CV1 Ayushi Mowar 61920572

CGPA: 3.
08/4
AYUSHI
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EDUCATIONAL QUALIFICATIONS
Indian School of Business | PGP in Management | Intended Majors in Strategy & Marketing Apr 2019 – Present
• Achieved a 740 in GMAT (97 global percentile)
• Airtel iCreate National Finalist (12/500+ teams shortlisted); created business model to capture market share through product & channel interventions
• Nestle 4P Challenger Campus Finalist (5/25+ teams shortlisted); created launch and brand strategy for Maggi’s new variant ‘Fusian’
• Lead, Marketing & Communications, Consulting Club Core | Lead Coordinator, Case Group Mentorship Program | Volunteer, Bandhan Social Initiative
Gargi College, University of Delhi | Bachelor of Commerce with Honours Jul 2012 – Jun 2015
• Top 10 Batch Rank | Marketing Intern, Viacom 18 | Vice President, Commerce Union
• Led Social Initiatives and Pro Bono Consulting for Badlav (NGO for women empowerment)
Convent of Jesus and Mary School, New Delhi Apr 2009 – Mar 2012
• XII Standard – 95%; awarded for Academic Excellence and Top 5 School Rank | X Standard – 9.8 CGPA; among Top 1% of batch
WORK EXPERIENCE/ INTERNSHIPS 3 years 2 months | Management Consulting and Strategy

Associate Consultant, Management Consulting, Manthan Advisors; a boutique management consulting firm in the area of strategy Mar 2017 – Mar 2019
• Served 8 clients (2 of India’s largest conglomerates) across 3 sectors; functional expertise in strategy & business building & Project Management
• Led 22 client engagement work streams end to end across problems; worked directly with 10+ senior clients (CXO’s) and built lasting relationships
• Youngest ever to lead a team of 3 analysts across 2 different client projects; was responsible for the output on their workstream to the client
• Consistently awarded highest performance rating; promoted to Associate Consultant within 1 year of working as Analyst (rated among Top 2% of batch)
Operational Efficiency: Large Indian Conglomerate (Topline of 13 billion USD)
• Designed a set of 49 actionable KPIs as part of a strategy effort for the Chairman's Office to improve performance management across 10+business units
− Divided 49 KPI’s into a phase wise implementation approach (created 3 phases of rollout) based on competitive benchmark & ease of implementation
− Designed 25+ new templates to manage performance; recorded USD 4 mn savings annually through reduction in performance management time by 65%
− Led 8 capability building programs (trained 7 C-level, 200 mid managerial executives); largest ever in the firm leading to 10% topline growth
− Strategized automation and digitization of operational processes across 10+ BUs; identified net savings worth USD 8 mn due to automation
Market Expansion: Medical Device Manufacturer (Topline of 9 billion USD)
• Worked with the client to assess market potential, competitor and channel landscape in new opportunity markets to achieve exponential growth
− Identified areas of growth to increase overall revenue by 76%; led ideation behind 3-year growth strategy through product & channel optimization
− New market expansion strategy led to launch of 5+ product concepts reaching 1 mn+ customers and helping consumers save USD 100 mn+ annually
− 100% recommendations were adopted by the client; suggested strategy is currently being implemented with YoY growth of 38% in the market
− Presently in touch with client leadership team (3 CXOs) even post completion of project, as a trusted advisor to the Project Management Office
New Product Concept and Pricing Assessment: Medical Device Manufacturer (Topline of 9 billion USD)
• Estimated Doctors’ Willingness to Pay (WTP) for a new product concept; identified increase in WTP by 26% owing to new product attributes
− Led analysis on usage of current products in market (connected with 30+ doctors); new product concept reduced procedure time by 80%
− Client launched the product concept based on our estimates of the WTP; product witnessed sales increase of 23% YoY from time of launch
Analyst, Risk Advisory Services, Ernst & Young India Jul 2015 – Sep 2016
• Served over 5 clients in the Technology Media and Telecom (TMT) sector in a span of less than 12 months
• Independently led 20+ functionality reviews & performance management for business processes & built relationships with 5+ C-level executives
• Offered promotion to ‘Analyst 3’ directly from ‘Analyst 1’ owing to a consistently strong performance record over 12 months (among Top 5% of batch)
• Identified 10+ digressions from client SOPs, across 5 different clients – among the highest digressions identified across all EY ITRA teams
Marketing Intern, VH1, Viacom18 Media Pvt. Ltd., Mumbai Jun 2014 - Jul 2014
• Led work around marketing activities that would appeal to the VH1 TG; prioritized 5/25 marketing activities, leading to increase in revenue by 10%
• Conducted ROI assessment for different activities based on TG preference; prepared prioritization grid of marketing activities for 8 consumer segments
• Co-Led Key Account Management Strategy; established strong business relationship with 10+ accounts providing marketing services and onboarded them
POSITIONS OF RESPONSIBILITY AND EXTRA CURRICULAR ACTIVITIES 3 senior leadership roles across DU & ISB
Leadership Positions
Lead, Marketing & Communications, Consulting Club, ISB 2019 – Present
• Lead Coordinator, Case Group Mentorship Program (CGMP); led conceptualization and implementation of first mentorship program for batch of ~300
• Launched a ‘Consulting 101 Newsletter’ for the entire batch, first ever on campus; reached entire cohort with high degree of appreciation
• Organized and led resume workshops and guesstimate/case sessions for entire cohort of ~300 students; led interactions with tier 1 consulting firms
• Awarded ‘Best Club’ award for terms 1-3, out of 12 professional clubs and 8 social clubs, based on voting process by entire batch
Vice President, Commerce Union, Gargi College 2014 -2015
• Selected post interview process with Commerce Department professors and previous student core team; over 20 applicants for the post
• Led a team of 15 core members, with direct decision making and responsibility over Finance, Operations, Alumni Relations and Events
• Responsible for delivering the Annual Commerce Festival, including planning of all events, managing large funds and managing external stakeholders
− Led core Fest team of 30 students (Commerce Fest was rated highest among all Gargi Fests through student survey)
General Secretary (Public Media Relations), Commerce Union, Gargi College 2013 - 2014
• Raised funds worth over INR 7 lakhs for flagship event ‘Cascade’, 20% higher than previous year
• Led all promotion and marketing efforts for the event, event witnessed footfall of greater than 3000 people (30% higher than previous year)
Extra-Curricular Activities, Social Initiatives
• 1st Runners up, Quiz Competition, Hansraj College; National level competition with 100+ participating teams
• 1st Runners up, Business Plan competition ‘Mad Men’, Hansraj College; National level competition with 50+ participating teams
• Analyst, Project Eklavya, Indus Action NGO
− Led strategy & implementation behind enrolment of 1 mn underprivileged students across private schools; surpassed targets ahead of estimated time

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CGPA: 3.

WORK EXPERIENCE/ INTERNSHIPS 3 years 2 months | Management Consulting and Strategy

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