MBA (Travel & Tourism) 1st Year Sylabus 2020-21 - 28th Sept

DR. A.P.J.
ABDUL KALAM TECHNICAL UNIVERSITY,
LUCKNOW
Revised Evaluation Scheme & Syllabus
MBA
( Travel & Tourism)
First Year
AS PER
AICTE MODEL CURRICULUM
(Effective from the Session: 2020-21)
MBA (Travel & Tourism) CURRICULUM [Effective from the Session: 2020-21] Page 1
MBA (TRAVEL & TOURISM ) 1st Year Course Structure in accordance with AICTE Model
Curriculum Effective w.e.f. Academic Session 2020-21
SEMESTER-I
INTERNAL EVALUATION END SEMESTER
PERIODS
SCHEME EVALUATION
SN SUBJECT TOTAL CREDIT
CODE
L T P CT TA PS TOTAL TE PE
1 KMTT101 MANAGEMENT CONCEPTS & 4 0 0 30 20 0 50 100 0 150 3

ORGANISATIONAL BEHAVIOUR
2 KMTT102 MANAGERIAL ECONOMICS 4 0 0 30 20 0 50 100 0 150 3
KMTT103 FINANCIAL ACCOUNTING &
3 3 1 0 30 20 0 50 100 0 150 3
ANALYSIS
KMTT104 BUSINESS STATISTICS &
4 3 1 0 30 20 0 50 100 0 150 3
ANALYTICS
KMTT105 TOURISM: CONCEPTS &
5 4 0 0 30 20 0 50 100 0 150 3
PRACTICES
6 KMTT106 DESIGN THINKING 2 0 0 15 10 0 25 50 0 75 2
7 KMTT107 BUSINESS COMMUNICATION 3 1 0 30 20 0 50 100 0 150 3

LAB / PRACTICALS
8 KMTT151 IT SKILLS LAB -1 0 0 3 0 0 50 50 -0 100 150 3
9 KMTT152 MINI PROJECT -1 0 0 2 0 0 25 25 0 50 75 3
TOTAL 1200 26
MBA – II Semester
END
INTERNAL EVALUATION
PERIODS SEMESTER TOTAL
SN SUBJECT SCHEME CREDIT
CODE EVALUATION
L T P CT TA PS TOTAL TE PE
COMPUTERIZED RESERVATION
1 KMTT201 4 0 0 30 20 0 50 100 0 150 3
SYSTEM
KMTT202 HUMAN RESOURCE
2 4 0 0 30 20 0 50 100 0 150 3
MANAGEMENT
KMTT203 BUSINESS RESEARCH
3 4 0 0 30 20 0 50 100 0 150 3
METHODS
KMTT204 FINANCIAL MANAGEMENT &
4 3 1 0 30 20 0 50 100 0 150 3
CORPORATE FINANCE
5 KMTT205 TOURISM MARKETING 3 1 0 30 20 0 50 100 0 150 3
6 KMTT206 HOSPITALITY MANAGEMENT 3 1 0 30 20 0 50 100 0 150 3
7 KMTT207 CULTURAL TOURISM IN INDIA 4 0 0 30 20 0 50 100 0 150 3
KMTT208 TRAVEL AGENCY & TOUR

8 2 0 0 15 10 0 25 50 0 75 2
OPERATIONS
LAB / PRACTICALS
9 KMTT251 IT SKILLS LAB-2 0 0 2 0 0 25 25 0 0 25 1

MINI PROJECT -2
10 KMTT252 0 0 3 0 0 25 25 0 25 50 2
TOTAL 1200 26
L/T/P – Lecture/Tutorial/Practical, CT/TA/PS- Class Test/Teachers Assessment/Practical Session, TE/PE- Term End/ Practical End
MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR
Course Credit: 3 Contact Hours: 40
Course Objectives:
1. To provide basic understandings of management processes

2. To help the students understand the concepts of organizational behaviour
3. To apply the concepts of management and organizational behaviors in real world situations
4. Familiarizing the students with the contemporary issues in management.
5. Developing managerial and leadership skills among students
UNIT I (8 Lectures)
Fundamentals of Management: Management practices from past to present, Different levels of
management, Managerial skills and Managerial Functions , Case Studies
Planning- Objective of planning, Planning process, Types of planning, Types of plans, Management by
Objective, Decision-making- types, process & techniques,. Case Studies
UNIT-II (8 Lectures)
Organising & Staffing- Types of organization, Organization structure and decentralization of authority,
Meaning of staffing, Recruitment, selection & placement, Training & development..
Directing & Controlling- Principle of directing, Essence of coordination, Different control techniques,
Management by exception. Case Studies
UNIT III(8 Lectures)

Fundamentals of individual behavior, Personality, types of personality, Personal effectiveness, meaning
of Attitudes, Types, Components, attitude formation and attitude change. Meaning & Type of Group
Behaviour, Interpersonal skills, Transactional Analysis, Johari Window,
UNIT IV (8 Lectures)
Motivation:, Theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary theories of
Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity
Theory, Reinforcement Theory, Meaning of Perception, process, behavioral applications of perception.
Case Studies
UNIT V: (8 Lectures)
Leadership: What is leadership, types of leaders and leadership styles, traits and qualities of effective
leader, trait theory, LSM – Leadership Situational Model, Team Building, Tuckman Model of Team
Development. Organizational Change: Meaning of organizational change approaches to managing
organizational change, creating a culture for change, implementing the change, Kurt Lewin Model of
change. Case Studies
COURSE OUTCOME
Course Outcomes Bloom’s taxonomy
CO 1: Developing understanding of managerial • Knowledge ( K 2)

practices and their perspectives. • Remembering ( K1)
CO2: Understanding and Applying the concepts • Knowledge ( K 2)
of organizational behaviour • Applying ( K 4)
CO 3: Applying the concepts of management • Applying ( K 4)
and analyze organizational behaviors in real
• Analyzing ( K 5)
world situations
CO 4: Comprehend and practice contemporary • Comprehending (K 3)
issues in management.
CO 5: Applying managerial and leadership skills
 Applying (K4)
among students
Suggested Readings
1. Koontz Harold &Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition,2008)
2. L. M. Prasad- Principles and Practices of Management, Sulatn Chand & Sons, 7th edition, 2007.
3. Stephen P. Robbins, ―Organizational Behaviour‖, 12th Edition, Prentice Hall
4. Dr. Premvir Kapoor, Principles and Practices of Management, Khanna Publishing House, Delhi
5. Robbins & Coulter - Management (Prentice Hall of India, 9th Edition)
6. Principles of Management, George R. Terry & S.G. Franklin, AITBS, Delhi.
7. N M Khandelwal- Indian Ethos & Values for Management- Himalyan Publishing
8. Fred Luthans, ―Organizational Behaviour‖, 12th Edition, McGraw Hill International Edition
9. Aswathappa K, ―Organizational Behaviour (Text, Cases and Games)‖, Himalaya Publication
10. UdaiPareek, ―Organizational Behavior‖, Oxford University Press
MANAGERIAL ECONOMICS KMTT102
Course Objective:
1. To understand the importance of Managerial Economics in management and businesses

2. To apply the principles of managerial economics in achieving business objectives
3. Be equipped with the tools necessary in forecasting product demand
4. Understand and be able to apply latest pricing strategies
5. Understand and analyze the macro environment affecting the business decision making.
UNIT –I (6 Hours)
Basic Concepts and principles: Definition, Nature and Scope of Economics-Micro Economics and Macro
Economics, Managerial Economics and its relevance in business decisions. Fundamental Principles of
Managerial Economics - Incremental Principle, Marginal Principle, Opportunity Cost Principle,
Discounting Principle, Concept of Time Perspective, Equi-Marginal Principle, Utility Analysis, Cardinal
Utility and Ordinal Utility. Case Studies
UNIT –II (8Hours)

Demand and Supply Analysis: Theory of Demand, Types of Demand. Determinants of demand, Demand
Function, Demand Schedule, Demand curve, Law of Demand, Exceptions to the law of Demand, Shifts in
demand curve, Elasticity of Demand and its measurement. Price Elasticity, Income Elasticity, Arc
Elasticity. Cross Elasticity and Advertising Elasticity. Uses of Elasticity of Demand for managerial
decision making, Demand forecasting meaning, significance and methods.( numerical Exercises) Case
Studies
Supply Analysis; Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision
making.
Price of a Product under demand and supply forces . Case Studies
UNIT –III (10Hours)

Production and cost Analysis: Production concepts & analysis; Production function, Types of production
function, Laws of production: Law of diminishing returns, Law of returns to scale.
Cost concept and analysis: Cost, Types of costs, Cost output relationship in the short-run. Cost output
relationship in the Long-run. Estimation of revenue. Average Revenue, Marginal Revenue . Case Studies
UNIT –IV (10Hours)
Market structures: Perfect and Imperfect Market Structures, Perfect Competition, features, determination
of price under perfect competition. Monopoly: Feature, pricing under monopoly, Price Discrimination.
Monopolistic: Features, pricing under monopolistic competition, product differentiation. Oligopoly:
Features, kinked demand curve, cartels, price leadership. Case Studies
UNIT –V (6Hrs)
National Income; Concepts and various methods of its measurement, Circular flows in 2 sector, 3 sector,
4 sector economies, Inflation, types and causes, Business Cycle & its phases.
Course Outcomes:
Course Outcomes Bloom’s taxonomy
CO1: Students will be able to remember the concepts of micro
economics and also able to understand the various micro economic • Knowledge ( K 2)
principles to make effective economic decisions under conditions of risk • Remembering ( k1)
and uncertainty.
CO2: The students would be able to understand the law of demand & • Knowledge ( K 2)
supply & their elasticities , evaluate & analyse these concepts and apply • Applying ( K 4)
them in various changing situations in industry . Students would be able
• Synthesizing ( K6)
to apply various techniques to forecast demand for better utilization of
resources. • Evaluating ( K7)
• Comprehending (K 3)
CO3: The students would be able to understand the production concept
and how the production output changes with the change in inputs and • Applying ( K 4)
able to analyse the effect of cost to business and their relation to • Analyzing ( K 5)
analyze the volatility in the business world • Evaluating ( K7)
CO4: The students would be able to understand & evaluate the different • Applying ( K 4)
market structure and their different equilibriums for industry as well as
for consumers for the survival in the industry by the application of
various pricing strategic • Synthesizing ( K6)
CO5: The students would be able to analyse the macroeconomic • Knowledge ( K 2)

concepts & their relation to micro economic concept & how they affect
the business & economy.
Suggested Readings
1. Managerial Economics ,D.N.Dwivedi,Vikas Publication, 7th Ed
2. Managerial Economics, GEETIKA, McGraw-Hill Education 2nd Ed.
3. Managerial Economics: Concepts and Applications (SIE), THOMAS& MAURICE, McGraw-Hill
Education, 9th Ed
4. Managerial Economics, H.L Ahuja, S.Chand, 8th Ed
5. Managerial Economics – Theory and Applications, Dr.D.M.Mithani, Himalaya Publications, 7th Ed.
6. Sociology & Economics for Engineers, Dr. Premvir Kapoor, Khanna Publishing House
FINANCIAL ACCOUNTING AND ANALYSIS KMTT103
Course Objectives:
1) To understand the fundamentals, basic theory and concepts of financial accounting.

2) To have a knowledge about various Accounting Standards used in preparation of financial statements.
3) To have an understanding of preparation and presentation of financial statements.
4) To acquire knowledge about various techniques used for analysing financial statements with its
application.
5) To enable students acquainted with current trends and social responsibility accounting.
UNIT I (6Hrs)
Meaning and Scope of Accounting: Evolution and Users of Accounting, Basic Accounting terminologies,
Principles of Accounting, Accounting Concepts & Conventions, Accounting Equation, Deprecation
Accounting.
UNIT II (6Hrs)
Mechanics of Accounting: Accounting Standards and IFRS: International Accounting Principles and
Standards; Matching of Indian Accounting Standards with International Accounting Standards, Double
entry system of Accounting, journalizing of transactions; Ledger posting and Trial Balance.
UNIT III (12 Hrs)
Presentation of Financial Statement: Preparation of final accounts (Profit & Loss Account and Balance
Sheet) according to companies act 2013 (vertical format), Excel Application to make Balance sheet, Case
studies and Workshops, Preparation of Cash Flow Statement and its analysis.
UNIT IV (10 Hrs)
Analysis of financial statement: Ratio Analysis- Solvency ratios, Profitability ratios, activity ratios,
liquidity ratios, Market capitalization ratios; leverage Ratio, Detailed Analysis using excel application.
UNIT V (6 Hrs)
Financial Statement Analysis and Recent Types of Accounting: Common Size Statement; Comparative
Balance Sheet and Trend Analysis of manufacturing, Service & banking organizations, Case Study and
Workshops in analysing Balance sheet. Human Resource Accounting, Forensic Accounting, Accounting
for corporate social responsibility.
Course Outcome:
After successful completion of this course students will be able to
S.No Course Outcome Bloom’s Taxonomy

1 CO1.Understand and apply accounting concepts, principles and
Knowledge (K2)/
conventions for their routine monetary transaction.
Comprehending (K 3)
2 CO2. Understand about IFRS, Ind AS and IAS for preparation
Knowledge (K2)
and reporting of financial statements.
Synthesizing (K6)/
3 CO3. Create and prepare financial statements and Cash flow in
Remembering (k1)
accordance with Generally Accepted Accounting Principles
4 CO4. Analyse, interpret and communicate the information

Analysing (K 4) / Evaluating
contained in basic financial statements and explain the
(K7))
limitations of such statements.
5 CO5. Recognising various types of accounting and utilize the

Knowledge (K2)
technology and social responsibility in facilitating and
Applying (K 4)
enhancing accounting and financial reporting processes
Suggested Readings
1. Maheshwari S.N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10th
Edition)
2. Essentials of Financial Accounting (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).
6. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
7. DhaneshkKhatri- Financial Accounting (TMH,2015)
8. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th Edition)
9. Ramchandran&Kakani - Financial Accounting for Management (TMH, 2nd Edition).
10. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).
BUSINESS STATISTICS & ANALYTICS KMTT104
Course Credit: 3 Contact Hours: 40 hours

Course Objectives
1. Understand the different basic concept / fundamentals of business statistics.

2. Understand the importance of measures of Descriptive statistics which includes measures of central
tendency, Measures of Dispersion, Time Series Analysis, Index Number, Correlation and Regression
analysis and their implication on Business performance.
3. Understand the concept of Probability and its usage in various business applications.
4. Understand the Hypothesis Testing concepts and use inferential statistics- t, F, Z Test and Chi Square
Test
5. Understand the practical application of Descriptive and Inferential Statistics concepts and their uses for
Business Analytics.
Unit I (10 Sessions): Descriptive Statistics

Meaning, Scope, types, functions and limitations of statistics, Measures of Central tendency – Mean,
Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile range, Mean deviation, Standard
deviation, Variance, Coefficient of Variation, Skewness and Kurtosis.
Unit II (8 Sessions):Time Series & Index Number
Time series analysis: Concept, Additive and Multiplicative models, Components of time series,
Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in business
decision-making.
Index Numbers:- Meaning , Types of index numbers, uses of index numbers, Construction of Price,
Quantity and Volume indices:- Fixed base and Chain base methods.
Unit III (6 Sessions): Correlation & Regression Analysis
Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of
Correlation.
Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression
Coefficients and Relationship between Regression and Correlation.
Unit IV ( 8 Sessions): Probability Thoery & Distribution
Probability: Theory of Probability, Addition and Multiplication Law, Baye’s Theorem
Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal
distributions.
Unit V (8 Sessions) Hypothesis Testing& Business Analytics

Hypothesis Testing: Null and Alternative Hypotheses; Type I and Type II errors; Testing of Hypothesis:
Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test)
Concept of Business Analytics- Meaning types and application of Business Analytics, Use of Spread Sheet to
anlayze data-Descriptive analytics and Predictive analytics.
fundamentals of business statistics.
CO2. To compute various measures of central
tendency, Measures of Dispersion, Time Series
• Remembering ( K1)
Analysis, Index Number, Correlation and
• Applying ( K 4)
Regression analysis and their implication on
Business performance.
CO3. Evaluating basic concepts of probability
and perform probability theoretical
• Applying ( K 4)
distributions
CO4. To apply Hypothesis Testing concepts
and able to apply inferential statistics- t, F, Z
• Synthesizing ( K6)
Test and Chi Square Test
CO5. To perform practical application by
taking managerial decision and evaluating the • Evaluating ( K7)
Concept of Business Analytics. • Applying ( K 4)
Suggested Readings
1. G C Beri – Business Statistics, 3rd ed, McGrawHill.

2. Chandrasekaran & Umaparvathi-Statistics for Managers, 1st edition, PHI Learning
3. Davis , Pecar – Business Statistics using Excel, Oxford
4. Ken Black – Business Statistics, 5th ed., Wiley India
5. Levin and Rubin – statistics for Management, 7th ed., Pearson
6. Lind, Marchal, Wathen – Staistical techniques in business and economics, 13thed, McGraw Hill
7. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
8. S. C.Gupta – Fundamentals of Statistics, Himalaya Publishing
9. Walpole – Probability and Statistics for Scientists and Engineers, 8th ed., Pearson
TOURISM: CONCEPTS & PRACTICES
Credit-3 Contact Hours-36
Course Objective and Outcome:
This paper will provide a clear understanding of the fundamentals of Tourism and its allied activities and also
will give an overview of tourism industry and various organizations.
UNIT I (6 hours)
Development of Tourism Through Ages: Early and Medieval Period of Travel- Modes of Transports and
Accommodation, Renaissance and its Effects on Tourism, Birth of Mass Tourism, Development of Modern
Transport, Communication and Accommodation Systems, Origin and Concept of Travel Intermediary
Business, Old and New Age Tourism
UNIT II (7 hours)
Tourism and Its Theories: Meaning and Definitions, Characteristics of Tourism, Need for Measurement of
Tourism, Interdisciplinary Approaches, Types & Forms of Tourism, Different Tourism Systems- Leiper’s
Geospatial Model, Mill-Morrison, Mathieson & Wall, Butler’s Tourism Area Life Cycle (TALC) -
Doxey’sIrridex Index – Demonstration Effect – Crompton’s Push and Pull Theory, Stanley Plog’sAllo-centric
and Psycho-centric Model of Destination Preferences
UNIT III (8 hours)

Travel Behaviour& Motivations: Origin of Travel Motivation, Meaning of Motivation & Behaviour, Theory of
Travel Motivations, Typology of Tourists, Different Travel Motives, Tourist Centric Approach, Leisure Travel
Motivations, Tourist Decision-making Process, Lifestyle Pattern, Tourism Mindedness of People, Tourism &
Cultural Relationships, Cultural Exchanges, GIT, FIT & Affinity Group Travel, Bilateral & Multilateral
Tourism, Relationship between Human Life and Travel, Growth of Social Tourism
UNIT IV (7 hours)
Tourism Industry & Its Linkages: Meaning and Nature of Tourism Industry, Input and Output of Tourism
Industry, Tourism Industry Network- Direct, Indirect and Support Services, Basic Components of Tourism -
Transport- Accommodation- Facilities & Amenities, , Horizontal and Vertical Integration in Tourism Business,
Tourism Business during Liberalisation & Globalisation, Positive & Negative Impacts of Tourism.
UNIT V (8 hours)
Tourism Organizations: Roles and Functions of United Nations World Tourism Organization (WTO), Pacific
Asia Travel Association(PATA), World Tourism &Travel Council (WTTC) - International Hotel Association
(IHA), Ministry of Tourism, Govt. of India, India Tourism Development Corporation (ITDC), Federation of
Hotel and Restaurants Associations of India (FHRAI).
SUGGESTED TEXTBOOKS
1. Swain, S.K. & Mishra, J.M.(2012). Tourism Principles & Practices, Oxford University Press, New Delhi.
2. Bhatia A.K. (2002), International Tourism Management, Sterling Publishers, New Delhi.
SUGGESTED REFERENCE BOOKS
1. Goeldner, C.R. & Brent Ritchie, J.R. (2006). Tourism, Principles, Practices, Philosophies. John Wiley and
Sons, New Jersey.
2. Michael M. Coltman. (1989). Introduction to Travel and Tourism- An International Approach. Van
Nostrand Reinhold, New York.
3. Roday. S, Biwal. A & Joshi. V. (2009). Tourism Operations and Management, Oxford University Press,
New Delhi. MBA (Travel & Tourism) CURRICULUM [Effective from the Session: 2020-21] Page 11
DESIGN THINKING

Course Objectives:
1. How to transform creative thinking into design thinking in every stage of your problem
2. How to apply design thinking to your real life problems / situations in order to evolve an innovative
and workable solutions
Lecture Sessions on Design thinking (16 hours)
Unit 1- Innovation & Creativity: Meaning of Innovation and creativity. Difference between innovation and
creativity, and its role in Industry and organizations, dynamics of creative thinking, Process of Design
Thinking , implementing the process in driving innovation, Case Study
Unit 2- An exercise in design thinking & implementing design thinking through a workshop & exercise case
studies in design thinking, design thinking process. Case Study
Unit 3- Design Thinking in Various Sectors (Health sector, Finance, Education, Infrastructure) Design thinking
case studies in retail, design thinking case studies in banking, design thinking case studies in management
decisions
S.
Course Outcome Bloom’s Taxonomy
No.
CO1. Gain in depth knowledge about creative thinking

1 Knowledge (K2)
and design thinking in every stage of problem
CO2. Applying design thinking to your real life
problems / situations in order to evolve an innovative
2 Applying (K4)
and workable solutions
CO3. Understand and implement design thinking to
your real life problems / situations in order to evolve an
3 Synthesizing ( K6)
innovative and workable solutions
Books are recommended for the subject design Thinking
1. Design Thinking by Michael G Luchs, K Scott Swan, Abbie Griffin ( WILEY)

2. The Design Thinking by Patrick , Michael Lewrick, Larry Leifer (WILEY)
3. The Art of Creative Thinking by Rod Judkins
4. Design Thinking - Strategic innovations by IRIS
BUSINESS COMMUNICATION KMTT107
Course Credits: 3 Contact Hours: 40

Course Objectives
1. To understand business communication strategies and principles for effective communication in
domestic and international business situations.
2. To understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative,
scientific, and self-expressive, in written, visual, and oral communication.
3. To develop the ability to research and write a documented paper and/or to give an oral presentation.
4. To develop the ability to communicate via electronic mail, Internet, and other technologies for
presenting business messages.
5. To understand and apply basic principles of critical thinking, problem solving, and technical
proficiency in the development of exposition and argument.
UNIT I : ( 8 Hours)
Introduction: Role of communication – defining and classifying communication – purpose of
communication – process of communication –characteristics of successful communication – importance of
communication in management – communication structure in organization – communication in crisis
barriers to communication. Case Studies
UNITII: (8 Hours)
Oral communication: What is oral Communication – principles of successful oral communication –what is
conversation control – reflection and empathy: two sides of effective oral communication – effective
listening – non – verbal communication. Written communication: Purpose of writing – clarity in writing –
principles of effective writing – approaching the writing process systematically: The 3X3 writing process
for business communication: Pre writing – Writing – Revising – Specific writing features – coherence –
electronic writing process.
UNITIII: (8 Hours)
Business letters and reports: Introduction to business letters – writing routine and persuasive letters –
positive and negative messages- writing memos – what is a report purpose, kinds and objectives of report
writing. Presentation skills: What is a presentation – elements of presentation – designing a presentation.
Advanced visual support for business presentation types of visual aid
UNITIV: (8 Hours)
Employment communication: Introduction – writing CVs – Group discussions – interview skills Impact of
Technological Advancement on Business Communication networks – Intranet – Internet – e mails – SMS –
teleconferencing – video conferencing. Case Studies
UNITV : (8 Hours)
Group communication: Meetings – Planning meetings – objectives – participants – timing – venue of
meetings – leading meetings. Media management – the press release press conference – media interviews
Seminars – workshop – conferences. Business etiquettes. Case Studies
Course Outcomes
Upon successful completion of this course, the student should be able to:
S. No. Course Outcome Bloom’s Taxonomy

1 CO1. Apply business communication strategies and Applying (K4)
principles to prepare effective communication for
domestic and international business situations.
2 CO2. Analyse ethical, legal, cultural, and global issues
affecting business Communication. Analyse (K5)
3 CO3. Develop an understanding of appropriate
organizational formats and channels used in business Knowledge (K2)
communications
4 CO4. Gaining an understanding of emerging electronic Comprehending(K3)
modes of communication.
5. CO5. Developing effective verbal and non verbal Remembering(K1)/
communication skills. Applying (K4)
Suggested Readings:
1. Bovee&Thill – Business Communication Essentials A Skill – Based Approach to Vital Business
English. Pearson.
2. Kulbhushan Kumar & R.S. Salaria, Effective Communication Skills, Khanna Publishing House, Delhi
3. Bisen&Priya – Business Communication (New Age International Publication)
4. Kalkar, Suryavanshi, Sengupta-Business Communication(Orient Blackswan)
5. Varinder Bhatia, Business Communications, Khanna Publishing House
6. Business Communication: Skill, Concepts And Applications – P D Chaturvedi, MukeshChaturvedi
Pearson Education.
7. AshaKaul, Business Communication, Prentice Hall of India.
IT SKILLS LAB-1
Course Objectives
1. To provide knowledge about the functioning of computers and its uses for managers
2. To provide hands on learning on Internet and its applications
3. To provide hands on learning on Word processing software
4. To provide hands on learning of applications on Spreadsheet software
5. To provide hands on learning on Presentation software
UNIT I (05 hours) Conceptual Framework

Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR, Bar code
reader, digital camera etc. (b) Output devices - Visual Display UNIT, printers, plotters (c) Storage Devices –
Magnetic storage devices, Optical storage devices, Flash Memory.
Software: Types of software with examples; Introduction to languages, compiler, interpreter and
Assembler, Operating System Functions, Types and Classification, Elements of GUI based operating system.
Network and Internet: Types of computer networks (LAN, WAN and MAN), Netiquettes, Basic services over
Internet like WWW, FTP, Telnet, Gopher, URL, Domain names, Web Browsers, Multimedia and its applications:
Concepts of Text, Graphics, Animation, Audio, Images, Video. Multimedia Application in Education,
Entertainment, Marketing. Names of common multimedia file formats,
UNIT II : Windows and Users Interface (Lab Work)- 7 hours
Windows operating System: Introduction and characteristics, Elements of GUI. Using Mouse, My
Computer Icon, The Recycle Bin, Status Bar, Start and Menu & Menu-selection, Running an Application,
Windows Explorer: Viewing of File, Folders and Directories Creating and Renaming of files and folders
Opening and closing of different Windows, Windows Setting: Control Panels, Wall paper and Screen Savers
Setting the date and Sound. Concept of menu, Using Help, Using right Button of the Mouse, Creating Short
cuts, Basics of Window Setup, Notepad, Window Accessories
UNIT III: Word Processor Software (Lab Work) – 8 hours
Word processing concepts: Opening, Saving, Closing the file, Opening an existing document, Selecting text,
Editing text, Finding and replacing text, printing documents, Creating and Printing Merged Documents,
Character and Paragraph Formatting, Page Design and Layout. Editing and Profiling Tools: Checking and
correcting spellings. Using Graphics, Tables, Charts, Document Templates and Wizards.
UNIT IV: Spreadsheet Software (Lab Work) – 10 hours

Spreadsheet Package Spreadsheet: Concept and Working Interface, Creating, Saving and Editing a
Workbook, Inserting, Deleting Work Sheets, entering data in a cell / formula Copying and Moving from selected
cells, handling operators in Formulae. Functions in Spreadsheet: Mathematical, Logical, statistical, text, financial,
Date and Time functions, Using Function Wizard. Formatting a Worksheet and Cell: changing data
alignment, changing date, number, character or currency format, changing font, adding borders and colors.
Printing worksheets, Charts and Graphs – Creating, Previewing, and Modifying Charts. Integrating word processor,
spread sheets, web pages.
UNIT V: Presentation Software (lab Work) – 8 hours
Interface of the Presentation Package: Creating, Opening and Saving Presentations. Professional Look of the
Presentation: Working in different Design & Views, Working with Slides. Formatting and Editing: Text, Image
and Paragraph formatting, Checking Spelling and Correcting Typing Mistakes, Making Notes Pages and Handouts,
Drawing and Working with Objects, Adding Clip Art and other pictures, Designing Slide Shows, Running
and Controlling a Slide Show, Printing Presentations.
Course Outcomes
Upon successful completion of this course, the student should be able to:
1 CO1. Gain in depth knowledge about the functioning Knowledge (K2)
of computers and its uses for managers
2 CO2. Learn to use Internet and its applications Applying (K4)
CO3. Understand and implement Word processing Synthesizing ( K6)

3 software
Applying (K4)
4 CO4. Learn applications on Spread sheet softwares Knowledge (K2)
Suggested Readings
5 CO5. Analyse and learn Presentation software Analyse (K5)
1. Nasib Singh Gill – Handbook of Computer Fundamentals, Khanna Publishing House, Delhi
2. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)
3. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).
4. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
6. Introduction to Computers, Norton P. (TATA McGraw Hill)
7. Leon - Fundamentals of Information Technology, (Vikas)
8. Satish Jain-BPB's Computer Course Windows 10 with MS Office 2016 (BPB)
9. Linda Foulkes- Learn Microsoft Office 2019: A comprehensive guide to getting started with Word,
PowerPoint, Excel, Access, and Outlook (Packt Publishing Limited)
MINI PROJECT -1
Course Credit -2
Course Objective-
1. To develop an innovative idea for product or services in form of a project report.
2.To understand importance and relevance of innovative idea, its feasibilities and detail descriptions.
Project/Practical work / Seminar

In first semester, the students are required to develop an innovative idea for product or services and a project
report to be prepared on that idea under the guidance of faculty member. Report will be prepared individually
and this report will consist of importance and relevance of innovative idea, its feasibilities and detail
descriptions. The report will be evaluated by one external examiner appointed by university. Student has to
present his output through a seminar.

1 CO1. Gain in depth knowledge on innovative idea for Knowledge (K2)
product or services in form of a project report.
2 CO2. To apply innovative idea, its feasibilities and Applying (K4)

detail descriptions.
Semester II
COMPUTERIZED RESERVATION SYSTEM

This course is about booking of tickets through CRS and constructing airfares. The course will extend hands on
training to standard CRS packages like Amadeus. Course with learners expected to do a system based
laboratory work in the offline on any training CRS packages.
Unit I: (8 hours)
Computerized reservation system- CRS (Computerized Reservation Systems), terms specification, basic
principles and structure of reservation systems in air transport. Basic hardware & software requirements for
CRS installation; GDS (global distribution systems), functioning of GDS and Characteristics of particular
(Amadeus/ Galelio/ Sabre) systems in the tourism market in the light of their supply and market share.
Practical Sessions.
Unit: II: (8 hours)

History & Evolution - GDS & CRS - Beginnings and formation of GDS (global distribution systems):
functioning of GDS and Characteristics of particular (Amadeus/ Galelio/ Sabre) systems in the tourism market
in the light of their supply and market share; Levels of CRS Participation - Hotel Distribution System - Cases
of Amadeus - Galileo, World Span, SABRE, Abacus - Changing Business models of GDS..
Unit III: (6 hours)

Business models - Business to Business (B2B) - Business to Consumer (B2C) - Consumer to Business (C2B) -
Consumer to consumer (C2C) - Business to Employees (B2E) - & Business to Government (B2G). Impact of
internet development on GDS formation (e-ticketing). Hotel chains and their reservation systems, list of local
hotel systems products.
Unit IV: (6 hours)
Payment Gateway - Billing and Settlement Plan (BSP) - Security Issues and Certification -Future of E-tourism
- Travel Blogs - E-marketing and promotion of Tourism Products - Challenges for conventional business
models & Competitive strategies..
Unit V: (8 hours)
Hands on Amadeus Software– Building, Retrieval, Display& Cancel of PNR – Fare display – Itinerary pricing
– Issuance of tickets Displaying Flight Availability and Fares; coding & decoding of city code, Airport Code,
Creating PNR, Creating, Storing and modifying reservations, Ticketing and Ticket Printing.
SUGGESTED TEXTBOOKS
1. Sheldon P. (2002), Tourism Information Technology, CABI.

2. Inkpen G. (2000), Information technology for Travel and Tourism, Addison Wesley.
3. Travel Information Manual – IATA
4. OAG/ABC – IATA
5. Air-Tariff Book – IATA
6. Mahinder Chand, Travel Agency Management .
7. R. Doganis, Airport Business
8. K. Skidder , All You Wanted to Know about Air lines Functions
1. Buhalis D. (2004), E-tourism: Information Technology for Strategic Tourism Management, Prentice Hall
India.
2. Poon A. (1998), Tourism, Technology and Competitive Strategies, CABI.
3. Rayport J.F. &Jaworski B.J. (2002), Introduction to E-commerce, McGraw-Hill.
4. Malvino A.P (1995), Electronic Principles, McGraw-Hill.
HUMAN RESOURCE MANAGEMENT KMTT 202
Course Objectives: In this course the students will learn the basic concepts and frameworks of Human
Resource Management (HRM) and understand the role that HRM has to play in effective business
administration. It will provide an insight as to how to use Human Resource as a tool to implement strategies.
UNIT I: (7 Hours)
Essentials of HRM: Functions of HRM, HRM vs.HRD, Strategic HRM: Meaning and Roles in Strategy
formulation and implementation, Barriers to strategic HRM, Linking HR strategy with business strategy,
Roles of HR Manager, roles of HR in merger and acquisitions, Technology & HR and changing roles of HR
due to technology, HRM linkage with TQM & productivity. Case Studies
UNIT II: (8 Hours)
Human Resource Planning and Employee Hiring : Meaning of job Analysis, job design, Human Resource
Planning, methods demand forecasting for manpower planning, factors influencing HRP, Employee hiring-
methods of Recruitment, Employee selection, process of employee selection, recent trends in recruitment.
Case Studies
UNIT III: (8 Hours)
Employee Training & Development: Meaning importance of Training, types and methods and types of
training, career planning, promotion, transfer, demotion and separation, Performance Appraisal: Meaning and
types of appraisal, Job Evaluation: Meaning and methods of job evaluation. Case Studies
UNIT IV: (9 Hours)
Compensation Management and Employee Relations: Introduction to compensation management, Components
and structure of employee compensation, Factors affecting employee compensation, Employee incentive
schemes, and recent trends in compensations management, Meaning of employee relation and industrial
relations. Case Studies
UNIT V: (8 Hours)
Employee Safety/ Health and International Human Resource Management: Needs and leagal provision of
employee health, measures to promote employee health , purpose of employee safety, accidents: causes &
prevention, effective safety management ,& legal provisos. basic principles governing International Human
Resource Case Studies
COURSE OUTCOME
CO1. Synthesize the role of human resources
management as it supports the success of the
1 organization including the effective K6 Synthesizing
development of human capital as an agent for
organizational change.
CO2. Demonstrate knowledge of laws that
impact behaviour in relationships between
2 employers and employees that ultimately K2 Knowledge
impact the goals and strategies of the
organization.
CO3. Understand the role of employee benefits
and compensation as a critical component of
3 K3 Comprehending
employee performance, productivity and
organizational effectiveness.
CO4.Show evidence of the ability to analyze,
manage and problem solve to deal with the
4 K5Analysing
challenges and complexities of the practice of
collective bargaining.
CO5. Demonstrate knowledge of practical
application of training and employee K2 Knowledge
5
development as it impacts organizational K4 Applying
strategy and competitive advantage.
Suggested Readings
1. V.S.P.Rao, Human Resource Management (Text and Cases) Himalaya Publications, Thirteenth
Edition.
2. Durai Praveen, Human Resource Management Pearson Publication, 2nd Edition.
3. Gary Dessler and BijuVarkkeyHuman Resource Management, Person Publication, 2013, 14th
Edition.
4. SeemaSanghi, Human Resource Management, VikasPubllications, 2014, 5th Edition.
5. K. Aswathappa, Human Resource Management, McGraw Hill Education, 2013, 7th Edition.
BUSINESS RESEARCH METHODS KMTT 203
Course Credit: 3 Contact Hours:40

Course objectives
1. Understand the concept / fundamentals of research and their types.
2. Understand the practical application of various research techniques.
3. Understand the importance of scaling & measurement techniques and sampling techniques
4. Understand the importance of coding, editing, tabulation and analysis in doing research.
5. Understanding and applying the concept of statistical analysis which includes ANOVA technique and
technique of report writing.
Unit 1 (8 Sessions)
Research: – Definition, Meaning, Importance types and Qualities of Research; Research applications in
functional areas of Business, Emerging trends in Business research.
Research & the Scientific Method: Characteristics of scientific method. Steps in Research Process Concept of
Scientific Enquiry: – Formulation of Research Problem – Management Question – research Question –
Investigation Question
Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal, evaluating a research
proposal.
Unit 2 (8 Sessions)
Research design: Concept, Features of a good research design, Use of a good research design; Qualitative and
Quantitative research approaches, Comparison – Pros and Cons of both approaches.
Exploratory Research Design: Concept, Types: Qualitative techniques – Projective Techniques, Depth
Interview, Experience Survey, Focus Groups, Observation.
Descriptive Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal
Research
Experimental Design: Concept of Cause, Causal relationships, Concept of Independent & Dependent
variables, concomitant variable, extraneous variable, Treatment, Control group.
Unit 3 (6 Sessions)
Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Problems in
measurement in management research – Validity and Reliability. Levels of measurement – Nominal, Ordinal,
Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert Scales, Semantic
Differential Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales – Paired comparison &
Forced Ranking – Concept and Application.
Unit 4 (6 Sessions)
Sampling:Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,
Characteristics of a good sample. Sampling Frame (practical approach for determining the sample frame
expected), Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints, Non
Response.
Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area
Sampling & Cluster Sampling.
Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota
Sampling & Snowballing Sampling methods. Determining size of the sample – Practical considerations in sampling
and sample size, sample size determination.
Unit 5 (8 Sessions)
Data Analysis: Editing, Coding, Tabular representation of data, frequency tables, Construction of
frequency distributions, Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts,
Histogram.
Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis. Concept
of Hypothesis Testing – Logic & Importance. Analysis of Variance: One way and two way Classifications.
Mechanism of Report Writing- Report Preparation: Types, Report Structure: preliminary section, main
report, interpretation of results, suggestions and recommendations, limitations of the study, Report
formulation.
COURSE OUTCOME
Course Outcomes Blooms Taxanomy
CO1. Knowledge of concept / fundamentals for different • Knowledge ( K 2)
types of research.
CO2. Applying relevant research techniques. • Remembering ( K1)
• Applying ( K 4)
CO3. Understanding relevant scaling & measurement • Comprehending (K 3)
techniques and should use appropriate sampling • Applying ( K 4)
techniques
CO4.Synthesizing different techniques of coding, editing, • Analyzing ( K 5)
tabulation and analysis in doing research. • Synthesizing ( K6)
CO5.Evaluating statistical analysis which includes • Evaluating ( K7)
ANOVA technique and prepare research report.
Suggested Readings
1. Research Methodology, Deepak Chawla, NeenaSondhi, Vikas Publication
2. Business Research Methods, Naval Bajpai, Pearson Education
3. Research Methodology, C R Kothari, New Age International.
4. Business Research Methods by Donald Cooper & Pamela Schindler, TMGH, 9th Edition.
5. Business Research Methods by Alan Bryman & Emma Bell, Oxford University Press, 2ndEdition.
6. Business Research Methods by T N Srivastava & Shailaja Rao, TMH Publication, 2ndEdition.
FINANCIAL MANAGEMENT AND CORPORATE FINANCE KMTT 204
Course Credit: 3 Contact Hours: 40 Hrs
Course Objectives: This course is intended to introduce the basic theory, concepts and practical
applications in corporate finance and to enable students to analyse various corporate decisions. The
course objectives are outlined below:
1) To understand the fundamentals, various models and agency problems of Corporate Finance.
2) To acquire knowledge about various techniques used for analysing various long-term projects.
3) To have an understanding about various capital structure techniques and selecting best source of
finance.
4) To have an understanding of various dividend models and its applicability.
5) To acquaint students about corporate valuation in mergers and acquisitions.
UNIT I (6 Hrs)
Introduction to Finance & Corporate Finance: Corporate Finance & its scope, Corporate Governance
and Agency Problem, Corporate valuation Models: Asset Based Valuation Model, Earning based
Valuation Model, Cash flow-based Model, CAPM Model, APT, EVA Analysis, Introduction to start-up
finance, Financial Decisions, Time Value of Money.
UNIT II (10 Hrs)
Investment and Financing Decision: Concept of Opportunity Cost, Cost of Debenture, Preference and
Equity capital, Composite Cost of Capital, Cash Flows as Profit and components of Cash Flows,
Capital Budgeting Decisions, Calculation of NPV and IRR, Excel Application in Analysing Projects.
UNIT III (10 Hrs)
Financial Decision: Capital Structure, Relevance and Irrelevancy theory, Leverage analysis – financial,
operating and combined leverage along with its implications, EBIT EPS Analysis, Point of
Indifference.
UNIT IV (10 Hrs)
Dividend Relevance: Factors affecting Dividend Policy, Forms of Dividends, Types of Dividend
Policies, Dividend Models: Walter and Gordon Model, Miller- Modigliani (MM) Hypothesis.
UNIT V (4 Hrs)
Mergers and Acquisition: Introduction, Exchange Ratio, Synergy Benefits, Post Merger EPS, Post
Merger Price of share, Required rate of return of merged company, De-Merger.
Course Outcome: After successful completion of this course students will be able:
S.No Course Outcome Bloom’s Taxonomy
1. CO1 Understand the different basic concept /  Knowledge (K2)

Models of Corporate Finance and Governance  Remembering(K1)
2. CO2 Understand the practical application of time  Analyzing (K5)
value of money and evaluating long term  Evaluating(K7)
investment decisions
3. CO3 Develop analytical skills to select the best  Analyzing(K5)
source of capital, structure and leverage.  Synthesizing(K6)
4. CO4 Understand the use and application of  Comprehending(K3)
different models for firm’s optimum dividend pay-
 Applying(K4)
out.
5. CO5 Understand the recent trends of mergers and
 Comprehending(K3)
acquisition and its valuation
 Synthesizing (K6)
Suggested Readings
1) Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
2) Pandey I M - Financial Management (Vikas, 11th Ed.)
3) William HakkaBettnerCarcello- Financial and Management Accounting (TMH-16th Ed.)
4) Sheebakapil-Fundamental of financial management (Wiley,2015)
5) Prasanna Chandra - Fundamentals of Financial Management (TMH, 9th Ed.)
6) Bark DemazoThampy- Financial Management (Pearson,2nd Ed.)
7) R P Rustagi - Financial Management (Galgotia, 2000, 2nd revised ed.)
8) Damodaran, A., Applied Corporate Finance, 3rd Edition, Wiley, 2012
9) Ravi.M Kishore – Financial Management (Taxman, 7th Ed)
10) Fundamentals to Financial Management, Brigham & Houston, 14/e, Cengage Learning
11) Van Horne - Financial Management and Policy (Prentice hall, 2003, 12th Ed.)
TOURISM MARKETING
Credit-3 Contact Hours: 40 Hrs
Course Objective: The main objective of the course is to give basic idea about the theories of hospitality
marketing and its application in tourism and allied tourism industries.
Unit-1: (6 hours)
Introduction to Marketing: Core Concept of Marketing, Need, Want and Demand, Product, Value,
Satisfaction, Quality, Exchange and Transaction, Market and Marketing, Marketing philosophies-Service
Characteristics of Tourism- The Service Marketing Triangle
Unit-II: (6 hours)
Analysis and Selection of Market: Measuring and forecasting tourism Demand-Fore casting Methods-Market
Segmentation and Positioning-Marketing Mix, P’s of marketing Mix-Four C’s in Marketing Mix, Additional 3
P’s in Service marketing-Process, Physical Evidence, People
Unit-III: (8 hours)
Developing Marketing environment: Consumer Buying Behavior-Competitive Differentiation and Marketing
Strategies-New Product Development-Customer Satisfaction and Related External Marketing- Incentive and
Relationship Marketing-Issues Pertaining to Relationship Marketing-Strategies and Relevance for Current
Trends in Market Place
Unit-IV: (8 hours)
Planning Marketing Program: Product and product strategies-Product line-Product MixBranding and
Packaging-Pricing Considerations-Approaches and Strategies-Distribution Channels and Strategies-
Advertising and Sales Promotion-Public Relation: Major activities of Public Relation Departments-Press
Relations-Product Publicity-Lobbying-Counseling-The Public Relation Process - Major Tools of Public
Relation
Unit-V: (8 hours)
Introduction to Digital Marketing: The new digital world - trends that are driving shifts from traditional
marketing practices to digital marketing practices, the modern digital consumer and new consumer’s digital
journey. Acquiring & Engaging Users through Digital Channels: Understanding the relationship between
content and branding and its impact on sales, search marketing, mobile marketing, video marketing, and social-
media marketing. Online campaign management; using marketing analytic tools to segment, target and
position; overview of search engine optimization (SEO).
References:
1. Assael H., Consumer Behavior and Marketing Action (2nd edn. 1985) kent, Boston.
2. Cravens-Marketing Management
3. Crough, Marketing Research for Managers.
4. Kotler, Philip and Armstrong Philip, Principle of Marketing, 1999, Prentice-Hall India, 1999
5. Patel, S.G., Modern Market Research, Himalaya Publishing.
6. Philip Kotler, JohnBowen-Marketing for Hospitality and Tourism
7. Philip Kotler-Marketing Management Analysis, Planning and Control
8. Ramswamy V S, Namakumari- Marketing Management
9. S M Jha-Tourism Marketing
10. Singh Raghubir, Marketing and Consumer Behaviour.
11. Sinha, P.C : Tourism marketing
12. Vearne, Morrisson Alison: Hospitality marketing
13. Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
14. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts Share the
Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill Professional (October,
2013).
15. David Whiteley; E-Commerce: Strategy, Technologies and Applications, Mcgraw Hill Education.
HOSPITALITY MANAGEMENT
Credit-3 Max. Hours : 36
Course objective
This course acquaints the student with the scope and complexity of the hospitality and tourism industry by
exploring the national and global relationships.
UNIT I (8 hours)
Evolution of Hospitality Services: Meaning & Nature of Hospitality Features of Hospitality Services, Structure
of Accommodation Industry, Operation of Accommodation Units, Hospitality Industry Network, Determinants
of Hospitality, Network Demand & Supply for Accommodation in India. Types of Accommodation:
Conventional, Supplementary and Customised Accommodation, Non-Commercial & Commercial
Establishments, Hospitality Business Scenario
UNIT II (6 hours)
Functions of Front Office Management: Organization Structure, Functions, Attributes and Skills of Manager &
Executives, Reservation & Cancellation Procedures, Handling Individual and Groups, Solving Guests’
Problems, Automation/ CRS in Front Office, Travel Desk
UNIT III (8 hours)

Functions of House Keeping: Organization Structure, Functions, Works of Executive House Keeper- Rooms
and Floor Cleaning Practices and Interior Decorations, Types of Rooms, House Keeping Control Desk,
Housekeeping Supply Rooms, Uniforms, Housekeeping Practices, Coordination with Other Departments
UNIT IV (8 hours)
Food and Beverage Services: Organization Structure, Departments - Food Production - Organization, Kitchen,
Buffets, Beverages Operation, Functions, Outlets of F&B, Types of Meal Plans, Types of Restaurant-Menu,
Room Service, Catering Services-Food Service for the Airlines, Banquette, Corporate, MICE, Retail Food
Market, Business/Industrial Food Service, Healthcare Food Service, Cruise ship, Railways
UNIT V (6 hours)
Administration and Finance: Finance & Accounts, Sales and Marketing, Administration, Revenue
Management, Yield Management, Personnel Management, Training & Development, Safety Management,
Management of Distribution Channel
SUGGESTED TEXTBOOKS
1. Negi. J (2008). Professional Hotel Management. Sultan Chand & Company, New Delhi.
2. Raghubalan, G. &Ragubalan S. (2009). Hotel Housekeeping Operations and Management, OUP, New
Delhi.
1. Tewari, J.R. (2009). Hotel Front Office Operations and Management, OUP, Publication New Delhi.
2. Gray and Ligouri (2000), Hotel and Motel Management and Operations, PHI, New Delhi.
3. Andrews, S.(2009). Hotel Front Office Training Manual, Tata McGraw Hill, Mumbai.
4. Foskett, J.C.D. &Gillespie,C. (2002). Food and Beverage Management, Pearson Education, England.
5. Andrews, S. (2008).Front Office Management and Operation. TATA McGraw-Hill, New Delhi.
6. Bardi, J. A. (2010). Hotel Front Office Management. John Wiley & Sons,New Jersey.
7. Burt, D.N, Dobler, D.W. &Starling, S.L (2007).World-Class Supply Management. TATA McGraw Hill,
8. Walker, J.R.(2007).Introduction to Hospitality
MBA (Travel & Tourism) CURRICULUM [Effective
Management, fromEducation.
Pearson the Session:
New2020-21]
Delhi. Page 28
CULTURAL TOURISM IN INDIA

The module gives information of countries tourist places of national and international importance and it helps
students to know the background elements of tourism resources.
UNIT – I (8 hours)
Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India (Jim Corbett Tiger
Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha, Kaziranga, Sasan Gir, Dachigam,
Ranthambhore and Keoladeo Ghana) Hill Stations: Study of Hill Station attractions and their environs with
case studies of Mussoorie, Nainital, Munnar and Ooty. Beaches and Islands: Beaches in Goa, Kerala, Orissa.
Andaman Nicobar & Lakshwadip islands.
UNIT –II (6 hours)

Popular Tourist Resources- Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata, Chennai, Bangalore,
Hyderabad, Mahabalipuram, Madurai, Tanjore, Hampi, Ellora, Elephanta, Konark and Fatehpur Sikri.
Monuments- Qutub Minar, Atala Mosque (Jaunpur), Kirtistambha (Chittor), Sher Shah Suri‟s Tomb,
Sikandara, Red Fort (Delhi), Taj Mahal, Golden Temple (Amritsar), Hawa Mahal ,(Jaipur), Bara Imambara
(Lucknow).
UNIT-III (10 hours)

Pilgrimage Destinations: Hindu- Charo Dham Yatra, Jyotirlinga Yatra, Devi Yatra Vindhyachal (U.P.)
Kamakhya (Assam), Vaishnavadevi, Kashi, Prayag, Gaya, Ayodhya, Mathura–Vrindavana, Allahabad, Ujjain,
Hardwar, Nasik, Gangasagar. Buddhist: Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa,
Vaishali, Rajgriha, Kapilvastu, Nalanda, Sanchi, Ajanta. Jain: Kashi, Pavapuri, Shatrunjaya, Girnar, Mount
Abu, Sharavanbelgola, Palitana. Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri, and some
important Mazars. Sikh: Patna, Nanded, Guru-ka-Tal (Agra), Amritsar. Saint: Kabir, Tulsi, Raidas,
Sankaracharya.
UNIT – IV (8 hours)
Fairs and Festivals: Kumbha, Pushkar, Sonepur, Dadari, Tarnetar, Chhatha, Pongal/Makar-Sankranti,
Baishakhi, Meenakshi Kalyanam, Holi, Gangaur, Onam, Durga Puja, Ramalila, Diwali, Kartik Purnima (Dev
Deepawali, Guru Parb), Dashahara (Kullu), Rathyatra, Nag Nathaiya (Varanasi), Bhrawafat, Id-ul-Fitr, Easter,
Christmas, Carnival (Goa), Burhawa Mangal (Varanasi), Ganga Mahotsava, Taj Mahotsava, Khajuraho
Mahotsava and Desert Festival.
UNIT – V (4 hours)
Indian Classical Dances and other form of dance & Music, Painting in different period and region, Indian
Handicrafts and Handlooms; Important Rural Tourism villages of India. Fair and festivals, Handicrafts and
textiles.Modern Theatre and Cinema. Indian Language and literature.
Suggested Readings:
1. Gupta, SP, Lal, K, Bhattacharya, M. Cultural Tourism in India (DK Print 2002)
2. Dixit, M and Sheela, C. Tourism Products (New Royal Book, 2001)
3. Oki Morihiro, Fairs and Festivals, World Friendship Association, Tokyo, 1988.
4. Mitra, Devla, Buddhist Architecture, Calcutta.
5. Michell, George, Monuments of India, Vol. 1. London.
6. Davies, Philip, Monuments of India, Vol. II., London.
7. Brown Percy, Indian Architecture ( Buddhist and Hindu),Bombay.
8. Brown Percy, Indian Architecture (Islamic period), Bombay.
9. Hawkins. R.E., Encyclopedia of Indian Natural History.
10. Vatsayana, Kapila, Indian Classical Dance, New Delhi.
11. Swami, Prayaganand, History of Indian Music.
12. Jain, Jyotindra & Arti, Aggrawala : National Handicrafts and Handlooms Museum.
13. Mode. H. & Chandra.S. : Indian Folk Art, Bombay.
14. Mehta. R. J. : Handicrafts & Industrial Arts of India, New York.
15. Grewal, Bikram ( ed ) : Indian Wildlife.
16. Indian Art and Culture , Mc Graw Hill Education Bisht, R S (2002),
TRAVEL AGENCY AND TOUR OPERATIONS KMTT 208

The students will understand the conceptual meaning and differentiation between Travel agency and Tour
operation. Further they will understand formalities and documentation needed to set up these units.
UNIT – I (8 hours)
Introduction to Travel Trade: Historical Background of Travel Trade, Significance of Travel Agency Business,
Meaning of Travel Agency- Types of Travel Agent- Full-Service Agency, Commercial Agency, Implant
Agency, Group / Incentive Agency, Types of Tour Operator- Inbound, Outbound, Domestic, Ground and
Specialized.. Differentiation between Travel Agency and Tour Operation business. Travel Agency and Tour
Operators: Linkages and arrangements with hotels, airlines and transport agencies and other segments of
tourism sector.
UNIT – II (8 hours)
Approval of Travel Agents and Tour Operators: Operation of Travel Agency Business, Skills and
Competencies for Running Travel Agency Business, Managerial Decisions, Travel Agency Business between
Wholesale and Retail Agents, Future of Travel Wholesaling & Retailing; Approval by Department of Tourism,
Government of India. IATA rules and regulations for approval of a travel agency, Approval by Airlines and
Railways.
.
UNIT–III (8 hours)
Functions of a Travel Agent: Understanding the functions of a travel agency - travel information and
counselling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour
packages, handling business/corporate clients including conference and conventions. Sources of income:
Commission, Service Charges. Travel Terminology: Current and popular travel trade abbreviations and other
terms used in preparing itineraries.
UNIT–IV (6 hours)
Functions of a Tour Operator: Market research and tour package formulation, assembling, processing and
disseminating information on destinations, Liasoning with principles, preparation of Itineraries, tour operation
and post tour Management. Sources of income for tour operator.
UNIT–V (6 hours)
Public and Private sector in Travel Agency Business and Tour Operation Business: Organisational Structure
and various Departments of a Travel Agency. Case study of ITDC. Case study of SITA, Cox & Kings, TCI and
Thomas Cook. The Indian Travel Agents and Tour Operators – an overview. National Trade Associations:
IATO and TAAI.
Suggested Reading:
1. Holloway, J.C. (2012), The Business of Tourism, Prentice Hall, London,
2. Syratt Gwenda, (1995). Manual of Travel Agency Practice, Butterworth Heinmann, London
3. Stevens Laurence, (1990). Guide to Starting and Operating Successful Travel Agency, Delmar Publishers
Inc., New York.
4. Chand, M. (2009), Travel Agency Management: An Introductory Text.Anmol Publications Pvt. Ltd., New
Delhi
5. Seth, P. N., (1992), Successful Tourism Management Vol. 1 & 2, Sterling Publications, Delhi
6. Foster, Douglas (1983), Travel and Tourism Management, McMillan, London.
7.Swain, S.K. & Mishra, J.M.(2012). Tourism: Principles & Practices. Oxford University Press, New Delhi.
8. Roday S, Biwal A & Joshi. V. (2009), Tourism Operations and Management, Oxford University Press, New
Delhi.
IT SKILLS LAB-2
Lab work 20 Hours
Course Objective
1. To develop pivot table and understand the validating & auditing techniques
2. To understand different charting techniques in MS Excel
3. To understand different formatting techniques in MS Excel
Unit I ( Lab work on spreadsheet )
Pivot Table: Developing Pivot Table, Analyzing data using goal seek and solver, Scenarios Create
named scenarios. Show, edit, delete scenarios, Creating a scenario summary report. Validating and
Auditing: Set, edit validation criteria for data entry in a cell range like: whole number, decimal, list,
date, time, Trace precedent, dependent cells. Identify cells with missing dependents. Creating
applications in Spreadsheet and Macros.
Unit II ( Lab work on spreadsheet) 15 Hours
Creating and formatting Charts: Understanding chart types, column chart, bar chart, line chart, pie
chart, XY Scatter chart , Area chart, surface chart, bubble chart. Create a combined chart like: column
and line, column and area. Change the chart type for a defined data series, Add, delete a data series in a
chart, Re-position chart title, legend, data labels. Change scale of value axis: minimum, maximum
number to display, major interval. Change display units on value axis without changing data source:
hundreds, thousands, millions. Format columns, bars, pie slices, plot area, chart area to display an
image.
References
Excel Data Analysis: Modeling and Simulation , Hector Guerrero (Springer )
COURSE OUTCOME
1 CO1. To gain knowledge of pivot table and understand Knowledge (K2)
the validating & auditing techniques
2 CO2. Learn to use different charting techniques in MS Applying (K4)
Excel Synthesizing ( K6)
3 CO3. Learn to use different formatting techniques in Applying (K4)
MS Excel Knowledge (K2)
MINI PROJECT -2
Course Credit: 2
Seminar by students
Objective –
1. To identify the issues challenge of the industry
2. To able to prepare report on the application of emerging technologies in the selected industry
In second semester, the students are required to take one industry as per his/her interest for analysis and
preparing a project report. Preference should be given on the application of emerging technologies in
the selected industry. It may consists of Fintech, Block chain, Financial Services, Data Science, Social
Entrepreneurship or any other suitable area of interest. The report will be prepared individually. The
report will be evaluated by one external examiner appointed by university.
COURSE OUTCOME
1 CO1. To gain knowledge of issues challenge of the Knowledge (K2)
industry
2 CO2. Learn to prepare report on the application of Applying (K4)
emerging technologies in the selected industry Synthesizing ( K6)

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DR. A.P.J.

ABDUL KALAM TECHNICAL UNIVERSITY,

Revised Evaluation Scheme & Syllabus

1 KMTT101 MANAGEMENT CONCEPTS & 4 0 0 30 20 0 50 100 0 150 3

6 KMTT106 DESIGN THINKING 2 0 0 15 10 0 25 50 0 75 2

7 KMTT107 BUSINESS COMMUNICATION 3 1 0 30 20 0 50 100 0 150 3

8 KMTT151 IT SKILLS LAB -1 0 0 3 0 0 50 50 -0 100 150 3

9 KMTT152 MINI PROJECT -1 0 0 2 0 0 25 25 0 50 75 3

6 KMTT206 HOSPITALITY MANAGEMENT 3 1 0 30 20 0 50 100 0 150 3

7 KMTT207 CULTURAL TOURISM IN INDIA 4 0 0 30 20 0 50 100 0 150 3

KMTT208 TRAVEL AGENCY & TOUR

9 KMTT251 IT SKILLS LAB-2 0 0 2 0 0 25 25 0 0 25 1

1. To provide basic understandings of management processes

UNIT III(8 Lectures)

CO 1: Developing understanding of managerial • Knowledge ( K 2)

Course Credit: 3 Contact Hours: 40

1. To understand the importance of Managerial Economics in management and businesses

UNIT –II (8Hours)

UNIT –III (10Hours)

CO5: The students would be able to analyse the macroeconomic • Knowledge ( K 2)

Course Credit: 3 Contact Hours: 40

1) To understand the fundamentals, basic theory and concepts of financial accounting.

UNIT III (12 Hrs)

UNIT IV (10 Hrs)

After successful completion of this course students will be able to

S.No Course Outcome Bloom’s Taxonomy

4 CO4. Analyse, interpret and communicate the information

5 CO5. Recognising various types of accounting and utilize the

Course Credit: 3 Contact Hours: 40 hours

1. Understand the different basic concept / fundamentals of business statistics.

Unit I (10 Sessions): Descriptive Statistics

Unit V (8 Sessions) Hypothesis Testing& Business Analytics

1. G C Beri – Business Statistics, 3rd ed, McGrawHill.

UNIT III (8 hours)

Course Credit: 2 Contact Hours: 20

Lecture Sessions on Design thinking (16 hours)

CO1. Gain in depth knowledge about creative thinking

Books are recommended for the subject design Thinking

1. Design Thinking by Michael G Luchs, K Scott Swan, Abbie Griffin ( WILEY)

Course Credits: 3 Contact Hours: 40

S. No. Course Outcome Bloom’s Taxonomy

UNIT I (05 hours) Conceptual Framework

UNIT IV: Spreadsheet Software (Lab Work) – 10 hours

2 CO2. Learn to use Internet and its applications Applying (K4)

CO3. Understand and implement Word processing Synthesizing ( K6)

Project/Practical work / Seminar

S. No. Course Outcome Bloom’s Taxonomy

2 CO2. To apply innovative idea, its feasibilities and Applying (K4)

COMPUTERIZED RESERVATION SYSTEM

Credit-3 Contact Hours-36

Unit: II: (8 hours)

Unit III: (6 hours)

1. Sheldon P. (2002), Tourism Information Technology, CABI.

Course Credit: 3 Contact Hours: 40

Course Credit: 3 Contact Hours:40

Course Credit: 3 Contact Hours: 40 Hrs

UNIT II (10 Hrs)

UNIT III (10 Hrs)

UNIT IV (10 Hrs)