Team Project BC
Team Project BC
Team Project BC
Topic 1: the team is required to present a business proposal. This business proposal should
represent your business idea. Please imagine that you are trying to attract investors. Therefore,
please make sure you are able to convince them to invest money after reading your proposal.
Introduction 1,2,4,5,6
Fresh items for sale during the day
Nut milk oats (sold during the day) vegetable brown rice
Take away priority epidemic season
Society is turning to eating cleaner
Eco-friendly packaging
Gather at gym centers
Combo names may require personalized combos according to the menu
Gym people, fat loss, weight gain
Offer for the first 3 days of opening
Note to customers with allergies
Introduction
Healthy eating will become easier than ever! Get rid of worrying about your diet and let
Healthy-Corner take care of everything! Healthy-Corner focuses on providing you with balanced
meals based on how you want to stay healthy in the best state. Get in touch immediately and we
will take care of all the rest. There will be no problems that can prevent your health goals, we are
here to be your long-term partner. You can sign up each week for some great meals provided by
Healthy Corner's dietitian. Ensuring interests are beneficial for health. We always prepare fresh
food daily and will provide direction to your home or office, with the criteria to help customers
save time when preparing meals. The difference is that there are many different packages that
you can choose from so that you can suit your dietary needs. All menus are carefully selected
and available, you will surely find what you need to keep your health and well-being in the best
and most appropriate state. You won't be able to find a better meal plan in Saigon, trust us!
Healthy Corner always provides great, healthy, and balanced meals to help busy customers be as
satisfied as possible. If you are worried and depressed by the daily repetitive diet, don't be afraid!
We are committed to maintaining the richest and newest meals for about 45 days.
Healthy-Corner works based on the motto "A healthy outside starts from inside"
552 Kcal/69,15,38
Tus Tuna salad with egg Crunchy Pork with Mexican Chicken
419 Kcal/41,16,36 veggies tortilla
535 Kcal/62,17,32 513 Kcal/58,15,36
Wed Hawaiian Pork Chinese Soy Grilled Fish with
Burger Chicken with white soy
446 Kcal/41,16,36 rice sauce
549 Kcal/66,22,38 515 Kcal/35,15,33
Thur Homemade Beef Spaghetti with Beef pumpkin with
Mushroom Fishball vegetable 1 bread
429 Kcal/28,13,35 535 Kcal/61,19,35 517 Kcal/55,13,36
Fri Squash Bacon Salad Spicy Stir Fried Stew Pork with
412 Kcal/38,16,29 Shrimp with Brown Beans
Rice 552 Kcal/31,12,35
533 Kcal/65,14,33
Vegetarian menu
Meal 01 / Meal 01 Meal 02 / Meal 02
Mon Vegetarian zucchini balls Loaded BBQ Mushroom
Served with mixed With wonton leaves &
couscous ketchup
Tus Penne pumpkin Red lentil buger
Served with creamy sauce Served with mushroom
sauce
Wed Broccoli tots Mushroom broccoli stir
Served with potato fries Served with asparagus &
noodle
Thur Zucchini Stroganoff Mexican Tofu Taco
Served with brown rice Served with salad
Fri Veggie lasagna Served Indian Fried Brown Rice
with garlic tomato sauce Served with cashew raisin
& veggies
3. Materials and implementation process:
o Materials: Fish sauce, salt, sugar, seasoning seeds, MSG, onion.
o Process: Food is shipped by Coop Mart supermarket in the early morning, move
to the frozen warehouse, used to cut soaking washed there
4. Combo list:
Gold package Breakfast-Lunch-Dinner 550,000 VND/week
Silver package Lunch-Dinner 350,000 VND/week
Vegetarian (2 vegetarian meals/day) 350,000 VND/week
A portion 40,000 VND/week
5. How materials are transported:
- For materials: Food, vegetables, spices ... will be purchased at the supermarket at
preferential prices, free transportation to the restaurant.
- How to transport food: delivery staff of the restaurant delivered at 25,000VND in
the city; 30,000VND suburban.
III. Market Analysis:
- The initial survey showed that the surrounding locations have many office
buildings and commercial centers:
o Saigon center (65 Le Loi, Ben Nghe, District 1)
o Opera View (11 Le Loi, Ben Nghe, District 1)
o Kimdo Office Building (123 Le Loi, Ben Thanh, District 1)
o Saigon Square (81 Nam Khoi Nghia, Ben Nghe, District 1)
o Kieu Phat Production and Service Co., Ltd. (120 Le Loi, Ben Thanh,
District 1)
o DEK Technologies VietNam Co., Ltd. (121 Le Loi, Ben Thanh, District 1)
o Citibank (Ben Thanh Market, District 1)
o Southeast Asia Commercial Joint Stock Bank (28A Le Loi, Ben Nghe,
District 1)
o ACB Bank (41 Le Loi, Ben Nghe, District 1)
o Eximbank (8 Le Loi, Ben Nghe, District 1)
- Market survey results:
Number of surveys: 1914
Support: 73.88%
Price consent rate: 60.6%
- Based on the above results, we have agreed to establish the project with:
The price given per portion is 40,000VND.
The average consumption is estimated at 240 servings per day.
IV. Human resources analysis:
1. Project management diagram:
Functions of locations:
Management: Supervise the working process of the restaurant
while synchronizing collecting and spending money during
operation.
Main kitchen: Prepare dishes.
Kitchen accessories: Cut, peel, wash vegetable sand cooking.
Serving: introduce the food and record the dish.
Delivery staff: deliver food to customers.
Part 2: PRE-FEASIBILITY ANALYSIS OF THE PROJECT
I. Project Financial Analysis: vẽ vào ppt
1. Project cost:
- The initial head includes a freezer (2 cabinets), refrigerator (3 cabinets), gas stove (3
stoves), electric cooker (4 pots), microwave oven (2 ovens), plastic containers, wood
spoons, wood forks, wood knives, spoons, chopsticks, knives, scissors used in the
kitchen, shop design, tables and chairs.
- Cost of hiring staff: management, accounting, kitchen, service, delivery.
- The monthly cost of raw materials includes meats, vegetables, spices.
- The cost of nutrition counseling.
- Electricity, gas, garbage.
- Other expenses.
- The cost of renting premises.
2. Revenue:
- Price of feed portions (weekly, monthly)
3. Capital structure:
- Equity: 53,32%
- Invest: 46,68%
- Working capital:
o Cash minimum 10% revenue
o 5-day inventory materials
o 10% turnover rem charge
o Pay 25% of direct expenses
II. Business strategy analysis
1. Strategy 4P:
- Product: Healthy Corner is a food aimed at meeting the needs of losing weight or
providing energy for energetic and energetic days including 18 savory dishes and 10
vegetarian dishes for 3 breakfasts, lunch, dinner.
- Price: Healthy Corner is sold at the same price on the market. With such a price in the
center of District 1, the price is too easy to compete.
- Place: Healthy Corner is sold online throughout Ho Chi Minh City (except Can Gio
district and Cu Chi district) and nearby areas and sold directly at Le Loi store in District
1.
- Promotion:
Photos: convenient boxes as well as rich food that attracts the look.
Promotion: Customers will receive 10% discount for the opening day. In addition,
a monthly savings combo with customers designs their own customers will save
99.000/ month. Especially when buying 5 or more meals, customers will receive
free delivery.
Direct marketing: The store has a page that operates continuously and has a
hotline for customers to conveniently order or complain, direct comments.
2. SWOT analysis:
- Strengths:
Wide distribution network, a suitable location
Diversified products, competitive prices
The board of directors has good management capacity
Experienced marketing staff
- Weaknesses:
Primarily focused on the market in the future
Marketing activities mainly focus on Ho Chi Minh City
- Opportunities:
Meeting the current needs of society with a lot of working-level that need
adequate nutrition, hygiene, safety, and reasonable prices.
The development of social networks, online marketing.
Society is turning to eat clean.
- Threats:
More and more Healthy Corner business models are sprouting up.
III. Risk Analysis:
Although this project has been surveyed a lot, there is no guarantee that there are absolutely
no risks. Includes selling price risk, cost risk, revenue risk. Based on the analysis that gives
us the results. In the risks, the change in selling price makes NPV, IRR change the most. So,
if you want to change the price, you have to consider it carefully.
Conclusion
In the current unstable economic and COVID-19 pandemic conditions, establishing a business is
not easy. However, through the research along with the coordination of inherently favorable
factors, the implementation of the fruit smoothie business can become a business with high
profitability, very suitable for those who do not have much desire to set up a business chain for
themselves.