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Marketing Communications SOP Guidelines & Turnaround Times

This document provides guidelines for marketing communications requests and turnaround times. Requests should be sent to [email protected] and include relevant details. Templates are available for most communications. Turnaround times vary depending on the type of request, with email communications having the shortest turnaround and new designs having longer turnaround. Public relations requests should be directed to specific contacts.

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Linda Bunschoten
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263 views5 pages

Marketing Communications SOP Guidelines & Turnaround Times

This document provides guidelines for marketing communications requests and turnaround times. Requests should be sent to [email protected] and include relevant details. Templates are available for most communications. Turnaround times vary depending on the type of request, with email communications having the shortest turnaround and new designs having longer turnaround. Public relations requests should be directed to specific contacts.

Uploaded by

Linda Bunschoten
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Communications SOP

Guidelines & Turnaround Times

This SOP offers general guidelines on how to work with the marketing team to request
various types of work and materials. Reasonable turnaround times are noted and have
been established to manage work flow and expectations.

Requests for all marketing communications support should begin with sending an
email to [email protected].
Email Communications: Articles, Invitations, Bulletins, Client Alerts, Newsletters
and Guides

• Submit requests to [email protected]


• Mailing Lists must be specified and/or submitted with the request.
• A member of the marketing department will assist with suggesting the best template and style of
communication.
• We have templates that are already created for most communications however if a new design is
required the turnaround time listed below may be extended.
• See chart below for types of Email Communications and corresponding turnaround times.

Ads

• Submit requests to [email protected]


• Please submit the following information:
o Ad Copy
o Details About Publication or Event
o Exact Sizing Specifications
o Point of Contact for Publication or Event
• If a new design is required the turnaround time will be extended.
• See chart below for average turnaround time for ad design requests.
Website & External Blog Requests: Bio Updates, Published Articles,
Perspectives, External Blog Posts, New Attorney Bios, Practice Descriptions

• Submit requests to [email protected]


• See chart below for types of Web & External Blog Requests and corresponding turnaround time.

Social Media

• Submit requests to [email protected]


• We welcome your involvement in suggesting general content for Becker’s social media platforms.
• If you would like to be more hands-on please contact us and we will schedule a training session.
• See chart below for Social Platforms and corresponding turnaround time.
PowerPoint Presentations

• Submit requests to [email protected]


• We are available to assist with design assistance in addition to content review.
• PowerPoint templates are available on BluePrint. Click here to access.
• See chart below for corresponding turnaround time for additional design assistance.

Events: CA Trade Shows, CA Classes, CA Events (Other), Non-CA Events

• All Community Association class invitations are sent via the Community Association Digest. Click
here to read the CA Class Submission Guidelines.
• If you are considering hosting or collaborating on an event please contact
[email protected]
• Submit an Event Request Form to [email protected]
• Event Request Forms are available on BluePrint. Click here to access.
• See chart below for types of Events and corresponding turnaround time.
Public Relations: Case Related News, Current Topic in the News, Individual
Award or Honor

• Contact Doreen Fiorelli or Richard Shaw for all newsworthy items.


• When merited, marketing will engage the firm’s PR agency to assist with an initiative.
• You will be contacted by our PR agency when they have unearthed an appropriate interview
opportunity and make all arrangements for procuring the interview.
• In the event that you are contacted directly by a reporter, please contact Doreen Fiorelli or Richard
Shaw immediately for guidance.
• Please adhere to the firm’s policy with regard to the expression of personal, political or religious
views when engaging with the media. This policy is:
Any such discussion, internally using the firm’s network or to the media using the firm’s name or a
lawyer’s status as a member of the firm is not permitted. Of course, as individuals, the firm does not
prescribe or proscribe any one’s views, but that cannot happen as a member of the firm.

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