Implementing Balanced Scorecards - Nine Steps
Implementing Balanced Scorecards - Nine Steps
Step One of the scorecard building process starts with an assessment of the
organization’s Mission and Vision, challenges (pains), enablers, and values. Step One also
includes preparing a change management plan for the organization, and conducting a
focused communications workshop to identify key messages, media outlets, timing, and
messengers.
In Step Three, the strategic elements developed in Steps One and Two are decomposed
into Strategic Objectives, which are the basic building blocks of strategy and define the
organization's strategic intent. Objectives are first initiated and categorized on the
Strategic Theme level, categorized by Perspective, linked in cause-effect linkages
(Strategy Maps) for each Strategic Theme, and then later merged together to produce
one set of Strategic Objectives for the entire organization.
In Step Four, the cause and effect linkages between the enterprise-wide Strategic
Objectives are formalized in an enterprise-wide Strategy Map. The previously constructed
theme Strategy Maps are merged into an overall enterprise-wide Strategy Map that shows
how the organization creates value for its customers and stakeholders.
In Step Five, Performance Measures are developed for each of the enterprise-wide
Strategic Objectives. Leading and lagging measures are identified, expected targets and
thresholds are established, and baseline and benchmarking data is developed.
In Step Six, Strategic Initiatives are developed that support the Strategic Objectives. To
build accountability throughout the organization, ownership of Performance Measures and
Strategic Initiatives is assigned to the appropriate staff and documented in data
definition tables.
In Step Eight, the enterprise-level scorecard is ‘cascaded’ down into business and support
unit scorecards, meaning the organizational level scorecard (the first Tier) is translated
into business unit or support unit scorecards (the second Tier) and then later to team and
individual scorecards (the third Tier). Cascading translates high-level strategy into lower-
level objectives, measures, and operational details. Cascading is the key to organization
alignment around strategy. Team and individual scorecards link day-to-day work with
department goals and corporate vision. Cascading is the key to organization alignment
around strategy. Performance measures are developed for all objectives at all
organization levels. As the scorecard management system is cascaded down through the
organization, objectives become more operational and tactical, as do the performance
measures. Accountability follows the objectives and measures, as ownership is defined at
each level. An emphasis on results and the strategies needed to produce results is
communicated throughout the organization.
In Step Nine, an Evaluation of the completed scorecard is done. During this evaluation,
the organization tries to answer questions such as, ‘Are our strategies working?’, ‘Are we
measuring the right things?’, ‘Has our environment changed?’ and ‘Are we budgeting our
money strategically?’