Internship Report On Employee Retention: Ummul Wara Adrita Lecturer of BRAC Business School BRAC University
Internship Report On Employee Retention: Ummul Wara Adrita Lecturer of BRAC Business School BRAC University
Internship Report On Employee Retention: Ummul Wara Adrita Lecturer of BRAC Business School BRAC University
Prepared For
Ummul Wara Adrita
Lecturer of
BRAC Business School
BRAC University
Submitted By:
Farjana Akter Lipy
ID-15204006
Major: Accounting & HRM
BRAC Business School
BRAC University
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Preface
We learn knowledge from different things, experiences, and environments by reading different
categories of books. Generally, as students, we gather theoretical knowledge in our whole
student life. So, we need practical knowledge in our real life. We gather practical knowledge and
theoretical knowledge which are different from each other. We gain practical knowledge which
is required for matching theoretical knowledge. BRAC University has taken effective step such
as Internship Program for the BBA students so that we can gain practical knowledge.
As the students of BBA, we should be practical to see the real life in business environment. The
objective of the internship program is to produce the learners with practical organizational
environment so that we can tune up ourselves for the job in future and can get an opportunity to
reconcile the theoretical knowledge with real life situation. For this reason, internship program is
an indispensable for the BBA program. Assignment is the inseparable part of university
education. It is the combination of university education and practical knowledge. Realizing the
above facts, faculty of BRAC Business School, BRAC University has given an opportunity to
prepare a report for BBA students. I have prepared my internship report on the basis of
experience and activities that I have observed and performed during my whole service life. I
have tried my level best to submit this report and overcoming the limitations.
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Letter of Transmittal
2th August, 2018
To
Ummul Wara Adrita
Lecturer of BRAC Business School
BRAC University
Subject: Submission of Internship Report on Employee Retention of Route to Market
International Ltd.
Respected Mam,
I am very pleased to submit my internship report on Employee Retention of Route to Market
International Limited (RTM)” which you assigned me as a part of my course curriculum. It has
been a great gratification for me to have the opportunity to apply my academic knowledge in
practical field. The theoretical knowledge is of no worth if it is not applied in reality. The report
is prepared on the basis of the theoretical and practical learning from the three months’
internship program in Route to Market International Limited (RTM).
I tried to my level best put careful effort for the preparation of this report. As an intern it is usual
that shortcomings or flaws may arise and it may lack professionalism in some cases. For any
unintentional inadequacy in the report, your sympathetic consideration would be highly
appreciated. Furthermore, I will heartily welcome any clarification and suggestion about any
view and conception disseminated in the report. I truly appreciate your patience and support.
I sincerely expect that you would be kind enough to accept my report for evaluation and oblige
thereby.
Sincerely yours,
Farjana Akter Lipy
ID-15204006
BRAC Business School
BRAC University
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Disclaimer
I am Farjana Akter Lipy, hereby declare that the presented report of internship entitled Employee
Retention of Route to Market International Limited (RTM) is prepared by me after the
completion of three months’ internship program in Route to Market International Limited
(RTM).
I also confirm that, the report prepared only for my academic purpose not for any other purpose.
It might not be used with the interest of opposite party of the organization.
………………………..
ID-15204006
BRAC University
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Certificate of Approval
This is to certify that, Farjana Akter Lipy, ID-15204006, student of BRAC Business School,
BRAC University, has prepared this internship report entitled Employee Retention of Route to
Market International Limited (RTM)” under my supervision and guidance. I approve the
formation and contents of this internship report. To the best of my knowledge the report has been
prepared by her. I have supervised her throughout the preparation of the report.
………………………………..
BRAC University
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Acknowledgement
At first, I am grateful to almighty Allah who made me able to complete the work presented in
this report. It is due to Allah unending mercy that this work moved towards success. I am very
thankful to my ever caring and loving parents whose prayers have floated me in the deep seas of
troubles and give me financial support. I would like to thank Route to Market International
Limited (RTM) for providing me nice academic environment for the successful completion of
the program.
My sincere gratitude also goes to my supervisor lecturer Ummul Wara Adrita, who has guided
me from the very beginning of my internship program. Her inspiration and encouragement has
made me confident and self-dependent. Her tireless efforts and appreciation has greatly
contributed to my report. All the shortcomings and weakness of this report, however, are
incurred by me.
Besides, I am very grateful to all staff members of Route to Market International Limited
(RTM), especially Mallik Intaqab Ahsan (Manager, Finance & Accounts) and Sarkar Imran
Mahmud (Senior Executive HR & Admin) who have given me the opportunity to do internship
in RTM. Very special thanks to sir Mahmudul Hasan and Sir Imran Mahmud for providing all
the support, guidance to do the tasks in the organization. Furthermore, special thanks go to the
respondents, who have spent their valuable time generously, and took the trouble of answering
my queries and helped me to complete my study. Finally, I thank all my friends, roommate
especially to Juthy (C.A) who has helped me a lots.
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Table of Contents
Part-01 Page
Part-02 Page
Part-03 Page
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Part-04 Page
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Executive Summary
Route to Marker International LTD (RTM) is the most innovative and growing (sales and
distribution) company in Bangladesh. The company provides its services door to door to the
target customers. A number of different local companies that are put or grouped together to form
a whole but remain distinct entities such as Nestle, Malee, Dan Foods Ltd., Dhaka Ice Cream
Industries Ltd., BEOL, Perfetti Van Melle, Ion Exchange and Bkash. These conglomerates are
the life of RTM.
The study is designed to express the outcome of staying three months in Route to Market
International Ltd as per the requirement of the internship of BBA program of BRAC University.
This report will give a clear idea regarding factors that affect Employee Retention of RTM Ltd.
I have divided the whole report into four parts for the convenient of readers. First part which is
main part of the report. It contains introduction, problem statement, scope, objective, limitations
and literature review of the study. In this chapter, I have tried to identify the factors that affect
“Employee Retention” of RTM. Besides, I have tried to show the picture of employees, attitudes
on their working environment, salary structure, work life balance, reword and recognition for the
better performance, their opportunity to grow and learn toward their job and organization.
Second part deals with overall methodology I have followed to collect and interpret data.
Third part contains results and interpretation of the study based on the identified factors which
are collected through questionnaire. Findings and conclusion, significance of the study and
recommendations of the report based on the findings are described in part four. It is found that
the management performance is very satisfactory indeed to ensure the factors that help the
company to retain their employees. Most of the employees are very happy in their working
environment, little bit happy with work life balance and reward and recognition system but very
dissatisfied with salary structure and career growth opportunity of the company which are
described elaborately in the whole report.
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Employee retention is the policies, practice, facilities and opportunities which are provided by
the organization to retain the employees for the longer period of time. Retention of employee is
very crucial as they are the backbone and valuable asset for every organization in every
industrial sector. They are the medium to reach in the top of the destination for achieving all
organizational goals and objectives. However, to recruit and keep the talents has become a major
issue for all organization in this competitive age. To retain the employee has become the very
significant topic in the organization for many reasons. First of all, to recruit and provide training
the new employee is time consuming and costly rather retaining the old employee. Secondly, it is
examined that employees who are staying long period of time in the organization, have the soft
corner for the organization. They always want success for the organization. Moreover, they have
the better knowledge about the products, polices, rules and regulations, culture, goals and
objectives of the organization and these help them to solve the problems and to educate the new
comers. Besides, organization wants to keep the employee to protect business privacy. When
employee resigns the job, join the other company can talk about the previous company’s
confidential data to the competitor company. Finally, high employee turnover is related to the
goodwill, productivity and profitability of the organization.
In the whole report, I have tried to express what the possible reasons that affect employee
retention are. There are many reasonable factors which may be the causes for the employee to
leave the organization. The major and common reason is the lower salary structure (overtime,
bonuses) and compensation packages of the employee compare to Competitor Company. Even,
no overtime salary is given to employee. It is given only to the laborer. Another reason is the
working environment which has been figured out in the report. Employees are quite satisfied
with the of opportunities of recognition of reword, training and development, clean and safety
working environment which also influence the employee to search new job. Employees are more
dissatisfied with long period of working hours and less weekend, as well as huge pressure here to
perform their daily tasks. To retain employees, management of the organization should take the
possible measures. Organization should offer better salary and good compensation packages to
the employee to retain them. Ensuring good working environment as well as flexible working
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schedule, secure their loyalty and trust. Besides, company should spend effort, time and money
to train its employees so that employees have less probability to change their job in future.
Problem statement:
To retain employee is the main task for every organization. Employee basically good employees
are the valuable asset for the organization. To retain the employee, Rout to Market International
Ltd (RTM) faces a lots of challenges to handle theissue.HR department of RTM is very concern
about this issue. Organization tries more focuses to keep the right candidates in the right
positions. Because employees are the more important capital which very crucial to run the day to
day business.
In the whole report, I have tried to express what are the main factors behind the topic of
Employee Retention in Route to Market International Ltd (RTM) and what are the main
strategies which will place an important role to retain its employee’s longer period of time.
The main objective of preparing the report is to achieve my BBA degree. However, the objective
behind this study is something broader. Objectives of the report are summarized in the following
manner:
To identify the more influential factors which affect employee retention of Route to
Market International Ltd (RTM).
To identify the employee’s satisfaction level toward their jobs as well as toward the
organization
To identify the factors that influence employee to change their job.
To identify major strategies which help the organization to motivate the employees to
stay long period in the organization
To identify major strengths, weaknesses, opportunities and threats of RTM Int’l Ltd to
retain their employees
To evaluate the existing strategies of the organization
Timeline:
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I have worked in RTM three months as an intern. My supervisor and all employees are very
helpful. They always help me by providing proper support and guidance. But to prepare the
report, I have faced some problems which are shown in the report as the limitations. The
limitations are:
The most common obligation was the time period. I have got only three months to know
about the company and to prepare the report. It was difficult to collect more information
and to analysis the data.
Lack of practical knowledge was another limitation for me to prepare the report. It was
my first research report. I had to face problem to collect, process, analyze, and integrate
and to present the data.
Another major problem that I have faced to collect information because employees were
not interested to say about the confidential information. Besides, they did not answer all
questions.
Employees were very busy with their tasks. Even, I had to gone more than twice and
thrice to some employees to fill up the questionnaires.
Sample size was small.
There are very limited publications of the company
I have lack of practical knowledge regarding HR activities
In spite of these limitations, I have tried my level best to make this report as best as possible. So
readers are requested to consider these limitations while reading and justifying any part of the
report.
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According to Osteraker (1999) [20], the employee satisfaction and retention are the key factors
for the success of an organization. The Retention factor can be divided into three broad
dimensions, i.e., social, mental and physical. The mental dimension of retention consists of work
characteristics, employees always prefer flexible work tasks where they can use their knowledge
and see the results of their efforts which, in turn, helps in retaining the valuable resources. The
social dimension consists of the contacts that the employees have with other people, both internal
and external. The physical dimension consists of working conditions and pay. Stein (2000) [21],
Clarke (2001) [22], Parker and Wright (2001) [23] have rightly observed that organization must
utilize an extensive range of human resource management factors to influence employee
commitment and retention. Walker (2001) identified seven factors that can enhance employee
retention: (i) compensation and appreciation of the performed work, (ii) provision of challenging
work, (iii) chances to be promoted and to learn, (iv) invitational atmosphere within the
organization, (v) positive relations with colleagues, (vi) a healthy balance between the
professional and personal life, and (viii) good communications. Together, these suggest a set of
workplace norms and practices that might be taken as inviting employee engagement. Kehr
(2004) [24] divided the retention factors into three variables: power, achievement and affiliation.
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Dominance and social control represents power. When personal performance exceeds the set
standards, it represents achievement and affiliation refers to social relationships which are
established and intensified. Hytter (2007) [25] found that factors such as personal premises of
loyalty, trust, commitment, and identification and attachment with the organization have a direct
influence on employee retention. She also explained that workplace factors such as rewards,
leadership style, career opportunities, the training and development of skills, physical working
conditions, and the balance between professional and personal life have an indirect influence.
Pritchard (2007) [26] was of the opinion that training and development is one of the important
retention programs incorporated in an effort to retain their employees. Eva Kyndt , Filip Dochy
et al.,(2009) [27] have found in their study, while investigating employee retention that personal
factors such as level of education, seniority, self-perceived leadership skills, and learning attitude
and organizational factors such as appreciation and stimulation, and pressure of work are of great
relevance in employee retention.
Therefore, if timely and proper measures are taken by the Organizations, some of the voluntary
turnover in the Organization can be prevented. This condition of employee retention can be
increased by providing employees training and development program, performance appraisal and
by assigning competitive work to the work force (Mathur & Agarwal, 2013). Retention has been
viewed as the formula of retaining crucial employees along with the organization and will only
happen when there will create a trustworthy relation that will foster the job security and safe
working condition (Dutta & Banerjee, 2014).
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Research Design:
To prepare the report I have used the descriptive research design. It helped me to identify the
more responsible factors for employee retention of RTM.
Research Method:
For collecting the primary data survey research method has been used. Survey is a research
technique in which information is gathered from a sample of people by use of a structured
questionnaire.
Data Collection:
Both the primary and secondary form of information is used to make the report more meaningful
and presentable. The details of these sources are given below:
Primary Sources:
Secondary Sources:
“HR manual” of Route to Market International Ltd.
Various book, articles, compilations etc. regarding RTM Operations and Business
Communication
Published and unpublished documents of the company
Employee retention related publications from website
Website of RTM Company.
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Data Analysis:
To analyze the collected data and information likert scaling method is used. And I have shown
the factors that affect employee retention of RTM in table with percentage.
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SL Statements Strongly
Strongly Disagree Neutral Agree
Agree
Disagree Total
No 5
1 2 3 4
I RTM provides handsome 3 5 7 4 1 20
salary as per designation 15% 25% 35% 20% 5% 100%
compare to competitor
companies
i RTM provides standard 6 5 7 2 20
overtime salary for its all 30% 25% 35% 10% 100%
permanent employees
Iii Satisfactory bonuses and 2 2 5 11 20
incentives paid by the 10% 10% 25% 55% 100%
company
Iv Compensation-packages 4 1 7 8 20
(accident) provided by the 20% 5% 35% 40% 100%
organization
Table -1: Employees opinion towards salary structure
Interpretation:
From the table, we see that 20% employees are saying that their salary is handsome compare to
competitor companies. Only 5% employees strongly agree, 35%are neutral and 15% are strongly
disagree with the statement. And only 10% employees have the opinion that RTM provides
standard overtime salary, 25% employees disagree with the statement, 30% strongly disagree
with the statement that RTM provides standard overtime salary to its employees. Regarding
compensation packages 40% agree, 35% are neutral 20% strongly disagree.
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Interpretation:
From the above table, we see that 55% employees agree, 15% strongly agree, 5% disagree and
5% strongly disagree with the statement that RTM, s working environment is comfortable. And
opinion regarding two-way communication system maintained 60% employees agree on the
other hand only 10% employees having negative feedback regarding these factor.70% employees
which are very huge in number who said that RTM has a very friendly working environment.
But we see that, there is little bit problem in physical working environment. 25% employees are
not satisfied with the physical working environment.
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Interpretation:
From the above table, it is seen that 30% respondents agree with the statement that RTM, s work
schedule is suitable they maintain job and family needs. On the other hand, 30% respondents
which very huge in number who have the dissatisfaction towards the tight working schedule of
RTM. In case of leave facilities, 45% agree, 15% strongly agree but only5% disagree and 5%
strongly disagree with statement. The table also shows that 50% employees agree, and 15%
employees strongly agree but 5% disagree and 5% strongly disagree with the statement that
RTM provides salary in advance in case of emergency. Besides, the table figure outs that, 35%
respondents have the positive feedback towards job opportunities for the family members by the
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RTM. But 40% people are not agreeing with the statement. In case of providing life insurance
facility by the company only 5% employees agree with it but 60% respondents have the very
negative attitudes toward the facility.
Interpretation:
From the above table, it was interpreted that, 40% respondents agree, 10% disagree and 25%
strongly disagree with factor of RTM provides RTM provides rewords and recognition for the
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fulfillment of tough target. And only 20% respondents agree that RTM provides prestigious
rewards for innovative ideas. But 20% employees disagree and 15% employees strongly disagree
with that statement. Besides, 15% respondents agree, 10% strongly agree but 25% disagree and
20% strongly disagree with the variable of RTM held regular program to provide awards to
employees for their better performance and to motivate poor performers. From the table we also
notice that promotion system of RTM is not fair to all employees. 30% employees agree, 15%
strongly agree, but 10% disagree, 10% strongly disagree with the statement.
Employees’ opinion about Career and personal growth and learning opportunities:
Company is a place which ensures ongoing training and learning opportunities to its employees
to achieve the goals and objectives of the company. Every organization arranges different
training programs for its new comers as well as old employees to enhance the productivity and
profitability. It not only helps employees to achieve organizational goals but also helps the
employees to develop KSAs (knowledge, skills, ability). It is very crucial factor to retain the
employees in a high rate. In this study, I have tried to level best to analyze employee’s opinion
regarding Career and personal growth and learning opportunities in RTM.
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Interpretation:
From the table, we notice that only 15% respondents agree, but 25% disagree and 15% with the
statement that RTM arranges adequate training and development programs for its employees to
grow and learn. And 40% respondents agree, 15% strongly agree and only 10% respondents have
the negative opinion that employees get adequate support & direction from their seniors and
supervisors for skills development. Moreover, 25% employees agree, 25% disagree, 10%
strongly disagree with the statement job rotation and job transfer strategies are taken by the
management to enhance knowledge about different tasks.
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Findings:
After data analysis and interpretation, the facts I have got are shown in this part.
1. Most of the employees are not happy with the salary structure of RTM. Employees said
that they get very low salary compare to other companies.
2. Majority of employees have expressed their opinion that RTM does not pay standard
overtime salary for its all employees.
3. Only half of employees are satisfied bonuses and incentives paid by the company.
4. Some employees are not happy with compensation packages.
1. Employees are very happy in their working environment. They said that RTM ensures
comfortable, friendly and communicative working environment.
2. But it is seen that there is little bit problem in physical working environment.
The study shows that majority of the respondents do not get the scope to maintain work
and personal life because of tight working schedule.
And employees are happy with leave facilities provided by RTM.
There is lack of job facility for family members and insurance facility is rare here.
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3. Most of the employees disagree with the statement that RTM held regular program to
provide awards to employees for their better performance and to motivate poor
performers.
Conclusion:
Human capital is the impetus to run any organization. There is other capital but no human
capital, to run the organization is impossible. There is a proverb that the asset which can make
and break an organization is employee. Retaining this valuable asset help the company in many
ways. It will help the company to grow, enhance efficiency, effectiveness, popularity,
productivity as well as profitability. But to retain and satisfy this resource is very challenging for
the company. Many researchers come up with many unique strategies to retain employees for the
longer period of time but the problem is not stopping at all. To enhance the level of employee
retention for long time, HR professionals of the company should take into consider the very
crucial independent variables such as salary structure (handsome salary, standard overtime
salary, compensation practices), alternative working hours, flexible timing, healthy working
conditions, training facility and reward and recognition planning.
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The significance of the study is very broad for all level of organizations because to retain the
employees is the main concern for every organization. Through this study, management can
know the factors or reasons that influence or tend employee to change their job. The study shows
valuable suggestions and solutions to reduce poor employee retention. Besides, it helps the
management to discover the core weakness of the company to retain employees for life time.
And from the study, management gets the possible therapy to resolve the problem. The study
also offers sufficient knowledge about current strategies practiced by the company and company
can improve the dissatisfied areas.
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Recommendations:
Recommendations based on findings and from my own working experience in RTM are given
here.
We all know that salary is the main option to motivate and retain employee. Company
should be more and more concern about its salary structure to retain employees for longer
period of
More than half of the employees which is a very huge number who have the negative
opinion on overtime salary. Company should ensure overtime salary for all permanent
employees. If the company offers overtime salary for all employees, they will not look at
the watch again and again.
Little bit focus on compensation packages and bonuses because these motivate
employees to stay in the company longer period of time.
RTM must be very careful to improve life insurance policy for the employees. in this case
organization should take this policy at least for the drivers and employees who works
outside of the organization.
Organization may sometimes offer job facility for family members which build trust,
responsibility, and soft corner for the company.
Management should give proper value of employees’ contribution to the company which
motivates employees to do more and more hard work and good things for the company.
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Organization must help program at least once in every year to reward employees for their
exclusive performance. It helps the company to reduce its cost of salary and it effects on
high employee retention.
If the employees are not happy with the promotion system of the company, they will
search the new jobs and leave the current company. Thus RTM also gives focus on this
issue to retain its valuable assets.
RTM must arrange regular training program for its employees as many employees feel
the demand of training opportunities. To retain the employees or to increase employees’
morale this factor will place a very crucial role.
Implementation of job transfers and job rotation strategy for employees to enhance
knowledge helps the company to reduce high employee turnover rate and cost.
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References:
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Appendix-1: Questionnaire:
Please help me by proving the following information. This information will be used to identify
the independent factors that affect “Employee Retention” of Route to Market International.
Please be honest to provide your opinion.
[This is done only for academic purpose. Your responses will be kept confidential.]
ID-15204006
BRAC University
Personal information:
Name:: Age :
Gender: Designation :
Signature: Department :
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Salary structure:
SL Statements Strongly Disagree Neutral Agree Strongly
Disagree Agree
No 1 2 3 4 5
i RTM provides handsome salary
as per designation compare to
competitor companies
ii RTM provides standard overtime
salary for its all permanent
employees
iii Satisfactory bonuses and
incentives paid by the company
iv Compensation-packages
(accident) provided by the
organization
Working environment:
SL Statements Strongly Disagree Neutral Agree Strongly
Disagree Agree
No- 1 2 3 4 5
i Working environment is comfortable
ii Two way communication system is
maintained
iii There is friendly working environment
iv Physical working environment (work
space, light, fan, technology and
equipment) all are healthy enough
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