Marketing Assignment
Marketing Assignment
Awash International Bank Products and Services: Awash Bank offers a unique bouquet of innovative
products and services that help individuals, small and medium scale businesses and competitive
business to manage their finances.
DIGITAL CHANNELS
Mobile Banking
Agency Banking
Credit Services
Package of Products and Services for High/Ultrahigh net worth Individuals (HNIS/UHNIS)
Banking Products and Services for saving and credit cooperatives and other Associations
ACCOUNTS MANAGEMENT
Saving Account
Current Account
Business Banking
Awash Bank provides highly competitive business solutions and financial advisory
the best possible solutions to our customers’ specific objectives. Our team of banking
professionals specializes in solutions and services tailored to meet the financial needs of
our diverse business clients. Our financial strength allows us to provide the valuable
tools, services, and meaningful benefits our customers need to meet their business’s
banking and investment needs. The following are the major business areas of the bank
CUSTOMER SEGMENT
Business Banking is a targeted bank offering that provides special type of tailored solution of
banking and financial services having a number of products in bundle to various businesses and
markets. Business Banking seeks to meet the financial needs of multiple business sectors such as
trade, agriculture and industry, playing an important role in meeting their commercial and
economic requirements when establishing, managing and growing their business. It covers
several financial functions such as deposits, loans and credit, money transfers, merchant banking
facilities, rent payments, foreign exchange transactions and securities trading and the like to
fulfill the financial needs of various business sectors.
accounts to its customers. The service package provided in this area of operation
includes:
A) Deposits
We furnish you a checking account into which you can transact your funds through
issuing cheque. We will collect and deposit cash transactions immediately and collect,
clear and deposit cheques at the soonest possible time. In case where the deposit
amount is big enough, Awash Bank shall collect the sales/service deposits by its own
from your office. The bank shall provide off-working hour deposit services whenever the
need arise.
B) Statements
Awash Bank shall issue monthly Bank Statements showing the overall transactions
made through the bank along with advice and all other documentation. The bank shall
and related banking business, such that your personnel will not need to wait in line to
make deposits and will be able to perform all banking business at one work station.
Some of the local currency denominated deposit accounts for business customers is
Like savings account it generates interest income and like current account it is
operated by cheque. The funds maintained in this account shall bear the
attractive interest rate along with loan features. The prevailing interest rate (5%)
plus 0.5% bonus will be calculated on individual PF accounts. Moreover, attractive
interest rate will be provided depending upon the amount and duration of the
the bank and facilitate the fund transfer process. The current account portion has
no interest while the savings account portion gets the prevailing interest rate
and ranges from 6% to 12% based on the amount of fund deposited and the
duration of time.
If the organization has an accumulated provident fund, Awash Bank can pay
attractive interest rate based on the amount and duration of the fund. The rate
2. International Banking/ Trade Services
We have established a strong financial link with reputable international banks spreading
arrangements with more than 300 banks all over the world, which will allow us to
handle fund transfer from any corner of the world in a shortest possible time.
2.1. Forex Bureau Services
We can serve you at your office with in an agreed time interval to cash/convert your
staff foreign currency or any other convertible currency cheques in exchange of ETB at
prevailing exchange rate. Moreover, we will provide you all kinds of foreign exchange
through Bank-to-Bank arrangement (SWIFT) from different corners of the world can be
directly channeled to this account within a shortest time or converted to Birr and directly
You can use your foreign currency account to make payment in currencies other than
ETB via bank drafts and other commercially accepted payment methods, like cheque,
demurrage charges.
Letter of credit confirmation (to eliminate credit and country risks associated
immediately)
Letter of credit (purchase goods quickly and easily by transferring export letter
of credit).
They export Pre-shipment financing (working capital for purchase of items to
Incoming transfer (remittance) through money transfer agents like Western
Union, MoneyGram, Transfast, Xpress money, RIA, Ezremit, Doha Bank, Dubai
3. Funds Transfer Services
The bank shall provide automated local transfer facilities through our state of the art
core banking system that allow your company to conduct outgoing transfers and
Account to account transfer shall bear no fees and charges and credit and debit notices
shall be reported at the time the transfer is made and included in the monthly
statement.
All incoming transfers will be communicated through popup SMS message immediately
deposit transaction details, and payment transaction details shall be provided through
our Bank by debiting your company’s account as per your written instruction and
crediting the salary account of each staff free of charge. So that, your employees can
withdraw the money from our ATM at any hours of the day using the ATM card or
tailor made credit products to each types of designated economic sector where the
6.1. Investment/ Project Financing: Project Finance for Expansion, Relocations and
Diversification
In case where there is a need for additional investment, renovation of the existing
business, expansion or any other program that entails fixed investment, the banks shall
Medium / long-term loans for newly incorporated enterprise (the entity
Medium / long-term loans for existing and actively operating enterprise for
revolving short term loans for start-ups and established enterprises, to finance
6.4. Loans by Purpose: Awash bank offers loan to the following economic sectors
Education
Health
Works of Art
Export Trade
Import Trade
by your good office by assigning our tellers/cashiers from our nearby branch. For events
organized within the city where our branch exists, no charge is involved for the service
we render. On the other hand, for events organized in a city where we don’t have a
branch, an agreed upon (reasonable) charge will be levied on just to cover our expenses.
8. Non-Financial Products and Service
Apart from the basic financial products and services, Business clients may needs non-
business plan, suggestion for financial solutions and loan administration through direct
Training: designed to facilitate the learning and development of new and existing skills
Workshop/seminar
Communication Process
Consumers experience all promotions as information in the environment. Thus the
cognitive processing model of decision making is relevant to understanding the effects of promotions
on consumers. First, consumers must be exposed to the promotion information. Then they must attend
to the promotion communication and comprehend its meaning. Finally, the resulting knowledge,
meanings, and beliefs about the promotion must be integrated with other knowledge to create brand
attitudes and make purchase decisions -form purchase intentions (Peter and Olson, 2010).To
communicate effectively; marketers need to understand how communication works. Communication
involves the nine elements. Two of these elements are the major parties in a communication the sender
and the receiver. Another two are the major communication tools—the message and the media; four
more major communication functions—encoding, decoding, response, and feedback. The last element is
noise in the system (Kotler and Armstrong, 2012).The marketer needs to assess what influence each
communication experience will have at different stages of the buying process. This understanding helps
marketers allocate their communication dollars more efficiently and effectively.