Republic of the Philippines

Department of Education
Regional Office IX, Zamboanga Peninsula

12 Zest for Progress

Z Peal of artnership

Media and Information Literacy

Quarter 3 – Module 5:
Indigenous Media and Information Sources

Name of Learner: ___________________________

Grade & Section: ___________________________
Name of School: ___________________________
Media and Information Literacy – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 5: Indigenous Media and Information Sources
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for the exploitation of such work for a
profit. Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Jeremiah L. Saavedra
Enerdino C. Coronel- Baluno National High School
Zamboanga City
Editor/QA: Jinky T. Jalon
Reviewers: Florenda H. Quinte
Valeria Fides G. Corteza, PhD
EPS- English
Layout Artist: Dhara May T. Ponce
Jovie R. Cruz, MAEd
Management Team:
Roy C. Tuballa, EMD.JD.CESO VI
Jay S. Montealto, CESO VI
Norma T. Francisco, DM
Mildred D. Dayao, EdD
Valeria Fides G. Corteza, PhD
Aida Coyme, EdD

Printed
Printedininthe
thePhilippines
Philippinesby ________________________
Department
Department of Education – Region
EducationRegion IX –IXZamboanga Peninsula
Office Address: ____________________________________________
Office Address: Pres. Corazon C. Aquino Regional Government Center,
____________________________________________
Telefax: Balintawak, Pagadian City, Zamboanga del Sur
____________________________________________
Province 7016
E-mail Address: ____________________________________________
Telefax: (062) 215-3753, 215-3751, 991-1907, 215-3789
E-mail Address: [email protected]
 What I Need to Know

Indigenous media can strengthen indigenous identities by showcasing the tribal heritage,
maintaining local languages, and providing a public sphere for debate about indigenous issues.
Indigenous media can also convey significant meaning as an indicator of cultural and societal change.

When indigenous society encounters change, media is an important means to engage with
social movements, cultural changes, and the maintenance of endangered languages. From a cultural
policy perspective, indigenous media records and preserves traditions, enhance and facilitates cultural
forms such as music and crafts, and can also build connections to the wider world. Quality media
productions can positively represent indigenous people and raise cultural visibility.

Information is power and an essential ingredient in decision-making. To obtain timely,

relevant, and quality information for your study or research work, you need to know the various
sources of information available. This module is expected to deepen your knowledge of sources of
information in print, non-print, and electronic formats. The module also shows where information
sources could be found, e.g., archives, libraries, and the internet.

Get ready to learn more about Indigenous Media and Information Sources in this module.
Throughout the discussion, you are expected to:
• Discuss the salient concepts of indigenous media and information sources
• Compare potential sources of media and information
• Contrast indigenous media to the more common sources of information such as a library,
internet, etc.

What I Know

Directions: Read each statement below carefully. Write the word TRUE if the statement is correct
and FALSE if the statement is wrong. Please answer on a separate sheet of paper.

1. Indigenous media refers to diverse audiovisual production activities involving indigenous

people. __________

2. Popular media can always reach rural areas. __________

3. Indigenous media and information are highly credible because they are near the source and are
seldom circulated for profit. __________

4. Ignoring indigenous media and information can result in development and education programs
that are irrelevant and ineffective. __________

5. Indigenous media stores information in memories. __________

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6. Secondary sources are also called the "raw materials of history—original documents and objects
created at the time under study." __________

7. A special library serves cities and towns of all types. __________

8. In evaluating information, reliability refers to the closeness of report to an actual data.

__________

9. Sources with an established expert on the subject matter are considered as having sound
authority on the subject. __________

10. A librarian is more of an information condenser than information retriever. __________

Lesson
INDIGENOUS MEDIA AND
5 INFORMATION SOURCES

In the previous discussions, we have learned that the media plays a vital role in our everyday
lives, especially when gathering academic purposes. Information is widely accessible from various
sources—the library, indigenous media, internet, etc.
Since the 1970s, a growing number of indigenous communities have adopted recording and
broadcast technologies for their purposes. Throughout the closing decades of the twentieth century,
indigenous media activity evolved to engage national and international audiences. The emergence of
computer networks and digital media has enabled further innovations. Indigenous media productions
reveal distinctive cultural imperatives and ways of seeing. Anthropologists' attention to indigenous
media has contributed to new conceptualizations of culture and cultural processes.

What's In

Media and information sources refer to the resources that serve to communicate to a
general public audience. In this module, we will learn about indigenous media and other sources of
information.

What is the indigenous media?

Indigenous media is defined as forms of media expression conceptualized, produced, and

circulated by indigenous peoples worldwide as vehicles for communication, including cultural
preservation, cultural and artistic expression, political self-determination, and cultural sovereignty.
It also refers to diverse audiovisual production activities involving indigenous people. Indigenous
people's experience of media technologies dates to their earliest contacts with European explorers
and scientists.

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 Indigenous media varies from one place to another. An individual may look for local
examples of how communication is passed on within local communities. The key to this is
identifying the source of information and the key authorities in a community. Local meetings such
as kapihan, baliktaktakan, and kwentong barbero are examples of how news and stories are passed
on within a community.
• Popular media cannot reach some rural areas. While print, broadcast, and new media have
a wide reach, there are still areas that these media forms have not reached.
• Indigenous media and information are highly credible because they are near the source
and are seldom circulated for profit.
• Indigenous media are channels for change, education, and development because of their
direct access to local channels.
• Ignoring indigenous media and information can result in development and education
programs that are irrelevant and ineffective.

Indigenous media is also known as community media—it refers to any form of media
utilizing indigenous knowledge that is made and managed by, for, and about the community.
Indigenous knowledge refers to the unusual source of information delivered through people media
or indigenous media. Indigenous knowledge is defined as the knowledge unique to a given culture
or society (Warren, 1991). Indigenous people create this to scatter appropriate information, usually
in the community's language, regarding the community's needs and interests.

Examples of Indigenous Media

• Northern Dispatch Weekly (NORDIS) Philippines – a newspaper and an online news
website covering the three regions of Northern Luzon (Ilocos, Cordillera, and Cagayan
Valley). According to its website, the newspaper comes out every Sunday, and the website
is updated a few hours after.
• Zigzag Weekly – a weekly newspaper that is created by and for the people of Baguio City.
Like the NORDIS, they also run an online news website –zigzagweekly.net
• Northern Philippine Times – a weekly publication of opinion and news from the
Cordillera, Ilocos Region, Cagayan Valley, and Central Luzon. They also utilize a website
called northphiltimes.blogspot.com

Characteristics of Indigenous Media

• The oral tradition of communication

• Stores information in memories
• Information exchange is face-to-face
• Information is contained within the border of the community
• Knowledge is unique to a given culture and society
• Relayed through people media and community media

Forms of Indigenous Media

1. Folk or traditional media – includes visual, verbal, and aural forms accepted by a
specific community and used to entertain, inform, or instruct. It employs vocal, verbal,
musical, and visual art forms transmitted to a society or group of societies from one
generation to another.

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 2. Gatherings and social organizations
3. Direct observation – a collection of information using senses. Activities, behavior, and
physical aspects of a situation are all documented without depending on peoples'
willingness or ability to respond accurately to questions.
4. Records (written, carved, oral)
5. Oral instruction

What's New

Activity 1: The Common Ground

What do you think is common among the words/phrases in the box? Why do you think so? (Please
answer on a separate sheet of paper.)

diaries letters eyewitness testimonies

official reports home videos speeches

Activity 2: You Do Note It's the FAKE!

When Marissa scrolls through her social media feed, she has stopped in her tracks by the
news that her company is about to be bought out by its biggest rival. She quickly posts a response,
shares the story with her contacts, and emails it to her tea so that they can discuss it later.

But then Marissa has a troubling thought. What if the story wasn't true? What if she just
shared a "fake news" story? After all, she didn't check the source. If she has been a victim of fake
news and then added to the rumor mill itself, how will people ever trust her again?

Question: If you were to advise Marissa, what should be the things that she has to consider in
evaluating the information she receives? Please answer on a separate sheet of paper.

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 What Is It

Types of Information Sources

1. Primary Sources. These sources are
records of events or evidence as they are
first described or happened without any
interpretation or commentary. They are
information shown for the first time or
original materials on which other research
is based. Primary sources display original
thinking, report on discoveries, or share
fresh information. They are also called the
"raw materials of history—original
documents and objects created at the time
under study."

2. Secondary Sources. They are works that are one step removed from the original or experiences
that provide an interpretation or evaluation of primary resources. They tend to be works that
summarize, interpret, reorganize, or otherwise provide an added value to a primary source.

Examples of secondary sources include bibliographies; biographical works; commentaries and

criticisms; conference proceedings; essays or reviews; histories; literary criticism such as journal
articles; magazine and newspaper articles; monographs, other than fiction and biographies;
reprints of artworks; textbooks (could also be considered tertiary); and websites (could also be
considered primary).

3. Tertiary Sources. These are sources that index, abstract, organize, compile, or digest other
sources. Some reference materials and textbooks are considered tertiary sources when their chief
purpose is to list, summarize, or simply repackage ideas or other information. Tertiary sources are
usually not credited to a particular author. Examples of tertiary sources are almanacs, abstracts,
dictionaries, encyclopedias, and handbooks.

Classification of Information Sources

There are a lot of different sources of information available to you as a student. The following
list contains the main sources you are likely to find useful.

1. Library Sources. A library is a

building or room where literary,
musical, artistic, or reference
materials (such as books,
manuscripts, recordings, or films)
are kept for use but not for sale.
The primary role of the library is
to organize and provide access to
information. It supports the
students in their studies to
broaden their minds, promoting
building a knowledge-driven community in the future.

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 2. Internet Sources. Internet is a global computer network providing a variety of information
and communication facilities, consisting of interconnected networks using standardized
communication protocols. As there is so much information available and because such
information can be published quickly and easily by anybody at any time, you must be vigilant
in choosing reliable sources.

Things to consider in evaluating information:

a. Reliability. Information is reliable if it can be verified and evaluated.
b. Accuracy. It refers to the closeness of the report to the actual data.
c. Value. Information is valuable if it aids the user in making or improving decisions.
d. Authority. Sources with an established expert on the subject matter are considered as
having sound authority on the subject.
e. Timeliness. Reliability, accuracy, and value of information may vary based on whether it
was produced or acquired. While a piece of information may have been found accurate,
reliable, and valuable during the time it was produced, it may become irrelevant and
inaccurate with time (thus making it less valuable).

3. Human Sources. A
human "source" is
roughly defined as a
person who contributes
information to a piece of
reportage, whether or
not it is ultimately
published or aired in any
venue – print, the
internet, radio (audio
podcasts included),
video on a news report
on television, the web or
in a documentary film.
Any person can be a
source of data or
information, such as
newscasters, teachers,
detectives, and the like.
The following are the categories of human sources of information:

What's More

Activity 3: Traditional Print or Internet-Only?

Directions: Write TPS if the source is Traditional Print Source and IOS if it is Internet Only Source.
Please answer on a separate sheet of paper.

1. Blogs _______________
2. Chat rooms _______________
3. Press releases and advertising _______________

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 4. Government reports _______________
5. Legal documents _______________
6. Web media _______________
7. Academic and trade journals _______________
8. Newspapers _______________
9. Books and textbooks _______________
10. Reference materials _______________

Activity 4: The Site is Right!

In your opinion, what is the best indicator that a website is reliable? Why do you think so?
Please answer on a separate sheet of paper.

Photo Credit: https://hostpapa.blog/web-design-development/small-business-

costs-for-building-a-website/attachment/importance-of-a-website/

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Activity 5: Primary SOURCE-pect

Directions: From the given words and phrases in the box, choose only five considered primary
sources. Please answer on a separate sheet of paper.

biographies literary criticism and interpretation textbooks

poems dictionaries/encyclopedias dinosaur skull
directories indexing and abstracting sources bibliographies
interviews political analyses and commentaries photographs
manuals reviews of law and legislation autobiographies

1. ____________________ 3. ____________________ 5. ____________________

2. ____________________ 4. ____________________

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Activity 6: Evaluating Information

Directions: Match the following phrases/sentences in Column A with their corresponding concepts in
Column B. Write the letter only. Please answer on a separate sheet of paper.

Column A Column B
1. Trustworthiness of a source a. Accuracy
2. Closeness of the report to actual data b. Authority
3. Aids the user in making or improving decisions c. Reliability
4. Who authored or published the information? d. Timeliness
5. News may become irrelevant and accurate over time. e. value

1. _______________ 3. _______________ 5. _______________

2. _______________ 4. _______________

What I have learned

Activity 7: Some Summing-Up

A. Directions: Show the interrelationship of the

concepts below by completing the Venn diagram
about the information sources. In case you do not
know how to accomplish this diagram, ask the
assistance of your teacher. Please answer on a
separate sheet of paper.

B. Directions: Complete the table below. Please answer

on a separate sheet of paper.

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 What I Can Do

Activity 8: Choose Your Lifeline

As per the existing local Executive Order disseminated in your city/municipality, the age-
based stay-at-home guidelines were strictly implemented immediately because of the COVID-19
outbreak. Consequently, you were advised to stay at home since you were still underage. You were
perplexed because of the situation, and you want to know how this pandemic affected your
community. What is the fastest way to find the updated number of confirmed cases of COVID-19 in
your hometown?

Photo credit: https://www.teachertoolkit.co.

uk/2016/05/16/the-anonymous-teacher/

a. Ask a person c. Use smartphones

Photo credit: https://sea.pcmag.com/smartphones/73/the-best-
phones-for-2020

Photo credit: http://www.penandpeacockwriting.com/printed-

materials/

b. Use printed materials

Photo credit: https://www.britannica.com/technology/computer

d. Use a computer

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Directions: Now that you have chosen a lifeline, explain why you think it is the fast way to find the
number of confirmed cases of COVID-19 in your hometown. Please answer on a separate sheet of
paper.

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Assessment

Directions: Multiple Choice. Select the letter of the best answer from among the given choices.
Please answer on a separate sheet of paper.

1. It refers to diverse audiovisual production activities involving indigenous people.

a. indigenous media b. social media c. human source d. website

2. Which statement is true?

a. Popular media cannot reach some rural areas.
b. Indigenous media and information are highly credible because they are near the source and
are seldom circulated for profit.
c. Ignoring indigenous media and information can result in development and education
programs that are irrelevant and ineffective.
d. All of the above

3. Which is NOT a characteristic of indigenous media?

a. It stores information in memories.
b. Knowledge is unique to a given culture and society
c. Information can be acquired anywhere
d. Information is usually shared face-to-face

4. It refers to the performing arts, which can be described as the cultural symbols of the people.
a. indigenous media b. social media c. mass media d. folk media

5. _________________ is any source about an event, period, or issue in history that was produced
after that event, period or issue has passed.
a. primary source b. secondary source c. tertiary source d. current events

6. This type of source includes dictionaries, encyclopedias, almanacs, and indexes.

a. primary source b. secondary source c. tertiary source d. current events

7. It serves cities and towns of all types.

a. academic library b. public library c. school library d. special library

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8. Which of the following URL endings is considered to be least credible?
a. .org b. .edu c. .com d. .gov

9. You are on a .gov site, but you cannot find an author. Can you use this site?
a. No, because a site must have an author to be credible.
b. Yes, because government websites that end in .gov are among the most reliable sources on the
web.
c. No, because .gov sites are not reliable.
d. Yes, because you are in a rush and don't have time to look elsewhere.

10. Why should you be careful about using Wikipedia as a credible source?
a. References for the information are not listed on the website.
b. Entries can be written by an anonymous person.
c. Users can leave comments about the information on the site.
d. Information can be used by anyone without proper citation.

Additional Activities
Directions: Read the questions below and answer. Apply the concepts learned in this lesson. Please
answer on a separate sheet of paper.
1. Why is it important to learn about indigenous media?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

2. Do you think we still need libraries in this age of the internet? Elaborate your answer.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

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 12
Additional Assessment
Activities 1. A 6. C
Varied answers 2. D 7. B
3. C 8. A
4. D 9. B
5. B 10. B
What I Can Do What I Have What’s More
(Activity 8: Choose Your Learned (Activity 6:
Lifeline) (Activity 7: Some Evaluating
Summing-Up) Information)
Possible answer:
Use a smart phone (varied Parts A and B: 1. C 4. B
explanation) Varied Answers 2. A 5. D
3. E
What’s More (Activity 5: What’s More What’s More
Primary SOURCE-pect) (Activity 4: (Activity 3: TPS
The Site is or IOS?)
IN ANY ORDER:
Right!)
Poems, photographs, interviews, 1. IOS 6. IOS
autobiographies, dinosaur skull Varied Answers 2. IOS 7. IOS
3. TPS 8. TPS
4. TPS 9. TPS
5. TPS 10. TPS
What’s New What’s New What I Know
(Activity 2: You Do (Activity 1: The
Common Ground) 1. True 6. False
Note It’s the FAKE 2. False 7. False
3. True 8. False
They are all primary 4. True 9. True
Varied answers
sources (varied 5. True 10.False
explanation)
Answer Key
References
"E-Learning Guide on Media and Information Literacy" accessed December 13, 2020,
https://sites.google.com/view/elearningmil/lessons/the-media-and-information-sources

"Human source of information" accessed December 13, 2020,

https://www.slideshare.net/mobile/somipam/123456/human-source-of-information

"Information Sources" accessed December 13, 2020, https://www.proprofs.com/quiz-

school/quizshow.php?title=NjI0NTM45WFK&q=1

"Media and Information Sources," Ruel Carballo, modified last September 18, 2018,
https://www.google.com.ph/amp/s/bamil786447613.wordpress.com/2018/09/18/media-and-
information-sources/amp/

"Media and Information Sources," James Rivera, accessed December 13, 2020,
https://www.studocu.com/ph/document/our-lady-of-fatima-university/science-technology-
engineering-and-mathematics/lecture-notes/media-and-information-sources/2588372/view

"Media and Information Sources," Kenneth Faurillo, modified last July 21, 2016,
https://prezi.com/zgyvwlmmrp6b/media-and-information-sources/

"Primary, Secondary, and Tertiary Sources" accessed December 13, 2020,

https://www.crk.umn.edu/library/primary-secondary-and-tertiary-sources

"Types of Sources: Primary, Secondary, Tertiary" accessed December 13, 2020,

https://pressbooks.ulib.csuohio.edu/csu-fyw-rhetoric/chapter/types-of-sources-primary-secondary-
tertiary/

13
 Development Team of the Module
Writer: Jeremiah L. Saavedra
Enerdino C. Coronel- Baluno National High School
Zamboanga City

Editor/QA: Jinky T. Jalon

Reviewers: Florenda H. Quinte

Valeria Fides G. Corteza, PhD
EPS- English

Layout Artist: Dhara May T. Ponce

Jovie R. Cruz, MAEd

Management Team:
Roy C. Tuballa, EMD.JD.CESO VI
Jay S. Montealto, CESO VI
Norma T. Francisco, DM
Mildred D. Dayao, EdD
Valeria Fides G. Corteza, PhD
Aida Coyme, EdD

14