Botica's Food House offers a variety of foods and drinks, primarily targeting customers at the Bacoor Terminal in Bacoor City, Philippines. It was established in January 2020 and uses a calendar year accounting period. The business utilizes a marketing strategy focused on the four Ps - their products include dishes for meals and snacks. Prices are competitive due to sourcing ingredients from the owner's farm. The business is located inside the Bacoor Terminal to serve passengers and leverage limited food options. Promotion occurs on social media, a banner outside the terminal, and flyer distribution.
Botica's Food House offers a variety of foods and drinks, primarily targeting customers at the Bacoor Terminal in Bacoor City, Philippines. It was established in January 2020 and uses a calendar year accounting period. The business utilizes a marketing strategy focused on the four Ps - their products include dishes for meals and snacks. Prices are competitive due to sourcing ingredients from the owner's farm. The business is located inside the Bacoor Terminal to serve passengers and leverage limited food options. Promotion occurs on social media, a banner outside the terminal, and flyer distribution.
Botica's Food House offers a variety of foods and drinks, primarily targeting customers at the Bacoor Terminal in Bacoor City, Philippines. It was established in January 2020 and uses a calendar year accounting period. The business utilizes a marketing strategy focused on the four Ps - their products include dishes for meals and snacks. Prices are competitive due to sourcing ingredients from the owner's farm. The business is located inside the Bacoor Terminal to serve passengers and leverage limited food options. Promotion occurs on social media, a banner outside the terminal, and flyer distribution.
Botica's Food House offers a variety of foods and drinks, primarily targeting customers at the Bacoor Terminal in Bacoor City, Philippines. It was established in January 2020 and uses a calendar year accounting period. The business utilizes a marketing strategy focused on the four Ps - their products include dishes for meals and snacks. Prices are competitive due to sourcing ingredients from the owner's farm. The business is located inside the Bacoor Terminal to serve passengers and leverage limited food options. Promotion occurs on social media, a banner outside the terminal, and flyer distribution.
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John Gabriel Bondoy
AC-101
Business Name: Botica’s food house
Date established: January 2020
Botica’s food house offers wide variety of products, primarily food and drinks. It was established on January 1, 2020 which means that the business is using calendar year as accounting period. It has an enormous amount of turnover in the past year. The following shows our marketing strategy. We are using the four Ps (Product, Price, Place, and Promotion) as main part of the Marketing strategy.
Product: Botica’s food house offers different products which are good for lunch, meryenda, and dinner. We are offering the following foods: Tapa Sisig Rice in a bowl Tempura Cold beverages (Beers, soft drinks, and juices) Porridge Bulalo, Lomi, and other hot soups The business offers these products based on the weather. For example, we offer more hot soups during ber months because it’s cold outside which meets the demand for hot soups.
Price: For the price of each product, Botica’s food house can lessen its cost due to other assets arising from the owner himself. The owner owns a small farm in Quezon which is the main supplier of the food house. This will cut the cost in making the products to offer a competitive price. Tapa – ₱45 Sisig – ₱60 Rice in a bowl with ulam - ₱50 Tempura in box – ₱30 Cold beverages – ₱20/depending on the variant Porridge – ₱15 Bulalo and other hot soups – ₱35
Take note that the prices mentioned above varies from the sizes of cups and boxes.
Place: Botica’s food house is established inside the Bacoor Terminal. This location is suitable for businesses because we will cater passengers of the said terminal. On the other hand, there are minimal food stalls on the area which makes the business grab most of the market since offers a wide range of products. The business also offers delivery with as little as ₱50 delivery cost. This is not available outside Bacoor City.
Promotion: Botica’s Food house is using different social media platforms to advertise the place. The owner created official page to cater the customers for delivery and feedback. Also, the business built a large banner outside the terminal which directs the business. This is to inform potential customers that we are inside of Bacoor Terminal. The business offer flyers to advertise the business.
