UNIT II

Modes of Communication

UNIT II: Lesson 2

Identify the positive and negative dimension of the use of technology in communication;
Demonstrate your knowledge about the use of social media in Asia and in the rest of the
world; and,
Convey an idea or deliver a message for a variety of audiences using the most appropriate
technological tool.

COMMUNICATION IN SOCIAL MEDIA

It’s no surprise that the widespread use of social media for communicating ideas, personal and
professional stories and experiences has had a profound effect on the overall way people
communicate today. Just how has social media affected communication, you ask? In more ways than
you may think! But not all are bad — just look at our list of social media effects on communication.

As communication and information travel faster and faster, the world seems to get smaller and
smaller. As a result, this changes how the world communicates, especially with today’s obsession
with social media networks.

Before social media, we were extremely limited in our means to interact with others and we
were limited largely to the people that we knew in-person. There were things we (those my age and
older) had to deal with that millennials do not have to – your significant other’s parent answering the
phone when you called, waiting for a letter in the mail, waiting a week to get your pictures that you
sent off to be developed, and so on.

The internet and social media has drastically changed the way people all over the world
interact and communicate.

WHAT IS SOCIAL MEDIA?

Social media can be described as the collection of online platforms that involve sharing and
collaborating with an online community by posting, commenting, and interacting with one another.
The most commonly used social media platforms today are Instagram, Facebook, Twitter, Pinterest,
LinkedIn, and Snapchat.

Social Media Effects on Communication

Around 3 billion people use social media today, which means that 40% of the world uses social
media for communication. It’s no surprise that this widespread use has social media effects on
communication. 11% of adults reported preferring staying home on Facebook than going out on the
weekend. Communication is affected in ways such as personal expression, our expectations of
others, and the way companies communicate with customers.

Social media has also changed the way that we interact, mainly the way we have lost some of
our social skills.  Some people are completely incapable of carrying on a normal conversation or
interacting with people in person because of the dependency of social media.

Social networks are becoming one of the dominant ways we communicate. Snapchat or
Instagram, anyone?? People are more obsessed with checking their smartphone every 2 minutes
than engaging in meaningful conversation with their child or spouse. Social media and technology are
double-edged swords. It’s awesome to have and can really help us, but it also distracts us to the point
of being blind and deaf to everything else going on.

https://www.uopeople.edu/blog/how-social-media-affected-communication/

Pinoys top social media users, according to study

(1) Filipinos spend more time on social media sites than anyone else in the world, going online roughly four
hours and 17 minutes a day, according to a report released on Tuesday.
(2) Filipinos spend most of their online time on sites such as Facebook, Snapchat and Twitter, said the report,
called Digital in 2007, and prepared by social media platform Hootsuite and United Kingdom-based
consultancy We Are Social Ltd.
US among bottom half
(3) Brazilians and Argentinians followed closely behind, spending three hours and 43 minutes and three hours
and 32 minutes on social media, respectively, the report said.
(4) The United States, where many of these social media players were founded, is among the bottom half, with
Americans spending an average of just two hours and six seconds per day. The least active were the
Japanese, who log on an average of just 40 minutes daily.
(5) “It’s probably due to the same cultural dynamics that made us the text messaging capital of the world,” said
Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring to mobile phone text messaging in
the past decade that is now giving way to internet-based applications.
(6) “Filipinos like to keep in touch,” Isberto said.
Slowest in Asia-Pacific
(7) The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-broadband speed
here is among the slowest in Asia-Pacific, while mobile connections are among the fastest, according to the
most recent Akamai report.
(8) There appeared to be a relationship between poor fixed-broadband speed and time spent on social media.
(9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed of 4.2 megabits per
second (mbps), 5.5 mbps and 5 mbps, respectively.
(10) The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1 hour and 11 minutes a
day on social media.
Internet use on the rise
(11) According to the report, the Philippines’ internet and social media users grew by over 25 percent, up 13
million and 12 million over last year, respectively.
(12) Mobile was also a fast-growing platform, accounting for 38 percent of all Web traffic in the country, up
almost a third over 2016.
(13) The Philippines, so far, had a social media penetration rate of 58 percent, higher than the average of 47
percent in Southeast Asia.
(14) Around the world, internet users grew 10 percent, or an additional 354 million people, while active social
media users jumped 21 percent, or an additional 482 million.
(15) Global active netizens using mobile phones and other devices surged 30 percent, or another 581 million
people.
Digital connectivity
(16) The total internet penetration rate stood at 50 percent, or 3.77 billion people, the report showed.
(17) “Half of the world’s population is now online, which is a testament to the speed with which digital
connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant at We Are Social.
(18) “The increase in internet users in developing economies is particularly encouraging,” Kemp added.
(19) The report compiles data from the world’s largest studies of online behavior, conducted by organizations
including GlobalWebIndex, GSMA Intelligence, Statista, and Akamai in “a comprehensive state” of social
media reference.
(20) The 2016 report has been downloaded 70,000 times and read 2.5 million times on SlideShare so far.

https://technology.inquirer.net/58117/pinoys-top-social-media-users-according-study
 5
Complete the box.
Name: ______________________________________ Date: _____________
Program/Year/Section: ________________________

Forms of Description Primary use Advantage Disadvantage

Handwriting
letter or
messages

E-mail messages

Text (or SMS)

Facebook Post

Tweets

Instagram Post