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Proposal For Foodcraft Mobile App: Deepak Anand Mani

The document proposes features for a FoodCraft mobile app to simplify the customer experience for ordering food. Key features discussed include login/registration, shopping cart functionality, product search and filtering, order tracking, delivery notifications, and analytics integration. The proposal aims to increase conversions, engagement, and retention through an seamless mobile experience from browsing to purchase and delivery.

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Deepak Mani
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66 views11 pages

Proposal For Foodcraft Mobile App: Deepak Anand Mani

The document proposes features for a FoodCraft mobile app to simplify the customer experience for ordering food. Key features discussed include login/registration, shopping cart functionality, product search and filtering, order tracking, delivery notifications, and analytics integration. The proposal aims to increase conversions, engagement, and retention through an seamless mobile experience from browsing to purchase and delivery.

Uploaded by

Deepak Mani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Proposal for FoodCraft Mobile App

Deepak Anand Mani


Authentication & Main Menu
Business Case:
- Simplify new user registration
- Onboarding for newly registered users
- Common login across devices

Features:

- Login / Logout using Facebook, Google Plus, Email ID


- Login / Logout using Phone number / OTP combination
- Provide a footer menu with Home, Search, Shopping Cart, Account, Help
- Refer friends from Social Media accounts
- My Account - Order History, Track Order, Re-Order, Password Reset etc.
Home Screen
Business Case:
- Focus on connecting with upper and middle market segments
- Promote high margin, high volume products / categories

Features:

- Tabs for Main Products - i.e Meats, Ready to Eats etc. (Default to one)
- Top Categories - e.g. Veggies, Soups, Bakery etc.
- Top Products - Filter by ratings, price, calories etc.
- Featured / Combos - Display special discounts e.g. 50 % off Ice Cream
- UX: Infinite scroll to view more items
- UX: Use classic font, material design
Product Details
Business Case
- Captivate users with reviews and ratings, special ingredients (gluten free)
etc.
- Speed up purchase by providing combo product discounts
- Product recommendations
-Features:

- Add to Cart and Buy Now


- View / Add / Delete (Registered users) Ratings & Reviews
- Display Bundled product discount, e.g. Club Sandwich and Soda 10% less
- Provide Advanced Recommendations such as ‘Customers who bought this also
bought’
Shopping Cart
Business Case:
- Improve conversions with smooth one step & guest checkout experience
- Provide more and secure Payment methods - Cards, Wallets, COD
- Provide savings information through discounts
- Earn Rewards
Features:

- Select delivery date and time


- Auto fill address detected by GPS - select in map
- Save multiple addresses
- Save previously used payment method as default
- Integrate with Payment Gateway to process payment
- Send email confirmation after completion
Search and Categories
Business Case
- Speed up purchase

Features
- Auto Suggest results
- Search for Sort by Priority - Product Name > Description > etc.
- Search within Category
- Filter results by ratings, price etc.
- UX: Infinite Scroll
In-app Marketing & Support
Business Case:
- Give discounts during festivals to increase orders
- Engage users with major feature updates
- Re-engage inactive users
- Reduce abandoned carts

Features:

- Integrate app with 3rd party API (e.g. Freshchat)


- Send and Track rich push notifications e.g New year Discount, Valentines
Day (3rd party)
- Automated notifications for abandoned cart
- In-app chat for support
Feedback / Reviews post Order Delivery
Business Case
- Retain existing users
- Improve conversions from new users
- Incentivize customers to give feedback using rewards

Features:

- Send Push notifications, sometime after delivery with Ratings / Reviews


form
- Award Rewards points after genuine ratings / reviews are provided
which can be redeemed during checkout
- Get Delivery ratings immediately after delivery
Order Status Notification and Support
Business Case
- Provide detailed status of order
- Alert users to be ready for delivery
- Contact delivery agent via messaging and phone

Features:

- Display Map View in-app and live driver details with time estimate with
Tookan API
- Send Push notifications and SMS using 3rd party provider when order
status changes
Ordered -> Order Ready -> In Transit - > Delivered
- In-app message and phone integration to make call
Analytics
Business Case
- Gain Product insights to improve offerings

Features:

- Integrate with 3rd party provider for Product Sales, Orders, Customer
Details, Search Terms, Delivery etc.
- Customize the existing Admin Panel to provide individual and combined
analytics for web and mobile
Assumptions / Questions
- Product Information is the same as foodcraft.ae
- Client will bear expenses for all 3rd Party integrations, Tookan, Push, etc.
- Client will provide distance radius from ‘Outlet’ in Dubai and Sharjah
where delivery will be permitted
- App is developed for English only
- App is developed for mobile devices only and not tablets
- Tech stack can be Flutter with a Woo Commerce API backend
- Vendor will not bear responsibilities for issues in 3rd party providers
- UAT will be done by the Client after development is completed
- Client will provide prompt approvals at various stages

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