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Social Media Analytics Tools

This document summarizes the key features and benefits of the Sprout Social analytics tools. It provides insights into how the tools work, what metrics they measure across major social networks, and how they help users understand social media performance, compare to competitors, and enhance their strategies. The tools offer automated reports, customization options, and help users demonstrate the value of social media to stakeholders.

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Deepanshu Bhatia
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127 views10 pages

Social Media Analytics Tools

This document summarizes the key features and benefits of the Sprout Social analytics tools. It provides insights into how the tools work, what metrics they measure across major social networks, and how they help users understand social media performance, compare to competitors, and enhance their strategies. The tools offer automated reports, customization options, and help users demonstrate the value of social media to stakeholders.

Uploaded by

Deepanshu Bhatia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Analytics Tools

Drive strategic decision-making with


social media analytics
Save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy
using Sprout Social.

 How It Works
 Analytics By Network
 What You Get
Understand what’s happening today to plan for
tomorrow
Access the metrics without the mess

Compiling data shouldn’t hinder you from capitalizing on it. Eliminate time-consuming
manual processes in favor of automated, presentation-ready reports.

Inspire confidence, not confusion

Metrics are worthless without meaning. Quickly gather and explore detailed data to measure
results, demonstrate impact and influence decision making.

Streamline social analytics


01

Onboard easily

Measure the metrics that matter from day one using Sprout’s easy-to-understand toolset.
Learn to extract actionable insights right away with comprehensive training and education
materials.
02

See the big picture

Maintain complete oversight of all connected social profiles from one location. Save time
with a suite of user-friendly, customizable reporting options that scale with your business.

03

Gain competitive advantage


Compare your performance on social to your competitors' to find new opportunities. Find and
filter historical data quickly to benchmark results.

04

Enhance your social strategy

Craft effective paid and organic campaigns powered by social data. Quickly access integrated
publishing and engagement tools alongside analytics to put insights into action.
05

Show business results

Directly tie social activity to business results. Demonstrate the value of social to all
stakeholders, colleagues and clients alike, in a format everyone can understand.

Start Your Free Trial


Analytics by network
Facebook

Examine Facebook Page impressions, Fan growth and paid and organic content performance.
Understand industry averages and directly compare competitor data to your own.

See more Facebook tools 


Twitter

View aggregate post stats by Twitter profile as well as top-performing paid and organic
Tweets. Plan and analyze campaigns using comprehensive keyword, trend and hashtag
reports.

See more Twitter tools 


Instagram

Track Instagram Stories impact and guide content based on sent message results. Measure
follower growth, engagement, hashtag trends, conversions and paid content performance.

See more Instagram tools 


LinkedIn

Analyze audience growth, demographics, engagement and impressions across LinkedIn


Company Pages. Compare paid versus organic performance to inform advertising spend.
See more LinkedIn tools 
Pinterest

Utilize URL tracking to measure website traffic from Pinterest. Assess profile-level Pinterest
analytics data and identify high-performing Pins.

See more Pinterest tools 


Cross-network

See the full picture to analyze the health and success of your entire social strategy with cross-
network paid and organic reports that seamlessly blend profile and content metrics across
multiple profiles and channels.

Analytics for everyone


Practitioners
Track important metrics using templates or custom reporting options. Maximize positive
outcomes by analyzing campaign results and content performance, plus more.
Managers
Agencies
What's included
Core features

Group Report

Access a high-level overview of performance across all connected profiles to quickly


evaluate social growth.

Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze
volume, performance patterns and campaign effectiveness.

Sent Messages Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Competitor Reports

Track competitor performance across social to benchmark against your own and to identify
new opportunities in your industry.

Paid Performance Report

Evaluate social advertising across channels and audiences to identify top-performing


campaigns and optimize future ad spend.

Team and Task Performance Reports

See how quickly and how often individual users reply to social messages and complete
assigned tasks to measure team productivity and improve customer care.

Dive deeper and define your story with Premium Analytics

Report Builder

Create custom reports specific to your business needs to easily track your most valued social
data.

Additional Insights

Access more than 150 new metrics across owned and paid media to prove social ROI.

Interactive Charts & Graphs

Determine how metrics are visually displayed in reports to illuminate social insights.
Selectable Metrics

Choose and save which metrics are included in reports to evaluate performance based on your
specific business goals.

Advanced Filtering

Filter based on tags, content and message type to spotlight the metrics that matter most for
different pieces of content.

Custom Comparison

Compare and contrast data across customized timeframes unique to your business to
benchmark performance.

Request a Demo
Review Features By Plan
Explore the full Sprout platform
Request a demoStart your free trial 

Analytics

Engagement

Publishing

Listening

Additional resources
Efficiently managing 43 markets on LinkedIn

American City Business Journals uses Sprout’s analytics tools to inform content strategy and
optimize performance.

See how 

8 ways to boost your social media conversion rate

If you’re struggling to prove ROI or want to generate more customers from social media, you
need to look at your social conversion strategy.

View now 

Hashtag analytics 101: Using the best hashtags for your social strategy

Understanding hashtag analytics is essential to social strategy. Find out how to use and track
them for your campaigns.

Vi

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