CERTIFICATE PROGRAM IN

DESIGN THINKING
Starts June 30, 2021 | Duration: 5 Months
DELIVERED VIA LIVE ONLINE SESSIONS
Develop your design thinking capability for creative problem-solving, innovation
and business success.
OVERVIEW
Design thinking can help businesses
innovate and transform the way businesses
develop their products, services, operations,
and corporate strategy. It uses observation
and creativity to understand from a human Creative companies are more likely
perspective, what is technologically feasible, to report a commanding market
customer desirable and economically viable. leadership position with a higher
From Airbnb to Google, the most successful market share than their
companies in the world use design thinking competitors.
to merge their users' needs with business
goals, unlock new markets, and drive (Forbes, 2020)

substantial innovation.

The Certificate Program in Design

Thinking from IIT Bombay provides a
high-impact design thinking playbook, which
includes designing, innovating, developing,
and testing solutions for new products, Design thinking can deliver twice as fast
services and systems in its pedagogy. the business outcomes to market, 32%
Through a hands-on design project and a higher the revenue than traditional
variety of real-world case studies, you will organisations, and ultimately
gain practical, actionable insights to identify outperform the S&P 500 by 211%.
design thinking as a core strategic capability
for leading sustainable innovation and (IBM, 2021)

business transformation.

The Certificate Program in Design Thinking is delivered by

leading faculty from the IDC School of Design at IIT Bombay
along with renowned industry experts.

Certificate Program in Design Thinking

WHO IS THIS PROGRAM FOR?
This five-month IIT Bombay certificate program is an interactive learning journey that will build
your creative and problem-solving skills. Joining this program will also help you optimise
business processes and drive innovation through design thinking levers and strategies.

The program will be most suitable for:

Team leaders interested to learn innovative methodologies to solve business or

consumer-focused problems

Directors and senior managers who want to build new business solutions by applying
innovation and design thinking principles

Working professionals across industries eager to explore design thinking and innovation
and apply them as strategies in their business/ industry

DESIGN THINKING APPROACH

Feasibility Desirability Viability

What is functionally What meets the What can be integrated
possible? customer expectations? with the business?

Certificate Program in Design Thinking

PROGRAM HIGHLIGHTS
The Certificate Program in Design Thinking from IIT Bombay provides a highly-interactive
pedagogy, which consists of a judicious blend of lectures, real-world case studies and industry
examples. You will gain industry-oriented insights and best practices in design thinking to
foster customer-oriented innovation to scale business success.

Learn from one of Live online sessions, Gain actionable insights

India's leading once a week, by from case study
institutions leading faculty at IDC discussions and guest
School of Design, IIT lecture sessions
Bombay

Develop a design thinking Experience immersive Earn a prestigious Certificate

culture to drive learning with design and of Participation from IIT
innovation in the creativity exercises, Bombay
organisation sketching and modelling
sessions and storytelling

Design thinking is a human-centred approach to innovation that draws from the

designer's toolkit to integrate the needs of people, the possibilities of technology,
and the requirements for business success.

— Tim Brown, CEO of IDEO

Certificate Program in Design Thinking

LEARNING OUTCOMES
Complex business problems are routine, but challenges in problem-solving shouldn’t be. This
program enables observation, creativity, and empathy in solution-making to help you
integrate user-centred insights, creative ideation, and iterations for successful business
outcomes.

After the completion of this program, you will be able to:

Cultivate design thinking as

an organisational culture to
drive innovation Develop a user-centric
mindset while designing,
innovating, developing and
testing solutions for new
products, services and
Utilise observational
systems
research and in-depth
interviewing skills to arrive
at deeper user insights
Develop the capability to
empathise with potential
users to develop
Participate and conduct meaningful products and
constructive brainstorming services
and ideation sessions with
interdisciplinary team
members for new ideas
Envisage solutions
and solutions
individually and in teams
and create and present
prototypes

Develop the ability to test

solutions and work on
feedback loops

Certificate Program in Design Thinking

PROGRAM MODULES
1. Design Thinking for User-centred
4. Creative Ideation
Innovation

Introduction to Design Thinking Divergence and Convergence

Design Thinking as a problem-solving Collaborative ideation
tool for solving wicked problems across Creative ideation techniques
different sectors Sketching, Visualisation
Roots of Design Thinking in Human Storytelling
Centric Design Process
Design Thinking Process: Five Stages
5. Prototyping
Tools and Techniques for Design
Thinking process
Design Thinking case studies in Indian Ideas to presentable concepts
companies/ organisations Storyboards
Developing mock-ups, models, and
prototypes
2. Empathise with Users
Quick and Dirty Prototyping

Understanding the user and context of 6. Testing Ideas

use
User research to access unmet and
unarticulated needs of users Checking back with users’ needs and
Types of user research. From user-centric aspirations
to users as partners Presenting and communicating design
Interviewing (Stories, Anecdotes) Presenting Prototypes, testing
Observational Research prototypes, obtaining feedback to refine
Ergonomics and Human Factors products
Usability and ergonomic testing

3. Defining a Problem
7. Product Design vs Designing for
Services

Analysis of user data to gain deeper

insights Designing for Tangible and Intangibles
Insights to design ideas and action Digital touchpoints
Affinity analysis Creating meaningful experiences with
Empathy map products/ services
Persona Certificate Program in Design Thinking
PROGRAM MODULES
8. Product Innovation with Case 9. Design and Innovation as an
Studies Organisational Strategy

Case studies from the following Organisational change: A culture of

domains: problem seeking, problem framing,
creative ideation, making and testing
Product Design
Collaborative innovations by
Interaction Design
interdisciplinary teams
Service Design
Roadmaps for the deployment of
Communication Design
design thinking in the organisation, to
Ergonomics & Human Factors
solve wicked problems
Transportation Design

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/
adapted to fit the total program hours.

DESIGN THINKING PROCESS

UNDERSTAND CREATE DELIVER

EMPATHISE DEFINE IDEATE PROTOTYPE TEST

Certificate Program in Design Thinking

CASE STUDIES

Product Design Interaction Design

Service Design Communication Design

Ergonomics & Human Factors Transportation Design

Certificate Program in Design Thinking

CEP CHAIR
Prof. Siddhartha Ghosh
Prof-in-Charge, CE & QIP

He is currently a Professor in the Department of Civil Engineering,

IIT Bombay. After completing his Ph.D. from the University of
Michigan in 2003, he joined IIT Bombay, where he has held various
academic positions. His research interests are primarily in the
application of probabilistic methodologies in earthquake risk
reduction. He has supervised/is supervising several doctoral and
masters research students working in the areas of
performance-based seismic design, structural reliability, design of
structural and cold-formed steel, analysis of masonry domes and
arches, etc. Besides academic and sponsored research, he teaches
graduate and undergraduate courses in structural engineering and
probabilistic methods. He has conducted industrial
research/consultancy works in the areas related Take this on the
previous line, there is gap, structural reliability, design of steel and
RC structures, and retrofitting of structures. He is a member of the
Bureau of Indian Standards' committee CED 7 on steel structures.
For the academic year 2014-15, he was on sabbatical as a guest
professor in the Chair of Structural Dynamics and Earthquake
Engineering in IBK, D-BAUG, ETH Zurich.

Certificate Program in Design Thinking

PROGRAM FACULTY
Prof. Nishant Sharma
Professor, IDC School of Design, IIT Bombay

Dr Nishant Sharma is currently Ramakrishna Bajaj Chair Professor

and Professor of Mobility & Vehicle Design (MVD) at IDC School of
Design, IIT Bombay. He teaches vehicle form and aesthetics,
mobility design, computer-aided industrial design, user-centric way
of designing products etc. His research interests are nature and
form, bionics, human-powered mobility and participatory design.
He finished his B.E. (Production Engg. in 1998) from NIT Surat,
M.Des Industrial Design in 2001) from IIT Delhi and received his PhD
from IIT Guwahati. Before joining academics, he had a successful
career as a vehicle designer in automobile OEMs (Indian and MNCs);
General Motors India, Aprilia Motors (Hero Global Design), Bajaj
Auto Ltd etc. He pioneered vehicle design education in India by
developing philosophy and writing the complete curriculum of
India’s first specialised Transportation & Automobile Design
program at the reputed National Institute of Design, Ahmedabad.
He was then instrumental in setting up the Mobility and Vehicle
Design program at India’s premier technology institute, IIT Bombay.
In his role as a Principal Investigator, Prof Sharma has received
funding from various ministries of Government of India (Human
Resources, Ministry of Railways, Ministry of Science and Technology)
and big corporates like Volvo Sweden, Samsung Korea, Thermolab
Lab India, CEAT Tyres India etc. for a broad range of mobility and
industrial design-related researches/projects. He was on the panel
of experts for a leading global auto maker for four years to review
their future launches in India.

Certificate Program in Design Thinking

 PROGRAM CERTIFICATE
Participants with minimum 80% attendance will receive a certificate of participation from
IIT Bombay-CEP department.

Note:
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of
IIT Bombay.
- An online downloadable certificate will be provided with a verification link.

Terms & Conditions:

· The program fee paid by the participants cannot be transferred to another participant.
· Under no circumstances shall the refund be made once the candidature is confirmed.
· CE&QIP will award the Certificate of Participation at IITB, once candidates fulfil the requirements prescribed by the
Coordinator of the program.
· This is not a degree or a diploma program.
· The content posted and shared with participants online is only for learning. It will be considered illegal if
circulated/uploaded on public websites.
· The program does not give the status of a bonafide student or alumni of IITB.
· Participants shall not have any access to the IIT Bombay library and other resources. The instructors shall provide the
relevant learning content.
· The medium of instruction will be English, and the program will be delivered online.
· The program coordinator will be the point of contact for participants to raise any grievance/problem/concern/issue
related to the program.
· The examples and cases discussed/presented by the faculty are only for the academic purpose and not to hurt or
represent any ideology.
· The program will be held across 20 weekends over five months

Certificate Program in Design Thinking

ELIGIBILITY
Any Graduate/ Diploma holder with minimum one-year work experience

Freshers can also apply (subject to approval from IIT Bombay on a

case-by-case basis)

Participants will need Microsoft office, a good camera (mobile camera will
do) and basic photo and video editing software

EVALUATION METHODOLOGY
This is a participation certificate program, however, IIT Bombay
may conduct few quizzes or provide few projects and assignments for
self-learning

ADMISSION PROCESS
Participants must submit an application form and provide copies of
their credentials at IIT Bombay portal. For corporate nominations, the
company will be required to confirm participants' credentials

PROGRAM SCHEDULE
Duration 5 Months

Academic Orientation July 24, 2021

Live Online Learning Once a week, Consecutive Saturdays

3:30 PM - 6:30 PM

Certificate Program in Design Thinking

PAYMENT DETAILS
Program Fee INR 1,00,000 + GST

Program Click here to apply to the program.

Application Link

Round-wise Application Dates

Round 1 May 31, 2021

Round 2 Jun 21, 2021

Note:
- Participants will submit their applications on the IIT Bombay portal for the selection process and IIT Bombay
will declare the selection list round-wise.
- Selected participants will make the fee payment on the IIT Bombay payment portal.
- Admissions are on a first-come, first-serve basis. There might not be a subsequent round if seats are filled
in the initial rounds.

Instalment 1 Instalment 2

Remarks Within 7 days of selection Jul 15, 2021

Fee INR 50,000 + GST INR 50,000 + GST

Note:
- The actual program schedule will be announced closer to the program start.
- In case a program session corresponds with a public holiday, the session would be held on the following day.
- GST (currently @ 18%) will be charged extra on these components.

Finance options available. Click here to know more.

For more information, please email at [email protected]

Certificate Program in Design Thinking

ABOUT IIT BOMBAY
Established in 1958, the second of its kind, IIT Bombay was the first to be set up with foreign
assistance. The funds from UNESCO came as Roubles from the then-Soviet Union. In 1961,
Parliament decreed the IITs as ‘Institutes of National Importance'. Since then, IIT Bombay has
grown from strength to strength to emerge as one of the top technical universities in the
world. The institute is recognised worldwide as a leader in the field of engineering education
and research. Reputed for the outstanding calibre of students graduating from its
undergraduate and postgraduate programs, the institute attracts the best students from the
country for its bachelor's, master's and doctoral programs. Research and academic programs
at IIT Bombay are driven by an outstanding faculty, many of whom are reputed for their
research contributions internationally. IIT Bombay also builds links with peer universities and
institutes, both at the national and the international levels, to enhance research and enrich its
educational programs. The alumni have distinguished themselves through their achievements
in and contributions to industry, academics, research, business, government and social
domains. The institute continues to work closely with the alumni to enhance its activities
through interactions in academic and research programs as well as to mobilise financial
support. Over the years, the institute has created a niche for its innovative short-term courses
through continuing education and distance education programs. Members of the faculty of
the institute have won many prestigious awards and recognitions, including the Shanti
Swaroop Bhatnagar and Padma awards. Located in Powai, one of the northern suburbs of
Mumbai, the residents of the institute reap the advantage of being in the busy financial capital
of India, while at the same time enjoying the serenity of a campus known for its natural beauty.
A fully residential institute, all its students are accommodated in its 15 hostels with in-house
dining; the campus also provides excellent amenities for sports and other recreational
facilities.

Certificate Program in Design Thinking

ABOUT IDC SCHOOL OF DESIGN,
IIT BOMBAY

IDC School of Design at IIT Bombay finished 50 years of its glorious existence in 2019. IDC
offers an excellent environment for academics, research and applications in the field of design.
IDC has academic programs in the areas of Industrial Design, Communication Design,
Interaction Design, Animation and Mobility & Vehicle Design. The education programmes at
IDC provide a unique mix of pedagogic experimentation with a pragmatic design approach
and a blend of hard-core problem-solving with design research. New thoughts, philosophies
and research into several aspects of design are experimented and integrated to have a
continuous revitalisation of these academic programmes. IDC also interacts with industries
and institutions for promotion and awareness of design in the form of organising seminars,
conducting short-term courses and workshops. In the area of design practice, IDC offers
professional design consultancy and advisory services to organisations across industries.

Certificate Program in Design Thinking

ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India, Singapore,
Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School,
INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive
Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta
Executive Education and Emeritus. Our world-class executive education programmes,
supported by eminent programme experts, provide an immersive learning experience
integrated with actionable insights and practical business applications. The meticulously
curated programmes are delivered in a different range of formats; in-class, online, as well as
blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops,
online courses of 2-3 months duration as well as comprehensive learning journeys that run
over 6-9 months, customised to an organisation’s requirement.

Apply for the program here

APPLY NOW

For registration and any other information,

please get in touch with us at [email protected]

In collaboration with