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    Let's Think Together.: IBM Design Thinking

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    Dipak Nandeshwar

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    © All Rights Reserved
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    Let's Think Together.: IBM Design Thinking

    Uploaded by

    Dipak Nandeshwar
    71 views1 page

    Original Title

    DesignThinking-OneSheet

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    Copyright:

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    71 views1 page

    Let's Think Together.: IBM Design Thinking

    Uploaded by

    Dipak Nandeshwar

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Let’s think together.

    Smarter teams, better ideas, and happier users.

    IBM Design Thinking How Can We Utilize Design Thinking?


    IBM Design Thinking is a framework for teams to understand
    and deliver great user outcomes at the speed and scale 1
    of the enterprise. Using IBM Design Thinking begins with
    a focus on user outcomes, a multidisciplinary team, and a 6 Ideate
    2
    spirit of restless reinvention. We’ve put these pieces together
    into a powerful behavioral model and a set of key practices
    Operate Demo
    to scale design thinking to even the most complex projects.
    Innovation

    5 3
    Build
    From Problems to Solutions
    At IBM, we think the systems of the world should work in 4
    the service of people. At the heart of our human-centered
    1 Solve a Problem/Challenge
    mission is IBM Design Thinking: a framework to help teams 2 Generate a new idea to create value
    solve our users’ problems at the speed and scale the 3 Win a competitive deal
    modern enterprise demands. 4 Problem resolution in a troubled account
    5 Use “Premortem” approach to kickoff ALL Transitions/Projects
    Whether you’re re-envisioning the customer experience for a 6 Validate scope and assumptions
    multinational bank or just planning your product’s next release,
    use IBM Design Thinking to stay focused on what matters to IBM Design Thinking can be applied to various problems to
    users as you lead your team from ideas to outcomes. produce innovative solutions or processes.

    The Principles that guide our process. ___________________________________________________________


    Our process calls for continuous observation, reflection, and making, in any order.

    A focus on user outcomes Restless reinvention Diverse empowered teams


    Drive business by helping users achieve Be essential to your users Come to more innovation solutions by
    their goals. An authentic focus on users and clients by solving actual needs leveraging diverse team members.
    begins with a simple acknowledgment: through iteration and prototyping.
    that we are not our users.

    The Keys align us. _______________________________________________________________________________


    Lead teams to great user outcomes using our scalable framework for team alignment.

    Sponsor Users Hills Playbacks


    Invite users into the work to stay Align teams on meaningful user Stay aligned by regularly
    true to real world needs. outcomes to achieve. exchanging feedback.

    Learn more about IBM Design Thinking ___________________________________________

    © Copyright IBM Corporation 2016

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