Customer Relationship

Key Activities Customer Segments

1. Production Value Proposition 1. Superior customer service
Key Partners 2. Personal assistance and
2. Logistics
1. Provide awareness and
1. Busy workers and
1. Leather Supplier 3. Product research and development dedicated personal professionals who
update of your daily
2. Technology 4. Marketing and sales assistance
expenses and the history of want to track their
supplier, 5. Establishing and maintain strong your past expenses. 3. Automated service
Customer and Partner Relationship 4. Various mode of payment
daily and past
developer and 2. Provide GPS tracker when
designer.
6. Quality checking and assurance
misplaced or lost. 5. Gift Coupons and Loyalty expenses.
7. Collaboration with retailers 2. Busy workers and
3. Software developer 3. Can be connected to your cards
8. Permit and licensing
4. GPS tracking phone. 6. Suggestions and professionals who
4. Easy and convenient recommendations are
device supplier don’t have the time
Key Resources tracking of your expenses. welcome
and installer to track their money
5. Provide digitalized,
5. Packaging supplier Financial Resources Human Resources 7. Feedback and reviews
• Cash • Wallet expert
organized and updated list
mechanism
and their expenses.
6. Retailers of expenses.
Physical Resources • Technology 3. People who are
7. Online market • Raw materials 6. Helps on managing expense
place • Equipment and •
expert
Software
Channels forgetful and always
and budgeting money
developer 1. Physical Store
8. Third party machineries 7. There is a voice activation misplace or lose
• Building and • Marketing and 2. Retailers
logistics sales team for blind people. their wallets.
Facilities 3. Social Media Platforms
9. Payment Processor • Technology • Production 8. Easy and convenient way of 4. People who are
team 4. E- commerce website
Intellectual Resources purchasing and paying.
• Patent
• Logistic team 5. Online market place blind.
• Retailers
• Trademark 6. Delivery Channels

Cost Structure Revenue stream

Fixed costs
Critical cost
✓ Production costs –professional salaries, equipment and How do we make money?
✓ Permit and licenses facilities and technology and software cost
✓ Building and ✓ Advertising expense ✓ Transaction-based revenue (product sales)
facilities improvement ✓ Insurance Pricing tactic
and renovation ✓ Equipment and machineries maintenance ✓ Premium Pricing
✓ Promotional materials
Variable costs Various mode of payment
(logo, signage,
✓ Production costs –wages, raw material cost, packaging cost
brochures, posters, ✓ Cash on Delivery, Credit card, Debit card, Gcash, Paymaya,and
and utility cost
and videos) ✓ Taxes Paypal
Product/Service Idea
With the increasing numbers of technologies that has been developed, a smart wallet called Crazy Wallet will come into reality. This smart wallet has an expense tracker,
GPS tracking device, and a voice activation. It is a smart wallet that is comprise of a screen that will provide real time and past expenses, a microchip for the GPS tracking
device, a small speaker for the voice activation, and a sensory chip to detect the money. This smart wallet can also be connected to your phone through an application. It
may seem impossible, but with technology, it will become possible and feasible.
Value Proposition
With our generation wherein there are a lot busy people don’t have enough time to do simple things like monitoring and tracking their expenses, the smart wallet is made
to help them especially those who are workers and professional who don’t have the time to organized, update and manage their expense. With this wallet, their daily and
past expenses will be recorded in order for them to track if they are spending a lot or not. With the increasing prices of goods and services in the market, this wallet can
also be a help on managing their expense and budgeting their money as it gives awareness and update of their expenses. And also, a lot of people nowadays are being
forgetful because there are a lot of things running in their head wherein they always have the tendency to misplace and lose their wallet whenever they are, the smart
wallet has the best GPS tracking device to prevent lost by letting you easily find your wallet when your eyes aren’t any help. These trackers are built-in inside the wallet
and it is connected on a mobile application that can be downloaded on play store and apple store. Lastly, this wallet is made especially to those blind people who are
incapable of see things. This wallet has a voice activation wherein it will help blind people to know the amount of their money inside the wallet and to help them in getting
the right amount of money when they are paying to avoid being deceived. The crazy wallet may be pricey, but not so much, for the introductory stage, but as our business
grow, we will do our best efforts to produce the product at an affordable price in order for the other customer to avail it. In addition, we will make sure to improve our product
and develop new product to satisfy the different needs of the people.

1. Provide awareness and update of your daily expenses and the history of your past expenses – With the help of our key partner, technology developer and designer, this
smart wallet can provide an easy access on your updated daily expenses and also the history of your past expenses. Instead of manually writing your expenses to track it,
this wallet will provide it to you real-time and hassle free.
2. Provide GPS tracker when misplaced or lost – A lot of people have the tendency to always misplace and lose their wallet, with the help of one of our key partners, GPS
tracking device supplier and installer, this smart wallet can be easily located when it is misplaced or lost.
3. Can be connected to your phone – For the customer to have another option on accessing their daily expenses and past expenses, and locating their wallet when misplaced
and lost, this smart wallet can be connected to your phone. And also, for the voice activation of the smart wallet.
4. Easy and convenient tracking of your expenses – Instead of tracking your expenses manually, with the help of our key partners, technology developer and designer and
software developer, this smart wallet will provide you an easy and convenient way of tracking you daily and past expenses. When you are kind of people who is lazy and
busy to track your expenses, this smart wallet is the best product for you.
5. Provide digitalized, organized and updated list of expenses – With the help of our key partners, technology developer and designer and software developer, and key
resources such as wallet expert, production and logistic team, we will be able to product the smart wallet that can provide digitalized, organized and updated list of your
expenses, past and current.
6. Helps on managing expense and budgeting money – With the increasing prices of goods and services in the market and with the customer being aware and updated with
their expenses and have a recorded list of it, they will be able to manage their expenses and budget their money.
 7. There is a voice activation for blind people – For blind people who can’t see, with the help of our partner, technology developer and designer, this smart wallet can help
those blind people to easily know what is the amount of money that is inside their wallet. It will also aware them if they are getting the right amount of money when paying
for something.
8. Easy and convenient way of purchasing and paying – We also want to provide our customer a superior customer service. We are partnering with software developer, online
market place, and payment processor, to provide them that. Software developer and online market place will help us to provide them an easy and convenient way of
purchasing on our e-commerce website and on our online market place partners such as Shopee and Lazada, and the payment processor will provide them an easy,
convenient and trustworthy way of paying. And also, with the help of one of our key partners which is the third-party logistics and one of our key activities which is logistics,
the order fulfillment will be efficient and the order delivery will be a lot easier and convenient to the customer.

Customer Segments
The crazy wallet is made to serve segmented customers. First, the product will be pricey, but not so much, since we are new in the business industry and we offer high-
tech and unique product that is why our target customers are workers and professionals, people who have the means to purchase this product. Second, this product
provides awareness and update of your daily expenses and the history of your past expenses for busy workers and professionals who want to conveniently track their
daily and past expenses. Third, it also provides an easy and convenient tracking of your expenses for those busy workers and professionals who don’t have the time to
track their money and expenses. Fourth, this product has and provide GPS tracker when misplaced or lost for people who are forgetful and have the tendency to always
misplace or lose their wallet. Lastly, this product has a voice activation for people who are blind since they cannot see what is the amount of their money inside their wallet,
through the voice activation, they will be able to know the amount of the money they will get in their wallet to avoid being deceive. Furthermore, this product provides
digitalized, organized, and updated list of expenses, past and current to different customer. For the busy workers and professionals, there are different channels and
various mode of payment that will help them to have an easy and convenient way of purchasing and paying.

Channels
For our channels, we will be having a physical store, retailers, social media platforms, e-commerce website and online market place. To provide personal assistance and
dedicated personal assistance, to personally engage and interact with customer, we will be having a physical store and retailers such as SM department store to provide
that kind of service the customer who wants that. To have an automated service for convenient and faster transaction, we will be using social media platforms, an e-
commerce website and online market place such as Shopee and Lazada to reach and engage with our potential and existing customer. Having these different channels
will help us to provide superior customer service to our customer. Furthermore, it will also help us reach and engage with our customers, will help our business to expand
and grow, and will help us to generate more revenue. The said different channels will help us promote and advertise the smart wallet like for example, we will be posting
a promotional video on our social media and e-commerce website. And also, through these channels, our customer can give their feedback and reviews and
recommendation and suggestions. On our social media and e-commerce website, we will create and dedicate an entire page where people can leave their reviews and
suggestions about our product and service. People believe and trust online reviews as much as personal recommendations, so with the help of this, we can impress and
attract potential customer and retain existing customer. Lastly, this product will be able to reach the customer with the use of various delivery channels with the help of one
of our key partners, third party logistics.
Customer Relationship
1. Superior customer service – This is the number one customer relationship that we want to provide our customer. We will provide them the best customer service that we
can to have an excellent experience with us.
2. Personal assistance and dedicated personal assistance – Personal assistance is a relationship that is based on human interaction and communication. This could be via
phone, email, face-to-face or any other means of communication. The customer can communicate with a customer representative that is a real human that will help him/her
during the sales process or even when the purchase is complete and successful. Dedicated personal assistance is a relationship wherein we will dedicate a customer
representative to our individual clients.
3. Automated service – With our social medial and e-commerce website, people can experience our automated service. With our automated service, our system can easily
identify specific and existing customers and provide information with regards to their orders or transactions. Additionally, our automated services are designed to provide
excellent, convenient and efficient customer service.
4. Various mode of payment – With the help of one of our key partners, payment processor, we will be able to provide our customer different ways of paying. It will includes
paying in cash, credit cards, and online payment such as bank transfer, Gcash, Paymaya and Paypal.
5. Gift Coupons and Loyalty cards – To acquire and retain customer, we will be giving gift coupons and loyalty cards for them to get discounts when they purchase and
repurchase our product. With the help of gift coupons and loyalty cards, we will be able to make our existing customers loyal to our products and make them spend more
money on your products
6. Suggestions and recommendations are welcome – For our customers who have suggestions and recommendation, we will accommodate and listen to them very carefully.
We need to listen to what our customer wants and needs for us to understand them, to satisfy and meet, if possible, exceed their expectations.
7. Feedback and reviews mechanism – With our channels, social media and e-commerce website, we will create and dedicate an entire page where people can put and leave
their feedbacks and reviews about their experience with our product and service.

With the help of our key activities and different channels, we can establish and maintain strong relationship with our potential and existing customer. And also, with the
help of our key partners, we will be able to provide them the solutions for their problems and to satisfy their needs.

Revenue Stream
How do we make money?
✓ Transaction-based revenue - Sales of the product usually from one-time customer payments.
Pricing tactic
✓ Premium Pricing – Since we are new in the business industry and we are producing a high-tech and unique product to the market, premium pricing will work for us.
And also, currently, we are the only one the selling this kind of product in the market.
Various mode of payment
✓ Cash on Delivery, Credit card, Debit card, Gcash, Paymaya,and Paypal – We are providing our customer various mode of payment for an easy and convenient way
of purchasing and paying.
Key Partners
1. Leather Supplier – They will be the one who will supply and provide us the finest leather at a lowest possible cost to produce this smart wallet at an affordable price.
2. Technology supplier, developer and designer – They will be the one who will make, design and provide us the required and needed technologies that will be used to
manufacture the smart wallet.
3. Software developer – They will be the one who is responsible to create a mobile application wherein the smart wallet can be connected to the mobile application. This
mobile application will be used to locate when the wallet is lost and misplaced. And also, this mobile application will be used in activating the voice activation of the wallet.
– They will also be the one who will develop and create our website for us to provide our customer an automated service wherein the transaction will
be a lot easy, convenient, and faster when buying this smart wallet.
4. GPS tracking device supplier and installer – They will be the one who will be responsible on providing and installing the GPS tracking device on the smart wallet.
5. Packaging Supplier – We will be partnering with packaging supplier that will provide us the best and suitable packaging for our product.
6. Retailers – We will be partnering with retailers such as SM department store to help us reach and attract customers. And for the customer to have a personal interaction
and communication with our customer representative.
7. Online Market Place – We will be partnering with some online market place such as Shopee and Lazada to reach and attract customers. And for the customer to have a
convenient and faster way of having transaction with us. With the help on online market place, customer will have another option of convenient purchasing our product.
8. Third party logistics – We will be partnering with third party logistics for the order delivery of our product. With the help of them, the product will be able to reach its consumer
in a convenient and efficient way.
9. Payment processor – Partnering with a payment processor will provide us and our customer a convenient and faster transaction by having an automated payment service.

The listed key partners above will also benefit from us by generating revenues from the materials and services they will provide us.

Key Activities
1. Production – It is considered as one of the key activities because it is the process of converting the raw materials into a finished and useable product. Production activities
includes manufacturing and converting the raw materials into finished product that can be use by the customer.
2. Logistics – Logistics is the process of managing the flow things from the point of origin up to the point of sale until it reaches the final customer and end-user. Logistics
activities will include the transportation, material handling, storing, inventory control and packaging.
3. Product research and development – It is considered as one of the key activities wherein our product will still undergo research and development while the business is
running and ongoing for improvement and development purposes. We will continue to work and undergo research and development to obtain new knowledge that might
be used to create new technology, products, services, or systems that will be use or either sell.
4. Marketing and sales – Marketing and sales will help in reaching, engaging, and converting potential customers into profitable customers. Reaching and engaging with
potential customer and existing customer is one way to have a great personal assistance and superior customer service. Marketing and sales are one of the key activities
wherein we will plan and manage everything to achieve our goals and success. It is one of the key activities that will effectively market our product to our target customers.
Marketing and sales activities includes planning and developing new marketing strategies, answering queries and questions from clients about product, maintaining excellent
relationships with customer and consumer through superior customer service and studying and analyzing trends, demographics, pricing strategies, and other data that can
help us to potentially improve marketing and sales performance
 5. Establishing and Maintaining strong Customer and Partner Relationship – Another key activity is customer and partner relationship. As we establish the business and
continue to grow our business, it is very important that we must build and maintain a strong relationship with our customer and also our partners. Our customer and key
partners are the one who help us to be in the business industry and without them, we are nothing. This activity will include interacting, communication and listening to them.
6. Quality checking and assurance – It is a must to always check and assure that we produce and provide high-quality product to our customer. We will be checking everything
before we produce our product to make sure that it is working, there are no damages, and everything is perfectly fine. This activity will include product checking and testing.
7. Collaboration with retailers – We will be working and collaborating with retailers to make sure that the product will reach our target market through a different distribution
channel. With the retailers, customer will have a convenient and different way to have an access and to buy our product. This activity will include weekly or monthly meetings
with the retailers.
8. Permit and Licensing – It is one of the key activities as it helps us to bring protection to our product, our employees and our customers. Having the legal license will ensure
our personal assets are protected in case of a lawsuit as well as providing protection for us if our business will be damaged. It will also assure our customer and partners
that we are legit and we undergo legal ways to have a permit. The activity will include applying and renewing of licenses and permit to the corresponding government
agencies.

Key Resources
Financial Resources
✓ Cash – it will help us to keep the business running and the production and operations going.

Physical Resources
✓ Raw materials – without the required and needed raw materials, we can’t make and produce our product.
✓ Equipment and machineries – With the equipment and machineries we can create and produce the smart wallet.
✓ Building and Facilities – Building and facilities will provide us place to manufacture, produce and store the smart wallet.
✓ Technology – Technology will give us an easy, convenient, efficient and faster way of doing business and operational activities that needs to be done.

Human Resources
✓ Wallet expert – People who are expert in making and creating wallet that will help us build stylish and fashionable smart wallet.
✓ Technology expert – People who are expert in the field of technology that will help us in developing and designing the kind of technology that we will put in the smart
wallet.
✓ Software developer – They will be the one who will design, test and develop the software the we need to put in our product. They will also be the one who will create
and design the mobile application that can be connected to the wallet.
✓ Marketing and sales team – With the help of the marketing and sales team, we will be able to reach and attract customer and we will be able to effectively market
our product to our target customer. With the help of them, we will be able to generate more revenue, achieve our goals and achieve success.
✓ Production team – With the help of the production team, we will be able to create and produce this kind of product in the market.
✓ Logistic team – With the help of the logistic team, the product will be packaged accordingly, store properly, and transported efficiently. They will be the one responsible
on material and product handling. And also, they will the one responsible on order delivery for the product to reach our customer.
 ✓ Retailers – With the help of retailers such as SM department store, existing and potential customer will be able to experience personally our product and service.
They will also help us reach and attract customers and consumers.

Intellectual Resources
✓ Patent – An intellectual property that gives us and exclusive and legal right to make, use and sell our invention.
✓ Trademark – An intellectual property that protects our business' brand identity in the marketplace.

Cost Structure
Critical cost – these are costs that is considered critical when establishing a business. These includes the following:
✓ Permit and licenses – Can also be considered as fixed costs
✓ Building and facilities improvement and renovation
✓ Promotional materials (logo, signage, brochures, posters, and video)

Fixed costs – These are costs that remain constant regardless the amount of the product produced. These includes the following:
✓ Production costs – professional salaries, equipment and facilities and technology and software cost
✓ Advertising expense
✓ Insurance
✓ Equipment and machineries maintenance

Variable costs – These are costs that vary on the amount of the product produced. These includes the following:
✓ Production costs – wages, raw material cost, packaging cost and utility cost
✓ Taxes