ICLES’ MOTILAL JHUNJHUNWALA COLLEGE, VASHI

IT& CS Department

Class: TYIT, SEM VI

Subject: Business Intelligence

Question Bank:

1.In BI Architecture,_________is used to gather and integrate the data stored in

various primary and secondary sources.
a)Data Warehouse
b)Data mart
c)Data sources
d)None of the above.

2.Extraction of information and knowledge from data is known as

a)Data mining
b)Optimisation
c)Data exploration
d)Data mart

3.Following are the phases of Development of a business intelligence system.

a)Analysis and Design
b)Planning
c)Implementation and Control
d)all of the above

4.Decision making process is of phases.

a)Three
b)five
c)Two
d)Six

5.Business intelligence system provides tools and methodologies to knowledge

workers to help them to take.
a)Effective decision.
b)Timely decision
c)Efficient Decision.
d) Both1 and 2

6._____is the outcome of extraction and processing activities carried out on data.
a)Knowledge
b)information
c)Data
d)Raw Data

7.The objective of B.I. is ______.

a)To support decesion making and complex probem soving
b)To support information gathering.
c)To support data collection.
d)To support data analysis.

8.Which of the following is not a component of business intelligence analysis

cycle?
a)Analysis
b)Insight
c)Decision
d)design

9. _____Well defined and recurring decision-making procedure is called

a)structured
b)Semi-structured
c)Operational
d)Unstructured

10.In approach, a decision maker considers economic, tactical legal, ethical,

procedural and political factors.
a)Absolute rationality approach
b)Bounded rationality approach
c)Rational Approach
d)None of the above.

11.a) Data mart is a subset of data warehouse.

b)Data marts contain repositories of summarized data collected for analysis on a
specific section or unit within an organization.
a)Only a is correct
b)Only b is correct
c)Both are correct
d) Both are wrong.

12._______is the outcome of extraction and processing activities carried out on

data.
a)Data
b)Information
c)Knowledge
d)Wisdom

13.Optimization is:
a)Determine the best soution
b)Successful marketing approaches to achieve the optimum outcome.
c)Getting the greatest return for the least expenditure of time, effort, manpower.
d)All the above.

14.(a)A decision support system helps in decision making but does not necessarily
give a decision itself.
(b)decision support system is a computer-based application that collects organizes
and analyses business data to facilitate quality business decision making for
management, operations, and planning.
a)only a is correct.
b)only b is correct
c)both are correct
d) both are wrong.

15. _________measurements express the level of conformity of a given system to

the objectives for which it was designed.
a)effectiveness
b)Efficiency
c)Evaluation
d)Feedback

16.In ETL ‘E’ stands for .

a)External
b)Extraction
c)Extreme
d)None of the above

17.DSS stands for:

a)Decision Support System
b)Definition support System.
c)Data sub system
d)Data storage system

18. _____represent the real problem situations.

a)Data
b)Modes
c)Tools
d)Information

19.During the ____ phase, additional data conversion occurs to performed to

obtain the summaries that will reduce the response time.
a)Loading.
b)Extraction.
c)Transformation
d) Performance Evaluation.

20. _________is the first stage in developing in decision support system.

a)Analysis
b)Design
c)Knowedge Acquisition
d) Planning

21.Data by itself is not useful unless

a)It is massive
b)It is processed to obtain information
c)It is collected from diverse sources
d)It is properly stated

22.Decision support systems are used for

a)Management Decision making
b)Providing tactical information to management
c)Providing strategic information to management
d)Better operation of an organization

23.Business intelligence (BI) is a broad category of application programs which

includes:
a)Decision support
b)Data mining
c)OLAP
d)A of the mentioned

24.Decision support systems are used by

a)Line managers.
b)Top-level managers.
c)Middle level managers.
d)System users

25.Which of following is not phase of decision-making process

a)Design
b)Analysis
c)Intelligence
d)Choice

26. _____is a broad category of applications and technologies for gathering,

storing, analysing, and providing access to data to help enterprise users make better
business decisions.
a)best practice
b)data mart
c)business information warehouse
d)business inteligence

27. Organizations have hierarchical structures because

a)it is convenient to do so
b)it is done by every organization
c)specific responsibiities can be assigned at each level.
d) it provides opportunities for promotions

28.Strategic information is needed for

a)Day to day operations
b)Meet government requirements
c)ong range planning
d)Short range planning

29.Decision support systems are essential for

a)Day–to-day operation of an organization.
b)Providing statutory information.
c)Top eve strategic decision making
d)Ensuring that organizations are profitable.
30.Computer information system are most successful in providing information for:
a) Control Decisions
b)Planning decision
c)Strategic decision
d)None of the above

31.Close System Cycle defined as

a)Which is System cycle does not need any output.
b)Able to modify their own output flows based on feedback
c)Able to modify their own output flows based on process.
d)Able to modify their own output without any process.

32.Information is transformed into ______to make decisions.

a)Data
b)Information
c)Knowedge
d) File

33.Mathematical models are developed by

a)doing mathematical calculation
b)exploring the relationships with data.
c)developing mathematical logic
d)exploiting the relationships among system control variables, parameters and
evaluation metrics

34.BI supports _____ for data.

a)Files
b)Data Marts & Data Warehouse.
c)Data Mining
d)System database

35.Information is transformed into when it is used to make decisions and develop

the corresponding actions.
a)Data
b)Knowedge
c)Outcome
d)Experience

36.Business intelligence allows to make _____and timely decisions.

a)Effective
b)Correct
c)Right
d)Beneficiary

37.It is necessary to recognize and accurately spell out the problem in phase in the
Cycle of a business intelligence analysis____
a)Analysis
b)Insight
c)Decision
d)Evaluation

38.The fourth phase of the Bicycle involves performances measurement

a)Design
b)Evauation
c)Intelligence
d)Graph

39. ________ technologies enabling factors that have facilitate development of BI

with complex organizations
a)Application
b)System
c)business information
d)Hardware and software

40.Phases are in Decision making process

a)Inteigence, Design, Choice, Impementation,Control
b)Design, Develop, Apply
c)Data, Process, Develop, Implement, Control
d)Search, Sort, Design, Develop, Implement

41.Decisions can be classified into their____

a)concept and thoughts
b)Supply and Demand
c)Nature and Scope
d)Techniques

42.Full Form of DSS is

a)Day–to-day System Support.
b)Dynamic System Service.
c)Decision support system
d)Decision Solve System.

43.Knowledge Management increase in the

a)no.of option consider
b)no.of difficulties considered
c)no.of risks considered
d)no.of models considered

44.ETL process consists of Extract,and Load.

a)Translate
b)Track
c)Transmit
d)Transform

45.Analysis, Design, Planning and are the Phases in the development of a business
intelligence system.
a)Implementation
b)Implementation & control
c)Control
d)Coding

46.The evaluation metrics can be categorized into two main classes - effectiveness
and _____.
a)Perfection
b)Performance
c)Effectiveness
d)Non of the above

47.Decisions can be classified in terms of two main dimensions, according to their

and scope.
a)Nature
b)Type
c)Time
d)Need

48.Depending on scope, decisions can be classified as strategic, tactical and ____.

a)Accurate
b)Operational
c)Sequential
d)Procedural

49.A decision support system has been defined as an interactive computer system
helping decision makers to combine data and to solve semi-structured and
unstructured problems.
a)Information
b)Knowledge
c)Model
d)Experience

50.A DSS must be and adaptable.

a)Flexible
b)Changeable
c)Adjustable
d)Knowledgeable

51.What is the purpose of Interpretation?

a)to identify reguler pattern in the data
b)to express the rules and criteria for easy understanding
c)to identify irregular patterns in the data
d)Both A & B

52.Classification Trees or Association Rules are also called as

a)Machine learning
b)knowledge discovery in databases
c)deep learning
d)A & B

53.Which are the last Phases of mathematical models for decision making
a)Problem Identification
b)Implementation and testing
c)Model Formation
d)Development of Algorithm

54.Which mathematical model aims at understanding the mechanisms that regulate

the development of intelligence, ability to extract knowledge from experience in
order to apply it in the future.
a)Risk analysis models
b)Optimization models
c)Pattern recognition model
d)Waiting line models

55.In which Mathematical model the decision maker is required to choose among a
number of available alternatives
a)Risk analysis model
b)Optimization models
c)Pattern recognition Models
d)Waiting line models

56.Which of the statement is not true about Data Mining?

a)The term data mining refers to the overall process consisting of data gathering
and analysis, development of inductive learning models and adoption of practical
decisions and consequent actions based on the knowledge acquired.
b)Data mining analysis is to draw a fresh conclusion without investigating the past
data .observation and interpretation.
c)Data mining activities can be subdivided into two major investigation streams,
interpretation and prediction.
d)The data mining process is based on inductive learning methods

57.What is a model?
a)a selective abstraction of real world
b)a selective imagination of 1st world
c)a selective praposal of real word
d) a selective example of second word

58.A material representation of a real system, whose behaviour is imitated for the
purpose of the analysis is called as .
a)Analogical Model
b)Iconic model
c)Symbolic Model
d)Static Model

59.In which model some input information represents random events characterized
by a probability distribution?
a)Stochastic
b)Iconic
c)Symbolic
d)Static
60.What is allowed by Sensitivity and Scenario analyses be assessed?
a)the robustness of optimal decisions from variations in the input parameters.
b)the robustness of optimal decisions to variations into input parameters.
c)the robustness of optimal decisions to variations in the input data.
d)the robustness of optimal decisions to variations in the input parameters.

61.Which model observes the status of a system only at the beginning or at the end
of discrete intervals?
a)Discrete-time dynamic model
b)Static-time dynamic models
c)Symbolic -time dynamic models
d)Iconic-time dynamic models

62.The purpose of explanatory models is to functionally identify a possible

relationship between a dependent variable and _____?
a)a set of positive attributes
b)a set of negative attributes
c)a set of neutral attributes
d)a set of independent attributes

63.Which is one of the primary objectives of mathematical models?

a)to identify regular pattern in the data
b)to identify irregular patterns in the data
c)to identify negative patterns in the data
d)to identify neutral patterns in the data

64.The conceptual paradigm outlined determines a wide and popular class of

mathematical models for decision making, represented by models
a) Optimization models
b)stochastic models
c)supervised models
d)iconic models

65.What is the aim of Data Mining?

a)Extracting information & knowledge
b)useful for knowledge workers in decision making
c)extracting raw data
d)Both A & B
66.On which learning methods the Data Mining method is based?
a)Inductive learning method
b)deductive learning methods
c)basic learning methods
d)comprehensive learning methods

67.Which is not the Phase of data Mining Process

a)Data Gathering
b)Selection of Attributes
c)Prediction and interpretation
d)Data discarding

68.Data Inception Means____

a)Inspection of each missing value
b)identify missing values
c)replacement of missing Data
d)discard all records

69.Data Elimination Means____

a)inspection of each missing value
b)identify missing values
c)replacement of missing Data
d)discard all report

70.Data mining activities can be subdivided into two major investigation streams ,
which are ______.
a)Interpretation and Sampling
b)Interpretation and prediction
c)Forecast and Prediction
d)Forecast and Interpretation

71.Which is the Application of Data Miming

a)Fraud Detection
b)Risk analyasis
c)Both a & b
d)Only b

72.learning analyses are not guided by a target attribute.

a)Supervised
b)Guided
c)Unguided
d)Unsupervised

73.Which of the following is not a primary phase for the development of a model?
a)Model formulation
b)Implementation & Testing
c)Maintenance
d)Problem identification

74.PERT is an abbreviation of______

a)Process Evaluation and Review Techniques
b)Project Evaluation and Review techniques
c)Part Evaluation and Review Techniques
d)Project Estimating and Review Techniques

75.Which of the following describes the order in which customers are extracted
from the line to be admitted to the service?
a)Population
b)Arrivals
c)Waiting lines
d) Line rules

76.''To anticipate the value that a random variable will assume in the future or to
estimate the likelihood of the future events'' is the purpose of?
a)Interpretation
b)Prediction
c)Data mining
d)A & B both

77._________attributes are numerical attributes that assume a finite number or a

countable infinity of values.
a)Ordinal
b)Continuous
c)Discrete
d)Nominal

78._______is used when the target variable takes on continuous values.

a)Regration
b)Clustering
c)Classification
d)Characterization

79.The purpose of_______is to identify and implement corrective actions in case

of incomplete and inconsistent data or data affected by noise.
a)Data validation
b)Data Transformation
c)Data Reduction
d)Data Noise

80.If the distribution of values of the attribute aj is roughly normal, the z index-
based transformation generates values that are almost certainly within the range.
a) (-3,3)
b) (-2,2)
c) (-4,4)
d) (-1,1)

81.The purpose of______is to obtain a decrease in the number of distinct values

assumed by one or more attributes.
a)Data Validation
b)Data Transformation
c) Dta Reduction
d) Data Noise

82.PCA is
a)Projection Combination Analysis
b)Principal Combination Analysis
c)Pricipal component Analysis
d)Projection Combination Analysis

83.In_______learning analysis, a target attribute either represents the class to

which each record belongs.
a)Supervised Learning
b)Unsupervised Learning
c)Clustering
d)Classification

84.________learning analyses are not guided by a target attribute.

a)Supervised Learning
b)Unsupervised Learning
c)Clustering
d)Classification

85.Business intelligence systems and mathematical models for decision making

can achieve accurate and effective results only______
a)When the input data are highly relible
b)when the output data are correct.
c)when the input data are in sequence.
d)when the input data are organized.

86.______may prove unsatisfactory due to incompleteness, noise and

inconsistency.
a)The quantity of input data
b)The quality of input data
c)The error of input data
d)The number of input data

87.Data may contain erroneous or anomalous values, which are usually referred to
as_____
a)noise
b)Outliers
c)risk
d)error

88.incomplete data one may adopt several techniques. Elimination, Inspection,

Identification, Substitution are techniques of_____.
a)Incomplete data .
b)Complete data
c)Raw data
d)Accurate data

89.The term____refers to a random perturbation within the values of a numerical

attribute, usually resulting in noticeable anomalies.
a)noise
b)outliers
c)risk
d)error

90.____corresponds to shifting the decimal point by h positions toward the left.

a)rational scaling
b)decimal scaling
c)normal scaling
d)z-index scaling

91.Transformations which used to generate new attributes that represent a set of

additional columns in the matrix X representing the dataset D are referred to
as______
a)Feature extraction .
b)Feature selection
c)Feature scaling
d)Feature grouping

92.____ accuracy and simplicity of the models are three main criteria to determine
whether a data reduction technique should be used.
a)Order
b)efficiency
c)Sequence
d)Purpose

93.The purpose of_______is to eliminate from the dataset a subset of variables

which are not deemed relevant for the purpose of the data mining activities.
a)Feature extraction.
b)Feature selection
c)Feature scaling
d)Feature grouping

94.Filter methods, wrapper methods and embedded methods are three main
categories of ______method.
a)Feature extraction.
b)Feature scaling
c)Feature grouping
d)Feature selection

95.Which of the following does not include in seven basic data mining tasks?
a)characterization and discrimination
b)Binominal
c)regression
d)time series analysis

96.In a_______a set of observations is available, usually represented by the records

of a dataset, whose target class is known.
a)Clasification Problem
b)Data Transformation
c)Data Reduction
d)Clustering problem

97.______is used when the target variable takes on continuous values.

a)Classification
b)Regration
c)Data Transformation
d)Data Reduction

98._____are used to identify interesting and recurring associations between groups

of records of a dataset.
a)Supervised Learning
b)Unsupervised Learning
c)Association rule
d)time series analysis

99.The term____ refers to a homogeneous subgroup existing within a population.

a)Continuous
b)Discrete
c)Nominal
d)Cluster

100.In______there are no predefined classes or reference examples indicating the

target class.
a)classification
b)regression
c)Custering
d)discrete

101.Decision making process is____ of phases.

a)Three
b)Five
c)Two
d)Six

102.Well defined and recurring decision-making procedure is called______

a)structred
b)Semi-structured
c)Operational
d)Unstructured

103.In________approach, a decision maker considers economic, tactical legal,

ethical, procedural and political factors.
a)Absolute rationality approach
b)Bounded rationality approach
c)Rational approach
d)None of the above.

104.Which of the following is finally produced by Hierarchical Clustering?

a)final estimate of cluster centroids
b)tree showing how close things to each other
c)assignment of each point to clusters
d)all the mentioned

105.Which of the following is required by K-means clustering?

a)defined distance metric
b)number of clusters
c)initial guess as to cluster centroids
d)all the mentioned

106.Point out the wrong statement.

a)k-means clustering is a method of vector quantization
b)k-means clustering aims to partition n observations into k clusters
c)k-nearest neighboure is same as k- means
d)none of the mentioned
Ans:c

107.Which of the following clustering requires merging approach?

a)Partitional
b)Hierarchical
c)Naive Bayes
d)None of the mentioned

108.Which of the following gave rise to need of graphs in data analysis?

a)Data visualization
b)Communicating results
c)Decision making
d)All the mentioned
109.Which of the following is characteristic of exploratory graph?
a)Made slowly
b)Axes are not cleaned up
c)Colour is use for personal information
d)All the mentioned

110.Which of the following information is not given by five-number summary?

a)Mean
b)Median
c)Mode
d)All the mentioned

111.Which of the following graph can be used for simple summarization of data?
a)Scatterplot
b)Overlaying
c)Bar plot
d) All the mentioned

112.Which of the following problem is solved by reproducibility?

a)Scalability
b)Data avaibility
c)Improved data analysis
d)None of the mentioned

113.Classify variable which is not continuous.

a)age
b)height
c)gender
d)revenue of medical shop

114._____are supervised learning methods for predicting the value of a categorical

target attribute.
a)Classification
b)Clustering
c)Regression
d)Customization

115.Neural Networks are methods of?

a)Regression
b)Clustering
c)Cassification
d)Customization

116.The development of classification model consists of main phases: Training

phase, _____, Prediction phase.
a)Dividing Phase
b)Combining Phase
c)Testing phase
d)Sorting Phase

117.______methods make use of classification methods based on simple and

intuitive algorithms.
a)Separation
b)Regression
c)Probabilistic
d)Heuristic

118._________model is used for prediction of continuous target variables

a)Probabilistic
b)Regression
c)Separation
d)Heuristic

119.The______method involves subdividing the m observations available into two

disjoint subsets.
a)Holdout
b)Repeated random sampling
c)Cross validation
d)Confusion matrix

120.Business intelligence system provides tools and methodologies to knowledge

workers to help them to take________ .
a)Effective decision.
b)Timely decision
c)Both 1 and 2
d)Efficient Decision.

121._______is the outcome of extraction and processing activities carried out on

data.
a)Knowledge
b)Information
c)Data
d)Raw Data

122.The objective of B.I is____

a)To suport dicision- making and complex problem solving .
b)To support information gathering.
c)To support data collection.
d)To support data analysis.

123.Which of the following is not a component of business intelligence analysis

cycle?
a)Analysis
b)Insight
c)Decision
d)Design

124.In BI Architecture, It is used to gather and integrate the data stored in various
primary and secondary sources
a)Data Warehouse
b)Data mart
c)Data souces
d)None of the above.c

125.Extraction of information and knowledge from data is known as_____

a)Data mining
b)Optimisation
c)Data exploration
d)Data mart

126.Following are the phases of Development of a business intelligence system.

a)Analysis and Design
b)Planning
c)Implementation and Control
d)All the above

127.Decision tree initially starts with.

a) Root
b)Leaf
c)Terminal
d)Branch

128.The purpose of clustering is the identification of homogenous groups

called_________ .
a)Records
b)Pairs
c)Clusters
d)Observations

129._____develops a subdivision of given dataset into pre-determined number of

non-empty subsets.
a)Partition methods
b)Hierarchical methods
c)Density Based methods
d)Grid methods

130.Which of______ the following clustering type has characteristic shown in the
below figure?
a)Partitional
b)Hierarchical
c)Naive Bayes
d)None of the mentioned

131.Which of the following is required by K-means clustering?

a)defined distance metric
b)number of clusters
c)initial guess as to cluster centroids
d)all the mentioned

132.k-means clustering is also referred to as_____

a)Non-Hierarchical clustering
b)Optimizing partitioning
c)Divisive clustering
d)Agglomerative clustering

133.Which statement is not true about cluster analysis?

a)Objects in one cluster are similar to each other and dissimilar to objects in the
other clusters.
b)Cluster analysis is also called classification analysis or numerical taxonomy.
c)Groups or clusters are suggested by the data, not defined a priori.
d)Cluster analysis is a technique for analysing data when the crieteria or
dependent variable is categorica ,and the independent variabe are interva in
nature.

134.Clustering is what type of learning?

a)Supervised
b)Unsupervised
c)Semi-supervised
d)None of the above

135.Which method of analysis does not classify variables as dependent or

independent?
a)regression analysis
b)discriminant analysis
c)analysis of variance
d)custer analysis

136.In the K-means clustering algorithm the distance between cluster centroid to
each object is calculated using______ method.
a)Cluster distance
b)Eucledian distance
c)Cluster width
d)None of above

137.Which of the following clustering algorithms suffers from the problem of

convergence at local optima?
a)K-means clustering
b)Hierarchical clustering
c)Diverse clustering
d)All the above

138.A perceptron is:______

a)a single layer feed-forward neural network with pre- processing
b)an auto-associative neural network
c)double layer auto-associative neural network
d)a neural network that contains feedback

139.Automated vehicle is an example of______

a)Supervised learning
b)Unsupervised learning
c)Active learning
d)Reinforcement learning

140.Classify variable which is not continuous.

a)age
b)height
c)gender
d)revenue of medical shop

141._________are supervised learning methods for predicting the value of a

categorical target attribute.
a)Classification
b)Clustering
c)Regression
d)Customization

142.Neural Networks are methods of?

a)Regression
b)Clustering
c)Classification
d)Customization

143.The development of classification model consists of main phases: Training

phase, ______Prediction phase.
a)Dividing Phase
b)Combining Phase
c)Testing phase
d) Sorting Phas

144.____methods make use of classification methods based on simple and intuitive

algorithms.
a)Separation
b)Regression
c)Probabilistic
d)Heuristic

145.______model is used for prediction of continuous target variables

a)Probabilistic
b)Regression
c)Separation
d)Heuristic

146.The method involves subdividing the m observations available into two

disjoint subsets.
a)Holdout
b)Repeated random sampling
c)Cross validation
d)Confusion matrix

147.Decision tree initially starts with.

a)Root
b)Leaf
c)Terminal
d)Branch

148.The purpose of clustering is the identification of homogenous groups called

_____.
a)Records
b)Pairs
c)Cluster
d)Observations

149.________develops a subdivision of given dataset into pre-determined number

of non-empty subsets.
a)Partition method
b)Hierarchical methods
c)Density Based methods
d)Grid methods

150.______is also called as single linkage criterion.

a)Minium Distance
b)Maximum Distance
c)Mean Distance
d)Distance between centroids

151.Which of the following is not a component of Relational Marketing?

a)Organisation
b)BI and Data Mining
c)Technology
d)Fund

152.Which of the following is true?

a)Intensity of Relation is high for B2C
b)Intensity of Relation is low for B2B
c)Intensity of Relation is high for B2C
d)Does not depend on whether it is B2B or B2C.

153.The aim of _____strategy is to initiate, strengthen, intensify and preserve over

time the relationships between a company and its stakeholders.
a)proportional marketing
b)business intelligence
c)reational marketing
d) artificial marketing

154.The number of customers and their characteristics strongly influence of the

relationship with an enterprise.
a)the nature and intensity
b)the relative sequence
c)the cost effects
d)the behaviour

155.Which of the following is not included in Cycle of Relational Marketing

Analysis?
a)Collecting information on Customers
b)Identifying their needs
c)Paying them
d)Planning based on knowledge

156.CCR Model stands for:

a)Chrnes-Cooper-Rhodes
b)Charley-Common-Rules
c)Challenging-Common-Rules
d)Cooper-Common-Rules

157.The ____expresses relationship between the Inputs utilized and Outputs

Produced:
a)Efficiency Function
b)Effective Frontier
c)Efficient Frontier
d) Effective Fact

158.One of the main difficulties in loyalty analysis is

a)understanding concept
b)recognizing a churn
c)relocating market
d)communication

159.Which of the following is not a stage in “Lifetime of a Customer”?

a)Acquisition
b)Cross/Up Selling
c)Retention
d)Bargaining

160.Which of the following is not part of Web Mining?

a)Content Mining
b)Structure Mining
c)Database mining
d) Usage Mining

161.Which of the fallowing is False for Supply Chain?

a)It is network of connected and inter dependent organizational units
b)Strong Coordination is required
c)It improves flow of materials if it is effective
d) Suppliers are given priority

162.Which of the following is not an optimization model?

a)Extra Capacity
b)Maximum fixed cost
c)Backlogging
d)Multiple Plants

163.Planning, target selection, channel selection, content selection, campaign

cycle, optimization comes under ______ campaigns.
a)Business campaigns
b)Marketing campaigns
c)Sales campaigns
d)System campaigns
164.It is a managerial Policy whose purpose is to maximize profit through an
optimal balance between demand and supply.
a)Management insight
b)Economic System
c)Sales System
d)Revenue Management system

165.The term cross-selling refers to

a)the attempt to change the idea of product
b)the attempt to order something
c)the attempt to sell an additional product or service to an active customer
d) sell product to another customer

166.The term up-selling refers to

a)persuading a customer to purchase a higher level product or service
b)complaining about lower version product
c)selling second-hand products
d)making good feedback of customer

167.The purpose of market basket analysis is

a)to gain invoice
b)to gain insight from the purchase a higher level product or service
c)to provide services to customer
d)to gain negative feedback

168.Which methods can be traced back to data mining problems?

a) Content mining
b)Shell mining
c)Web mining
d)Scrap mining

169.Content mining include

a)Static links
b)Dynamic links
c)Image mining
d) User Profile

170.The ____database provides access to data on customers’ contacts with the call
center.
a)log center
b)contact centre
c)address center
d)sequence center

171. _____ analysis is mostly concerned with clickstreams – the sequences of

pages visited during a given session.
a)Usage mining
b)Image mining
c)Web mining
d)Data mining

172.The term is _____ generally taken to mean the whole set of people and roles
that are involved.
a)Response management
b)Salesforce
c)Assessment
d)Formulation

173.Designing a sales territory means .

a.grouping customers and assigning agent
b.grouping together the geographical areas and assigning each territory to an agent.
c.Coupling customers to an agent
d.Measuring distances

174.The purpose of assessment and control activities is

a)to control customers
b)to measure geographical distance
c)to minimize weighted sum
d)to measure effectiveness and efficiency of individuals

175. ____play a key role in the formulation of models for designing and planning a
sales network.
a)Response functions
b)Ready function
c)Sales function
d)Network function
176.The analysis of _provides information on the nature of the weights
system.
a)productivity indicator
b)Organizational group
c)Cross Efficiency
d) Peer group

177. _____ provide information on the relative importance that each unit attributes
to each individual input and output.
a)customer relationship management
b)Virtual inputs and Virtua outputs
c)Decision-making units (DMUs)
d)Cost-making units (CMUs)

178. _____ is used to separate the units that are really efficient from those whose
efficiency score is more.
a)cross-efficiency
b)Backlog
c)performance
d)Weight restrictions

179.CRM is
a)customer retention manager
b)customer reseller management
c)customer reationship management
d) customer regression management

180. _____involves the analysis of the content of web pages to extract useful
information.
a)Usage mining
b)Image mining
c)Web mining
d)content mining

181.The area between the efficient frontier and the positive horizontal semi-axis is
called _____.
a)the production possibilty set
b)customer relationship management
c)Efficient frontier
d)Backlog
182. _____ design involves allocating sales coverage units to individual agents to
minimize a weighted sum of two terms
a)System Design
b)Sales territory
c)Minimum territory
d)Integrated design

183.The major purpose of an integrated logistic process is ______.

a)to minimize a total cost function
b)to maximize a total cost function
c)to combine cost function
d)none of above

184.In relational marketing the first step is the ____of the data available for each
customer.
a)Exploration
b)Explanation
c)Management
d)Combination

185.The aim of the integrated planning and operations of the supply chain is _____
a)to combine and evauate from a systematic perspective the decision made
b)to group customer
c)to combine and evaluate from a customer
d)to combine and evaluate from a proportional approach

186.The term ___refers to the possibility that a portion of the demand due in a
given period may be satisfied in a subsequent period, incurring an additional
penalty cost.
a)Backlog
b)Salesforce
c)System Design
d)Frontier

187. _____is a managerial policy whose purpose is to maximize profits through an

optimal balance between demand and supply.
a)Salesforce management
b)Data management
c)Revenue management
d) Profit management

188.For what purpose does Revenue management involve the application of

mathematical models?
a)to predict the behaviour of customers at a micro-segmentation level
b)to predict the customer age
c)to predict the behaviour of customers at a first level
d)to make financial models

189.The purpose of revenue management is

a)to minimize profits
b)to maximize profits
c)to generate risk
d)to make report

190.The purpose of data envelopment analysis (DEA) is

a)to measure the effectiveness and efficiency of individuals
b)to predict the behaviour of customers at a first level
c)to compare operating performance of a set of units
d)to minimize a total cost function

191.Data envelopment analysis relies on

a)productivity indicator
b)decision indicator
c)performance
d)making units

192.In data envelopment analysis the units being compared are called
a)Profit making units (PMUs)
b)Decision-making units(DMUs)
c)Cost-making units (CMUs)
d)Performance making units (PMUs)

193.The _____expresses the relationship between the inputs utilized and the
outputs produced.
a)Backward frontier
b)Efficient frontier
c)Backlog
d)productivity indicator
194.Data envelopment analysis identifies for each inefficient unit a set of excellent
units, called ___.
a)Peer group
b)Network group
c)Customer group
d)Organizational group

195. ____are given by the product of the outputs of the unit and the associated
optimal weights.
a)virtual outputs
b)virtual inputs
c)virtual cost
d)virtual path

196.The ____ is a critical channel for the communication and promotion of a

company’s image.
a)web
b)Virtual
c)Big data
d)Server

197. _____is a matter of working out the optimal number of agents that should
operate within the selected structure.
a)Sales scaling
b)sales network sizing
c)Sales management
d)Sales cost

198.In-capabilities of expert systems.

a)Advising
b)Diagnosing
c)Interpreting input
d)Refining their own knowedge

199.Strategy followed for finding cause or reasons.

a)Backward Chaining
b)Forward Chaining
c)Facts
d)Decisions
200.Strategy followed for working on conclusion, results or effects.
a)Backward Chaining
b)Forward Chaining
c)Facts
d)Decisions

201.Levels in ES technology
a)Shells
b)Design
c)Both
d)None

202.Knowledge Management Activity aims at

a)Total turning test
b)The rational agent approaches
c)To buid Knowedge infrastcture
d) Thinking humanly

203.The challenges faced by Knowledge Management System are

a)Psychology
b)Communication and coaboration
c)Control theory and cybernetics
d)Computer Engineering

204.Which of the following is not a Capabilities of Expert Systems?

a)Advising
b)Demonstrating
c)Explaining
d)Expanding

205.Which among these are the key stages for managing organisational
transformation
a)Break with the past
b)Manage the future
c)Both
d)None of the above

206. ____represent how you increase the ability of individuals within the
organisations to influence others with the knowledge.
a)People
b)Processes
c)Technology
d)Culture

207.It addresses how you choose, configure and utilise tools and automation to
enable knowledge management.
a)People
b)Processes
c)Technology
d)Culture

208. It directs how you transform organizational structures to facilitate and

encourage cross discipline awarene.ss and expertise.
a)Binding
b)Context
c)Structure
d) Association

209.Characteristics of expert systems

a)High Performance
b)Demonstrating
c)Advising
d)Diagnosing

210.Capabilities of expert systems.

a)Reliable
b)Demonstrating
c)High Responsive
d)Understandable

211.What is the form of Knowledge representation?

a)IF-THEN
b)IF-THEN-ELSE
c)IF-ELSE
d)ELSE

212.Which of the following is not a benefit of Expert Systems?

a)Availability
b)Speed
c)Time
d) Less Error Rate

213.Which is the key area in which Knowledge Management is applied

a)Technological Advances
b)Inference Engine
c)Globalization of Business
d)a & c

214.The advantage of AI over Natural Intelligence are

a)Fabulous speed
b)Less baised
c)Error prone
d)a &b

215.Data, information, and past experience combined together are termed as .

a)Inference
b)Acquisition
c)vision
d)Knowledge

216.A ____is nothing but an expert system without knowledge base.

a)Tools
b)Expert System
c)shell
d)knowledge

217.In which of the following steps of expert system development, the knowledge
should be represented in IF-THEN-ELSE rules form?
a)System Design
b)Expert System Development and Completion
c)Prototype Development
d)Problem Domain Identification

218.Forward Chaining Strategy is used by _____to recommend a solution.

a)Inference Engine
b)Knowledge Engine
c)Expert Engine
d)Forward Engine
219. _____is required to exhibit intelligence.
a)Data
b)Knowledge
c)Information
d)High-quality data

220.Which of the following is not a component of ES?

a)Knowledge Base
b)Inference Engine
c)User Interface
d)High-level data

221.Human use content memory and thinking whereas, robots are using the ,
designed by scientists.
a)Knowledge
b)Data
c)buit in instruction
d) High Level Information

222.Knowledge is ______resource.
a)Replaceable
b)Draining
c)Exhaustible
d)Depleting

223.Who is the person who is responsible for making knowledge management

effort in an organization.
a)CIO
b)CEO
c)CKO
d) CKE

224.First basic step for knowledge management process is

a)summarizing information
b)Data Colection
c)Data analysis
d)Data classification
225.What kind of signal is used in speech recognition?
a)Electromagnetic signal
b)Electric signal
c)Acoustic signal
d) Radar

226.Which one of the following is not a type of Knowledge?

a)Declarative Knowledge
b)Procedural Knowledge
c)Tactic Knowledge
d)Colective Knowledge

227.KDD Stands for:

a)Knowledge Discovery Data
b)Knowledge Discovery in Database
c)Knowledge Database Discovery
d)Knowledge Data Discovery

228.Who introduced the term “Artificial Intelligence”?

a)Arthur Samule
b)Marvin Lee Minsky
c)Jhon McCarthy
d) E. F. Codd

229.Following step is not involved in knowledge management process

a)Decision making
b)Information Analysing
c)Appication Development
d) Synthesizing

230.Who is not involved in organizational transformation?

a)People
b)process
c)technology
d) Market shares

231.Artificial intelligence is a study and design of

a)operations research
b)inteigent agents
c)neuroscience
d)control theory

232.Expert systems are capable of

a)assisting human in decision making
b)refining their own knowledge
c)possessing human capabilities
d)substituting human

233.Knowledge consist of
a)Data and Information only
b)past experience and data only
c)data, information and past experience
d)only past experience

234.Knowledge engineers acquire information from subject expert by ____.

a)recording
b)interviewing
c)observing his/her work
d)All above

235.Knowledge Management process has basically six steps, they are collecting,
organizing, summarizing, analysing, synthesizing and ___of data.
a)Decision Making
b)Knowledge processing
c)Planning
d)Arranging

236.In data collection procedure of knowledge management process, certain data

collection points define the ____of certain routine reports.
a)Idea
b)Knowledge
c)Data
d)Summary

237.Lengthy information is presented in or graphical format and stored in

appropriate form in summarizing step of knowledge management process.
a)unorganised
b)tabular
c)sequential
d)unstructured
238.In decision making step of Knowledge Management process the is used for
decision making.
a)Data
b)Knowedge
c)Information
d)Metadata

239.People are ultimately the ___of knowledge.

a)Storage
b)Gainer
c)Holders
d) Acquire

240.Learning organisation is an organisation characterised by a deep commitment

to learning and ____with the intention of continuous improvement.
a)Education
b)Understanding
c)Training
d)Improving

241.The three key stages for managing organisational transformation for critical
success factor are break with the past, managing the past and _____ .
a)Invest in present
b)Invest in future
c)Managing the present
d)Outlining the future

242.Forward and Backward chaining are the strategies of

a)Inference Engine
b)Knowledge management process
c)Data mining process
d)Effective communication process

243.The components of Expert system include

a)knowledge base
b)inference engine
c)user interface
d)all of above
244.knowledge management process has ___basic steps
a)4
b)6
c)8
d)7

245.Gathered information in knowledge management is organised, stored, shared

and ____ using defined techniques.
a)Collected
b)Analysed
c)Planned
d)Minimized

246. _____is a way of making a computer, a computer-controlled robot, or a

software think intelligently, in the similar manner the intelligent humans think.
a)Machine Intelligence
b)Artificial Intelligence
c)Linguistic Intelligence
d)Naturalistic Intelligence

247. ____are one of the prominent research domains of Artificial Intelligence.

a)Knowledge Management Systems
b)Data driven Systems
c)Expert Systems
d)Cognitive Systems

248.Data, information and past experience combined together are termed as _____.
a)Intelligence
b)Knowedge
c)Expert systems
d)Data driven systems

250. _____is a strategy of an expert system to answer the question, “What can
happen next?”
a)Forward Chaining
b)Backward Chaining
c)Total Task Chaining
d)Backward Reasoning