BBA (Hons) Term Report Format

(Title Page)
(Bold, 18, Times New Roman) University of Education

(Bold, 18, Times New Roman) Multan Campus, Lahore
(Bold, 16, Times New Roman) Department of Economics and Business
Administration
Term Report
<<Name of the Organization>>
(Where you have completed your internship training)
(Bold, 16, Times New Roman)
A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

ADMINISTRATION, UNIVERSITY OF EDUCATION, MULTAN CAMPUS, LAHORE
IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE
OF BACHELOR OF BUSINESS ADMINISTRATION (HONS)
(Bold, 12, Times New Roman, Justified)
Submitted By:
<<Student Roll No.>>
<<Student Name>>
<< Session>>
<<Submission Date>>
(Bold, 16, Times New Roman
University of Education (Bold, 16, Times New Roman)
Multan Campus, Lahore (Bold, 16, Times New Roman)
Department of Economics and Business Administration
LETTER OF UNDERTAKING
This internship report was submitted by << Student Name >> S/o/D/o. <<
Father’s Name >> Roll No. << Complete Campus Roll No. >> for the partial fulfilment of the
requirements for the degree of
BBA (HONS.) (Bold, 14, Times New Roman)
Session (2016-2020) (Bold, 12, Times New Roman)
with specialization in
<<FINANCE OR MARKETING OR HUMAN RESOURCE MANAGEMENT>>

and is hereby accepted by the evaluation committee.
Internship Supervisor ________________________
HOD / Coordinator ________________________
External Examiner ________________________
Principal ________________________
Department of Economics and Business Administration
UNIVERSITY OF EDUCATION
Multan Campus, Lahore
Term Report Format
BBA (HONS.)
1. Title Page
The title page of the report will include:
a. Name of the organization

b. Name of the internee, Student Roll Number, and session
c. Submission date of the internship report
d. Name of the Institute and University
e. UE logo
2. Dedication (Optional)
If you want to dedicate your work to someone, you may write the dedication note under this section of
your internship report.
3. Acknowledgment
In this section you acknowledge the help and support of all the people who helped you in completion of
your internship and internship report e.g. the organization staff, UE staff, course instructor, coordinator
research, family or any other person.
4. Executive Summary
Executive summary previews every section of the report in a short form. It can be called as micro image
of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything
important that you have done, discovered, and concluded should be mentioned but briefly and concisely.
5. Table of contents
List the important headings and subheadings in the report with page numbers. Also make a separate list
of tables and figures in the table of contents if you have used any. Please use Roman digits (I, II, III...) for
numbering sections 1-8 and normal digits (1,2,3...) for section 9 onwards.
6. Overview of the Organization (word limit: min. 500 words)
a. Brief history
b. Introduction of the organization
c. Policy of the organization
d. Competitors
Marketing Functions
Briefly discuss about the 4P’s of the organization

 Products/Services offered
 Pricing strategies
 Distribution channels
 Promotion
Critical Analysis
For Marketing Specialization Only

Detailed analysis of Marketing functions/practices at [name of the organization]
 Analysis of microenvironment of the organization

 Analysis of the macro environment of the organization
 Industry analysis
 Forecasting demand
 Customer analysis
 Competitor analysis
 STP
 Marketing mix strategies
7. Organizational Structure (word limit: min. 500 words)

a. Organizational Hierarchy chart
b. Number of employees
c. Main offices
d. Introduction of all the departments
e. Comments on the organizational structure
Note:
In section # 6-7, students are expected to collect information from various sources such as
interaction with the organization’s personnel (managers, research supervisor, colleagues
etc.) and company website, documents, brochures etc. but it is necessary to mention the
sources of information in report and in references section.
8.Problem statement (important)
Find and research the problem related to that organization by visiting the organization or collection data
from internet.
ie.
 Why sales of the company are lower than the previous year
 Change in Gov. Policy how to cope with the change
 Diversity
 Rising of fixed cost
 Customers are unhappy with product/services
 Slower demand of product
 Employees performance
9. Solution to the Problem (important)
Find out and write the detail solution to the opted problem.
It also include how you find out the solution.
10. Critical Analysis (word limit: min. 1500 words)

Relate the theoretical concepts (through different courses you studied at UE) with your practical
experience during your research. Execute an overall analysis of the organization.
11. For Finance Specialization Only

. Execute an overall analysis of the organization including.
a. Financial Analysis (Detailed Ratio Analysis, Horizontal Analysis, Vertical Analysis of
the organization for last 3 years)
b. Competitive Analysis with other organizations of the same industry.
c. Future Prospects of the organization.
12. SWOT Analysis (word limit: min. 1000 words)
Clearly describe all the strengths, weaknesses, opportunities, and threats of the organization where you
have done research. Remember that strengths and weaknesses are internal to the organization and
represent its culture while opportunities and threats correspond to the environment outside the
organization.
Strengths are those qualities which distinguish or give an edge to the organization over other
organizations.
Weaknesses are the attributes of an organization that are harmful in achieving the objectives of an
organization.
Opportunities are the external factors that are helpful in achieving the objectives of the organization.
Threats are the external factors which could damage the business performance of the organization.
*NOTE for Specialisations:
Please make sure that you represent SWOT analysis based on your area of specialisation with
evidences from organisations' website/ Annual Reports/ News clippings/ Case studies regarding that
organisation/Ad campaigns/ HR policy documents etc. Please write only those points which you can
validate from any source and paste snapshot of the document used in Annexure.
13. Conclusion (word limit: min. 350 words)

In this section you are required to describe the organization according to your evaluation/assessment in
the light of critical and SWOT analyses.
14.Recommendation (word limit: min. 300 words)
In this section you are required to suggest solutions for all the problems or discrepancies (you have
pointed out in critical/ SWOT analysis) found in the organization.
Note:
1. Annexes
At the end of your report, attach all of the supportive material you have used for the
preparation of your report, like Main pages of financial statements, brochures, forms,
newsletters, interviews, questionnaires, news reports, articles, features, columns etc.
Do attach copy of financial statements (Balance sheet, Income statement, changes in equity and
statement of cash flow) except notes to accounts in annexes.
General Instructions
1. It is essential to include all parts as stated in the format of fall internship report. DO
NOT SKIP any part.
2. The report should be written following the 7C’s of business communication. There
should be harmony among the ideas that you describe in the Critical analysis, SWOT
analysis, Conclusions and Recommendations.
3. Internship Report should be submitted within the due date. Submissions made after
due date shall not be considered.
Formatting and other Guidelines

 Page size A4
 Hard Binding as recommended by the University
 Writing Font style and Size: Times New Roman; 12
 Main Headings: 16 bold
 Subheadings: 14 bold
 Justified
 Appropriate header and footer including page numbers
 Appropriate use of underline, bold, and italics

BBA (Hons) Term Report Format

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BBA (Hons) Term Report Format

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(Title Page)

(Bold, 18, Times New Roman) University of Education

A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

Session (2016-2020) (Bold, 12, Times New Roman)

<<FINANCE OR MARKETING OR HUMAN RESOURCE MANAGEMENT>>

Internship Supervisor ________________________

HOD / Coordinator ________________________

External Examiner ________________________

The title page of the report will include:

a. Name of the organization

6. Overview of the Organization (word limit: min. 500 words)

Briefly discuss about the 4P’s of the organization

For Marketing Specialization Only

 Analysis of microenvironment of the organization

7. Organizational Structure (word limit: min. 500 words)

10. Critical Analysis (word limit: min. 1500 words)

11. For Finance Specialization Only

13. Conclusion (word limit: min. 350 words)

Formatting and other Guidelines

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