ENTREPRENEURSHIP

(CODE NO. 066)

CLASS XI-XII (2021-22)
Term-Wise Curriculum

Rationale

School curriculum is a dynamic process. It continuously evolves itself reflecting the needs and
aspirations of learners. In recent times, our society is influenced by knowledge creation and
technological advancements. Competencies affecting Innovation and creativity have become
important in all walks of life, including business context. This makes entrepreneurship education
even more important for enhancing quality of life.

Entrepreneurship plays an influential role in the economic growth and development of the
country. As the world economy is changing so is the dynamism of the business world. The aim
of this course is to instill and kindle the spirit of Entrepreneurship amongst students. The idea of
this course is to create “job providers rather than job seekers”.

Objectives:

 To develop Entrepreneurial mindset among Higher Secondary School children.

 To encourage school children to opt for self-employment as a viable option for earning
dignified means of living.

 To enable students to appreciate the dynamic changes happening in the economy.

 To acquaint the students about the role of Entrepreneurship in the growth and economic
development of the nation.

 To promote Entrepreneurship as life-skills to improve quality of life, skills of creation and

management of entrepreneurial pursuits.

1
 COURSE STRUCTURE
CLASS–XI (2021-22)

S. No. Unit No. of Marks

Periods
Term 1

Unit 1 Entrepreneurship: Concept and Functions 15 15

Unit 2 An Entrepreneur 25
Unit 3 Entrepreneurial Journey 30
Unit 4 Entrepreneurship as Innovation and 30 20
Problem Solving
PROJECT WORK (Part 1) 20 15

Term 2

Unit 5 Understanding the Market 40 15

Unit 6 Business Finance and Arithmetic 30
Unit 7 Resource Mobilization 30 20
PROJECT WORK (Part 2) 20 15
Total 240 100

Students would prepare only ONE project in the entire academic session, which is divided into
2 terms i.e. Term I and Term II.

2
 COURSE CONTENT
TERM 1 (35 Marks)

Unit 1: Entrepreneurship: Concept and Functions 15 Periods

Competencies - Vision, Decision making, Logical, Critical and Analytical Thinking,
Managing Skills
Contents Learning Outcomes
 Entrepreneurship – Concept, After going through this unit, the student/
Functions and Need learner would be able to:
 Why Entrepreneurship for You  Understand the concept of
Entrepreneurship
 Myths about Entrepreneurship
 Explain the functions of an
 Advantage and Limitations of Entrepreneur
Entrepreneurship
 Appreciate the need for
 Process of Entrepreneurship Entrepreneurship in our economy
 Entrepreneurship – The Indian  Assess how entrepreneurship can
Scenario help shape one’s career
 State the myths, advantages and
limitations of Entrepreneurship
 Discuss the steps in the process of
Entrepreneurship
 Describe the current scenario of
Entrepreneurial activity in India
Unit 2: An Entrepreneur 25 Periods
Competencies: Need Achievement, Motivation, Ethics, opportunity seeking, Passion,
Independence
Contents Learning Outcomes

 Why be an Entrepreneur After going through this unit, the student/

learner would be able to:
 Types of Entrepreneurs
 Understand the motivation to become an
 Competencies and characteristics entrepreneur
 Entrepreneurial Values, Attitudes and  Differentiate between various types of
Motivation entrepreneurs
 Intrapreneur: Meaning and Importance  Explain the competencies of an
Entrepreneur
 Appreciate the importance of Ethical
Entrepreneurship
 Appreciate the difference between
Entrepreneur and Intrapreneur

3
Unit 3: Entrepreneurship Journey 30 Periods
Competencies:
Scanning the environment; Information seeking; creativity; Innovativeness;
divergent thinking; Perseverance
Contents Learning Outcomes

 Idea generation. After going through this unit, the student/

learner would be able to:
 Feasibility Study and opportunity
assessment  Understanding ways of idea generation.
 Business Plan: meaning, purpose and  Discuss the concept of types of
elements feasibility study
 Execution of Business Plan  Draft a basic business plan
 Understand the reasons for success and
failure of business plan

Unit 4: Entrepreneurship as Innovation and Problem Solving 30 Periods

Competencies: Risk taking; Determination; Initiative; problem solving ability;

Adaptability to changing technologies
Contents Learning Outcomes

 Entrepreneurs as problem solvers After going through this unit, the student/
learner would be able to:
 Innovations and Entrepreneurial
Ventures – Global and Indian  Understand the role of entrepreneurs as
problem solvers
 Role of Technology – E-commerce and
Social Media  Appreciate the role of global and Indian
innovations in entrepreneurial ventures
 Social Entrepreneurship - Concept
 Understand the use of technology and
digitization for new businesses.
 Discuss the concept of
social entrepreneurship

4
 TERM 2 - (35 Marks)

Unit 5: Understanding the Market 40 Periods

Competencies: Task oriented, Opportunity seeking, resourcefulness, organizational

skills, Analytical and logical reasoning
Contents Learning Outcomes

 Market; Concept, Types After going through this unit, the student/
learner would be able to:
 Micro and Macro Market Environment
 Scan the market environment
 Market Research - Concept,
Importance and Process  Learn how to conduct market research
 Marketing Mix  Understand the elements of marketing
mix

Unit 6: Business Finance and Arithmetic 30 Periods

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence,

problem solving.
Contents Learning Outcomes

 Unit of Sale, Unit Price and Unit Cost - for After going through this unit, the student/
single product or service learner would be able to:
 Types of Costs - Start up, Variable and  Discuss- Unit Cost, Unit of Sale, Unit
Fixed Price of a product or service
 Break Even Analysis - for single  Understand the components of COST -
product or service Start-up and operational costs
 Calculate break even of single product
and service

Unit 7: Resource Mobilization 30 Periods

Competencies: Resourcefulness; Collaboration; Managing Risk; Organizational Skills;

Informed Decision Making
Contents Learning Outcomes

 Types of Resources –Physical, Human, After going through this unit, the student/
Financial and Intangible. learner would be able to:
 Selection and utilization of human  Identify the different types of resources
resources and professionals like tools – Physical and material, Human,
Accountants, Lawyers, Auditors, Board Financial, Intangibles
Members, etc.

5
 PROJECT WORK

Students have to do only ONE project in the entire academic session.

They have the option to choose any ONE project from the below mentioned topics.

1. Visit of the District Industries Centre and prepare a report of activities and programs
undertaken by them
2. Conduct a case study of any entrepreneurial venture in your nearby area.
3. Field Visit: Visit any business firm near your locality; interact with the owner of the business
firm and prepare a field report on parameters like: type of business, scale of business,
product/service dealing in, target customer, problems faced and measures to solve the faced
challenges.
4. Learn to Earn
5. Know your State Handicraft and Handlooms as a means of economic activity for the livelihood
of people and intellectual property rights attached to them for the promotion of local specific
skills.

1. The objectives of the project work:

Objectives of project work are to enable learners to:
 probe deeper into personal enquiry,initiate action and reflect on knowledge and skills,
views etc. acquired during the course of class XI-XII.
 analyse and evaluate real world scenarios using theoretical constructs and arguments
 demonstrate the application of critical and creative thinking skills and abilities to produce
an independent and extended piece of work
 follow up aspects in which learners have interest
 develop the communication skills to argue logically

2. Role of the teacher:

The teacher plays a critical role in developing thinking skills of the learners. A teacher
should:
 help each learner select the topic after detailed discussions and deliberations of the topic;
 play the role of a facilitator to support and monitor the project work of the learner through
periodic discussions;
 guide the research work in terms of sources for the relevant data;
 ensure that students must understand the relevance and usage of primary evidence and
other sources in their projects and duly acknowledge the same;
 ensure that the students are able to derive a conclusion from the content; cite the
limitations faced during the research and give appropriate references used in doing the
research work.
 educate learner about plagiarism and the importance of quoting the source of the
information to ensure authenticity of research work.
 prepare the learner for the presentation of the project work.
 arrange a presentation of the project file.

6
3. Steps involved in the conduct of the project:
Students may work upon the following lines as a suggested flow chart:
Choose a title/topic

Collection of the research material/data

Organization of material/data

Present material/data

Analysing the material/data for conclusion

Draw the relevant conclusion

Presentation of the Project Work

 The project work can be in the form of Power Point Presentation/Exhibition/Skit

/albums/files/song and dance or culture show /story telling/debate/panel discussion, paper
presentation and so on. Any of these activities which are suitable to visually
impaired/differently-abled candidates can be performed as per the choice of the student.

4. Expected Checklist for the Project Work:

 Introduction of topic/title
 Identifying the product/service/entrepreneur
 Identify the State handicraft
 Various stakeholders and effect on each of them
 Use of different tools for market assessment and it’s analysis
 Calculation of various costs involved in the selling process
 Validity, reliability, appropriateness and relevance of data used for research work and for
presentation in the project file
 Presentation and writing that is succinct and coherent in project file
 Citation of the materials referred to, in the file in footnotes, resources section, bibliography
etc.

5. Term-Wise Assessment of Project Work:

 Project Work has broadly the following phases: Synopsis/ Initiation, Data Collection, Data
Analysis and Interpretation, Conclusion.
 The aspects of the project work to be covered by students to be assessed during the two
terms.

7
 30 marks assigned for Project Work is divided into 2 terms in the following manner:

TERM-I PROJECT WORK (Part 1): 15 Marks

The teacher will assess the progress of the project work in the term I in the following manner:
Month Periodic Work Assessment Rubrics Marks
1-3 Instructions about Project Introduction, Statement of 10
Guidelines, Background reading Purpose/Need and Objective of
July- Discussions on Theme and the Study, Hypothesis/Research
September Selection of the Final Topic, Question, Review of Literature,
Initiation/ Synopsis Presentation of Evidence, Key
Words, Methodology,
Questionnaire, Data Collection.
4-5 Planning and organisation: Significance and relevance of the 5
forming an action plan, feasibility topic; challenges encountered
October- or baseline study, while conducting the research.
November Updating/modifying the action
plan, Data Collection
October- Mid-term Assessment by 15
November internal examiner

TERM- II - PROJECT WORK (Part 2): 15 Marks

The teacher will assess the progress of the project work in the term II in the following manner:
Month Periodic Work Assessment Rubrics Marks

6-7 Content/data analysis and Content analysis and its relevance in 5

December interpretation. the current scenario.
-January
Conclusion, Limitations, Conclusion, Limitations,
Suggestions, Bibliography, Bibliography, Annexures and Overall
Annexures and Overall Presentation.
Presentation of the project.
8 Final Assessment and VIVA Numerical assessment of BEP/EOQ 5
January/ by Internal Examiner
February Internal Viva based on the project 5
TOTAL 15

6. Viva-Voce
 At the end of the stipulated term, each learner will present the research work in the Project
File to the Internal examiner.
 The questions should be asked from the Research Work/ Project File of the learner.
 The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
 In case of any doubt, authenticity should be checked and verified.

Guidelines to do the project is given in the textbook

8
 ENTREPRENEURSHIP (Code no. 066)
CLASS XII (2021-22)

S. Unit No. of Marks

No. Periods
Term 1

Unit 1 Entrepreneurial Opportunity 40 15

Unit 2 Entrepreneurial Planning 40 15
Unit 5 Business Arithmetic * 20 05
Project Work (Part 1) 20 15
Term 2

Unit 3 Enterprise Marketing 40 10

Unit 4 Enterprise Growth Strategies 20 10
Unit 5 Business Arithmetic* 20 05
Unit 6 Resource Mobilization 20 10
Project Work (Part 2) 20 15
Total 240 100

Students would prepare only ONE project in the entire academic session, which is divided into
2 terms i.e. Term I and Term II.

*Concept of Unit cost and Break-even point is taught in financial plan of Chapter 2 so
the numerical element done in chapter 5 for this content is being shifted to term 1 for
better understanding of the concept by students.

COURSE CONTENT
Term 1 – 35 marks

Unit 1: Entrepreneurial Opportunity 40 Periods

Competencies: Scanning the environment; Analytical and logical
thinking; Innovation and creativity; Decision making; self-confidence.
Contents Learning Outcomes

9
  Sensing Entrepreneurial After going through this unit, the student/ learner
Opportunities would be able to:
 Environment Scanning  Comprehend the concept and elements of
 Problem Identification business opportunity
 Idea fields  Discuss the process of sensing opportunities
 Spotting Trends  Understand the need to scan the environment
 Creativity and Innovation  Enlist the various forces affecting
business environment
 Selecting the Right Opportunity
 Identify the different idea field
 Understand the concept of opportunity and
market assessment
 Appreciate the ways in which trends can be
spotted
 Understand the process of creativity and
innovation
 Transform ideas into business opportunities
Unit 2: Entrepreneurial Planning 40 Periods

Competencies: Analytical and critical thinking; personal responsibility; determination;

Resourceful; collaboration
Contents Learning Outcomes

 Forms of business organization- Sole After going through this unit, the student/ learner
proprietorship, Partnership, Company would be able to:
 Business Plan: concept, format.  Recall the meaning of the various forms of
business organization
 Components:
Organisational plan;  Understand the characteristics of the various
forms of business organization
Operational plan;
 Understand the difference between a Public and
Production plan; Private Company
Financial plan;
 Appreciate the reasons for a private company
Marketing plan; being more desirable
Human Resource planning  Appreciate the concept and importance of a
Business Plan
 Describe the various components of
Businessplan
 Differentiate among the various components of
Business plan
 Develop a Business Plan

Unit 5: Business Arithmetic 20 Periods

10
Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem
solving.
Contents Learning Outcomes

 Unit of Sale, Unit Cost for multiple After going through this unit, the student/ learner
products or services would be able to:
 Break even Analysis for multiple  Understand the concept of Unit Cost and Unit
products or services Price
 Calculate Break-even point for Multiple products
and services.
Term 2 - 35 Marks

Unit 3: Enterprise Marketing 40Periods

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

Contents Learning Outcomes

 Marketing and Sales Strategy After going through this unit, the student/ learner
would be able to:
 Branding, Logo, Tagline
 Discuss the various marketing strategies used in
 Promotion Strategy a business
 Explain Marketing Mix.
 Understand the concept of Branding, Packaging
and Labeling
 Describe the various methods of Pricing
 Discuss the various factors affecting the
channels of distribution
 Understand the concept and types of sales
strategy
 Discuss different tools of promotion
 Appreciate the objectives and different modes of
Advertising
 Understand the concept of personal selling,
sales promotion, public relations
 Discuss the various techniques of sales
promotion
Unit 4: Enterprise Growth Strategies 20 Periods

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward,

collaboration, synergy, leadership,
Contents Learning Outcomes

 Franchising: Concept, types, advantages, After going through this unit, the student/ learner
limitations. would be able to:

11
 Mergers and Acquisition: Concept,  Understand the concept of growth &
reasons, types. development of an enterprise
 Discuss the concept, types, advantages and
limitations of franchise
 Appreciategrowth of business through mergers
and acquisitions
 Discuss the different types of mergers and
acquisitions
 Discuss the reasons for mergers and acquisitions
Unit 5: Business Arithmetic 20 Periods

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem

solving.
Contents Learning Outcomes

 Computation of Working Capital After going through this unit, the student/ learner
would be able to:
 Inventory Control and EOQ
 Understand the concept of Inventory Control
 Return on Investment (ROI) and
Return on Equity (ROE)  Compute the working capital of a business.
 Calculate Return on Investment; Return on
Equity and Economic Order Quantity

Unit 6: Resource Mobilization 20 Periods

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

Contents Learning Outcomes

 Capital Market- Primary After going through this unit, the student/ learner
would be able to:
 AngelInvestor: Features
 Understand the need of finance in Business
 Venture Capital: Features, funding.
 Discussthe various sources of funds required
for a firm
 Understand the ways of raising funds in primary
market
 Appreciate the Angel Investors and Venture
Capitalists as a source of business finance.

12
 PROJECT WORK

Students have to do only ONE project in the entire academic session.

They have the option to choose any ONE project either Market Survey or Business plan.

1. The objectives of the project work:

Objectives of project work are to enable learners to:
 probe deeper into personal enquiry,initiate action and reflect on knowledge and skills,
views etc. acquired during the course of class XI-XII.
 analyse and evaluate real world scenarios using theoretical constructs and arguments
 demonstrate the application of critical and creative thinking skills and abilities to produce
an independent and extended piece of work
 follow up aspects in which learners have interest
 develop the communication skills to argue logically

2. Role of the teacher:

The teacher plays a critical role in developing thinking skills of the learners. A teacher
should:
 help each learner select the topic after detailed discussions and deliberations of the topic;
 play the role of a facilitator to support and monitor the project work of the learner through
periodic discussions;
 guide the research work in terms of sources for the relevant data;
 ensure that students must understand the relevance and usage of primary evidence and
other sources in their projects and duly acknowledge the same;
 ensure that the students are able to derive a conclusion from the content; cite the
limitations faced during the research and give appropriate references used in doing the
research work.
 educate learner about plagiarism and the importance of quoting the source of the
information to ensure authenticity of research work.
 prepare the learner for the presentation of the project work.
 arrange a presentation of the project file.

3. Steps involved in the conduct of the project:

Students may work upon the following lines as a suggested flow chart:
Choose a title/topic

Collection of the research material/data

Organization of material/data

Present material/data

Analysing the material/data for conclusion

Draw the relevant conclusion

Presentation of the Project Work

13
  The project work can be in the form of Power Point Presentation/Exhibition/Skit
/albums/files/song and dance or culture show /story telling/debate/panel discussion, paper
presentation and so on. Any of these activities which are suitable to visually
impaired/differently-abled candidates can be performed as per the choice of the student.
4. Expected Checklist for the Project Work:
 Introduction of topic/title
 Identifying the product/service
 Various stakeholders and effect on each of them
 Use of different tools for market assessment and it’s analysis
 Implication of 4P’s in the process of marketing
 Calculation of various costs involved in the business planning process
 Validity, reliability, appropriateness and relevance of data used for research work and for
presentation in the project file
 Presentation and writing that is succinct and coherent in project file
 Citation of the materials referred to, in the file in footnotes, resources section, bibliography
etc.

5. Term-Wise Assessment of Project Work:

 Project Work has broadly the following phases: Synopsis/ Initiation, Data Collection, Data
Analysis and Interpretation, Conclusion.
 The aspects of the project work to be covered by students to be assessed during the two
terms.

30 marks assigned for Project Work is divided in to 2 terms in the following manner:

TERM-I PROJECT WORK (Part 1): 15 Marks

The teacher will assess the progress of the project work in the term I in the following manner:
Month Periodic Work Assessment Rubrics Marks

1-3 Instructions about Project Introduction, Statement of 10

Guidelines, Background reading Purpose/Need and Objective of
July- Discussions on Theme and the Study, Hypothesis/Research
September Selection of the Final Topic, Question, Review of Literature,
Initiation/ Synopsis Presentation of Evidence, Key
Words, Methodology,
Questionnaire, Data Collection.
4-5 Planning and organisation: Significance and relevance of the 5
forming an action plan, feasibility topic; challenges encountered
October- or baseline study, while conducting the research.
November Updating/modifying the action
plan, Data Collection

October- Mid-term Assessment by 15

November internal examiner

14
TERM- II - PROJECT WORK (Part 2): 15 Marks
The teacher will assess the progress of the project work in the term II in the following manner:
Month Periodic Work Assessment Rubrics Marks

6-7 Content/data analysis and Content analysis and its relevance in 5

December interpretation. the current scenario.
-January
Conclusion, Limitations, Conclusion, Limitations,
Suggestions, Bibliography, Bibliography, Annexures and Overall
Annexures and Overall Presentation.
Presentation of the project.

8 Final Assessment and VIVA Numerical assessment of BEP/EOQ 5

January/ by both Internal and External
February Examiners External/ Internal Viva based on the 5
project

TOTAL 15

6. Viva-Voce
 At the end of the stipulated term, each learner will present the research work in the Project
File to the External and Internal examiner.
 The questions should be asked from the Research Work/ Project File of the learner.
 The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
 In case of any doubt, authenticity should be checked and verified.

Guidelines to do the project is given in the textbook

Prescribed Books:
1. Entrepreneurship - Class XI- C.B.S.E,Delhi
2. Entrepreneurship - Class XII - C.B.S.E.,Delhi
3. Udyamita (in Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National Institute for
Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus,
Okhla
Magazines
1. Udyamita Samachar Patra (Monthly, Hindi), Pub. By Centre for Entrepreneurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008.
2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for Entrepreneurship
Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal -462008
3. Laghu Udhyog Samachar
4. Project Profile by DCSSI

15