The Logic Model
The Logic Model
AND EVALUATION
NAIROBI CBD
AUGUST 2020
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Table of Contents
1.0 Introduction.......................................................................................................................2
1.1 Why use logic models?.....................................................................................................5
1.2 Logic Model Benefits........................................................................................................6
2.0 Planning Process...............................................................................................................8
2.1 Approaches to the Development of Logic Models...........................................................9
2.1.0 The Theory Approach Model.........................................................................................9
2.1.1 The activities approach model........................................................................................9
2.1.2 The outcomes approach model.....................................................................................10
2.2 Building logic model.......................................................................................................10
2.2.0 Planning Elements........................................................................................................11
2.2.1 Situation........................................................................................................................11
2.3 Inputs/Resources.............................................................................................................12
2.4 Outputs............................................................................................................................13
2.5 Outcomes........................................................................................................................14
2.6 External Influences.........................................................................................................15
2.7 Evaluation Planning........................................................................................................15
3.0 Developing a logic model for your programme..............................................................16
3.1 Using the logic model to plan for evaluation..................................................................18
4.0 Types of logic models.....................................................................................................26
4.1.0 Theory Approach..........................................................................................................26
4.1.1. Outcomes Approach....................................................................................................27
4.1.2 Activities Approach......................................................................................................28
5.0 Conclusion......................................................................................................................30
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The Logic Model
1.0 Introduction
The Logic Model process is a tool that is used by program managers and evaluators to describe
program effectiveness. In the most basic terms, logic models provide a kind of map for a
program or initiative, helping clarify a program or policy’s destination, the pathways toward the
Consider:
Logic models provide a simplified picture of the relationships between the program or policy
inputs (resources, strategies, activities) and the desired outcomes of the program. Logic models
present a theory of action or change that drives the program or policy and makes explicit any
assumptions about both the resources at the disposal of the program and the rationale behind the
i. Program planning.
A logic model:
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i. Brings detail to broad goals.
A logic model is useful in designing program and policy evaluation, because a logic model
helps clarify both what the program, initiative, or policy is and what it is not. This kind of
clarification is helpful in building an evaluation design that can capture the program’s or
While logic models are useful tools for building program plans or evaluation designs, additional
work is necessary to create both programmatic and evaluation plans. The model describes logical
linkages among program resources, activities, outputs, audiences, and short-intermediate, and
long-term outcomes related to a specific problem or situation. Once a program has been
described in terms of the logic model, critical measures of performance can be identified. A
programme logic model links outcomes with programme activities/processes and the theoretical
visual way of presenting and sharing understanding of the relationships among the resources
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operating a programme, the planned activities, and the anticipated changes or result [ CITATION
Hol11 \l 1033 ].
Logic models are narrative or graphical depictions of processes in real life that communicate the
underlying assumptions upon which an activity is expected to lead to a specific result. Logic
communicate the path toward a desired result. Logic models support design, planning,
communication, evaluation, and learning. They are often used when explaining an idea, resolving
a challenge, or assessing progress. They can untangle and clarify complex relationships among
Logic models are a graphic way to organize information and display thinking. Logic models are
simply a visual display of the pathways from actions to results. The graphic way or map of
relationship between a program’s resources, activities, and intended results, which also identifies
the program’s underlying theory and assumptions. They are a great way to review and improve
thinking, find common understandings, document plans, and communicate and explicate what
works under what conditions. We think theory of change models are distinct from program logic
models in several important ways. Theory of change models present a very high level and simple
explanation of “do and get.” Program logic models offer a detailed map that can be implemented
when supplemented with work plans. A quality feature of logic models is that they are evidence
based. Logic models can be used for learning, improving, and greater effectiveness [ CITATION
Fra16 \l 1033 ].
Logic models are tools that convey a scheme, program, or project in a brief, visual format. Logic
models describe planned action and its expected results. A model is a snapshot of an individual’s
or group’s current thinking about how their idea or program might work.
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Logic Models are typically used in theory-based evaluation, which is designed to explicitly
articulate the underlying theory of change which shapes a transformation programme. The theory
of how you will achieve the desired outcomes and impacts through a series of activities. Theory-
based evaluation recognizes the importance of articulating and analyzing the logic at the very
heart of the programme. Logic models are usually developed alongside narrative descriptions of
a programme as well as frameworks for measuring outcomes and impact. The process of
developing a logic model helps to define various elements of the programme, which creates the
Essentially, a logic model helps with evaluation by setting out the relationships and assumptions,
between a programme will do and what changes it expects to deliver. A logic model can be
particularly valuable in drawing out gaps between the ingredients of a programme, the
Programme design and planning – a logic model serves as a planning tool to develop programme
strategy and enhance your ability to clearly explain and illustrate concepts and approaches for
key stakeholders.
Programme implementation – a logic model forms the core for a focused management plan to
help identify and collect the data needed to monitor and improve programming.
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Programme evaluation and strategic reporting – a logic model presents programme information
and progress towards goals in ways that inform programme stakeholders and advocate for a
iii. Document and emphasize explicit outcomes- focuses teams on the most important
v. Identify important variables to measure and enable more effective use of evaluation
xii. Supports formative evaluation helping you to see what is and isn’t working.
xiii. Allows capture of key lessons which can be transferred to create an evidence base.
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xiv. Helps to identify what features of the programme contributed to outcomes.
When logic models and modeling are used as a standard technique, they can influence an
organization’s effectiveness. Logic models offer the strategic means to critically review and
Logic models are a visual method of presenting an idea. They offer a way to describe and share
program or change effort. Logic models describe a bounded project or initiative: both what is
planned (the doing) and what results are expected (the getting). They provide a clear road map to
a specified end. The development of models (or the modeling process) provides an opportunity
to review the strength of connection between activities and outcomes. Through the experience of
critical review and development, models can display participants’ learning about what works
under what conditions. Models are the product of modeling—which we believe is best done in
small groups of stakeholders with the aid of intentional facilitation. They complement systems
thinking as a tool and technique for achieving valid but simplified representations of real-world
complexities. Common synonyms for logic models include idea maps, frameworks, rich pictures,
action, results or strategy maps, and mental models. Although logical frameworks (log frames)
and causal loop diagrams (systems dynamics) are used for purposes similar to logic models, they
A theory of change logic model offers the big picture of strategies that could generate your
intended results (or impact). A basic theory of change model contains just two elements:
strategies and results. The intent is to illustrate the connection between what you will do with
what you hope to get. Strategies reflect a choice of optimal actions (via activities or tactics) to
secure intended results. They represent an allocation of resources focused on a clearly defined
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objective. Marketing, training, political advocacy, and fund development are examples of
common strategies. This element describes your actions or what you plan to do. Strategy is the
overall plan that gives coherence and purpose to the specific actions that organizations
undertake. For some nonprofits, however, the meaning can be murkier and framed as an
ambiguous aspiration. Results reflect the long-term effect of strategies. They are the “get” from
what we are doing. Results are ultimately secured through the change(s) generated by the
preceding strategies. They can reflect a single outcome or multiple outcomes over time
A common concern of impact measurement is that of limited control over complex outcomes.
Establishing desired long-term outcomes, such as improved financial security or reduced teen-
age violence, is tenuous because of the limited influence we may have over the target audience,
and complex, uncontrolled environmental variables. Logic models address this issue because
they describe the concepts that need to be considered when we seek such outcomes. Logic
models link the problem (situation) to the intervention (our inputs and outputs), and the impact
(outcome). Further, the model helps to identify partnerships critical to enhancing our
Planned work- describes what resources are needed to implement the programme and what
The logic model was characterized initially by program evaluators as a tool for identifying
performance measures. Since that time, the tool has been adapted to program planning, as well.
The application of the logic model as a planning tool allows precise communication about the
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purposes of a project, the components of a project, and the sequence of activities and
accomplishments. Further, a project originally designed with assessment in mind is much more
likely to yield beneficial data, should evaluation be desired. In the past, our strategy to justify a
particular program often has been to explain what we are doing from the perspective of an
insider, beginning with why we invest allocated resources [ CITATION Sav05 \l 1033 ]. Our
3) People need to learn that so they can apply their knowledge to this practice.
4) When that practice is applied, the effect will be to change this condition;
It poses 4 questions:
iii. What are the short- and long-term goals of the programme?
iv. What barriers or supports may impact the success of the programme?
timescale. This model also incorporates monitoring processes and approaches to identifying and
managing barriers.
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2.1.2 The outcomes approach model
Is focused on demonstrating impact of the programme and is recommended for short and longer
Your logic model should incorporate the underlying assumptions, or programme theory, which
articulates how what you’re doing- interventions and mechanisms, will resolve the problems
2) What will it look like when we achieve the desired situation or outcome?
4) What knowledge or skills do people need before the behavior will change?
Hence:
i. Collection of information needed to develop the model. This will involve working
with multiple sources, including, the published literature; programme documents and
stake holders.
ii. Description of the problem(s) the programmes aims to address and context in which
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iii. Definition of the individual elements of the logic model. At this stage, it may be
helpful to ask constructively challenging how, and why questions to articulate what
v. Verification of the model, working closely with stakeholders, which sets the tone for
continuous review.
communicate relevance, quality, and impact, we foster buy-in from our stakeholders and
audience. By including these characteristics within the various elements of the model, we
2.2.1 Situation
The situation statement provides an opportunity to communicate the relevance of the project.
i. A statement of the problem, (What are the causes? What are the social, economic,
and/or environmental symptoms of the problem? What are the likely consequences if
nothing is done to resolve the problem? What are the actual or projected costs?);
ii. A description of who is affected by the problem (Where do they live, work, and shop?
employees, organizations?);
iii. Who else is interested in the problem? Who are the stakeholders? What other projects
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The situation statement establishes a baseline for comparison at the close of a program. A
description of the problem and its symptoms provides a way to determine whether change has
occurred. Describing who is affected by the problem allows assessment of who has benefited.
Identifying other stakeholders and programs builds a platform to measure our overall
contribution, including increased awareness and activity, or reduced concern and cost logic
2.3 Inputs/Resources
Include- human, financial, organizational and community resources a programme has available
Inputs include those things that we invest in a program or that we bring to bear on a program,
such as knowledge, skills, or expertise. Describing the inputs needed for a program provides an
opportunity to communicate the quality of the program [ CITATION Fra16 \l 1033 ]. Inputs that
i. Human resources, such as time invested by faculty, staff, volunteers, partners, and
local people;
ii. Fiscal resources, including appropriated funds, special grants, donations, and user
fees;
iii. Other inputs required to support the program, such as facilities and equipment;
iv. Knowledge base for the program, including teaching materials, curriculum, research
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Projects involving credible partners, built on knowledge gained from research and delivered via
tested and proven curricula, are readily communicated as quality programs. Assessing the
effectiveness of a program also is made easier when planned inputs are adequately described. By
comparing actual investments with planned investments, evaluation can be used to improve
future programs, justify budgets, and establish priorities [ CITATION Uwi20 \l 1033 ].
2.4 Outputs
Direct products of programme activities and may include types, levels and targets of services to
be delivered by the programme. Outputs are those things that we do (providing products, goods,
and services to program customers) and the people we reach (informed consumers,
knowledgeable decision makers). Describing our outputs allows us to establish linkages between
the problem (situation) and the impact of the program (intended outcomes) [ CITATION
McL15 \l 1033 ]. Outputs that help link what we do with program impact include:
iii. Teaching events such as workshops, field days, tours, short courses;
iv. Discovery and application activities, such as research plots, demonstration plots, and
product trials.
The people we reach also are outputs of the program and need to be the center of our model.
They constitute a bridge between the problem and the impact. Information about the people who
ii. The proportion or number of people in the target group that were reached;
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iii. Learner objectives for program participants;
2.5 Outcomes
Specific changes in programme participants behaviour, knowledge, skills, status and level of
answer the question “What happened as a result of the program?” and are useful to communicate
Intermediate-term outcomes include changes that follow the short-term outcomes, such as
changes in:
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Long-term outcomes follow intermediate-term outcomes when changed behaviors result in
Institutional, community, and public policies may have either supporting or antagonistic effects
on many of our programs. At the institutional level, schools may influence healthy eating habits
in ways that are beyond our control but that may lead to social change. Classes in health
education may introduce children to the food pyramid and to the concept of proportional intake,
while the cafeteria may serve pizza on Wednesdays and steak fingers on Thursdays. The
community also can influence eating habits through availability of fast-food restaurants or
produce markets. Even public policies that provide support (food bank, food stamps) to acquire
some items but not others might impact healthy eating habits [ CITATION Mid16 \l 1033 ].
Documenting the social, physical, political, and institutional environments that can influence
outcomes helps to improve the program planning process by answering the following:
ii. Which part(s) of the issue can this project realistically influence?
iv. What other needs must be met in order to address this issue?
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2.7 Evaluation Planning
Development of an evaluation plan to assess the program can be superimposed, using the logic
model format. The evaluation plan should include alternatives to assess the processes used in
planning the program [ CITATION Mid16 \l 1033 ]. Process indicators should be designed to
i. Were specific inputs made as planned, in terms of the amount of input, timing, and
quality of input?
ii. Were specific activities conducted as planned, in terms of content, timing, location,
format, quality?
iii. Was the desired level of participation achieved, in terms of numbers and
characteristics of participants?
The evaluation plan also should identify indicators appropriate to the desired outcomes,
awareness, or motivation?
iii. To what extent were social, economic, political, or environmental conditions affected
by the program?
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3.0 Developing a logic model for your programme
In creating a logic model, you will address the following planning and evaluation issues:
expected results;
iii. Describing the results aimed for in terms of specific, measurable, action-orientated,
A basic template for gathering the required information for the logic model:
behaviour or
etc.: community:
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3.1 Using the logic model to plan for evaluation
There are two types of evaluation questions – formative help improve the programme, and
and short-term outcomes for monitoring outcomes and impact. Although data is
progress and making mid-course corrections collected throughout the programme, the
the community.
A logic model can help frame evaluation questions, looking at context, implementation and
outcomes:
Context – how the programme functions within the economic, social and political
environment of its community. Also addresses questions that explore issues of programme
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Implementation – assesses the extent to which activities were executed as planned, since a
programme’s ability to deliver its desired results depends on whether activities result in the
Outcomes – determine the extent to which progress is being made toward the desired changes
capacity
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Influences
Resources
what aspects what did our programme what is our assessment what have we
of our situation accomplish in our community? of what resulted from our learned about
It is important to remember that programmes are not linear, and outcomes and outputs
can happen at any time. The logic model for evaluation should therefore look more like
this:
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Situation/ Outcomes/
Outputs Outputs Outcomes/ Outcomes/
Priorities Inputs Impact
Activities Participation Impact Impact
Short term Medium term Long term
Satisfaction
PROCESS
Indicators
Indicators are usually quantitative, but can include a mix of qualitative and quantitative
information.
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Key questions or Data/information List of specific data or
success in
answering
questions or issues
e.g. To generate Were the Count of events List of networks,
international
international
researchers in
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steering committees
committees and
commissioning
committees
people
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Example of Logic Model
* ACTIVITIES
That images are affected AHRC grant Image making Images Feelings of comfort for renal Scope to
That multiple organisations Renal patients Possible clarification of thoughts the current
interpretations help to College grant and feelings around dialysis and aesthetic of
Staff in rental
reveal the filters used by and help in Exhibitions transplants digital images
units
different image makers kind
The general
and methods Appreciation that people see things Scope to help
public
Help in kind differently and different patients to
Catalogue
from galleries interpretations are valid communicate
image and
right to personal
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provide insights into and displacement
information additional to
conceptualization,
emotional meaning
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4.0 Types of logic models
Not all logic models are the same, nor are they designed for the same purpose. Just as logic
models may aid in program design, implementation, and evaluation, the type of model developed
i. Theory approach.
Emphasizes the theory of change that has influenced the design and plan for the programme.
This model provides an explanation of the reasons for beginning to explore an idea for a given
programme [ CITATION Jea18 \l 1033 ]. They can also specify the problem or issue addressed
by the programme, describe the reasons for selecting certain types of solution strategies, and
connect proven strategies to potential activities. Logic models that describe the overall theory of
change provide a “big picture” of the program and may be useful for program design and overall
communication of the program theory [ CITATION Sav05 \l 1033 ]. These models provide a
clear description of why the developers believe the program or policy will be effective in
achieving the goals. In the blended learning case, a theory approach logic model might help
clarify the assumptions implicit in the push for alternatives to traditional brick and mortar
classrooms and describe the relationship between initiating blended learning and the expected
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An example of a theory logic model would be:
Inputs
Assumptions
Impact
Inputs Outcomes
Outputs
Activities
Outcomes Impact
Inputs
Focuses on the early aspects of programme planning and attempts to connect the resources
and/or activities with the desired results in a workable programme. Outcomes approach models
are most useful for program evaluation. They consider the strategies and activities as they relate
to the desired results of a program or policy. In these models, the focus is on outcomes, and they
often divide the outcomes into short-term outcomes, long-term outcomes, and impacts
[ CITATION Hol11 \l 1033 ]. A theory of change drives these models just as it does the others.
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But in an outcomes approach logic model, the emphasis is on examining the outcomes and
making the case that the program or policy is responsible for the desired outcomes.
Inputs Impact
Impact
Inputs
Pays attention to the specifics of the implementation process, linking the various planned
activities together in a manner that maps the process of programme implementation. Activities
approach models focus on laying out the specific strategies and activities associated with a
program. These models closely examine the relationship among the activities, considering
sequence and timing of implementation, as well as how the activities link to outcomes
[ CITATION Fra16 \l 1033 ]. This type of logic model is most useful in program
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implementation, monitoring, and management. In this type of model, relationships among
variables are made explicit with arrows, concentric circles, and other graphic representations of
relationships.
Deliverable –
Milestone Aim/
Objective
Activities
Milestone
Activities Outcomes
Milestone
Activities Outcomes
Milestone Outputs
Activities
Outcomes
Outcomes
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5.0 Conclusion
Developing appropriate and measurable indicators during the planning phase is the key to a
sound evaluation. Early identification of indicators allows the program manager/team to learn
what baseline data already may be available to help evaluate the project, or to design a process to
collect baseline data before the program is initiated. The logic model is useful for identifying
elements of the program that are most likely to yield useful evaluation data, and to identify an
appropriate sequence for collecting data and measuring progress. In most cases, however, more
work on a project will be required before indicators are finalized. Outcome indicators to measure
learning should be based on specific learner objectives that are described as part of the
curriculum. Indicators to measure behavioral change should specify which behaviors are targeted
by the program. Conditional indicators may require a significant investment of time to link
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