GE104 - MODULE 1.1 - Globalization
GE104 - MODULE 1.1 - Globalization
GE104 - MODULE 1.1 - Globalization
What is Globalization???
■ A trend toward grIt is a process by which goods, services, capital, people, information and ideas
flow across national borders. (Grewal\Levy).
■ Greater economic, cultural, political, and technological interdependence among national
institutions and economies. (Wild\Wil\Han).
■ It is the process of trade, communication, and cultural exchange in which it promotes wealth of
all nations that increase growth in the economy.
■ A term used to describe the changes in societies and the world economy that are the result of
dramatically increased trade and cultural exchange.
■ Globalization is a word used to describe the growing interdependence of the world’s economies,
cultures, and populations, brought about by cross border trade in goods and services, technology,
and flows of investment, people, and information.
Globalization has various aspects which affect the world in several different ways. These aspects
include:
■ Industrial globalization – development of worldwide production markets and broader access to a
range of foreign products for consumers and companies involving particularly movement of
material and goods between and within national boundaries.
■ Financial globalization – development of worldwide financial markets and better
■ Economic globalization – establishment of a global common market, based on the freedom of
exchange of goods and capital.
■ Political globalization - creation of international organizations to regulate the relationships
among governments and to guarantee the rights arising from social and economic globalization.
Globalization has various aspects which affect the world in several different ways. These aspects
include:
■ Informational globalization – increase in information flows between geographically remote
locations. (This can also be seen as a technological change related to the advent of fibre optic
communications, satellites, and increased availability of telephone and Internet.)
■ Cultural globalization - sharing of ideas, attitudes and values across national borders. This
sharing generally leads to an interconnectedness and interaction between peoples of diverse
cultures and ways of life. Mass media and communication technologies are the primary
instruments for cultural globalization.
ELEMENTS OF GLOBALIZATION
Anderson and VAN Wincoop (2002) enumerated the different elements of globalization:
1. Trade Agreements- bilateral, regional or multilateral economic arrangements designed to reduce
or eliminate trade barriers.
2. Capital Flow- measurement of increase or decrease in a nation’s domestic or foreign assets.
3. Migration Patterns- impact of labor market fluidity on production costs through the loss
(emigration) or gain (immigration) of potential workers especially those with particular skills.
4. Information Transfer- communication trend that helps mitigate the asymmetric functioning of
markets and economies.
5. Spread Technology- rapid diversion of the means and methods of producing goods and services.
TRENDS IN GLOBALIZATION
There are several major trends pertaining to globalization which consists of demographic, scientific,
governance, and economic interdependence (Nye and Donahue, 2002).
■ Population trends;
■ Science and technology;
■ Increasing integration and interdependence; and
■ Governance.
INTERNALIZATION, GLOBALIZATION, AND GLOBALISM
A. Internalization
■ refers to the increasing importance of international trade, international relations, treaties,
alliances, etc. International means between or among nations, even as relations among nations
become increasingly necessary and important.
B. Globalization
■ refers to global economic integration of many formerly national economies into one global
economy., mainly by free trade and free capital mobility, but also easy or uncontrolled migration.
C. Globalism
■ Keohane and Nye, Jr. defined globalism as s state of the world involving networks of
interdependence at multi-continental distances.
■ Two (2) special characteristics of globalism:
■ 1. Globalism refers to networks of connection (multiple relationships), not simply to simple
linkages.
■ 2. Globalism doesn’t imply universality.
MARKET INTEGRATION
- It is defined as by Koester, (2000), is a state of affairs or a process of involving attempts to
combine separate national economies into larger economies. It is a means of stimulating trade
and improving the division of labor between participating countries.
Two Types of Market Integration
1. Negative integration – reduces non-tariff and tariff barriers to trade as main tool for integrating
markets.
2. Positive integration- adjust domestic policies and institution s through the creation of
supranational arrangements.
GLOBAL CORPORATIONS
- These are integral part of economic growth.
- The contemporary global corporation is simultaneously and commonly referred to either as a
multinational corporation (MNC), a transitional corporation (TNC), an international company or
a global company (Steger, Battersby&Siracusa, 2014).
a. Multinational Corporations (MNC) – have investment in other countries but do not have
coordinated products offering in each country.
b. International Companies – are importers and exporters, typically without investment outside of
their home country.
c. Global Companies – Have invested in and are present in many countries
d. Transitional Corporations (TNC) – more complex organization, which have invested in foreign
operations, have a central corporate facility but give decision-making, research and development
and marketing power to each individual foreign market.
Power of Global Corporations
a. Economic control
b. Political influence
c. Social and cultural influence
d. Environmental impact
Economic Interdependence
- A relationship between countries in which each country is dependent on another for necessary
goods or services (Surugui and Surugui, 2015).
Economic Integration
- A process whereby countries cooperate with one another to reduce or eliminate barriers to the
international flow of products, people and capital.
Political Integration
- It refers to the integration of components within political system.
- The integration of political system with economic, social, and other human system; the political
process by which social, economic and political become integrated.
- It includes the creation of regional political institutions. It is a process that developed much more
slowly outside of Europe.
REGIONAL AND ECONOMIC PARTNERSHIPS / INSTITUTIONS
- It was established on 8 August 1967 in Bangkok, Thailand with the signing of the ASEAN
Declaration (Bangkok Declaration) by the founding fathers of ASEAN namely, Indonesia,
Malaysia, Philippines, Singapore, and Thailand. Brunei Darussalam (1984), Vietnam (1995), Lao
PDR and Myanmar in 1997 and Cambodia (1999) makes up what is today the 10 member-state
of ASEAN. 9 (asean.org).
- The ASEAN Vision 2020, adopted by the ASEAN leaders on the 30th Anniversary of ASEAN,
as a concert of Southeast Asian Nations outward looking, living in peace, stability and
prosperity, bonded together in partnership in dynamic development and in a community of caring
societies.
- The ASEAN Community is comprised of three pillars, namely the ASEAN Political Security
Community, ASEAN Economic Community and ASEAN Socio-Cultural Community.
EUROPEAN UNION (EU)
(United in Diversity)
- The EU began in 1957 when six countries signed Treat of Rome. The six countries were called
the European Economic Community.
- The first six countries were Belgium, France, Italy, Luxembourg, Netherlands and Germany. The
Union reached its current size of 28 EU countries.
The goals of the European Union are:
1. Promote peace, its values and the well-being of its citizens;
2. Offer freedom, security and justice without internal borders;
3. Sustainable development based on balanced economic growth and price stability;
4. Highly competitive market economy with full employment and social progress;
5. Combat social exclusion and discrimination;
6. Promote scientific and technological progress;
7. Environment protection;
8. Enhance economic, social and territorial cohesion and solidarity among EU countries;
9. Respect its rich cultural and linguistic diversity; and
10. Establish an economic and monetary union whose currency is the Europe.
The EU in the world:
1. TRADE.
The European Union is the largest trade block in the world. It is the world’s biggest exporter of
manufactured goods and services, the biggest import market for over 100 countries.
2. HUMANITARIAN.
The EU is committed to helping victims of man-made and natural disasters worldwide and
supports over 120 million people each year.
3. DIPLOMACY AND SECURITY.
The EU plays an important role in diplomacy and works to foster stability, security and
prosperity, democracy, fundamental freedoms and the rule of law at international level.
- The idea of APEC was first broached by former Prime Minister of Australia Bob Hawke during a
speech in Seoul, Korea on January 31, 1989. Ten months later, 12 Asia-Pacific economies met in
Canberra, Australia to establish APEC. The founding members were Australia, Brunei
Darussalam, Canada, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines,
Singapore, Thailand and the United States. China, Hong Kong, China and Chinese Taipei joined
in 1991. Mexico and Papua New Guinea followed in 1993, Chile acceded in 1994. In 1998, Peru,
Russia, and Vietnam joined, taking the full membership to 21.
APEC: Multilateral Economic Forum
- Operates as a cooperative, multilateral economic and trade forum. It is the only international
intergovernmental grouping in the world committed to reducing barriers to trade and investments
without requiring its members to enter into legally binding obligations.
APEC Members Economies report progress toward achieving free and open trade and investment
goals through Individual Action Plans (IAPs) and Collective Action Plans (CAPs).
- In 1994, North American Free Trade Agreement (NAFTA) came into effect creating one of the
world’s largest free trade zones and laying foundations for strong economic growth and rising
prosperity for Canada, the United States of America, and Mexico.
Prior to the UN
Prior to the establishment of the United Nations, the League of Nations existed as the premier
organization for international cooperation. Established in 1919 under the Treaty of Versailles, the
League of Nations was established to ensure international peace, security and cooperation
between nations following the First World War. At its height, the League of Nations had 58
members. In the 1930s, its success waned as the Axis Powers (Germany, Italy, and Japan) gained
influence, eventually leading to the start of World War II in 1939.
The Charter is the constituting instrument of the UN, setting out the rights and obligations of
member states, and establishing the United Nations organs and -procedures. 50 nations and
several non-governmental organizations attended and signed the Charter, committing to
maintaining international peace and security, developing friendly relations among nations and
promoting social progress, better living standards and human rights. The UN officially came into
existence on October 24, 1945 after ratification of the Charter. The day is now celebrated each
year around the world as United Nations Day.
Founding of the United Nations
The name “United Nations,” coined by United States President Franklin D. Roosevelt, was
first used in the “Declaration by United Nations” of 1 January 1942, during the Second World
War, when representatives of 26 nations pledged their governments to continue fighting together
against the Axis powers. The UN was founded following the Second World War, in 1945 when
the Nations were drafted at the UN Conference on International Organization in San Francisco,
California.
UNITED NATIONS HAS SIX OFFICIAL LANGUAGES
Arabic
Chinese
English
French
Russian
Spanish
The main organs of the UN are the:
General Assembly
Security Council
Economic and Social Council
Trusteeship Council
International Court of Justice
UN Secretariat (un.org)
THE MAIN ORGANS OF THE UNITED NATIONS
General Assembly – is the main deliberative organ of the United Nations: all Member States
are represented equally. In the Assembly, each nation, large or small, has one vote.
Security Council – is responsible for maintaining peace and security. Unlike the General
Assembly, the Security Council does not hold regular meetings.
Economic and Social Council (ECOSOC) – is the central body for coordinating the
economic and social work of the United Nations and the UN System.
Trusteeship Council – was assigned to supervise the administration of 11 Trust Territories—
former colonies or dependent territories.
International court of Justice (ICJ) – is the UN’s main judicial organ. The ICJ, or “World
Court”, assumed its functions in 1946.
UN Secretariat – carries out the day-to-day work of the Organization. It is made up of an
international staff working at UN Headquarters in New York, as well as UN main offices in
Geneva, Nairobi, and Vienna. The Secretariat works with UN System offices all over the world.
The term “human rights” was mentioned seven times in the UN’s founding Charter, making
the promotion and protection of human rights a key purpose and guiding principle of the
organization. In 1948, the Universal Declaration of Human Rights brought human rights into the
realm of international law. Since then, the Organization has diligently protected human rights
through legal instruments and on-the-ground activities
3. Deliver Humanitarian Aid
One of the purposes of the United Nations, as stated in its Charter, is “to achieve
international co-operation in solving international problems of an economic, social, cultural, or
humanitarian character.” The UN first did this is the aftermath of the Second World War on the
devastated continent of Europe, which it helped to rebuild. The Organization is now relied upon
by the international community to coordinate humanitarian relief operations due to natural and
man-made disasters in areas beyond the relief capacity of national authorities alone.
4. Promote Sustainable Development
From the start of 1945, one of the main priorities of the United Nations was to “achieve
international co-operation in solving international problems of an economic, social, cultural, or
humanitarian character and in promoting and encouraging respect for human rights and for
fundamental freedoms for all w/out distinction as to race, sex, language, or religion.” Improving
people’s well-being continues to be one of the main focuses of the UN. The global understanding
of development has changed over the years, and countries now have agreed that sustainable
development – development that promotes prosperity and economic opportunity, greater social
well-being, and protection of the environment – offers the best path forward for improving the
lives of people everywhere.
5. Uphold International Law
The UN Charter, in its preamble, set an objective; “to establish conditions under which
justice and respect for the obligations arising from treaties and other sources of an international
law can be maintained”. Ever since, the development of, and respect for international law has
been a key part of the work of the Organization. This work is carries out in many ways – by
courts, tribunals, multilateral treaties – and by the Security Council, which can approve
peacekeeping missions, impose sanctions, or authorize the use of force when there is a threat to
international peace and security, if it deems this necessary. These powers are given to it by the
UN Charter, which is considered an international treaty. As such as, it is an instrument of
international law, and UN members States are bound by it. The UN Charter codifies the major
principles of international relations, from sovereign equality of States to prohibition of the use of
force in international relations.
GLOBAL GOVERNANCE AND THE UNITED NATIONS
Globalizations promote development in all aspects of human life through
interdependence and integration. But it is without flaws. Globalization also creates “governance
gaps” that are evident in the business and human right situation the world faces at present.
Weiss and Thakur (2010) discussed the five gaps in global governance and how the
United Nations aim to fill in the gaps.
Five (5) Gaps in Global Governance
1. Knowledge Gaps
A phenomenon happens, more often than not, there are little information on the origin,
causes, the gravity of the phenomenon and the solutions that may be applied. The United Nation
can provide a platform wherein such phenomenon may be discussed, studied, and confronted so
that new knowledge can be placed in the limelight, improved, and later on disseminated
worldwide.
2. Normative Gaps
A norm can be defined statistically to mean the pattern of behavior that is most common or
usual that is a widely prevalent pattern of behavior. Alternatively, it can be defined ethically to
mean a pattern of behavior that should be followed in accordance with a given value system.
Collective’s norms, on the other hand, are shared patterns of behavior. As to when and how
norms became global, no one knows. No theory, research, or any data are available to explain,
how “i9nternational norms” became international.
Martha Finnemore and Kathryn Sikkink Postulate a three-stage life cycle of norms:
a. A new norm emerges and a norm entrepreneur advocates it
b. Enough actors agree on an emerging norm to create a tripping point, or norm cascade
c. Actors internalize the new norm so that it becomes taken for granted and norm conforming
behavior becomes routine, requiring no further justification.
The United Nations provides an organizational platform for advocacy in the first stage as
well as the preferred forum for cascade in the second and for seeking affirmation, reaffirmation,
and hopefully compliance in the third and final.
As a Universal Organization, the United Nations serves as a forum for seeking normative
consensus on how to deal with global problems in the best possible way.
Actors play a vital role in establishing a universal room.
3. Policy Gaps
Weiss and Thakur (2010) defined policy as an interlinked set of governing principles and
goals and the agreed programs of action to implement those principles and achieve those goals.
Analyzing policy gaps entails two challenges:
First: Who are the actors and relevant policymakers? Who made and implemented international
policy?
Second: What are the types of actors who play an ever-expanding role in the various sectors of
the nation?
Our policies are somewhat influenced by the international organizations that we are part
of. To put things in balance, the policymakers at the UN are actually the world body’s principal
political organs, the Security Council and the General Assembly.
The United Nations Environment Programme (UN Environment) is the leading global
environmental authority that sets the global environmental agenda, promotes the coherent
implementation of the environmental dimensions of sustainable development within the United
Nations system, and serves as an authoritative advocate for the global environment
(unenvironment org.) one of its program is the promotion of biodiversity.
4. Institutional Gaps
Policies created, whether international or national, must be housed in an institution that
has resources and autonomy. One of the most obvious explanation, for institutional gaps is that
resources allocated are not proportionate to the problem. This is applicable to the problems of
most countries all over the world. Some of these problems are improving the welfare of women
and children, human rights protection, and the proliferation of HIV-AIDS.
International institutions are important because their existence is to deal primarily on
specific problems without any lace of politics. Take for example the protection of children’s
welfare. This program is under the United Nations Children’s Fund (UNICEF). Funds are
allocated by the state to support this program. The Department of Social Welfare and
Development is the one implementing the protection of welfare of children.
5. Compliance Gaps
The fifth and final gap is the compliance gap. Compliance measures must include
mechanism to identify defections and defectors from agreed upon norms and commitments in the
realm of international governance as well as incentives that reward cooperation and disincentives
that punish defection, including the use of force to bring those who have not complied back into
line.
Approaching in analyzing compliance gaps has three facets:
Implementation
Monitoring
Enforcement
One of the most difficult and challenging in filling up global governance gap is compliance gap.
The role of international organizations will come in very helpful. The World Trade Organization
and the General Agreement on Tariffs and Trade help in monitoring member-states who comply
in enforcing trade agreements.
Global South – is a term that has been emerging in the transnational and postcolonial
studies to refer to what may also call the “Third World” (i.e., Africa, Latin America, and
the developing countries in Asia).
* Third World – the category was used to refer to countries that were neither capitalist nor
socialist.
* The term was also used to refer to the poor world.
* In economic terms – with three quarters of world populations- has access to one-fifth of the
world income.
Global South –
* Lacks appropriate technology
* Has no political stability, the economies are disarticulated, and their foreign exchange
earnings depend on primary product exports.
As the nation’s become economically developed, they may become part of the “North”,
regardless of geographical location; similarly, any nations that do not qualify for
“developed’ status are in effect deemed to be part of the “South”.
1. Colonialism
* Colonial Powers exploited the natural resources of their colonies, forming patterns of
trade that richly benefited the European nations at the expense of the colonies themselves.
* The colonies’ population provided a cheap pool of workers for performing labour
intensive tasks.
* While some colonial projects sought justifications on humanitarian grounds, they were
more often hall marked by coercion and inhumane treatment.
* Allen (2000b: 164) states that in 1995 65 out of 79 countries experiencing war or
political violence were underdeveloped.
2. International Causes
* Unfair trading practices - The system of international trade developed under
imperialism, whereby developing countries export cheap raw materials and import expensive
finished products persists to this day.
* Insufficient aid – Another fault of the international community is the unacceptable level
of aid provision. According to the World Bank, who estimated that the reallocation of existing
aid flows to poor countries with sound management would lift 18 million more annually out of
poverty (World Bank, 1998:16).
3. Education
* This stems from the fact that lack of education leads to other poor practices, such as
unprotected sex or poor land cultivation.
4. Health
* Sickness reduces productivity and thus reduces national output.
* Families are often forced to sell their productive assets to fund the cost of medication.
* High child mortality rates cause parents to have more children, which adds an added
cost burden to them.
* Disease scares off tourists and investors, valuable sources of income.
5. Opportunity
* Markets are the primary source of economic activity, but factor and product markets
are virtually non-existent in many least developed countries (LDCs).
6. Empowerment – means enhancing the capacity of poor people to influence the state
institutions that affect their lives’ (World Bank, 2001:38)
* Effective policies rely on the institutions charged with their implementation.
7. Security
* Enhancing security for poor people means reducing their vulnerability to such risks as
ill health, economic shocks, and natural disasters and helping them cope with the adverse shocks
when they occur.
Regions – “a group of countries located in the same geographically specified area” or are
“an amalgamation of two regions (or) a combination of more than two regions” organized
to regulate and “oversee flows and policy choices.”
Regionalization – the growth of societal integration within a region and to the often-
undirected processes of social and economic interaction.
Regionalism – a political process characterized by economic policy cooperation and
coordination among countries.
THE DIVIDE
The North and South Divide is the socio-economic political divisions that exist between the
wealthy developed countries known as the “North” and the developing countries.
NORTH
In the North lay the More Economically Developed Countries (MEDCs) in the world. Some
countries which lay in the North part of the divide are Canada, United States, Greenland and Russia.
SOUTH
- It is also known as “Poor side”.
-These countries are known developing, meaning the GDP, HDI and general standard of living
within these countries are considered inferior to that of countries in the North.
Notes:
1. The South continue to be globalized.
2. The Global South provided models of resistance for the world.
3. As global problem intensifies, it becomes more and more necessary for people in the North support
alternatives from the south.
4. Emphasis on the state and interstate politics remains politically and analytically relevant most
specifically in addressing global inequalities.
LESSON 7- ASIAN REGIONALISM
Introduction:
This topic deals on the relationship between process and place, between globalization and Asia
Pacific and South Asia, how globalization influence Asia or how Asia influence other countries as a
process of globalization.
The Asia-Pacific and South Asia refer together to the regions of the East Asia, Southeast Asia and
the Pacific Islands and South Asia. In addition to differences in language and culture, the variation among
states and people in this region is vast. It also includes some of the world’s most economically developed
states such as Japan, South Korea, Singapore, and Taiwan, and highly impoverished countries such as
Cambodia, Laos and Nepal.
EXERNALIST VIEW
An externalist view refers to the colonial rule and dominance of Western countries to Asian
countries.
It also describes the different experiences of these countries like war, financial crisis, cultural
homogenization, and destruction of their cultural diversity and many other experiences of Asian countries
as they connect to the world.
The Region as an Object Impacted by Globalization
1. Colonial rule and dominance
2. World War II
3. Adoption of expert oriented growth
4. Asian financial crisis
5. The cornerstone of economic liberalization and globalization in post war global economy.
6. Membership to World Trade Organization
7. Liberalization of economy
EFFECTS ON POLITICS
“There was a substantial fall in authoritarian regime, rise in democratic regime”
In the region, the past three decades have witnessed a substantial fall in authoritarian regime. This
has been attributed to a number of factors including rising middle classes, a more globally connected
world, and the end of the cold war. (Hungtinton, 1991).
INFLUENCE ON CULTURE
One of the most prevalent critiques of globalization has been its effect son culture. This critique has
come from a number of different directions, the most prominent being the idea that globalization is a form
of cultural Westernization summed up in the term “Mcworld” (Barber, 2003).
Globalization is leading to cultural homogenization and destruction of cultural diversity.
When people use media today, however, they are usually referring to the mass, which
traditionally has included print journalist, radio and television. The term mass media simple refers to the
technological instruments through which communication flows. Televisions and newspapers are examples
of mass media which have entertainment, news, and educational programming.
Each different time periods as stated by Lule (2014) points out how the media of each time period
contributed to the globalization of the world. The focus of the discussion is not how much media progress
but how media and globalization have developed sporadically, erratically, in fit and starts, driven by
human needs, desires and actions, resulting in great benefits and sometimes greater harm. The history of
media and globalization id the history of humanity itself.
Oral Communication
Speech is often the most overlooked medium in histories of globalization. Yet the oral medium-
human-speech-is the oldest and most enduring of all media. Over hundreds of thousands of years, despite
humorous changes undergone by human and their societies, the very first and last human will share at
least one thing-ability to speak.
Script
This is the stage that explores the brief transaction from the oral form of communication to printing.
Distance and time are the factors to be considered. As communication travels on distant places and
different period of times. There emerges problem and difficulties because language relies on the capacity
of our memory and scientifically, we know that memory of people also expires and transmission message
may not reach the level of accuracy.
The Printing Press
Prior to the printing press, the production and copying of written documents was slow, cumbersome,
and expensive. The papyrus parchment, and paper that spread civilizations were the province of a select
powerful few. Reading and writing too, were practices of the ruling and religious elite.
Electronic Media
Lule (2014) narrates the beginning of the electronic media. He said in the 13 th century, a host of new
media would revolutionize the ongoing process of globalization. Scholars have come to call these electric
media because they require electromagnetic energy. The vast reach of this electronic media continues to
open up new vistas in the economic, political and cultural process of globalization.
Digital Media
Digital media as Lule (2014) states are more often electronic media that rely on digital codes-the
long arcane combination of 0s and is that represent information. Many of our earlier media such as
phones and televisions can be now as digital.
GLOBAL VILLAGE
Campbell, et al. (2010) discusses about Mcluhan, in his book “The Guttenburg Galaxy” (1964),
Mcluhan claimed that “The new” electronic interdependence recreates the world in the image of a global
village”. The metaphor evokes a time long since past when people live in villages where they have
relatively equal access to public information, since this information was distributed by the town crier,
whose voice reached everyone.
The metaphor of the global village also broke down at the level of communication exchanges.
The original village allowed people to receive and send information. There was the opportunity to ask
questions, to engage in a dialogue, both with the town crier and with other members of the village. And
by promoting the conceptual foundation of the world’s market economy. Economic globalization, from
this perspective is not just dollars and cents, but story and myth-narratives that make natural the buying
and selling products across borders and boundaries and mythic celebrations of products and consumption.
Of utmost importance, through media corporations are themselves powerful political actors,
individual journalist is subject to brutal and intense intimidation as more actors contend for power. There
has never been a more dangerous time to work in media.
The media are people. These are people active economic agents and aggressive political lobbyist
on matters on culture. They market brands aggressively. They seek out new markets worldwide for their
cultural products. They actively bring about interactions of culture for beauty, power and profit.
As the globalization has increased the frequency of contact among cultures., the world has been
given another awkward term-globalization. In this perspective, the media and the globalization are facts
of life in local cultures. But local culture is not static and fixed local culture is not pliable and weak.
Awaiting and fearing contact from the outside.
As goods and finance crisscross across the globe, globalization shifts the cultural make-up of the
globe. And creates homogenized “global culture”. Although not a new phenomenon, the process of
globalization has truly made the world a smaller place in which political, social and economic events
elsewhere affects individual anywhere. As a result, individuals “search for constant time and space-
bounded identities” in a world ever changing by the day. One such identity is religion.
RELIGION
Generally, religion is a system of beliefs and practices. More specifically the word comes from
the Latin “religare” which means “to bind together again that which was once bound but has since been
torn apart or broken. Indeed, with the globalization of economics and politics, individual feel insecure “as
the life they once led is being contested and changed at the same time”. Hence, in order for a person to
maintain sense of psychological well-being and avoid existential anxiety. Individuals turn to scripture
stories and teachings that provide a vision about how they can be bound to a meaningful world, a world
that is quickly changing day-by-day.
According to Juan (2006), there are about 4,300 religions of the world. This is according to
adherents, an independent, non-religiously affiliated organization that monitors the number and size of the
world’s religions.
Side-stepping the issue of what constitutes a religion, adherents divide religions into churches,
denominations, congregations, religious bodies, faith groups, tribes, cultures and movements. All are of
varying size and influence.
Nearly 75 percent of the world’s population practices one of the five most influential religions of
the world: Buddhism, Christianity, Hinduism, Islam and Judaism. Christianity and Islam are the two
religions most widely spread across the world. These two religions together cover the religious affiliation
of more than half of the world’s population. If all non-religious people formed a single religion. It would
be the world’s third largest.
One of the most widely-held myths among those in English-speaking countries is that Islamic
believers are Arabs. In fact, most Islamic people do not live in the Arabic nations of the Middle
East.
Religion and globalization persistently engage in a flexible relationship in which the former relies
on the latter in order to thrive and flourish while at the same time challenging its (globalizations)
hybridizing effects. Globalization-due to the advent of communication and transportation technology and
the roles played by the media. -has contributed to the deterritorliazation and the blurring of geographical
spaces and boundaries. This has resulted apparently in making the world a small village where people,
cultures, and identities come in daily face-to-face contact with each other.
The relationship between globalization and religion characterizes new possibilities and
challenges. Religion has a lot of opportunities to use new strategies brought about by modernization, i.e.,
communication and transportation technology. With the increasing ease to travel long distance, people are
able to travel to religious sites; these pilgrimages are often very important for different religious
traditions.
According to El Azzouzi (2013) undoubtedly, religion is not immune from these changes and
their burgeoning effects brought about globalization.
Globalization has played a tremendous role in providing a context for the current considerable
revival and the resurgence of religion. Today, most religions are not relegated to the few countries where
they began. Religions have, in fact spread and scattered on a global scale.
Globalization brings a culture of pluralism, meaning religions “with overlapping but distinctive
ethics and interests” interact with one another. Essentially, the world’s leading religious traditions,
Hinduism, Buddhism, Judaism, Christianity, and Islam-teach values such as human dignity, equality,
freedom, peace, and solidarity. More specifically, religions maintain the Golden Rule: “What you don’t
wish done to yourself, do not do to others”. Therefore, through such religious values, globalization
engenders greater religious tolerance in such areas as politics, economics and society.
As an effect of religious tolerance, globalization transform for the generic “religion” into a world-
system of competing and conflicting religions. This process of institutional specialization has transformed
local, diverse and fragmented cultural practices into recognizable systems of religion. Globalization has
therefore had the paradoxical effect of making religions more self-conscious of themselves as being
“world religions” (Golebiewski, 2014).
Such conflicts among the world religions exhibit a solid proof among world religions exhibit a
solid proof conforming the erosion and the failure of hybridity. Since religions have distinct internal
structures, their connection to different worshipping ways and practices as the case with Islam and
Christianity, contradict and mostly incompatible to other, such religions cannot be hybridized or
homogenized, as it is claimed, though they always come in contact.
Violence and discrimination against religious groups by governments and rival faiths have
reached new highs in all regions of the world except the Americas, according to a new report by the Pew
Research Centre.
Social hostility such as attacks on minority faiths or pressure to conform to certain norms was strong in
one-third of the 198 countries and territories surveyed in 2012, especially in the Middle East and North
Africa, it said on Tuesday.
Religious-related terrorism and sectarian violence occurred in one-fifth of those countries in that
year, while states imposed legal limits on worship, preaching or religious wear in almost 30 percent of
them, Pew said. “Religious hostilities increased in every major region of the world except the Americas,"
Pew said in its report, the latest such survey in a series based on data back to 2007.
The Washington-based center, which is non-partisan and takes no policy position in its reports,
gave no reason for the rises noted in hostility against Christians, Muslims, Jews and an "other" category
including Sikhs, Bah'ais and atheists.
Hindus, Buddhists and folk religions saw lower levels of hostility and little change in the past six years,
according to the report's extensive data.
As some restrictive countries such as China, Indonesia, Russia and Egypt also have large
populations, Pew estimated that 76 percent of the total global population faces some sort of official or
informal restriction on their faith. A report last week by the Christian group Open Doors said documented
cases of Christians killed for their faith last year had doubled to 2,123 around the world, with Syria
accounting for more than the entire global total in 2012.
Results for strong social hostility such as anti-Semitic attacks, Islamist assaults on churches and
Buddhist agitation against Muslims were the highest seen since the series began, reaching 33 percent of
surveyed countries in 2012 after 29 percent in 2011 and 20 percent in mid-2007.
Official bans, harassment or other government interference in religion rose to 29 percent of countries
surveyed in 2012 after 28 percent in 2011 and 20 percent in mid-2007.
Europe showed the largest median increase in hostility due to a rise in harassment of women because of
religious dress and violent attacks on minorities such as the murder of a rabbi and three Jewish children
by an Islamist radical in France.
The report found the highest social hostility concerning religion in Pakistan, Afghanistan, India,
Somalia and Israel. It gave no reasons but radical Islamists often target mainstream Muslims and
Christians in Pakistan, Afghanistan and Somalia, while India has recurring tensions between its majority
Hindus and minority Muslims and Christians.
Tensions in Israel arise from the Palestinian issue, disagreements between secular and religious Jews and
the growth of ultra-Orthodox sects that live apart from the majority.
The five countries with the most government restrictions on religion are Egypt, China, Iran, Saudi Arabia
and Indonesia.
The world's two largest faiths, Christianity and Islam, make up almost half the world's population
and were the most widely targetted in 2012, facing official and social hostility in 110 and 109 countries
respectively.
Jews suffer hostility in 71 countries, even though they make up only 0.2 percent of the world's population
and about 80 percent of them live in Israel and the United States.
The report said there were probably more restrictions on religion around the world than its
statistics could document but its results could be considered "a good estimate".
It classified war and terrorism as social hostility, arguing: "It is not always possible to determine the
degree to which they are religiously motivated or state sponsored."
North Korea, which last week's Open Doors report described as the most dangerous country for Christians
in the world, was absent from the Pew study due to a lack of data on its tightly closed society.
To understand the structure of a Global City, we have understood it as a place where certain kinds
of work can get done, to get beyond the dichotomy between manufacturing and services because the
“things” a Global City makes are services and financial goods.
Global City
A Global City is a city generally considered to be an important node in the global economic
system. The concept comes from geography and urban studies and rests on the idea that globalization can
be understood as largely created, facilitated, and enacted in strategic geographic locales according to a
hierarchy of importance to the operation of the global system of finance and trade. The most complex of
these entities is the "global city", whereby the linkages binding a city have a direct and tangible effect on
global affairs through socio-economic means. The use of "global city", as opposed to "megacity", was
popularized by sociologist Saskia Sassen in her 1991 work, The Global City: New York, London, Tokyo
though the term "world city" to describe cities that control a disproportionate amount of global business
dates to at least the May 1886 description of Liverpool by The Illustrated London News. Patrick Geddes
also used the term "world city" later in 1915. Cities can also fall from such categorization, as in the case
of cities that have become less cosmopolitan and less internationally renowned in the current era.
A Global City is a significant production point of specialized financial and producer services that
make the globalized economy run. Thus, cities are major nodes in the interconnected systems of
information and money, and the wealth that they capture is in timely related to the specialized businesses
that facilitate those flows. Financial institutions, consulting firms, accounting firms, law firms, and media
organizations. However, these flows are no longer tightly bound to national boundaries and system of
regulations; so the dynamics of the global city are dramatically different than those of the great cities of
the 19th century (Sassen, 2013).
According to Vliet and Van in their writings about “Cities in a Globalization”, the effects of
globalization certainly can be felt in rural and urban areas but certainty the global forces are centered in
cities where we can see most clearly phenomena of associated with their activities and as such the
attributes of a global city;
1. Structure of employment;
2. Formation of powerful partnerships;
3. Development of monumental real estate;
4. Emergence of new forms of local governance;
5. Effects of organized crime;
6. Expansion of corruption;
7. Fragmentation of inform networks or the spatial isolation, and;
8. Social exclusion of certain population groups
Contributions of Cities as Engines of Globalization
1. Provision of suitable labor force
2. Availability of physical and technological infrastructure
3. Creation of stable and accommodating regulatory environment
4. Existence of necessary support services
5. Institutional capacity and Financial Incentives
The role of city authorities and their civil societies also play important roles in mediating on the
determining the necessities of its cities that could be contribute to globalization and most especially the
relationship between economic globalization and human development so that cities act not on as engines
of growth but also for greater social justice and environmental sustainability.
8. Shenzhen – China
Shenzhen links Hong Kong to China’s mainland and is a fantastic place to come to for designer
shopping.
9. Phuket – Thailand
The island of Phuket has beautiful beaches, a pretty Old Town and five-star resorts, so it’s easy to
see why so many people want to visit.
10. Istanbul – Turkey
Istanbul is the country’s economic, cultural and historic centre.
11. Delhi – India
Made up of New Delhi and Old Delhi, this city never slows down. Enjoy the famous street food
markets and buzz.
14. Tokyo – Japan
Super busy but super exciting, Tokyo offers a look into the future of what every city
could be like.
15. Rome – Italy
Drink incredible wine, see the Vatican and the Colosseum in Italy’s must-visit city.
16. Antalya – Turkey
A popular Turkish resort city, Antalya continues to be a popular pick for holidaymakers looking
to relax in the sun.
17. Taipei – Taiwan
Come to Taipei for its busy shopping streets and lively street-food scene.
18. Guangzhou – China
China’s third biggest city has internationally renowned restaurants, striking buildings and
mountain views.
19. Mumbai – India
Mumbai is an exciting, busy city with a vibrant nightlife scene and colonial buildings.
20 Prague – Czech Republic
Nicknamed “the City of a Hundred Spires,” Prague is an affordable option for many young
travelers.
These countries set themselves as examples of leading nations toward globalization like New
York, London, Paris, Bangkok and Dubai exemplify the characterization of global cities because of their
outstanding system that addresses national problems, provide solutions for contemporary problems and
execute innovation toward growth economically, politically and economically.
In the past 50 years, the world accelerated its transition out of long-term demographic stability.
As infant and child mortality rates fell, populations began to soar. In most countries, this growth led to
falling fertility rates. Although fertility has fallen, the population continues to increase because of
population momentum; it will eventually level off. In the meantime, demographic change has created a
‘bulge’ generation, which today appears in many countries as a large working-age population.
This cohort will eventually become a large elderly population, in both developed and developing
countries. Population growth has been the subject of great debate among economists and demographers.
Until recently, most have agreed on a middle ground, in which population growth per se has no effect on
economic growth. New evidence suggests that changes in the age structure of populations – in particular,
a rising ratio of working-age to non-working-age individuals – leads to the possibility of more rapid
economic growth, via both accounting and behavioral effects.
The experiences of east Asia, Ireland and sub-Saharan Africa all serve as evidence of the effect of
demographic change on economic growth (or lack thereof). Both internal migration (from rural to urban
areas) and international migration complicate this picture. The overall implications of population growth
for policy lie in the imperative for investments in health and education, and for sound policies related to
labor, trade and retirement. Understanding future trends is essential for the development of good policy.
Demographic projections can be quite reliable, but huge uncertainties – in the realms of health, changes in
human life span, scientific advances, migration, global warming and wars – make overall predictions
extremely uncertain.
The disparity in
population growth between
developed and developing
countries reflects the existence of
considerable heterogeneity in
birth, death and migration
processes, both over time and
across national populations, races
and ethnic groups. The disparity
has coincided with changes in the
age-group composition of
populations. An overview of
these factors illuminates the
mechanisms of global population
growth and change.
Categories of Migration
There are two basic types of migration studied by demographers:
1. Internal migration. This refers to a change of residence within national boundaries, such as
between states, provinces, cities, or municipalities. An internal migrant is someone who moves to
a different administrative territory.
2. International migration. This refers to change of residence over national boundaries. An
international migrant is someone who moves to a different country. International migrants are
further classified as legal immigrants, illegal immigrants, and refugees. Legal immigrants are
those who moved with the legal permission of the receiver nation, illegal immigrants are those
who moved without legal permission, and refugees are those crossed an international boundary to
escape persecution.
Causes of Migration
1. To escape past or future persecution based on race, religion, nationality, and/or membership in a
particular social group or political opinion
In most countries, and in the United States, families and individuals who meet this criteria may
obtain refugee status or asylum. Now, here’s the difference: refugees must secure their status prior to
entering the country of choice, whereas asylum seekers seek status upon arrival. A complex
differentiation that causes a lot of confusion in the process to get people to safety.
2. To escape conflict or violence
In many countries, but not the United States, families and individuals who immigrate to escape
conflicts like war and violence can be considered for refugee status or asylum.
3. To find refuge after being displaced due to environmental factors
Natural disasters, erosion, and other environmental factors caused by climate change are real
threats that disproportionately affect people living in poverty. In fact, Christian Aid reports that 1 billion
people could be displaced in the next 50 years as the effects of climate change worsen.
People who fit this description are dubbed climate “refugees,” but the name does not necessarily imply
they have, or can receive, refugee status. As this is a newer phenomenon, many countries are still trying
to determine how to respond to this growing issue.
4. To seek superior healthcare
Imagine living in a country with limited access to healthcare when you’re suffering from serious
health problems. Not fun.
5. To escape poverty
6. To offer more opportunities to children
Parents sometimes make the difficult decision to migrate so their children can benefit from things
like superior education, and plentiful job opportunities.
7. Family reunification
8. For educational purposes
9. For jobs and business opportunities
In some cases, people migrate with the knowledge or hope that more opportunities will be
available to them in their particular field than at home. Others migrate after employment has already been
offered to them.
10. Marriage
In today’s globalized world, long-distance dating is all the rage. But, for couples ready to take the
next step down the aisle, migrating to be together is the obvious choice (and a lot easier on the wallet.
LESSON 13- SUSTAINABLE DEVELOPMENT
Sustainable Development
Sustainable development is development that meets the needs of the present, without
compromising the ability of future generations to meet their own needs."
The concept of sustainable development can be interpreted in many different
ways, but at its core is an approach to development that looks to balance
different, and often competing, needs against an awareness of the
environmental, social and economic limitations we face as a society.
Sustainable development is about finding better ways of doing things, both for the future
and the present. We might need to change the way we work and live now, but this doesn't mean
our quality of life will be reduced.
A sustainable development approach can bring many benefits in the short to medium term, for
example: Savings - As a result of SDC scrutiny, government has saved over £60m by improving
efficiency across its estate. Health & Transport - Instead of driving, switching to walking or
cycling for short journeys will save you money, improve your health and is often just as quick
and convenient.
The way we approach development affects everyone. The impacts of our decisions as a
society have very real consequences for people's lives. Poor planning of communities, for
example, reduces the quality of life for the people who live in them. (Relying on imports rather
than growing food locally puts the UK at risk of food shortages.)
Food security is defined as the availability of food and one's access to it. A household is
considered food secure when its occupants do not live in hunger or fear of starvation. Stages of
food insecurity range from food secure situations to full-scale famine. The World Food Summit
of 1996 defined food security as existing "when all people at all times have access to sufficient,
safe, nutritious food to maintain a healthy and active life".
The World Food Summit of 1996 defined food security as existing "when all people at all times
have access to sufficient, safe, nutritious food to maintain a healthy and active life". Commonly,
the concept of food security is defined as including both physical and economic access to food
that meets people's dietary needs as well as their food preferences. Household food security
exists when all members, at all times, have access to enough food for an active, healthy life.
Food security incorporates a measure of resilience to future disruption or unavailability of
critical food supply due to various risk factors including droughts, shipping disruptions, fuel
shortages, economic instability, and wars.
Two common definitions of food security come from the United States Department of
Agriculture (USDA), and the UN's Food and Agriculture Organization (FAO):
Food security exists when all people, at all times, have physical and economic access to
sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active
and healthy life. (FAO)
Food security for a household means access by all members at all times to enough food
for an active, healthy life. Food security includes at a minimum, (USDA):
(2) An assured ability to acquire acceptable foods in socially acceptable ways (that is, without
resorting to emergency food supplies, scavenging, stealing, or other coping strategies).
In 2006 it was reported that globally, the number of people who are overweight has
surpassed the number who are undernourished - the world had more than one billion people who
were overweight, and an estimated 800 million who were undernourished. Worldwide around
852 million people are chronically hungry due to extreme poverty, while up to 2 billion people
lack food security intermittently due to varying degrees of poverty. 17,000 children die of hunger
and malnutrition related diseases every day, which equals 6 million children who die of hunger
every year.
In the United States of America there are approximately 2,000,000 farmers, less than 1%
of the population. A direct relationship exists between food consumption levels and poverty.
Families with the financial resources to escape extreme poverty rarely suffer from chronic
hunger; while poor families not only suffer the most from chronic hunger, but are also the
segment of the population most at risk during food shortages and famines.
Global Citizenship nurtures personal respect and respect for others, wherever they live. It
encourages individuals to think deeply and critically about what is equitable and just, and what
will minimize harm to our planet. Exploring Global Citizenship themes help learners grow more
confident in standing up for their beliefs, and more skilled in evaluating the ethics and impact of
their decisions.
If you think about, we are all global citizens from birth, existing on an earth whose systems are
inextricably linked. But whether we contribute to global citizenship is a choice and not one that
everyone takes. As the world transforms around us, with technological improvements changing
the way we access information and international travel becoming more and more accessible, it is
harder to ignore the plight of our fellow human beings around the world.
From a lifetime trotting around the globe to advocacy at home, there are many ways you can be a
global citizen. If the opportunity presents itself, then take the plunge and head overseas at every
chance. Don’t just travel to affluent western countries, but experience how diverse cultural
groups live in developing countries and the challenges of life which exist here.
More and more students are opting to spend a semester or year abroad, either during high
school or university. For some, it is driven by curiosity and others the knowledge that to compete
in a highly globalized world, such an experience would give them a career edge. Students from
Saudi Arabia and China are flocking to America to hone their English language skills, while
Australians are heading to Asia as the economic ties strengthen in the region and Brits are
plunging across the Channel to experience the diversity of Europe.
Being a global citizen is also understanding the role you play in the world and critically
thinking about how your everyday actions can impact on others. From the coffee you choose to
buy at the supermarket to the behavior you show to those of other races and religions, these all
reflect your approach to global citizenship. It’s also understanding how policies in your own
country can affect others around the world – is a policy benefitting your nation at significant
expense to another? As a national citizen you can influence the policy decisions of your
government, and as a global citizen, you have the obligation to do that in order to uphold the
rights of your fellow global citizens.
Global citizenship means working towards the sustainability of our ever-dwindling
natural resources as the global population continues to rise. How can we use the technology
available to us to reduce our impact on the environment, while ensuring that each and every
person has access to the basic necessities of a healthy and rewarding life? It requires
collaborative work to ensure that the needs of everyone are met, as well as innovative approaches
to tackling a diverse array of issues which exist.
How to create global citizens?
Global citizens are open-minded individuals who are curious about the world around
them and making it a better place for all. It is not something that can really be taught, but
something that can be cultivated in people of all ages and developed over time. Schools can play
an important role in planting the global citizen seed at a young age, helping to create individuals
who strive for environmental sustainability and the eradication of social wrongs. Encouraging
children to explore their own set of values, while at the same time respecting those of others, sets
a solid foundation for creating long-term global citizens.
The challenges that will be faced by future generations are overwhelming, and equipping
the planet with global citizens is one of the best steps we can take to ensure these challenges are
overcome. It may seem like a daunting task (and more than an individual can take on board), but
as the values of global citizenship spread around the world, it’s not something you have to tackle
alone.
LESSON 7- A World of Ideas
THE GLOBALIZATION OF RELIGION
What is the relation of religion to globalization?
• First, globalization gave rise to religious nationalism that came about after Second World
War. Nationalism was closely associated with particular religious beliefs and affiliations.
• Globalization led to the turn of religion into public life as a reaction to post-World War II
modernism. Religion goes beyond the administration of sacraments for Catholics and
focuses more on the social concerns of the poor and the oppressed inside and outside the
church.
• Globalization affected the proliferation of international terrorism.
- Religious extremist - a type of political violence anchored on the belief that a supreme being
grants violence in the act of glorifying one’s faith – has become a central issue faced by global
community.
Example: In 2017, the Islamic State of Iraq and Syria (ISIS), a known extremist group, triggered the
locals of Mindanao to launch the Marawi Siege for five months.
• Finally, globalization prompted the increase of individual religiosity brought about the
individual’s need to rely on his or her beliefs and relationship with the supreme being.
The Impact of Globalization
Flattens cultural differences
Erodes local custom and beliefs
Spreads secular, capitalist way of life
What is Religion Nowadays?
• It’s no longer a set of beliefs that people arrive by reflection
• It’s a symbolic system which carries our identity and marks out social/ethic and other boundaries
• It marks crucial moments in the life cycle with rituals
• It provides powerful mechanisms for psychological and social tension
Role of Religion Today
Looking around the world today,
• it is clear that religion plays a role in many of the major conflicts going on at various levels.
• Furthermore, religion plays an important role in people’s lives worldwide, and
• has become one of the major ways people connect with each other across the globe.
However, the role of religion in contemporary societies is still not sufficiently understood in
academic research and in the work of policy-makers, NGO’s and journalists.
The interaction of religion and culture resulted in a global-local religion. It is a global religion
with a local mix.
Roudometof (2014) developed a model of four distinct glocalization –
1. Vernacularization – refers to the blending of universal religions with local languages.
- For instance, Arabic is used as Islam’s sacred language even outside the Arab world, while
Greek and Latin remains to be primary languages of Christianity.
2. Indigenization – transforms a universal religion to suit the specifics of a particular ethnic group.
Example:
- The practice of Islam by various ethnic groups in Zamboanga peninsula.
- Jim Elliot arrival in Equador with the purpose of evangelizing the Quechua Indians. (the most
savage people on the face of the earth)
3. Nationalization – constructs a link between the nation and church. Religious institutions relate to
national identities and the realities of that nation. Being part of the nation means belonging to its national
church.
Example:
- The Philippine Independent Church, an independent Christian denomination, is an example of a
national church in the Philippines.
4. Transnationalization – has completed religious nationalization by focusing groups on identifying
specific religious traditions of real of imagined national homelands.
Example: Iglesia ni Cristo
- The Christian organization is national in scope but it has an international reach that is easily
identified as Filipino in its roots and central authority.
MEDIA AND GLOBALIZATION
Historically, media underwent five stages of development from the earliest forms to the complex
one. These stages affect globalization progressively (Lule, 2014).
It all started with oral communication. Language allowed humans to communicate and share
information. Moreover, language became the most important tool for exploring the world and the
different cultures. It helped people move and settle down. Oral communication led to markets,
trade, and cross-continental trade routes.
Culture refers to the unified style of human knowledge, beliefs, and behavior from which people
learn, and the ability to communicate knowledge to the next generations. Its development has
been mainly influenced by media.
The next stage is the invention of script. Distance became a hindrance to oral communication.
Script allowed humans to communicate over a larger space and for a much longer duration.
It allowed the permanent codification of economic, cultural, religious, and political practice.
Knowledge, beliefs, and behaviors were written and made available for transmission to the next
generation and to other nations and cultures.
Next followed the printing press. The introduction of the printing press allowed the
continuous production, reproduction, and circulation of print materials. Written documents
were mass produced which gave everyone access to information that was once available
only to the rich, powerful, and religious. This period of media development affected
globalization by transforming various institutions such as schools, churches, governments, and
armies, among others.
Another stage is the emergence of electronic media as characterized by its use of electricity.
Electronic media includes the telegraph, telephone, radio, film, and television. The wide
reach of these media continues to open up new perspectives in the economic, political, and
cultural processes of globalization.
The last stage is the digital media which relies on digital codes. It can be created, modified, and
stored in any digital electronic device. Digitalized content is transmitted over the internet and
computer networks.
Media is a carrier of culture. It is a tool for the interaction of people with different cultures.
However, the real media is the people. Marketing people seek the world for their cultural
products, and managers facilitate interactions of culture profits. These interactions result in the
integration of cultures.
The media have a very important impact on cultural globalization in two mutually
interdependent ways:
- Firstly, the media provide and extensive transnational transmission of cultural products and,
- secondly, they contribute to the formation of communicative networks and social structures.