is the suggested amount of Color Additions to add to a

SoColor formula.
• Color Additions can be added to a SoColor toner formula sparingly to

adjust and increase toner options. Use up to one inch of Color Additions
for 2 oz. of toning formula. Add half a capful of SoLite 10 Volume Creme
Developer.
• Do not use Color Additions on the mid-lengths and ends for a virgin
application using method two (page 38). To do so could result in too
much tone.
62
10
CHAPTER
Correcting Haircolor with Confidence
Adjusting Formulas for Different Porosities
Removal of Color
63
10. Correcting Haircolor with Confidence
The Four Basic Rules help to make you a confident colorist not only when
doing basic applications but in the way you approach corrective color. In this
chapter, you will learn how to identify corrective coloring situations and master
procedures that eliminate complications and ensure professional results.
Adjusting Formulas For Different Porosities

Sometimes you are faced with fading of color between retouches. Often, this
is a direct result of increased porosity along the length of the hair. Recent
chemical services, overexposure to the environment and improper use of
thermal styling equipment can all contribute to excessive porosity.
Healthy hair Porous hair

Holds red, orange and gold Holds ash
Needs ash to neutralize Needs red, orange or gold to neutralize
When coloring hair with porous ends, expect the faded areas to appear cooler or
more ash. To counteract this problem, adjust the color with warm tones prior to
pulling through the mid-lengths and ends or refresh with a no-lift Matrix haircolor.
If fading on the porous hair is within two levels of the desired final result, adjust
your formula using the following guidelines.
Add 5 inches (1/8 oz.) of the following

If coloring with: Series for every 1 oz. SoColor:
Neutral, Warm, Beige 7G, 7CG, 7R
Gold 7CG, 9CG
Red Brown/Blonde 7G, 7CG, 9CG, 6R, 7R
Copper Gold, Red, Red Red 7CG, 9CG, 6R, 7RR, 8RR
Red Violet 6RR, 6R
Violet Red 6RR
64
Note: The Ash Ash, Ash and Iridescent Series are not recommended on
porous hair. Use a neutral or warmer tone. If fading is over two levels, it will be
necessary to pre-fill.

Filling the hair is necessary in the following instances:
Ends
Mid- Level 10
New Length
• When the hair is not holding the desired haircolor and fades quickly. Growth
Level 6
Level 8
• When the hair has faded over two levels.
• Prior to a tint-back. (When returning to the natural level or going darker

more than two levels.)
To analyze for pre-filling, identify the
In each case, you must replace the depleted pigmentation. Without this step, levels of color using swatches from the
the color result could appear dull, drab and muddy, and would fade quickly SoColor Consultation Center as in the
example shown here.
from the hair. In order to ensure even, durable color, the depleted pigment
must be replaced by pre-filling the hair.
Step 1: Determine Where You Are

Identify the levels of color that exist in the client’s hair by using the SoColor
Consultation Center swatches as guidelines.
Step 2: Determine Where You Are Going and the Missing Pigment
Determine the level and tone of the desired result. Then, identify the natural
underlying pigmentation that is missing in the lightened mid-lengths and ends
using the Natural Underlying Pigmentation chart on the next page.
65
Description of Natural color Natural underlying
natural color level level number pigmentation
Extra Light Blonde Plus 11 Pale Yellow
Extra Light Blonde 10 Pale Yellow
Light Blonde 9 Yellow
Medium Blonde 8 Gold
Dark Blonde 7 Light Orange
Light Brown 6 Dark Orange
Medium Brown 5 Red Orange
Dark Brown 4 Red
Darkest Brown 3 Red Brown
Natural Black 2 Dark Red Brown
Black 1 Dark Red Brown
Step 3: Choose the Proper SoColor Filler

1. Determine the level of the desired result.
2. Determine the porosity factor of the hair (“porous” or “over-porous/lightened”).
SoColor Filler Guidelines
When tinting Over-porous/Lightened

Level Porous (or for Reds)
back to
1 oz. 9G 1 oz. 9G + 5 inches

Light Blonde 9 (1/8 oz.) 9CG
1 oz. 9G + 5 inches
Medium Blonde 8 1 oz. 9G (1/8 oz.) 9CG
1/2 oz. 7R + 1/2 oz. 9G

1/2 oz. 7R +
Dark Blonde 7 1/2
+ 5 inches
oz. 9G (1/8 oz.) 7CG
1 oz. 7R + 5 inches
Light Brown 6 1 oz. 7R (1/8 oz.) 7CG
1/2 oz. 6R + 1/2oz. 6R + 1/2 oz. 7R

Medium Brown 5 1/2 oz. 7R + 5 inches (1/8 oz.) 6RR
4 or 1 oz. 6R + 5 inches
Dark Brown darker 1 oz. 6R (1/8 oz.) 6RR
Step 4: Mix SoColor Filler Formula

Always mix equal amounts of filler formula with 5 volume developer*.
*To create 5 volume developer: Mix one part SoLite 10 Volume Creme
Developer with one part Essentials Instacure Leave-In Treatment or distilled
water.
66
Step 5: Tint-Back Procedure
1. Lightly mist the mid-lengths and ends with water or Instacure Leave-In
Treatment.
2. Apply filler formula sparingly to porous and lightened areas.
3. Time 15 minutes.
4. Remove excess filler with an absorbent towel.
Optional: Rinse the filler formula with lukewarm water. Do not shampoo.
Towel dry.
5. Mix final SoColor formula using SoLite 10 Volume Creme Developer.
6. Apply color formula from scalp to ends.
7. Time for 20 to 30 minutes. Check progress.
Note: Avoid using the Ash Ash, Ash or Iridescent Series for tint-back services
as the results on porous hair will be too cool. Select the Warm or Neutral
Series.
Removal of Color
Occasionally, it may be necessary to remove a color that is too dark such as
when the client requests a lighter shade.
Remember: Color does not remove color.
To remove color, the hair must be lightened to the underlying pigment stage of
the desired result. Never lighten beyond a pale yellow as that may cause
unnecessary damage to the hair. If in doubt about the stage of lift needed, refer
to the Natural Underlying Pigmentation Chart on page 66.
For color removal, we recommend Color Erase Color Remover. It is an ideal

choice for all types of haircolor removal because it’s fast, mild and effective,
leaving the hair in optimum condition for recoloring.
When used on permanent haircolor, Color Erase eliminates the previously

applied color. This will reveal the underlying pigmentation created when the
permanent haircolor lightened the natural haircolor.
67
On semi-permanent colors, Color Erase will remove the color deposit. Some
lightening of the natural pigment may occur. If Color Erase is mixed with warm
water, lightening will be very minimal and may not be noticeable. However,
when Color Erase is mixed with SoLite 10 or 20 Volume Creme Developer,
lightening of the natural pigment will be more noticeable and recoloring may
be necessary.
Mixing and Timing
Color to be Desired Result: Approximate Mixture:

removed: Time:
Slight excess of tint Slight color removal 5 to 10 minutes 1 packet with 2 fl.
or excess of oz. warm water
unwanted tones
Light Shades: Light to moderate 5 to 15 minutes 1 packet with 2 fl.

Dark Blonde and up removal up to 1 level oz. warm water or
2 1⁄2 fl. oz. 10
Volume SoLite
Moderate color 10 to 15 minutes

Medium Shades: removal up to 2 levels 1 packet with 2 1⁄2 fl.
Light Brown through oz. 20 Volume
Dark Brown Maximum color 10 to 20 minutes SoLite Developer
removal up to 3 or
4 levels
Moderate color 10 to 20 minutes

removal up to 3 or
Dark Shades: 4 levels 1 packet with 2 1⁄2 fl.
Dark Brown through oz. 20 Volume
Black Maximum color 15 to 30 minutes SoLite Developer
removal or longer
68
Hints
• Do not apply Color Erase directly to the scalp.
• We do not recommend using the Ash Ash, Ash or Iridescent Series after
color removal because the hair may be more porous and the results may
be too cool. If you want cool results, use the Neutral Series.
• Remember to lighten to the underlying pigment stage of the desired result.

Refer to the Natural Underlying Pigmentation Chart on page 66.
• To help maintain moisture balance and normal porosity, recommend the

appropriate Matrix shampoos, treatments and conditioners for at-home use.
Off-tones can be the result of a variety of conditions:
• Improper formula selections with results that are too warm or too cool.
• Colors that are too drab resulting from pulling ash tones through porous hair.
• Environmental factors such as mineral or chlorine build-up or excessive

fading from too much sun.
Carefully analyze the hair to determine the cause of the off-tone and the solution.
• Is the off-tone due to a previous color application?
• Is the off-tone due to environmental influences?
• Does a color removal service need to be performed to correct the off-tone?
Remember: Ash (cool) tones will neutralize red and gold (warm) tones. Red
and gold (warm) tones will neutralize ash (cool) tones.
69
Techniques to Eliminate Off-Tones
Begin by shampooing and towel drying the hair until damp. Then refer to the
following chart.
Problem: Solution:
Select a SoColor Ash Series that is

Brassy casts or too much warmth one level lighter than the desired
due to fading from the sun. result. Mix with SoLite volume* 5 or
10 volume Developer.
For Blonde - Levels 7-11: Select a

Greenish casts SoColor G or CG Series color.
For Brown - Levels 4-6: Select a
SoColor Red or CG Series color.
Mix with 5 Volume* or 10 Volume
Developer. Apply quickly and watch
for proper neutralization. (Pre-fill the
hair if mid-lengths and ends are
over-lightened more than two levels.)
*To create 5 Volume Developer: Mix one part SoLite 10 Volume Creme
Developer with one part Essentials Instacure Leave-In Treatment or distilled water.

It is important for blonde clients to return for retouches every three weeks (four
weeks maximum), or the new growth will go beyond the warm zone of the
scalp. This makes it difficult to achieve maximum lift and often results in a gold
band.
1. To remove a gold band, apply your standard SoColor formula to the new
growth.
2. Apply your SoColor formula mixed with Extra Blonding Creme to the gold
band. For information on Extra Blonding Creme see Chapter 9: SoColor
Additives.
3. Time for 5 to 15 minutes. Check for the desired results.
4. Rinse. Shampoo and condition with the appropriate Matrix shampoo and
conditioner.
70
11
CHAPTER
SoColor Techniques
Breaking the Base
SoColor as a Toner
11. SoColor Techniques
Every client who walks through the door, whether male or female, can benefit
from SoColorizing. This simple technique delivers beautiful, hint-of-tint results
in just fifteen minutes or less. SoColorizing is the ideal way for new colorists to
get acquainted with all the SoColor shades. It can also be used to break the
base of a client’s haircolor.
With all of these techniques, a standard preliminary test is required at least 48

hours before each application to determine if your client is allergic, or has
developed an allergy to haircolor products.

Use SoColorizing to:
• Introduce clients to subtle haircoloring.
• Increase body and shine while delivering all-over conditioning.
• Blend small amounts of grey.
• Tone bleached hair.
Note: Do not use the SoColor Ultra Light and Ultra Light Palest Blonde Series
for SoColorizing.
SoColorizing Basic Formula:

1 oz. SoColor
1 oz. Essentials 5 + Protopak Restructurizing Treatment
To Achieve a “Hint-of-Tint” with No Line of Demarcation

1. Identify the client’s natural level. Staying within the same level, choose
a SoColor tone that will achieve the desired result.
2. Pre-shampoo with a Matrix clarifying shampoo. Towel dry the hair.
3. Mix color with SoLite 10 Volume Creme Developer and 5+ Protopak.
72
4. Apply the SoColorizing formula quickly, starting slightly off the scalp and
working out through the mid-lengths and ends.
5. Time 5 to 15 minutes.
6. Rinse. Shampoo with the appropriate Matrix shampoo.
Note:
• When using the RR, VR, RV or CG Series of colors, there will be a line
of demarcation due to the difference in tone.
• Using a color darker than the natural base will leave a line of demarcation.
• When using the Grey’t Naturals Series, expect the color to appear deeper.
Breaking the Base

This technique is used to slightly lighten the natural haircolor when a client has
highlights with extensive regrowth.
1. Identify the client’s natural level. Select a color nearest to the final result
and use SoLite 20 Volume Creme Developer.
2. Pre-shampoo the hair with Matrix clarifying shampoo. Towel dry.
3. Apply the following formula quickly to the new growth.
1 oz. SoColor
1 oz. Essentials 5+ Protopak Restructurizing Treatment
5. Rinse. Shampoo with the appropriate Matrix shampoo
SoColor as a Toner
SoColor offers a wide variety of colors that will provide slightly more color
deposit than a toner on any stage of lightening. Whether you desire cool
blondes, warm blondes or rich reds, SoColor offers the perfect level and tone
for your needs.
73
Mixing, Application and Timing
Mix equal parts selected SoColor color and a 5 volume developer.
To create 5 volume developer: Mix one part SoLite 10 Volume Creme

Developer with one part Essentials Instacure Leave-In Treatment or distilled
water.
Example:
11⁄2 W Extra Light Warm Blonde

3⁄ 4 oz. SoLite 10 Volume Creme Developer
3⁄ 4 oz. Essentials Instacure Leave-In Treatment or distilled water
Virgin Application
1. Apply SoColor toner mixture from scalp to ends over pre-lightened hair.
2. Time 20 to 30 minutes. Wipe a strand clean to check timing.
Retouch Application
1. Apply SoColor toner mixture to pre-lightened scalp area.
3. Refresh mid-lengths and ends for 5 to15 minutes.
Note:
• If mid-lengths and ends are over-lightened or over-porous, add 1/8 oz. of

SoColor 9G to remaining formula prior to pulling through to the ends.
• Always perform a strand test.
• Never use the Ultra Light Blonde Series as toners.
74
S u g g e s t e d S o C o l o r To n e r F o r m u l a t i o n s *
Stage of
SoColor Level Cool Neutral Beige Golden Red
(depth) Lightening
Tone Tone Cool Warm Tone Tone
Required
11 (Extra Light 11A 10

Blonde Plus) 11W + 9G + 1⁄4
Pale Yellow 10B + 11A 10B + 11W 11W + 9G
10 (Extra Light oz. 7R
11A + 9 9
Blonde
11W or
9 (Light Blonde) Yellow 9A 9 or 9A 8B + 9 10B + 8W 9G + 9
9G + 7R
9G + 7R or
8 (Medium Blonde) Gold 7A + 8A 8A 8B + 9A 8B + 8W 8W 9G + 1⁄8 oz.
8RR
7RB, 7RR or
8RR. For
7 (Dark Blonde) Light Orange N/A 7A 7A + 8B 8B N/A
softer tone
add 7W
*Always mix with equal amounts of 5 volume developer (one part SoLite 10
Volume Creme Developer with one part Essentials Instacure Leave-In
treatment or distilled water).
75
A
APPENDIX
How SoColor Works
Glossary
77
How do you convert to SoColor from another brand of haircolor?

When changing a client to SoColor from another permanent haircolor product,
use the Four Basic Rules and the SoColor Consultation Center.
1. Determine the natural level of the color-treated hair.
2. Determine the level of the color-treated hair.
3. Determine the tone.
4. Select the volume of developer needed.
The Consultation Center makes it very easy to create a SoColor formula that
will match the client’s current color. Trust your eyes when making a
comparison, then follow the procedures for a retouch application.
If I am mixing a combination of colors, how do I know what the final

level will be?
To determine the final level when you mix several colors, add the level numbers
together and divide by the number of parts used.
Example:
Formula is one part (1⁄2 oz.) 7 Dark Blonde and two parts (1 oz.) 10 Extra Light
Blonde.
7 + 10 + 10 = 27
Divide 27 by 3 (number of parts used) and you get 9
27 ÷ 3 = 9
Your formula is a Level 9.
How do you measure a small amount of SoColor?
When mixing or adding small amounts of SoColor or Color Additions to your

formula, dispense the following measurements of color into the bowl.
5 inches of color = 1⁄8 oz.
10 inches of color = 1⁄4 oz.
78
Note: There is a series of lines on the inside bottom of the SoColor bowls.
Each line measures one inch. To measure, squeeze SoColor out of the tube in
a line to the length you need.
How do you convert from a double-process application to an Ultra

Light Series?
Consider the following:
• The difference in porosity between the bleached hair and the area with
the Ultra Light application will result in a line of demarcation. To blend,
use a filler to replace the missing pigmentation on the bleached hair, and
follow with the appropriate formula to match the scalp area.
• Careful application techniques at the new growth area are a must. Do not
overlap.
• Selection of the UL-Series color is important. Do not use UL-A. To do so

will create an off-tone band.
What do I need to consider when foiling with the Ultra Light Series?
When using the Ultra Light or Ultra Light Palest Blonde Series with foil, the
color must be applied carefully. Use enough product to cover the hair strand,
but do not over-saturate. During oxidation, the oxygen release could create
some expansion of the color product at the base of the foil packette.
Can a heat source be used to process SoColor?
SoColor is formulated to work at room temperature using the heat generated

by the scalp. Processing SoColor with a hair dryer or heat lamp will give
unpredictable results.

A preliminary test is required at least 48 hours prior to each application of
haircolor.
It is recognized that some persons are allergic to haircoloring products.

Allergies can develop or worsen suddenly even though your client has been
coloring her hair for some time. In certain rare cases, the allergic reaction can
be serious. Therefore, to help reduce the risk of an allergic reaction for your
client, you must always perform this simple preliminary test 48 hours before
each and every application.
79
Performing a Preliminary Test
1. With soap and water, wash an area about the size of a quarter on the
inside of your client’s forearm. Pat dry with absorbent cotton.
2. Prepare a test composition by mixing 1 part of exact shade (or mixture

of shades) to be used with 1 part of the appropriate SoLite Creme
Developer. For Ultra Light Blonde shades, mix 1 part of exact shade with
2 parts of SoLite 40 Volume Creme Developer.
3. Apply mixture to test area, using an absorbent cotton-tipped applicator.
4. Let test spot dry. Do not wash, cover or disturb for 48 hours.
5. Examine test area periodically over 48 hours. If no reaction has occurred,

proceed with haircoloring.
IMPORTANT:
a) Alert your client if any abnormal reactions such as redness, burning,

itching, swelling, skin abrasions, eruptions or irritations appear at or around
the test area or any place the product has come into contact with the skin at
any time up to a few days after application that he or she should rinse the
affected area with warm water. Do not use this or any other haircolor product
until after consulting a physician.
b) IMMEDIATE REACTIONS: If any reactions including breathing problems,

tightening of the chest, heart palpitations, lightheadedness, itching, flushing,
bumps or swelling away from the place the product has come into contact
with the skin, occur during or shortly after application of the preliminary test
or while using the product, rinse immediately with lukewarm water,
discontinue use, and obtain medical attention immediately. Alert the client
not to use this or any other haircolor product again until after consulting a
physician.
CAUTION: SoColor must not be used for coloring eyelashes or eyebrows;

to do so may cause blindness. If product or mixture accidentally gets into
eyes, rinse promptly and repeatedly with cool water and seek medical
attention. If client wears contact lenses, they should be removed before
rinsing with water. Do not apply to children. Keep all haircolor products out
of the reach of children. See inside of carton for more safety instructions.
Taking a Strand Test to Preview Results

When taking a strand test, mix five inches (1⁄8 oz.) of the exact SoColor formula
you will be using with 1⁄8 oz. of the proper SoLite Creme Developer. For the
Ultra Light Series, mix 1⁄8 oz. of the shade plus 1⁄4 oz. SoLite 40 Volume Creme
Developer. Apply the color mixture thoroughly from the scalp to the ends on a
strand large enough to view color results. Time for 30 to 45 minutes, checking
every 10 minutes. Rinse thoroughly and dry.
80
Types of Haircolor
Direct Dyes
• Pigments are already formed and colored.
• Since no oxidation is needed, no mixing with peroxide is required.
• These dyes adhere to the outside of the cuticle or penetrate

slightly into the hair fiber.
• Direct dyes are usually used in temporary colors such as shampoos,

conditioners, styling products or semi-permanent colors.
• When formulated in a Temporary type of color product, this type of dye

will last just from shampoo to shampoo.
• When formulated in a Semi-Permanent type of color product, this type of

dye can last up to 6 or 8 shampoos.
Oxidation Dyes
• Oxidation dyes are colorless and need to be activated by peroxide.
• They are small molecules that penetrate deeply into the cortex where they
oxidize into larger molecules and are held in the hair.
• These types of dyes are used in Permanent haircolor and in Deposit-

Only / Demi-Permanent haircolor.
• The use of oxidative dyes provides long-lasting haircolors.
• After the use of these types of dyes, the hair cannot return naturally to its
original color.
Haircolor Categories
Temporary Haircolor
• Direct dyes
• Acidic pH
• Deposit outside hair shaft
• Wash out by shampooing (unless hair is porous)
81
Semi-Permanent Haircolor
• Direct dyes
• Acidic to alkaline pH adjusted to the type of direct dye used
• Slightly penetrates the outer cortex layer
• Lasts up to eight shampoos

Demi-Permanent Haircolor
• Oxidation dyes only – Option 1
• Oxidation dyes plus direct dyes – Option 2
• Acidic to alkaline pH
• Needs a catalyst to activate pigment formation from oxidation dyes
• Penetrates into cortex
• No lightening of the natural color
• Long-lasting colors
• Also known as No-Lift colors

Permanent Haircolor
• Oxidization dyes
• Alkaline pH
• Needs a catalyst to activate pigment formation
• Penetrates into the cortex
• Lightens the natural color and deposits a new color at the same time
• Provides long-lasting results and best coverage of gray
82
How SoColor Works
To understand why SoColor performs so well, it is helpful to understand the
coloring process.
Haircolor Chemistry
Permanent haircolor is primarily composed of three parts:
• base (creme, gel or liquid)
• alkaline agent (ammonia or ammonia substitute)
• color molecules (dye intermediates)
Oxidative or permanent haircolors produce haircolor through a chemical

reaction that occurs inside the hair fiber. When the three haircolor parts are
combined with the hydrogen peroxide contained in the developer, the right
environment is created for this reaction to occur.
Let’s look at these elements separately so you can see how they work together
in SoColor.
The Haircolor Base
The “base” is a combination of ingredients that supports the dye intermediates

and the alkaline agent. It is also responsible for the form of the product (creme,
gel or liquid) and some of its performance (conditioning, lift, mixing ease,
moistness, etc.)
SoColor has an extra-moisturizing, organic honey creme base that colors,

conditions and protects hair during the haircoloring process. Unique, honey-
based conditioners seek out hair that needs conditioning to deliver just the
right amount for each client’s needs. The rich base has a thick, creamy
consistency which requires professional application with a color brush. It
envelopes each strand of hair in color, penetrating to the cortex where color is
formed. SoColor always stays where you apply it, never running or dripping.
The moisture-rich formula delivers uniform lifting action, resulting in more even
color deposit.
83
The Alkaline Agent
Ammonia is an alkaline agent. It is a gas, diluted in water, that evaporates

quickly. All oxidative (permanent) haircolors utilize some form of alkaline agent
which serves several functions. It causes the hair fiber to swell, allowing the
dye intermediates to penetrate into the cortex of the hair. In combination with
peroxide, it promotes lightening. Ammonia is one of the most efficient alkaline
agents; low levels produce just the right amount of lifting required in
permanent haircoloring.
The Developer
When developer containing hydrogen (peroxide) is added to permanent

haircolor, a chemical reaction called “oxidation” takes place. The process of
oxidation begins reducing or lightening the hair’s natural pigmentation. At the
same time, deposit of the artificial pigmentation occurs.
SoColor is designed to be used with Matrix SoLite Creme Developers. Four

different volumes of concentration allow you to select the precise lifting or
depositing action needed to achieve your desired coloring results.
SoLite Developers create a creamy consistency that won’t drip or run when
added to haircolor and bleaching products. They are enriched with extra
moderating and buffering agents. Advanced stabilizing agents deliver
optimized working efficiency and shelf life.
The Color Molecules
As the oxidation cycle progresses, a chemical reaction takes place, causing

the color to form inside the hair fiber. First, the dye intermediates penetrate into
the cortex of the hair. Then, they undergo chemical changes and begin to react
with each other to form new, colored molecules. These new molecules are
extremely large — too large to easily escape through the cuticle — and are
held inside the hair. This makes the haircolor process permanent.
84
Glossary
acid - a class of compounds which react with alkali to form salt and have a
pH below 7.
additive - a substance which is added to another substance to serve a

special purpose. In haircolor, additives are often used to adjust the tone of a
haircolor formula or to increase the lightening action.
alkali/akaline agents - a class of compounds which react with acids to form

salts and have a pH above 7.0.
ammonia - an alkaline agent commonly used in permanent haircolor and

bleach preparations; opens the cuticle to promote penetration; interacts with
the developer to oxidize color molecules and provide lift.
base (natural base level) – the natural color of a client’s hair.
break the base - to slightly lighten the natural haircolor when a client has
highlights with extensive regrowth.
catalyst - a substance that modifies and especially increases the rate of a

chemical reaction.
demi-permanent haircolor - deposits color molecules into the hair fiber.

Requires a catalyst but does not alter the natural underlying haircolor.
deposit - part of the haircoloring process that infuses color molecules into the
hair shaft.
developer - the oxidizing agent that activates the haircoloring process.
dye intermediates (also known as oxidation dyes) - compounds that are

capable of undergoing oxidation by hydrogen peroxide, to produce colored
dye molecules.
filler - a color formulation used to replace missing natural pigmentation in hair.
gold band - a line of gold that occurs when a client’s regrowth area has grown
beyond the warm zone of the scalp, causing a retouch to lighten unevenly.
highlighting - the use of color or bleach to lighten selected areas of the hair.
intensifier - a substance which can be added to a haircolor formula to

brighten the results.
level - a measurement of the degree of lightness or darkness in a haircolor.
85
lift - the lightening action of a haircolor; or the process of lightening the hair’s
natural pigment.
molecule - the smallest unit of any substance having all the properties of the
substance.
natural base level - the natural color of a client’s hair.
natural underlying pigmentation - a combination of two natural pigments

(black-brown and red-gold) that create the perception of natural haircolor. Hair
that lacks these natural pigments is perceived as white. The proportion of
these two colors in a strand of hair determines whether the hair is dark or light
and also brown, red or blonde.
neutral - haircolor having no predominant warm or cool tones.
neutralize - to counterbalance an action. For example, to neutralize excessive

warmth of color.
oxidation - the combination of a substance with oxygen. Oxidation is the

process that lightens hair during coloring or bleaching.
oxidative haircolor - having the ability to lift and deposit color in the same
process through oxidation.
patch test - a skin test designed to determine an individual’s sensitivity to

certain chemicals.
permanent haircolor - having the ability to lift and deposit color in the same
process through oxidation.
pH - unit used in expressing both acidity and alkalinity on a scale whose value runs
from 0 to 14 with seven representing neutrality.
pigment/pigmentation - a substance responsible for producing a specific color.
porosity - the hair’s ability to absorb moisture.
porous - open in structure. Hair that is porous has a raised cuticle. The more
open the cuticle, the more porous the hair, and therefore, the more readily it
will accept moisture.
pre-fill - a haircoloring process used to replace missing natural pigmentation

in hair.
pre-soften - to prepare resistant hair for better penetration of haircolor.
resistant – hair with a cuticle that is difficult to penetrate and may require
longer processing time.
86
semi-permanent haircolor - self-penetrating haircolor that does not need
peroxide and generally lasts up to eight shampoos.
single process - a haircoloring process which lifts and deposits color during
the same application.
strand test - a test that consists of applying haircolor to a small section of hair
to preview results, timing and application.
temporary haircolor - haircoloring products that deposit color on the outside

of the hair shaft, have no lasting effect and are generally removed by
shampooing.
tenacity - describes the ease with which the cuticle can be penetrated. The
more tenacious the hair, the more difficult it is to penetrate the cuticle.
texture - represents the size or diameter of the hair shaft. Texture can be
divided into three main classifications: fine, medium, coarse.
tint-back - a haircoloring process designed to return lightened hair to the

natural level or darker.
virgin hair - normal hair which has had no bleaching, coloring, texturizing or
chemical treatment.
volume of developer - a measurement of the concentration of hydrogen

peroxide in water. The higher the concentration, the more the lightening
action.
87
88
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connections/challenges/dream
empower/radiant/excitement
growth/attitude/wisdom/success
fulfillment/dream/education
renewal/appreciation/opportunity
glamour/beauty/energy/solutions
acceptance/upbeat/potential
sensitivity/enlighten/confidence
courage/performance/brilliance
growth/opportunity/courage
attitude/success/fulfillment
d re a m / o p p o r t u n i t y / g l a m o u r
enlighten/renewal/acceptance
enjoy/sensitivity/beauty/energy
confidence/potential/beauty
vision/brilliance/opportunity
potential/solutions/radiant
purpose/connections/challenges
unlimited/empower/radiant
e x c i t e m e n t / g ro w t h / a t t i t u d e
successful/fulfillment/dream
vision/acceptance/upbeat
HONEY CREME HAIRCOLOR
www.matrix.com
SALON BEAUTIFUL
ENJOY!
Questions? Call the Hotline:
1.888.777.6396 USA or
1.888.422.6879 Canada
PRINTED IN USA 549803900

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HONEY CREME HAIRCOLOR

Introducing SoColor Color Confidence 9

The SoColor System 19

9 Chapter 4 Determine the Natural Base Level (Rule 1)

9 10 11 Creating Beautiful Blondes with Confidence 47

Correcting Haircolor with Confidence 63

Introducing SoColor Color Confidence

What Makes SoColor Unique?

• SoColor’s Four Basic Rules are an easy and logical, step-by-step

• State-of-the-art dyes deliver remarkable clarity and exceptional grey

• Advanced technology provides better penetration and greater

• SoColor’s three-ounce tube contains two average retouch applications.

• Tubes are marked in 1⁄2-ounce increments for easy measuring.

• The SoColor high-lift blondes achieve maximum lightening and toning in

The Consultation Center is a Formulating and Consulting Tool

The Consultation Center is a Marketing Tool

Display the SoColor Consultation Center prominently in a high-traffic area of

In the U.S. call 1.888.777.6396

8:30 AM to 7:00 PM — Monday through Friday

In Canada call 1.888.422.6879

9:00 AM to 5:00 PM — Monday

Hair and Its Characteristics

How Physical Factors Affect Color Results

What You Need to Know About Color Theory

How Physical Factors Affect Color Results

Texture affects haircolor because the hair’s natural melanin pigment is

Fine Hair Medium Hair Coarse Hair

• Lacks body but is • Is bouncy and has • Is thick in appearance

• Lightens easily and • Has an average • Has slightly lighter

• Very fine hair can • Responds to haircolor • Has greater resistance

For effective color penetration on tenacious, non-porous hair, use the

Non-Porous / Tenacious Porous / Non-Tenacious

• Can be described as resistant. • Has a dull look and feel.

• Has a glassy look and feel. • Has a more open cuticle.

• Has a tight cuticle. • If the hair becomes porous, the individual

To Determine Porosity and Tenacity

• If the hair is extremely shiny, it is also tenacious.

• If the hair is dull in appearance, it is non-tenacious.

• This area may be somewhat porous or slightly lighter in color because

Ends – This area of the hair is most likely to be overly porous.

What You Need to Know About Color Theory

Red (warm tone)

Blue & Yellow = Green

Blue & Red = Violet

Red & Yellow = Orange

Blue & Green = Blue-Green

Complementary Colors. Tones that neutralize each other are known as

Blue and Orange

The SoColor System

Four Basic Rules for Using SoColor

The SoColor Levels

The SoColor Tonal Series

SoColor Haircolor Selector

2. Determine the level you wish to achieve.

3. Determine the tonal value desired.

4. Determine the volume of developer needed.

The SoColor Levels

Extra Light Blonde Plus

The SoColor Collection