Scribd Logo
Upload

Welcome to Scribd!

  • 96 views

    Post Event Evaluation Checklist

    Uploaded by

    brenda
    You should evaluate your event's registration numbers, no-show rate, and how this impacted food and budget. You should also evaluate the registration process, tool used, and ways to increase attendance. Additionally, you should evaluate your event's budget, expenses, revenue/funds raised, ticket pricing, and marketing performance and spend across different channels. Finally, you should evaluate attendee satisfaction, message amplification, sponsor success, vendor performance, and the effectiveness of your events team.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Post Event Evaluation Checklist

    Uploaded by

    brenda
    96 views5 pages
    You should evaluate your event's registration numbers, no-show rate, and how this impacted food and budget. You should also evaluate the registration process, tool used, and ways to increase attendance. Additionally, you should evaluate your event's budget, expenses, revenue/funds raised, ticket pricing, and marketing performance and spend across different channels. Finally, you should evaluate attendee satisfaction, message amplification, sponsor success, vendor performance, and the effectiveness of your events team.

    Original Description:

    Checklist

    Original Title

    post-event-evaluation-checklist

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    You should evaluate your event's registration numbers, no-show rate, and how this impacted food and budget. You should also evaluate the registration process, tool used, and ways to increase attendance. Additionally, you should evaluate your event's budget, expenses, revenue/funds raised, ticket pricing, and marketing performance and spend across different channels. Finally, you should evaluate attendee satisfaction, message amplification, sponsor success, vendor performance, and the effectiveness of your events team.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    96 views5 pages

    Post Event Evaluation Checklist

    Uploaded by

    brenda
    You should evaluate your event's registration numbers, no-show rate, and how this impacted food and budget. You should also evaluate the registration process, tool used, and ways to increase attendance. Additionally, you should evaluate your event's budget, expenses, revenue/funds raised, ticket pricing, and marketing performance and spend across different channels. Finally, you should evaluate attendee satisfaction, message amplification, sponsor success, vendor performance, and the effectiveness of your events team.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    What should you evaluate?

    01

    Registration and attendance


    How did your registration numbers compare against your goals?

    What was your no-show rate?

    Would you plan differently for food and budget, knowing the no-show rate?

    Was the registration process smooth all the way from signup to check-in?

    Would you work with the registration tool again?

    What can you do to increase registration numbers and actual attendance next
    time?

    Did your engaged audience grow before, during and after the event?

    Budget
    What were some of the budget “surprises”?

    64 Professional Event Planning Guide Guidebook: The Event App Pros.


    Were the big-ticket items worth the expense? 02

    What would you do differently next time?

    Revenue or funds raised


    How did this stack up against your goal?

    What can you do to be more effective as a fundraiser?

    Were tickets priced appropriately?

    If you gave out free or discounted tickets, did you get a return on investment?

    Marketing spend and performance


    Which marketing channels gave you the best volume?

    Which channels generated the best cost-per-lead?

    Which channels performed poorly?

    65 Professional Event Planning Guide Guidebook: The Event App Pros.


    Was there a correlation between specific channels and a specific type of 03
    attendee?

    How would you evaluate the tools you used for marketing?

    What kind of marketing mix would you use next time?

    Attendee satisfaction
    What did attendees say about your event in the surveys, in your follow-up
    calls, and on social media?

    Were there any sessions or parties that fell flat?

    Did attendees have complaints about the venue or the food?

    Did they seem happy with the networking opportunities?

    Was their perceived value of the event worth more than the price of the
    ticket?

    66 Professional Event Planning Guide Guidebook: The Event App Pros.


    Message amplification and lifetime 04
    How many people used your hashtag before, during and after the event?

    What was the volume of social shares, user photos, comments and follows?

    If you wanted to encourage a specific message or tone, were you effective?

    How engaged is your audience a week, a month, and 6 months after the
    event?

    Sponsor success
    Were your sponsors happy with the volume of leads they collected and the
    conversations they had?

    Did they feel like the attendees were relevant to their customers?

    After a few months, are sponsors able to report a positive return on


    investment?

    67 Professional Event Planning Guide Guidebook: The Event App Pros.


    Venue and vendor performance 05
    Did the venue and vendor teams perform professionally and capably?

    Were they able to deal with contingencies?

    Would you work with them again?

    Effectiveness ofthe events team


    Was everyone on your team accountable and effective?

    Were there any gaps in accountability, or team members who weren’t pulling
    their weight?

    Did you have enough staff overall?

    68 Professional Event Planning Guide Guidebook: The Event App Pros.

    You might also like