A

RESEARCH REPORT
ON
“A STUDY ON MOST PREFERRED FACTOR INFLUENCING CHOICE
OF DTH SERVICES”

Submitted in partial fulfilment for the award of the degree

Master of Business Administration
Chhattisgarh Swami Vivekananda Technical University, Bhilai

Submitted by,
Abhishek Jaiswal
MBA – Semester 2nd
(Session 2019-21)

Approved By, Guided By,

Dr. Souren Sarkar Dr. Souren Sarkar
Head of the Department

Shri Shankaracharya Technical campus

Faculty of Management Studies
Approved By AICTE
(Managed by Shri Gangajali Education Society, Bhilai)
 DECLARATION

I the undersigned solemnly declare that the report of the research work entitled “A STUDY ON MOST
PREFERRED FACTOR INFLUENCING CHOICE OF DTH SERVICES” based on my own work
carried out during the course of my study under the supervision of Dr. Souren Sarkar I assert that the
statements made and conclusions drawn are an outcome of my research work. I further declare that to the
best of my knowledge and belief the report does not contain any part of any work which has been submitted
for the award of MBA degree or any other degree/diploma/certificate in this University or any other
University of India or abroad.

_________________
(Signature of the Candidate)
Name: Abhishek Jaiswal
Enrollment No: BH0635
 CERTIFICATE
This is to certify that the work incorporated in the report “A STUDY ON MOST PREFERRED FACTOR
INFLUENCING CHOICE OF DTH SERVICES” is a record of research work carried out by Abhishek
Jaiswal bearing Enrollment No.: BH0635 under my/our guidance and supervision for the part fulfillment for
the award of MBA Degree of Chhattisgarh Swami Vivekanand Technical University, Bhilai (C.G.), India.

To the best of my knowledge and belief the Report

i) Embodies the work of the candidate herself,

ii) Has duly been completed,

iii) Is up to the desired standard both in respect of contents and language for external viva.

___________
(Signature of the Supervisor)
 ACKNOWLEDGEMENT

I would like to extend my sincere thanks to all of them, who guided and support me in accomplishing my
project.
I am highly indebted to my supervisor, Dr. Souren Sarkar, for his guidance and for helping me during the
period of my project work.
I would like to express my special gratitude to Dr. Souren Sarkar, HOD Department of Management studies
for his guidance, support and constant supervision in completing this project.
 TABLE OF CONTENTS

CHAPTE TITLE
R
NO.
1 Meaning of DTH

1.1 Overview of DTH Industry in India

1.2 Introduction to various DTH service providers

2 Review of Literature

2.1 Government Policies

3 Objectives of the Study

4 Research Methodology

5 Data Analysis & Interpretation

6 Findings of the Study

7 Limitations of the Study

8 Suggestions & Recommendations

9 Conclusion

Annexure

Bibliography
CHAPTER-1: MEANING OF DTH
Meaning of DTH
The word DTH stands for " Direct- to- Home. DTH is defined as the reception of satellite
programmers with a personal dish located at the subscriber's home.

DTH or Direct-to-Home is essentially a content delivery system. It allows the satellite

transmission of the broadcaster's content directly into small receiving dish antennas located at the
subscriber's home. The transmissionism usually done in Ku-band (14/12 GHz) to receiving dishes
that can be as small as 45 cm.

WORKING OF DTH

The following diagram shows the process of transmission of programmers’ signals from
broadcasting center to the subscriber's DTH dish antenna.
 A DTH network consists of a broadcasting center, satellites, encoders, multiplexers, modulators
and DTH receivers.

A DTH service provider has to lease Ku-band transponders from the satellite. The encoder
converts the audio, video and data signals into the digital format and the multiplexer mixes these
signals. At the user end, there will be a small dish antenna and set-top boxes to decode and view
numerous channels. On the user's end, receiving dishes can be as small as 45 cm in diameter.

DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH
transmission is received directly by the consumer at his end through the small dish antenna. A set-top
box, unlike the regular cable connection, decodes the encrypted transmission
CHAPTER 1.1: OVERVIEW OF DTH INDUSTRY IN INDIA
OVERVIEW OF DTH INDUSTRY IN INDIA
DTH is Direct to Home service for receiving TV service directly through satellite with a personal
small dish antenna. DTH service does not require a local cable operator for receiving TV service at
home.

DTH services were first proposed in India in 1996. But they did not pass approval because
there were concerns over national security and a cultural invasion. In 1997, the government even
imposed a ban when Rupert Murdoch owned Indian Sky Broadcasting (ISkyB) was about to launch its
DTH services in India. Finally, in 2000, DTH was allowed. The new policy required all operators to
set up earth stations in India within 12 months of getting a license. DTH licenses in India cost $2.14
million and will be valid for 10 years. The companies offering DTH service will have to have an Indian
chief and foreign equity has been capped at 49 per cent. Today, broadcasters believe that the market is
ripe for DTH. The prices of the dish and the set- top box have come down significantly. Overall
investments required in putting up a DTH infrastructure have dropped and customers are also reaping the
benefits of more attractive tariffs. The major thing that DTH operators are betting on 1s that the service
is coming at a time when the government is pushing for CAS (conditional access system), which will
make cable television more expensive, narrowing the tariff gap between DTH and cable. Some of the
features of DTH service are as following:

• DTH offers better quality picture than Cable TV.

• DTH can reach remote areas where terrestrial transmission and cable TV have failed to penetrate.
• DTH has also allows for interactive TV services such as movie-on-demand Internet access,
video conferencing and e- mail.

India currently has 7 major DTH service providers and a total of over 35 million subscriber
households.

• Dish TV

• Tata Sky

• Airtel Digital TV

• Hathway
 • Sun Direct

• Videocon D2H

• DD Direct+

Out of these Dish TV is the main market holder. Dish TV is India's first private Indian
company to start Direct to Home (DTH) satellite broadcast operations in the country. Dish TV's
DTH services was hard launched in May 2005. It provides multi-channel subscription television
service and interactive services. Its state-of-the-art broadcasting infrastructure is located at its
facility in Naida, near Delhi, which is the nerve center of DTH operations. Dish TV has robust
operating infrastructure, strong content tie -up, established brand salience and backing of a strong
group. ASC Enterprises Limited, now renamed Dish TV India Limited acquired the first private
sector license to operate DTH services in India

In the year 2004, Tata Sky was incorporated but was launched only in 2006.

Tata Sky is a joint venture between the TATA Group and STAR. Tata Sky satellite
television service was launched on 8th August, 2006. It's the second DTH Company launched in
India. In Tata sky, TATA holds 80% stake, STAR holds 20% stake. In 2008, Singapore-based
Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's
stake in the venture to 70%. Tata sky uses the brand of British Sky Broadcasting Group. It
currently offers close to 196 channels and some interactive ones; this count includes some numbers
of HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also.

Spotting the opportunity, Sun Direct launched its services in 2007 with a drastically low
onetime cost involved for DTH subscriber. Followed by this Airtel Digital TV and Videocon D2H
launched their services. The market became competitive. Every player came with innovative
offerings, Dish TV offered Movie on Demand free worth the cost of set top box, Airtel and Reliance
Digital TV offered free subscription for first few months etc. All these things were coupled with
aggressive marketing campaigns.
Categorization of DTH players in industry:
Public players: DD Direct +, Dish TV.
Private players:Sun Direct, Tata Sky, Reliance, Airtel, Videocon D2H.

Today the market shares of various pay DTH players are as follows:

• Dish TV : 31%
• Sun Direct: 16%
• Tata Sky : 19%
• Airtel : 17%
• D2H : 8%
CHAPTER-1.2: INTRODUCTION TO VARIOUS

SERVICE PROVIDERS
 DISH TV

Dish TV is the first private DTH satellite television provider in India, using MPEG-2
digital compression technology, transmitting using NSS Satellite at 95.0. Dish TVs managing
director and Head of Business is Jawahar Goel who is also the promoter of Easel Group and is
also the President of Indian Broadcasting Foundation and Mr. Subhash Chandra is the
Chairman of Dish TV. Dish TV is a division of Zee Network Enterprise (Essel Group Venture).
EGV has national and global presence with business interests in media programming, broadcasting
and distribution, specialty packaging and entertainment. Zee Network incorporated dish TV to
modernize TV viewing.

By digitalizing Indian entertainment, this enterprise brought best television viewing

technology to the living room. It not only transmits high quality programmers through
satellite; but also gives a complete control of selecting channels and paying.

DTH service was launched back in 2004 by launching of Dish TV by Essel Group's
Enterprises. Dish TV is on the same satellite where DD Direct+ is. Dish TV started its service in
Pakistan with the collaboration of Budget Communication Dish TV was only DTH operator in
India to carry the two Turner channels, Turner Classic Movies and Boomerang. Both the
channels were removed from the platform due to unknown reasons in March 2009. Dish TV uses
NSS-6 to broadcast its programmers. NSS-6 was launched on 17 December, 2002 by European-
based satellite provider, New Skies. Dish TV hopped on to NSS-6 from an INSAT satellite in July
2004. The change in the satellite was to increase the channel offering as NSS 6 offered more
transponder capacity.

Dish TV recently launched its high definition service called Dish trueHD. Its major
competitors are SUN Direct HD, Tata Sky HD, Airtel Digital TV HD and the Reliance Digital TV.
It supports 1080i HD quality. Currently there are 43 HD Services and DISHTV plans to give more
HD content to its customers.

Dish TV India Limited is India’s largest direct-to-home (DTH) Company with a subscriber
base of more than 23 million. The Company is part of the Essel Group, an Indian multinational
business conglomerate having diverse business presence across Media, Entertainment, Packaging,
Infrastructure, Education, Precious Metals, Finance and Technology sectors. Dish TV India Limited
owns multiple individual brands like Dish TV, Zing and d2h under its umbrella. The company benefits
from multiple satellite platforms including NSS-6, Asiasat-5, SES-8, GSAT-15 and ST-2 and has a
bandwidth capacity of 1422 MHz, the largest held by any DTH player in the country. Dish TV India
Limited has on its platform more than 655 channels & services including 40 audio channels and 70
HD channels & services. The Company has a vast distribution network of over 4,000 distributors &
around 400,000 dealers that span across 9,450 towns in the country. Dish TV India Limited is
connected with its pan-India customer base through call-centers that are spread across 22 cities and
are equipped to handle customer queries 24X7 in 12 different languages. For more information on the
Company, please visit www.dishtv.in

The brand TVC featuring Ranveer Singh, shows him in different situations with Dish TV
playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a
dance frenzy. The film concludes with him celebrating amongst people, dancing to the entertaining
tunes of the all-new ‘Dishkiyaon’ Dish TV. The product window talks of its upcoming SMRT Stick
for streaming online videos, 5X HD Clarity and unlimited entertainment packs, suggesting how Dish
TV is adding fun and entertaining moments to the lives of its customers through innovative new
products and services. Mr. Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the
category, Dish TV has always believed in ‘doing the new’ and adding firsts to its credit. This festive
season, the brand will enter a new phase. With growth momentum on our side arising out of our
existing initiatives and upcoming offerings, our new campaign will firmly position Dish TV as the
preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer
Singh as the face of the brand Dish TV. Ranveer’s vivacious and energetic personality resonates well
with our new brand positioning. We are glad to have him onboard and are confident that, his infectious
energy will energize our audiences and invigorate our brand.” Commenting on the association with
Dish TV India Ltd., Ranveer Singh said, “I’m extremely happy to be a part of Dish TV, a pioneer
brand that’s as passionate about entertainment as I am. My experience shooting for this campaign is
pretty much summarized by their tagline - Dish Nahi Dishkiyaon Hai Ye – fun, cool and entertaining.
I’m excited and looking forward to everyone watching the TVC.” Speaking on the new campaign,
Mr. Sukhpreet Singh, Corporate Head - Marketing, Dish TV India Limited, said, “Our new ad
campaign is here to woo the younger generation with the choice of our new brand ambassador and
quirky campaign tagline - ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun,
cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and
offers, our customers are sure to look at DishTV in a new light. This latest campaign which has been
conceptualized by Enormous Brands, is soon going live and will be running on air across GEC,
Movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on
all the key platforms - digital, print, radio, OOH and city activations this festive season.

SLOGAN OF DISH TV: 'Dish Nahi Dishkiyaon'

BRAND AMBASSADOR OF DISH TV: Dish TV India Limited, the world’s largest single-
country DTH Company, announced the launch of its new campaign for Dish TV brand with
Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to
showcase the brand in a completely new, bold avatar – signaling a new phase in the brand’s life
cycle. Ranveer Singh is an accomplished and leading film actor who will lend weight with his edgy
and youthful attitude to Dish TV’s new brand campaign ‘Dish Nahi Dishkiyaon’.
FEATURES OF DISH TV

Some of the features of Dish TV are given as:

▪ Dish TVs satellite being located very near to DD Direct Pius's satellite, all Dish TV users enjoy
the complete channels offering of DD Direct Plus as well. So, any new channels which are
added in DD direct Plus automatically gets added to Dish TV channel offering.
▪ Dish TV has an edge over its competitors in that it has 14 transponders (transmission
hardware) - other competitors have about seven to eight only
which give it the capability to carry more channels.
▪ The software of Dish TV STBs is stable at the moment. This makes the switching speed
between channels pretty fast.
▪ Dish TV also has a feature known as Electronic Program Guide. Dish TV is
using MPEG-2 technology.
▪ Dish TV also has a feature known as Parental lock. By using this feature one can lock an
objectionable channel through PIN code.

SERVICES PROVIDED BY DISH TV

DTH Portability Service: Dish TV is the first DTH Company in India which is providing
DTH Portability Service. It means that users of other DTH service can switch to Dish TV
without purchasing a new set top box. This service is just like mobile portability service
 where customers can switch to other network company without buying a new SIM card.
DTH on Wheels: Dish TV also provides mobile satellite TV on vehicles, trains and
aircrafts. It means that you can enjoy Dish TV while travelling.
Interactive Services: Dish TV also provides various interactive services. These services
include;
Movieon Demand
Active Games
News Active
Bhakti Active
Astra Active
ICICI Active
Sports Active
Multilingual Services
Jobs Active
Cinema Active
Shaadi Active
Economical add-on Packs: Dish TV provides very economical add-on packs to its
customers. The lowest price of add-on packs starts from Rs.6. Recharge Options: Dish
TV provides various DTH recharge options. You can recharge from Dish TV dealers,
using international credit card, recharge online and you can also recharge from your home
via credit card, mobile, Vodafone M-shop etc.

COMPLAINTS OF CUSTOMERS ABOUT DISH TV

There are certain problems faced by Dish TV customers. These are;

(1) One of the biggest problems of Dish TV is its Customer Care and Customer Service which
is definitely not up to the mark. The Customer Care executives lack professionalism in their attitude
and after-sales Services in certain areas are allegedly poor.

(2) Another serious issue is its audio and video quality. Quality on several (but not all) channels
on Dish is not up to the mark. Too much of pixilation is seen on some channels and the audio
standard is of course not of true CD quality.

(3) Dish TV misses out on few important channel packages which includes the Neo bouquet and
the UTV group of channels. Due to this exclusive cricket matches and world TV premier of latest
movies on these channels are missed by the Dish TV users.
(4) New channel addition process is extremely slow when it comes to Dish TV. It
takes a huge amount of time for Dish TV to enhance its bouquet offerings.

(5) The time taken for activation of packages after renewal is too long sometimes. Users had to wait
for as long as 5-6 days for activation even after making payments on time.

(6) Official website is not updated regularly. Official weblog which was meant for the interaction
of Dish TV users too does not work till date.
 SNAPSHOTS

Dish TV
Industry

Founded

Headquarters Naida, India

Products

Parent
 TATA SKY

Tata Sky was incorporated in 2004 but was launched only in 2006. Tata Sky is a joint
venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake. The
company uses the Sky brand owned by British Sky Broadcasting. In 2008, Singapore-based T
emasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's
stake in the venture to 70%.

It currently offers close to 196 channels (as of December 201O) and some interactive ones;
this count includes some numbers of HD channels offered by Tata Sky (as Tata Sky-HD) and
interactive services also.

In March 2010, Sun Microsystems partnered with Tata Sky to provide IT Infrastructure
solutions and support for the launch of the company's direct-to- home (DTH) television.

In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed
90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback
control keys and is being sold with special offers for existing subscribers. After 2011, TATA Sky+
started selling only HD Version of TATA Sky+ known as T ATA Sky+ HD.
 In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to
be awarded the ISO 27001:2005 accreditation, the benchmark for information security. ISO
27001:2005 is an international standard that provides specifications and guidance for the establishment
and proper maintenance of an Information Security Management System (ISMS). The assessment
for the certification was conducted by Intertek Systems Certification, the management systems
business unit of Intertek Group. This certification confirms that every transaction carried out through
Tata Sky’s IT systems is highly secure.

Tata Sky was selected as a SUPER BRAND for the year 2009-201Oby an independent and
voluntary council of experts known as Super brands Council. It is the only Indian 0 TH to have won
this distinction.

In October 2011, Tata Sky removed most of the Malayalam Channels from its list. Even
customers who subscribed to their South Jumbo Package are provided only channels from Sun
group (Surya and Kiran) and Asia net (Asia net and Asia net News). Channels dropped are
Kairali TV, Amritha TV and 004 Malayalam. Many subscribers have made complaint to TRAI
alleging it to the racial discrimination by Tata Sky towards one language.

Products of Tata Sky: Tata Sky produces products like; Tata Sky satellite television, Tata Sky+,
Tata Sky HD, Tata Sky+ HD.

Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as
Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's
leading content distribution platform providing Pay TV and OTT services. With the objective of
connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky
was the first to launch multiple products and services that redefined the subscribers viewing experience
in the country.

Tata Sky was the first to bring customized package and ala-carte channels options and Interactive services
on the platform, Hindi programming guide, DIY video library and many more.

Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering
the breakthrough 'Personal Video Recorder' (PVR) technology for the first time in the Indian
subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to
launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and
interactive services customized for the Indian market. The services today include Tata Sky Fun Learn,
Tata Sky Smart Games, Tata Sky Vedic Math, Tata Sky English, Tata Sky Cooking, Tata Sky Smart
Manager, Classroom, Tata Sky Javed Akhtar, Music+, Tata Sky Devotion, Tata Sky Darshan, Comedy,
Tata Sky Music, Tata Sky Fitness and Dance Studio. Tata Sky is the only Pay TV player in the world, to
have a successful business model on its offering of pioneering interactive services today.

Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies,
news, entertainment and sports channels. The Tata Sky Mobile App enables subscribers to experience
Live TV as they would have watched it on their TV sets, along with services such as On-Demand with
over 3000 titles, Remote Record to set recording on the STB even when not at home or near the STB and
Transfer to download and view content recorded from the STB.

The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to
provide superior technology and set-up high-end 24x7 call centres in 13 languages across the country
manned by multi-lingual customer service associates to offer professional and efficient customer service.
Tata Sky currently has over 600 channels and services.

Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the
category. It has been continuously adding new channels and platform services across various genres and
languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has
its footprints spread across 2 lakh towns with over 18 million connections in India.

SLOGAN OF TATA SKY: “Tata Sky Laga Dala to Family Jingalala”

BRAND AMBASSADOR OF TATA SKY: Brand ambassador of Tata Sky is

Aamir Khan. He is doing many promotional campaigns for the company.
 FEATURES OF TATA SKY

► Reminder: This feature allows you to set a reminder for your favorite programmers up to
4 days in advance, ensuring you never miss a beat of your favorite show again.

► Favorites: You can set up to 20 channels in the order of your preference as a part of your
favorites list.

► Search & Scan Banner: This feature allows you to find out what's playing on another
channel without changing the channel you are watching. The banner appears at the base of
the television screen without interfering with what you are watching and disappears
automatically after giving you the schedule of programmers across all channels.

► Amazing Picture and Sound Quality: With the help of Tata Sky + HD, you can enjoy
amazing HD picture quality and Dolby digital plus 7.1 surround sound.

► Recorder: You can also record your favorite programmers with Tata Sky+ recorder or Tata
Sky+ HD recorder and watch, pause and rewind live TV.

► Picture in picture: Ability to watch four news channels simultaneously on one screen.

► It also has parental control feature.

SERVICES PROVIDED BY TATA SKY

Tata sky always tries to provide the best services to its customers that are not provided by other
DTH service providers to their customers. Some of the services providedby Tata Sky are as:

(1) Make my Pack: In 2010, Tata Sky launched India's first a la carte service that enables

subscribers to either create their own pack with only individualchannels, or do a mix-n-match of
the existing True Choice packs with stand-alone channels.

(2) Interactive Services: Tata Sky provides following interactive services:

Active English: This service will help housewives improve their English conversational
skills, vocabulary and pronunciation from the comfort of their homes.
Active Mall: Now you can buy electronic goods, household goods and even mobile ringtones
and wallpapers at the press of button with the help of active mall.
Active Wiz kids: Designed specifically for preschoolers. Active Wiz kids is a television-
based service that aims to continue a child's learning process at home through a host of
fun learning games, rhymes and art & craft activities.
Active Stories: A television-basedstory book that children can read and listen. The service features
 new stories in English and Hindi everyday from the likes of Panchatantra, Jataka Tales and
Hitopadesh. You will now be able to listen to your favorite stories in six languages - English,
Hindi, Tamil, Telugu, Bengali andMarathi
Active Learning: Active Learning powered by Encyclopedia Britannic a is a quiz-
based service aimed at improving the general knowledge of children in the age group of 7-
12 years.
Active Matrimony: Find matrimonial at a press of button.
Active Cooking: On Active Cooking you can get your favorite recipe when you want at the press
of a button. The service features 9 new and easy-to-cook recipes daily, from master chefs across
the country including Sanjeev Kapoor. . AJ so, get a new handy kitchen tip every day.
Active Darshan: With the help of active darshan you can listen prayers
and visit temples of shirdi Saibaba, Siddhi Vinayak etc.
Active Games: On active games there are lot many options of games to choose
from.
Active Doordarshan: Gujarati/ DD SaptagirV DDPunjabVDD Kashmr

Active Star News: Control how and when you want towatch the news. Go directly to: headlines, top
stories, features.

(3) Multilingual Customer Care Service: Tata Sky's 24x7 call centers are staffed with
associates who are trained to answer all your queries in 11 languages.

COMPLAINTS OF THE CUSTOMERS ABOUT TATA SKY

(1) Tata Sky has too many Add-on packs. Several add-on packs need to be subscribed to for
enjoying all the channels, even after going with the highest pack. This makes the over-all
package too costly.

(2) The channel strength of Tata Sky is less compared to other DTH operators. This is because
of the less no of Transponders purchased by them.

(3) Some channels don't have good reception.

(4) Remote is not of good quality.

(5) Hidden charges for free to air channels.

(6) Packages are not so good and attractive

 SNAPSHOTS

India
 AIRTEL DIGITAL TV

Airtel Digital TV is a DTH (Direct to Home) service from Bharti Airtel. It uses MPEG-4
digital compression with DVB-S2 technology, transmitting using INSAT 4CR 74°E. Airtel digital
launched on 8 October, 2008 with a 360-degree mega campaign 'Come Home to the Magic'.
Since then it has launched 2 other campaigns: 'Stars come home' (March 2009) and 'DTH Picture
Clarity (August 2009) has increased its channel base to 183+ channels. Airtel digital TV is now
amongst the fastest growing DTH brands in the country and is available across 5000+ towns in
India. It has also been ranked as the best DTH service by "Living Digital" magazine. Airtel chief
Sunil Mittal said that Airtel digital TV and other DTH players have a bright future in Indian market
as the people are getting more attracted towards DTH because of its quality and affordability.

Airtel Digital TV’s standard definition broadcasts are in MPEG-4 with Interactive Service
(ITV) and 7-day EPG (electronic programmed guide). Interactive Service (ITV) of Airtel Digital TV
includes an add-on service that allows a user to shop, book movie tickets etc. A universal remote is
included in the package that can, over IR frequencies, control both the TV and the DTH box. Like
other DTH service providers, it also provides a Pay per View interactive service that includes a
catalogue of movies in Hindi, English and Regional languages.

Airtel digital TV also launched Airtel Digital TV HD. Airtel Digital TV HD provides
channels in their native resolution of 1080i or 720p with 16:9 aspect ratios. The STB is compatible
with 7.1 Channel Dolby Digital Plus surround sound as well and is in fact the first HD STB in India
to be complaint with Dolby digital Plus.
Airtel was born free, a force unleashed into the market with a relentless and unwavering determination
to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an
ambition to become the most admired telecom service provider globally. airtel, in just ten years of
operations, rose to the pinnacle of achievement and continues to lead.

As India's leading telecommunications company, airtel brand has played the role of a major catalyst in
India's reforms, contributing to its economic resurgence.

Today we touch people's lives with our Mobile services, Telemedia services, to connecting India's
leading 1000+ corporates. We also connect Indians living in USA, UK and Canada with our call home
service.

SLOGAN OF AIRTEL DIGITAL TV: "Come Home to the Magic". But later on, it was changed
to "Stars come home".

BRAND AMBASSADORS OF AIRTEL DIGITAL TV: Airtel DTH perhaps today rakes in at top
position with a horde of celebrity ambassadors from Bollywood, cricket and music Indus try. The brand
has had the likes of A.A. Rahman, actors like Vidya Balan, A. Madhavan and cricketers Zaheer Khan
and Gautam Gambhir endorsing for them. The current brand ambassadors for Airtel DTH are the real-
life couple Saif Ali Khan and Kareena Kapoor and the earlier campaigns revolved around their
relationship with a bit of humor. The brand believes that celebrities or icons definitely help in enhancing
the image of the brand as well as increasing sales. These DTH players have also given the celebrities a
stage to come closer to their fans and followers with the kinds of offers and schemes these brands come
up wit

'Saif Ali Khan' and 'Kareena Kapoor' in Airtel DTH advertisemen

t
 'Kareena Kapoor' in Airtel digital TV's advertisement

FEATURES OF AIRTEL DIGITAL TV

Some great features of Airtel digital TV that encourage other DTH users to switch are as:

► Universal remote - that works for both Set Top Box and TV

► Airtel Digital TV offers you an exceptional viewing experience with the MPEG4 DVB-
S2 technology. An exclusive and revolutionary feature, it guarantees you unmatched
picture quality and sound.
► H highest Set Top Box memory - meaning more interactive applications
► World space Radio - integrated satellite radio for music fans
► H high quality games - refreshed every 6 weeks
► Audio gain control - ensures uniform audio levels across all channels
► On screen account meter - keep track of monthly expenses
► Last viewed channel - restored after power disruption/switch off
► L o w battery indicator - Time to recharge

► Airtel Digital TV Recorder - It allows 150 hours of recording live TV on a 160 GB hard
disk with MPEG 4 picture clarity.
► T he Dish antenna of Airtel Digital TV is considerably bigger than other DTH dishes. This
makes sure that you don't lose connectivity even when it rains wild. The bigger dish has
been brought up keeping this aspect in mind.
► Stylish set top box-The sleek looks and stylish finish of the set top box makes it pleasing
to the eye, giving it a glamorous feel.
► Multilingual electronic programmed guide-All the programmed information you need is right
here on the Multilingual Electronic programmed Guide. Simple and easy to use, you can also
 switch language from English to Hindi or vice-versa, as per your choice.

SERVICES PROVIDED BY AIRTEL DIGITAL TV

(1) It provides World-Space satellite radio channels: Airtel Digital TV exclusively offers 1O
popular and premium World-Space satellite radio channels to its subscribers. There is so much to hear,
when you have World Space Radio with you. Airtel provides these radio channels without any extra
cost.

(2) Interactive Services: Airtel Digital TV also provides various interactive services. These
Services include;

► iAstro: iAstro enables you to get daily predictions, information on Rahu

kaal and simplified Hindi Panchang for up to 3 days in advance. Read up on your zodiac
sign and get your fortune for the day along with results for your most compatible partner.
You can press TV on your remote to reach
iAstro.

► iDarshan: iDarshan enables you to get in touch with your spiritual side. Get access to
prayers directly from the shrines, and view programs on lshwar Bhakti, Devi Maa and Sai
Baba Bhajans, and Gurbani.
► iGoodlife: Indulge in a better way of life! iGoodlife offers interactive programs on the
best of fitness routines, recipes to pamper your taste buds, home and family tips, and
innovative tips for a swanky new lifestyle!

► iFasal: Now, with iFasal, India's first TV interactive for farmers, one can get easy
information on wholesale markets prices for various commodities along with expert advice
on better farming techniques. This application is extremely user friendly and requires the
user to just click a few buttons to lay their hands on the desired information.
► ilearn: Learning has never been this much fun! Airtel digital TV offers interactive and fun
learning sessions for your children. With tutorials ranging from classes 1 through 5, il earn
provides enjoyable educational modules for kids. Press TV on your remote to access ilearn.
 ► iRadio: Get 21 music channels on your digital TV. iRadio brings you radio channels in
various languages.

(3) Digital TV for Vehicles: Now you can catch your daily dose of entertainment with Airtel
Digital TV while you are on move with the help of digital TV for vehicles.

(4) Multiple TV's: Airtel also provides multiple TV connection offer. It means that if you have
more than one TV at your home, you can connect these TVs with the common dish and can enjoy
different channels on different TVs.

(5) Multi-storied Residential Building Connection: Now get Airtel Digital TV to power the
televisions of your residential building. It means that you can get single dish antenna for the entire
building instead of one dish antenna per home.

COMPLAINTS OF THE CUSTOMERS ABOUT AIRTEL DIGITAL TV

• Costly: The main problem of Airtel Digital TV is its price which is comparatively higher than
any other DTH. The highest pack goes up to Rs.424 per month which comes out to be too
costly keeping in mind the present cut-throat competition in the DTH market.

• Poor Customer Care: Many customers complaint about the poor customer care services
of Airtel Digital TV.
 SUN DIRECT

Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service,
launched on 2005, transmits digital satellite television and audio to households in India. Sun Direct
uses MPEG-4 digital compression technology, transmitting on INSAT 48 at 93.5°E and MEASAT-
3 at 91.5°E. It is the country's first MPEG-4 technology DTH service provider.

Sun Direct is a joint venture between the Maran's Sun Network family and the Astra Group
of Malaysia. Sun TV entered into a MoU with the Astra group in January 27, 1997, but since the
government of India did not allow the use of KU band transponders for DTH Services the project
was put on hold. After the DTH policy was announced by the government in December 2007, Astra
picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million.
Sun Direct TV was registered on February 16, 2005. However, the failed launch of INSAT 4C
resulted in a lack of transponders, delaying the launch. The service was finally launched on 18th Jan
2008 after availability of transponders from INSAT 48.

Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly
 plan as low as t 148 (approximately). Currently basic monthly plan costs t 169(approximately).

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH Services
in India. In December 2009, Sun Direct was launched in Mumbai Country's financial capital and
announced its pan India launch. By 2009 it became the leading DTH provider with 3 million
subscribers. This makes it the second largest DTH service provider of India. In April 201O Sun
Direct became the No. 1 DTH service provider of India with 5.8 million subscribers and soon
officially launched its HD service in India.

INSAT-4B glitch and satellite change: On July 7, 2010 a power glitch in the INSAT 48 satellite
turned down the DTH system partly and Sun Direct

announced that the service will be free till whole services are restored. The partial service was restored
on INSAT 48 with 193 channels andmeantime SUN Direct is now transmitting 173 channels on
MEASAT-3 for uninterrupted transition of its customers from INSAT 48 at 93.5°E to MEASAT-3 at
91.5°E. Sun direct now using 4 Measat-3 Transponders (TP's) and 3 INSAT-48 TP's to provide DTH
services, and additionally through exclusive agreement with Reliance Digital TV, a DTH arm of
Reliance ADAG group, Sun Direct Shares 2 TP's of Reliance Digital TV (Reliance Digital TV holds
12 TP's in Measat-3), i.e. Reliance Digital TV allows Sun Direct to get signals of FTA channels to
Sun direct. Now Sun Direct stopped its Standard Definition TV services from INSAT -48 and moved
its High Definition TV Services to INSAT-48, Sun Direct now its entire Standard Definition TV is
from Measat-3. Sun Direct becomes the second DTH Provider to change satellite.

SLOGAN OF SUN DIRECT: "HAR GHAR MEIN SUN TAN TANA TAN"

BRAND AMBASSADOR OF SUN DIRECT: Sun Direct is an only DTH service provider which
never used services of any 8ollywood film star for advertising their product. Sun Direct is mostly
betting on south Indian film stars. Sun Direct also hired Sumith Arora as its brand ambassador who
is a daily soap actor in Indian television industry.

"Sumith Arora (left) and advertisement of Sun Direct (right)"

FEATURES OF SUN DIRECT

► DVD Quality Picture & Sound: Sun Direct provides excellent picture and sound quality
as it employs MPEG4 DVB-S2 technology for providing
exceptional viewing experience. This feature guarantees world class sound
and picture quality.

► Wide Range of Channels: It offers wide variety of channel packages for

the customers to choose from. It enables the customers to make payment for only those
channels they want to watch. It also offers variety of regional
content to cater to the requirements of diverse audience.

► Affordable Packages: Sun Direct provides many affordable packages for

the consumers with monthly expense turn out to be as low as Rs.111 per
month.

► Add-on packs: Customers can opt for various Add-on Packs on monthly
Subscription which starts from Rs.6 per month onwards.

► Guide: Sun Direct provides Multilingual Electronic programmed Guide that

offers various program details conveniently. Consumers can easily switch the languages as
per his/her preferences. Consumers can access listing of all programmers on Sun Direct DTH
to ensure that they never miss a
programmed. Customer can also get synopses of programmers.

► Parental Control: Customers can control the television channels viewed

by their children by locking the movies on the basis of ratings providedby
the channel orby completely locking the entire channel.

► Reminders: This feature enables the viewers to get all the reminders from
the Reminders list. It displays the onscreen alert pop-up message when program is going to
start.
SERVICES PROVIDED BY SUN DIRECT

Easy Recharge Options: It is easy to recharge Sun Direct account by using various easily
available recharge options such as payment via SMS, online via credit card or debit card or net
banking account.
Customer Care Service: 24X7 customer care in 6 languages that enables consumers to get
quick solutions to their problems. It has dedicated and committed distributor network with
robust installation franchises.
Free 5TB: Sun Direct provides Dish and Set Top Box (STB) free of cost.
Games: Sun Direct provides many exciting games for the consumers to keep them
refreshed and these games are updated every 6 weeks.
Movie on demand: Sun Direct also provides movie on demand service.

COMPLAINTS OF THE CUSTOMERS ABOUT SUN DIRECT

1) Many customers complaint that Sun Direct is not providing interactive channels as these
are provided by other DTH service providers except movie on demand.
2) Some persons complaint that customer care and after sale services of Sun Direct are very bad.
3) Some complaints that signal strength of channels is not up to the mark.
 SNAPSHOTS

Industry

Founded

Products
 VIDEOCON D2H

Videocon d2h is one of the largest Indian pay TV providers, providing direct broadcast satellite
service-including satellite television, audio programming, and interactive television services-to
commercial and residential customers in India. It uses MPEG-4 with DVB S2 digital compression
technology. Videocon d2h uses the ST 2 satellite at 88 ° east. Videocon d2h has 6 transponders for
transmitting its services.

Videocon d2h is the DTH service provided by the Videocon Group. Videocon Group is an
industrial conglomerate with interests all over the world, and is an Indian multinational company. The
group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the
third largest picture tube manufacturer in the world. The group is a USO 4 billion global conglomerate.
Videocon d2h has been providing DTH services in India since its inception in Aug 2009.

As a pioneering offer in the Indian DTH market, Videocon d2h offered Satellite LCDs &
TVs which were DTH enabled with sizes ranging from 19" to 32". This concept in the DTH
service was an innovation in the presence of other players like Dish T V, Tata Sky, Airtel Digital
TV, Sun Direct and Reliance Digital TV providing only the set top box.

This is offering direct to TV without any set top box also. Only the antenna is enough, it
also came with DVD which is connected directly to the TV or antenna is connected to DVD which
gives a best quality of output.
 As of 1st January 2012, Videocon d2h offers 330 channels and Services which include
12 HD channels and 21 Active Music Services. In March 2011, Videocon d2h launched its HD
Digital Video Recorder (DVR) box with 3D which could record live content. With the launch of
its 3D Set Top Box (STB), Videocon d2h became the first DTH provider in India to offer a 30
compatible STB since none of the other DTH providers hada 30 compatible Box.

d2h, has won the hearts of millions over the years with its quality services that are constantly
revolutionizing the entertainment industry. Since the last 4 years, d2h has continuously been India's
Fastest Growing DTH brand. It has a gross subscriber base of 19 million.

Enhancing entertainment and TV viewing for our customers has always been a priority for d2h. This
made us come up with some of the best technological innovations like India's first 4K Ultra HD
Channel, Wireless DTH Headphones, Radio Frequency DTH Remote and a 1000 GB HD DVR,
constantly redefining the TV viewing experience.

d2h has prided itself in presenting its subscribers with a robust line-up of 650 channels and services,
including 61 Asli HD Channels & services and a host of regional channels. d2h has launched d2h
stream Set top Box (Connected Set top box) which converts your existing normal TV into a Smart TV.
The Connected set top box allows one to browse content from Facebook, Twitter, Daily Motion, video
on demand sites, news sites, weather sites, etc through applications residing on STB. Powered by the
MPEG-4 and DVB-S2 technology, d2h transforms your TV into a hub of entertainment and
knowledge.

SMART Services, a value-added bouquet of learning activities and games includes Smart English and
Games Active, all available on subscription basis. Smart services of d2h has something good to offer
for every member of family right from an infant to a housewife. The Other value added services
offered by d2h are: Movies Active, Movies Active HD, Dance Active, Bhakti Active, Ibadat Active,
Cooking Active, Music Active & Evergreen classic etc. d2h has a pan India sales & distribution
channel, superior service orientation with over 350 own service centres spread across 7500 top towns
in India to attend and resolve the service issues within 4-6 hrs.

d2h has been awarded as India's Most Trusted Brand 2016, Pay TV Operator of the Year at MIPCOM
Cannes 2015, Asia's most promising DTH brand 2013, 2014 & 2015. India's Best brand 2014 by
Economic Times, India's Most Promising Brand 2015 by Economic Times & recognized as top 50
dream companies to work for by World HRD Congress
 SLOGAN OF VIDEOCON D2H: Videocon d2h' s slogan initially was "Direct Hai Correct Hai"
which was later changed to "Digital DTH Service" in Nov 2011.

BRAND AMBASSADOR OF VIDEOCON D2H: Videocon has roped in Bollywood actor

Abhishek Bachchan to endorse its direct-to-home (DTH) service Videocon d2h as brand ambassador

" Abhishek Bachchan in Videocon d2h Promotional Campaigns "

FEATURES OF VIDEOCON D2H

• DVD Quality Picture & Sound: Videocon D2H provides excellent picture and sound quality as
it employs MPEG4 DVB-S2 technology for providing exceptional viewing experience. This
feature guarantees world class sound and picture quality.
• Stereophonic Sound: Videocon D2H Direct to Home satellite transmission provides amazing
theatre like experience by offering remarkable Stereophonic sound.
• Universal Remote: Videocon D2H offers a single universal remote for Satellite LCD and
TV for handling TV as well as DTH functions. Thus, consumers can do away with the hassles
of managing multiple remote for TV and STB.
• 12 PIP Mosaic: With Videocon D2H Consumers can conveniently see and select channels
with Genre/language wise mosaic rather than scrolling channels on EPG.
• Wide Range of Channels: It offers wide variety of channel packages for the customers to choose
from. Videocon D2H can offer up to 291 entertaining channels and services.
• Watch TV While playing: Consumers can watch the last viewed channel while playing Games.
• Multilingual Guide: Videocon D2H provides Multilingual Electronic programmed Guide that
offers various program details conveniently in 2 preferred languages out of 9 languages
available. Consumers can easily switch the languages as per his/her preferences.
• Parental Control: Customers can control the television channels viewed by their children by
locking the movies on the basis of ratings provided by the channel or by completely locking the
entire channel.
• Favorites: Videocon D2H allows the consumers to create up to 4 personal favorites list with
20 channels in each list.

• Reminders: Videocon 02H feature enables the viewers to get all the reminders from the
Reminders list. Consumer can select up to 50 reminders for his favor item programs.
• Info Bar and Preview Screen: Videocon 02H provides info bar that has unique features like
program title, Channel No, Start End time, weather information, progress bar, etc. User can
watch the preview of program in EPG before selecting channel.
SERVICES PROVIDED BY VIDEOCON D2H

1) D2H Movies: Videocon 02H provides latest Hollywood/Bollywood blockbuster movies and
regional movies on pay per movie basis and thus brings the theatre into the home of the
consumers.
2) Easy Recharge Options: It is easy to recharge Videocon 02H account by using various easily
available recharge options such as payment via IVRS, SMS, online via credit card or debit card
or net banking account.
3) Service center: Videocon 02h has its own service centers that are spread across the country.
4) Customer Service: Multilingual Customer Care available across 3 zones in 9 languages. It pro
vides 3 toll free numbers that enables consumers to get quick solutions to their problems. It
has dedicated and committed distributor network with robust installationfranchises.
5) Multiroom Connection: 02H also provides multiroom connection.
6) Interactive services: Videocon 02H comes with wide range of interactive services such as
includes Active Music Space, Tickers, State Active, Darshan Active, Channel Active, East active,
etc.
Active Music Space-You can listen your favorite music with active music. Ticked Rs-User can
check latest stock market, news updates and cricket on ticker.
Darshan Active-You can visit religious places by sitting at home.

State Active- It includes ETV UP, ETV MP, Zee Chhattisgarh and Zee 24 Ghantalu.
Channel Active- Watch3 active channels covering topics like infotainment, parliament
news etc. in one window. It includes DD Bangala, DD Sapthagiri and DD Podhaghai.
East active- Zee Salam, DD Ne, Kolkata TV and Tara Muzik.

COMPLAINTS OF THE CUSTOMERS ABOUT VIDEOCON D2H

► Customers complaint that Videocon d2h software generally hangs up which is very
irritating.

► Customers complaint that sound quality is very low on Tamil channels, sun
channel and MTV.

► Another problem with d2h is that its software takes much time to upgrade
and responding.

► Interactive channels are not as good and interesting as provided by other

DTH service providers.
 DD DIRECT+

DD Free Dish is India's only Free Direct-To-Home Service previously known as DD Direct +. This service
was launched in December, 2004. DD Free Dish DTH service is owned and operated by Public Service
Broadcaster Prasar Bharati (Doordarshan).

DD Direct+ is an Indian free-to-air digital satellite television owned by Doordarshan, which

provides digital video and audio programming to households and businesses in India. It offers a satellite
alternative to the free view service on digital terrestrial television, with a broadly similar selection of
channels available without subscription for users purchasing receiver. The high-power Ku-band

transponders of Indian Satellite INSAT-4B at 93.52 E are being used for hosting the DDDIRECT+
services.

DD Direct+ offers 57 television and 23 radio channels. The total capacity for DD Direct+ is 57
television channels, 22 of these channels are broadcasted by DD itself and the remaining 35 are private
channels.

With the fast developments taking place in Satellite Broadcasting, it is but natural that
Doordarshan has also come up with an alternative to get the required reach with an alternate
technology option "Ku-band broadcasting" which is envisaged for the coverage of remaining
population. This is a much cheaper and economical option as compared to the coverage through
Terrestrial transmitters.

Ku-band transmission will provide coverage in all uncovered areas including remote, border,
tribal, hilly and inaccessible areas in one go within a short time. With this coverage, the national
broadcaster proposes to meet its obligation of covering the whole nation and its people not only with
national channels, but also make available popular Doordarshan and some other free-to- air channels on
its platform. In order to meet its obligations, it has also been decided that 10,000 receive systems (Dish
and Set Top Box) would be provided free of cost at public institutions like Anganwadis, Schools, Public
Health Centres, Panchayats, Youth Clubs, Cooperative Societies etc. in the uncovered areas. It

may be pertinent to mention here that incidentally Doordarshan would be starting DTH service with Ku
band broadcasting as not only uncovered areas are covered with its commencemen
t, but also the whole
country gets multi-channel service in one stroke. The signal will be available at each home directly
without the use of any cable etc. and one will be able to receive the programmers with the help of a
small Receive segment. T his platform has been named as DD DIRECT+.

FEATURES OF DD DIRECT+
► DD Direct+ is a free direct-to-home service.
► DD Direct+ also has parental control feature like other DTH service providers. It means
that you can lock or block channels through PIN codes.

► It Uses MPEG-2 Digital Compression Technology for transmitting signal.

According to G o v e r n m e n t of India it will shifted to MPEG-4 Digital Compression very
soon for boosting its channel capacity.

► It also has an auto search feature.

SERVICES PROVIDED BY DD DIRECT+

DD Direct Plus also offers additional channels from Dish TVs satellites that are FTA (free-
to-air) from time to time.
DD Direct Plus is India's first and only DTH service that offers its services
 absolutely free of cost. No monthly subscriptions to be paid when you are with DD
Direct Plus.

DD Direct+ offers many radio channels, perhaps the large number of radio channels which are
not provided by some other DTH service providers.
DD Direct+ also provides customer care service for solving the problems of its
customers.

COMPLAINTS OF THE CUSTOMER SABOUT DD DIRECT+

• DD Direct Plus does not offer any EPG (Electronic Program Guide) facility, which all other
DTH operator provides. Due to this, users are not able to check schedules on channels
before-hand.
• New channel addition process is very slow. Several channels wait for approval from Prasar
Bharti, but its sluggish attitude makes the addition of new channels too late.
• DD Direct Plus revises and hikes its carriage fees all of a sudden due to which some
channels tend to quit the platform.
• Signal fluctuation issues occur at certain times, due to which some channels black-
contemporarily
.
 Hathway

Hathway Cable & Datacom Ltd, initially known as BITV Cable Networks is a cable television service
operator in India based in Mumbai. It was acquired by Hathway Investments Pvt Ltd in 1999. In June 1993
Business India Television (BITV) Cable Networks Pvt Ltd acquired and operated cable networks
in Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Indore, Pune, Bangalore and Hyderabad under the
leadership of Pheroza Billimoria and Roopesh Rao. It has large operations in many cities,
including Hyderabad, Mumbai, Pune, Bangalore, Indore and in Kolkata. It has diversified into providing
Internet access via cable and was one of the first to do so in Chennai in 1999–2000. In India, it was the first
company to provide Internet using the CATV network. Hathway Broadband Internet was the first
cable ISP in India. The company has a 51 percent stake in Bhupendran Bhasker Multinet and 50% stake
in Gujarat Telelinks Pvt Ltd (GTPL) in 2007. This gives it a strong position in Gujarat CATV. In 2006,
Hathway was the first cable operator to launch a digital platform in India.[3] In 2011 Hathway GTPL enters
in Assam with MoM with V&S Cable Pvt Ltd, and started operations in West Bengal as they acquired
KCBPL (Kolkata Cable & Broadband Pariseva Ltd) to create subsidiary - GTPLKCBPL. GTPLKCBPL is
taking care of services provided in West Bengal .

Other services
In the second half of 2011, Hathway launched its HD services
in Mumbai, Hyderabad, Bangalore, Chennai, Indore, Kolkata in 2013, Gujarat, and Odisha in 2015. The new
HD DVR set-top box initially provided eight HD channels, but this has been increased to 18 from the first
week of March 2012 and subsequently increased to 30. With this addition, Hathway HD is now the provider
with most HD channels in its bouquet in India. HD channels provided are Star Movies, Movies Now, Zee
Studio, Zee Cinema, Ten HD, Star Plus, Colors HD, Star World, CNBC, NGC, Discovery, Travel XP, M
Tunes HD, UTV Stars, Star Gold, History Channel, Zee TV and Nat Geo Wild.
Hathway Broadband Internet was one of the earliest cable ISP services in Indian cities of Delhi, Mumbai,
Indore, Bhopal, Lucknow and Kolkata. As of 2013, The maximum speed provided is up to 50 Mbit/s. It uses
Cisco Systems’ Docsis 3 technology in three cities, where the speeds are 50 Mbit/s.

It has around 11 million subscribers, out of which around 1.77 million have the availability of broadband.
Out of this, about 430,000 subscribers are using Hathway's broadband services.

Hathway is set to release its digital video recorder (DVR) service soon,[when?] powered by NDS XTV.

Acquisition by Reliance Industries

On 17 October 2018, Reliance Industries announced that it had acquired a 51.34% stake in Hathway
for ₹2,940 crore (US$410 million). The shares would be held through multiple Reliance subsidiaries
including Jio Futuristic Digital Holdings Private Limited, Jio Digital Distribution Holdings Private Limited,
Jio Television Distribution Holdings Private Limited, Reliance Industries Limited Digital Media
Distribution Trust, Reliance Content Distribution Limited and Reliance Industrial Investments and Holdings
Limited. The acquisition received approval from the Competition Commission of India in January 2019.
Reliance acquired an additional 20.61% stake in Hathway through an open offer worth ₹1,180.42
crore (US$170 million) in March 2019, taking its total stake in the company to 71.95%.

Hathway Cable & Datacom Ltd

Type Public company

Traded as NSE: HATHWAY BSE: 533162

Industry Telecommunications,
Broadcasting

Founder Prakhar Saxena

Headquarters Mumbai, Maharashtra
,
India

Area served India

Products • Cable television

• Broadband Internet
• Digital voice

• Home networking

Owner Jio Platforms (71.95%)[1]

Website www.hathway.com
CHAPTER-2: REVIEW OF LITERATURE
 REVIEW OF LITERATURE

Since the DTH market in India is tiny and vastly untapped, its potential for growth is immense.
Consider the numbers industry experts are bandying about: India's TV viewership is the second largest
in the world-we are adding over 14 million new TV sets a year to the 130 million TV households; of
these, 97 million are cable & satellite (C&S) homes, growing at 25-30% annually.
The DTH market now has 14-15 million subscribers, but by 2012, it could swell to 35-
40million. The DTH market in India doubled in 2009-10; of the 1.75 Crore DTH subscribers in India,
70% are in rural areas and towns with populations below 10 Lakhs, which has 50% of 12.5
Crore cable TV Homes, are in India.
After its launch in 2003, the Indian DTH industry has come a long way, adding more players
in this business and has been growing at a high rate. The industry has survived the global financial
meltdown and has come out with high growth numbers in 2009 & 2010.A neat 20 per cent annual
growth is being witnessed in the DTH sector in India with over8.5 million households having digital
pay TV.
According to Harsh Bi joor, a brand consultant, "Since Dish TV, the biggest market player on
the Indian soil, has not scraped even five per cent of the pie, there is plenty left for other players toeat."
Interestingly, the rural rich were the first to positively respond to the advent of DTH industry
and those in the remote areas with no or unreliable access to the cable services will be tapped in by the
DTHplayers.
The Indian readership survey 2009 R2 findings have shown that the Dish TV is the largest
player with over 5.8million subscribers, followed by Tata Sky, Reliance BIG TV, Airtel Digital TV and
Sun Direct, which has predominance in the southern zone. The zone wise analysis puts the western zone
with 4.24 million topping the subscriber base charts and the North, South and East following the lead

Industry analyst Sivasundaram Umapathy published his literature "industry analysis-

DTH industry in India" in 2007. In this paper he analyzed the challenges and opportunities
present for the DTH industry within the Indian context. We would look at the history of Indian
broadcasting followed by looking at the current 0 TH market. An environment analysis was done
using the Potter's five forces model and also the various challenges faced by the industry identified.

"Indian entertainment and media outlook 2009 " published in 2009 where they discussed
about all the entertainment industry.

RNCOS industry Research Solutions published new report " Indian DTH Market
Forecast to 2012" in 2009. In their report they said that the DTH service market in India has emerged
as one of the most lucrative markets which have successfully resisted the impacts of the current
economic slowdown. The slowdown has certainly proved a boon for the Indian DTH industry as
people have now started to cut on their entertainment expenditure and instead of viewing movies at
theatres, they are preferring to stay at home with their television sets. The industry is anticipated to
add nearly 5 Lakhs subscribers per month during 2009and the numbers are forecasted to surge further
at a CAGR of around 30% through 2012.

"With over 130 Million TV homes, India offers large room for growth in 0 TH Services as
the technology can be used to offer DTH Services in remote location, where setting up of cable
networks seems impossible, or is highly expensive", says a Sr. analyst at RNCOS. It is forecasted that
DTH will capture over 21% of TV homes in India by2012, up fromaround 10% now."

Their report, "Indian DTH Market Forecast to 2012", provides thorough analysis of the
current market performance and the future outlook of DTH Services market in India. It gives detailed
analysis of the success factors and also helps in determining what all are the issues or the hurdles in
front of the burgeoning 0 TH services market in the country. The study also explains the reason for
why all the incumbent players have been investinghuge amounts into the promotion and marketing
of DTH services in the country, despite the current economic slowdown. This research provides
extensive research and rational analysis of the DTH market in India. It will help clients to
understand the underlying potential of DTH servi ces in the Indian television industry. Various factors
which will drive the future growth of the DTH market in India have been thoroughly analyzed in
the report. There port will also help in gaining insight into the prevailing key trends and
developments that are contributing positively towards the growth of the market
CHAPTER-2.1: GOVERNMENT POLICIES
 GOVERNMENT POLICIES

Telecom Regulatory Authority of India (TRAI) Rules

The Direct to Home Broadcasting Services (Standards of Quality of Service and Redressal
of Grievances) Regulations, 2007, were issued on 31st August, 2007. These regulations were
issued to lay down the standards of quality of direct to home services and to protect the interests
of direct to home subscribers. At the time of issue of these regulations, only two direct to home
operators apart from Door darshan were providing direct to home services in the country. Since
then, three new direct to home operators have started commercial operations. With the evolution
of the direct to home segment and the increase in the number of direct to home subscribers, new
issues relating to quality of direct to home service have arisen. In order to address these issues, the
Authority has decided to amend the Direct to Home Broadcasting Services (Standards of Quality
of Service and Redressal of Grievances) Regulations, 2007.

Rationale for making amendment to the Direct to Home Broadcasting Services (Standards of
Quality of Service and Redressal of Grievances) Regulations, 2007:

The Authority noted that a large number of complaints have been received from the
Direct to Home s u b s c r i b e r s regarding dropping of channels from subscription packages
offered by DTH operators. In case of subscription to DTH services, a subscriber subscribes to the
service on the basis of specific channels included in the subscription package. tv any channel is
taken out of a subscription package and it is replaced by another channel then the DTH
subscriber may be getting the same number of channels as earlier, but will be deprived of
viewing the particular channel which has been removed. In case the channel which is removed is
offered to the subscriber as an add-on package then the subscriber ends u p p a y i n g more for
viewing that channel which was earlier included in his subscription package. This subverts the

1. In case a channel is removed from a subscription package in the first 6months of enrollment, the
DTH operator must reduce the price proportionately, or replace the removed channel with one of the
same genres and language.

TRAI: The DTH operators have been mandated to proportionately reduce the subscription
charges for a package from which any channel is removed for first six months of enrolment or
during the period of validity of a prepaid subscription package, whichever is longer or to replace
the channel with a channel of same genre and language.

2. The option of choosing the package with reduced charges or the package with replaced channel
has been given to the subscriber.
 3. In case a removed channel needs to be replaced, the replacement option will be in the hands of the
DTH operator.

TRAI: Option to select the channel of the same genre and language in a subscription package to
replace a channel which has become unavailable on the DTH platform, has been given to the DTH
operator.

4. Your DTH operator needs to give a prior notice of fifteen days to you before changing the
composition of any subscription package.

5. Subscribers are allowed to request their DTH operator to suspend their services for up
to 3 months. However, this suspension period should not comprise the same calendar month.

TRAI: DTH operators have been mandated to entertain requests of DTH subscribers for suspension
of services if requested period of suspension does not exceed three calendar months and does not
comprise part of a calendar month.

The above rules are compulsory for DTH operators to adhere to.

NEW POLICY OF GOVERNMENT POLICIES

TRAI New DTH Rules: On Wednesday, TRAI modified some parts of the new DTH rules that were
introduced and implemented in February 2019. With the revised rules TRAI has increased the number of
free-to-air channels and reduced pricing for pay channels in bouquets.
The number of free channels available at the Network Capacity Fee (NCF) of Rs 130 has increased to 200 in
total, which was earlier limited to 100. These new provisions come into effect on March 1, 2020.

More channels in NCF: What it means

Previously, DTH and cable providers could ensure 100 channels in the base NCF base of Rs 130+18% GST,
which meant Rs 154 in total. This mean that users could get 100 channels for just Rs 154, provided all were
free-to-air channels. If users included paid channels in this list of 100, the price of those channels was also
added, though NCF charges remained at Rs 130.
ALSO READ: TRAI’s revamped tariff orders for DTH, cable providers: Here’s how it impacts your TV bill
But with the new rules TRAI has increased the provision to allow 200 channels in maximum NCF (network
capacity fee) of Rs 130 plus taxes every month. Keep in mind, the bill only remains Rs 154 (including GST),
if all channels selected are free-to-air channels. Earlier, if a user wanted more than 100 channels, there was
extra NCF charge of Rs 20 for the slot of next 25 SD channels.
The regulator adds in its statement that distribution platform operators (DPO) can’t charge more than Rs 160
per month for giving all channels available on their platform. However, the broadcasters will have the
flexibility to determine the free-to-air channels for different geographies.
TRAI also mentions that that channels that were declared mandatory by ministry of information and
broadcasting will not be counted in the NCF, so it frees up more slots for users in compiling their list of 200
channels, while keeping the NCF charges limited to Rs 154.

NCF for second connection

In homes with multi-TV connection, TRAI has said now limited NCF charges for the second or additional
TV connections. TRAI said that in homes where there is more than one TV connection in a home in the
name of one person, the cable or DTH company can charge maximum 40 per cent of declared NCF for
second and additional TV connections.
It has also allowed cable operators and DTH companies to offer discounts on long term subscriptions which
are for a duration of six months or more.

Channels in bouquet packs

TRAI has also declared that for any channel to be part of the bouquet pack from any broadcaster, the
maximum price of the channel cannot be more than Rs 12. This means some channels, which were priced at
Rs 19 and made part of bouquets, can no longer be part of these, which are offered by broadcasters.
Bouquets usually club a number of channels together from one broadcaster. For example, Star Network can
create a bouquet pack for Sports.
TRAI has also said that the total value of paid a-la-carte channels in a bouquet cannot be more than one and
half times the price of a bouquet in which such channels are included. Further, it had added that the a-la-
carte rates of each pay channel (MRP), which is part of a bouquet, shall in no case exceed three times the
average rate of a pay channel of the bouquet.
Also Read: After February 1, TRAI’s new DTH rules apply: What changes, base price, channel prices, etc
In the statement, TRAI notes that broadcasters should publish revised tariff of a-la-carte channels and
bouquets on their website by 15 January 2020. The DPOs are also said to publish revised DRP of a-la-carte
channels and bouquets on their website by 30 January 2020.
“Consumers will be able to benefit as per the amended provisions with effect from 1 March 2020. The
Authority is of the view that the amendments will usher in better consumer offerings, more flexible tariff
schemes and more choices for consumers.” TRAI adds.
CHAPTER-3: OBJECTIVES OF THE STUDY
 OBJECTIVES OF THE STUDY

Objectives of the Projected Study and Analysis are:

► To study the features of the various DTH services.

► To study the services provided by various DTH services providers.

► To identify the problems or complaints of the customers about different

DTH Service Providers.

► To study the customer satisfaction from various DTH service providers.

CHAPTER-4: RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY

The project was to involve a detail study of customer satisfaction from various DTH service
providers. The methodology adopted for eliciting the data required for the study was survey method.
Various customers using different brands of DTH across region were contacted for primary data
collection. Different methods of primary data collection were employed in the form of questionnaire,
structured and unstructured interviews. Besides this, secondary data was collected from internet sites
of different DTH service providers, internet publications and information breaches of DTH companies.

The Research Methodology used by me for the purpose of this project is as follows: -

Research Methodology:

The research design used here for this project is a combination of Exploratory & Explanatory
designs. First a general know about the DTH companies. Then personal interactions with the
customers concerned are made to figure out the results.

Data Collection Methods:

According to the needed research of the project; I pursued both primary &
secondary data collection methods.

1) Primary Data: Primary data was collected through Survey Method which is very suitable to
reach the appropriate information. Printed questionnaires and direct interviews were used to
collect the required information. The questionnaire focused upon collecting information
regarding customer satisfaction from various DTH service providers.

1) Secondary Data: Secondary data was collected from internet sites of different DTH
service providers, internet publications, previous reports and information broachers of DTH
companies.

Sampling Procedure:

Simple Random sampling procedure was followed. A sample is always a part of the
desired universe & it should represent each & every aspect of the study being conducted. The
only thing is that the sample being chosen is of relevance & accurate source of information. My
sampling design is based on random sampling because each element gets probability to be
included & all choices made are independent of each other.
Sampling Unit:

The sampling units in my pro ject are customers or users of DTH services.

Sample Size:

The sample size used in this project is 50 DTH users.

Area of Survey:

The area or region where the survey is conducted includes Mukerian, Dasuya, Gurdaspur,
Pathankot and nearby villages.
CHAPTER-5: DATA ANALYSIS & INTERPRETATION
 DATA ANALYSIS & INTERPRETATION

Que 1. Which DTH connection do you have at your home?

Table 1:

Dish TV 42%

Airtel digital TV 14%

Tata sky 8%

Hathway 12%
Videocon D2H 4%

Sun direct 4%

DD direct+ 16%

Graph 1:

I. Dish TV
II. Airtel digital1V
lII. Tata sky
IV. Hathway
V. Videocon D2H

VI. Sun direct

VII. DD direct +

INTERPRETATION: Out of 50 respondents, 40% have Dish TV, 14% have Airtel Digital TV,
8% have Tata sky, 12% have Reliance Digital TV, 4% have Videocon d2h, 4% have Sun Direct
and 16% are using DD Direct+.
Que 2. How many DTH connections are there at your home?

Table 2:
One 92%
Two 8%
Three 0%
More than three 0%

Graph 2:
Sales

One Two Three More than three

INTERPRETATION: 92% of respondents replied that they have only one DTH connection at
home. 8% replied that they have two DTH connections at home. From sample unit, no one has
three or more than three DTH connections at home.
Que 3. Why do you prefer DTH connection over cable TV?

Table3:
Economical 18°/o
High clarity 16%
Better services 29%
Interactive services 2%
Higher variety 5%
Availability of online services 2%
Easy to manage 4%
All of above 24%

Graph 3:

VI.

VII. Easy to manage

INTERPRETATION: 18% respondents prefer DTH over cable because they think it is
economical, 16% due to high clarity, 29% due to better services, 2% due to interactive services,
5% due to high variety, 2% due to online services, 4% think that it is easy to manage and 24%
prefer DTH due to all the above reasons.
Que 4. How much do you pay for your DTH connection per month?

Table 4:
Up to Rs. 150 19%

Rs. 150-200 48%

Rs. 200-300 21%

More than Rs. 300 12%

Graph 4:

Monthly payment for DTH

II. Rs. 1 50 -200

III.

INTERPRETATION: Out of 50 respondents, 16% i.e. 8 persons are using DD Direct+ which
is free DTH service. So, from rest of respondents, 19% said that they are paying Rs. 150 p.m.,
48% are paying Rs. 150-200 p.m., 21% are paying Rs. 200-300 p.m. and rest 12% are paying more
than Rs. 300 p.m.
Que 5. How would you rate your satisfaction from your DTH service provider?

Table 5:

Extremely satisfied 14%

Satisfied 48%

Neutral 34%

Dissatisfied 2%

Extremely dissatisfied 2%

Graph 5:

INTERPRETATION: Out of 50 respondents, 14% are extremely satisfied with their DTH
service providers, 48% are satisfied, 34% respondents rate their satisfaction as neutral, 2% are
dissatisfied and 2% are extremely dis satisfied.
Que 6. How many channels do you get in your package?

Table 6:

Around 75 16%

Around 100 58%

Around 150 8%

More than 150 18%

Graph 6:

INTERPRETATION: Out of 50 respondents, 16% respondents said that they get around 75
channels (all these 16% respondents are DD Direct+ users). 58% respondents replied that they
get around 100 channels, 8% replied that they get around 150 channels, 18% replied that they get
more than 150 channels.
Que 7. In what ways your DTH connection is better than other DTH connections?

Table 7:

Much clarity 21%

Value for money 21%

Better features 12%

Better services 18%

Better signals 10%

All of above 18%

Graph 7:

Reasons for preferring present DTH over

other DTH

■ Much clarity ■ Value for money Better features

■ Better services ■ Better signals All of above

INTERPRETATION: 21% respondents preferring their present DTH over other DTH because of
much clarity, 21% because of value for money, 12% due to better features, 18% due to better services,
10% due to better signals and 18% preferring their current DTH over other DTH because of all the
above reasons.
Que 8. What things you really don't like about your DTH service provider?

Table 8:
Price 27%

Poor services 12%

Poor signals 51%

others (specify) 10%

Graph 8:

I. Price II. Poor services III. Poor signals IV. others

INTERPRETATION: Out of 50 respondents, 27% don’t like the price of their DTH service,
12% complaint about poor services, 51% replied that the signal quality of their DTH service is
very poor and 10% replied other reasons.
Que 8.1: If you replied others in question 8 then specify the other reason?

Table 8.1:

Costly add-on packs 40%

Difficult to operate 20%

Poor picture quality 20%

Some channels missing 20%

Graph 8.1:

INTERPRETATION: 10% respondents replied others in previous question. Now out of 10%
respondents, 40% replied costly add-on packs, 20% replied difficult to operate, 20% replied poor
picture quality and 20% replied that some channels are missing from their DTH service.
Que 9. Do you easily get the recharge for your DTH?

Table 9:

I. Yes 98%
II. No 2%

Graph 9:

INTERPRETATION: As 16% i.e. 8 respondents are using DD Direct+ which is free of cost.
So, from 42 users, 98% replied that they easily get the recharge and 2% replied that they don’t
easily get the recharge.
Que 10. Do you have any plan to change your existing DTH service provider?

Table 10:

Yes 34%
No 66%

Graph 10:

I. Yes II. No

INTERPRETATION: Out of 50 respondents, 34% are planning to change their existing DTH
service provider and 66% respondents have no such plan.
If yes, then answer Que 10.1 & 10.2

Que 10.1. What features are you looking for in your next DTH service provider?

Table 10.1:

Interactive services 6%

Quality 11%

Online services 44%

All of above 39 %

Graph 10.1:

INTERPRETATION: 34% respondents are planning to change their current DTH service. Now
from 34% respondents, 6% want interactive services in their next DTH service, 11% are looking
for quality, 44% want online services and 39% respondents want all the above features.
Que 10.2. Which DTH service provider would you like to switch to? Table 10.2:

Dish TV 6%

Airtel digital TV 41%

Tata sky 23%

Hathway 12%

Videocon D2H 12%

Sun direct 6%

DD direct+ 0%

Graph 10.2:

To which DTH service would you like to switch to

I. Dish TV

II. Airtel digital TV

III. Tata sky

V. Videocon D2H
VI. Sun direct
VII.DDdiretct+

INTERPRETATION: Out of 34% respondents who want to switch to other DTH service, 6%
want to switch to Dish TV, 41% to Airtel Digital TV, 23% to Tata Sky, 12% to reliance Digital
TV, 12% to Videocon D2H, 6% to Sun Direct and nobody wants to switch to DD Direct+.
Que 11. What marketing scheme attracts you most?

Table 11:

Discount 36%

Promotional offers 16%

Service package 28%

Brand image 20%

Graph 11:

I. Discount II. Promotional offers III. Service package IV. Brand image

INTERPRETATION: Out of 50 respondents, 36% respondents are more attracted towards discounts,
16% towards promotional offers, 28% towards service package and 20% are attracted towards brand
image.
Que 12. What would you recommend the company to add?

Table 12:

They should improve their customer care service. 14%

They should introduce new schemes to attract customers. 37%

They should find new ways to advertise their product. 10%

They should introduce n e w services like INTERNET, 39%

which make them unique in their category.

Graph 12:

INTERPRETATION: 14% recommends their company to improve customer care, 37%

recommends introducing new schemes to attract new customers, and 10% recommends
advertising their product in new ways and 39% recommends introducing new and unique
services like internet.
CHAPTER-6: FINDINGS OF THE STUDY
 FINDINGS OF THE STUDY

Most of the customers are satisfied with their DTH service provider.

Most of the customers are using Dish TV.

Most of the customers, who are to planning to change their current DTH service, want to
switch to Airtel Digital TV followed by Tata Sky.

Majority of the customers use monthly recharge of Rs. 150-200.

Tata Sky is very fast in adopting new technologies which adds to advantage for them.

Tata Sky also gives freedom to its customers to choose their favorite channels to form their
own pack.

Dish TV introduces new feature which is still not provided by any other DTH service
provider that is known as "DTH Portability Service". It means that you can switch to Dish
TV without purchasing set top box of Dish TV.

Dish TV is the largest market share holder in the DTH Industry.

There is only Sun Direct which is not providing any interactive service to its customers
except movie on demand.

Airtel Digital TVs antenna is comparatively bigger than any other DTH service provider.

Videocon d2h is only DTH service provider which has its own service centers across the
country.

DD direct+ is providing free DTHservice.

There are some common features which are provided by all the DTH service
providers. These are parental control, EPG etc.

All DTH companies provide customer care service. Most of them provide this service in
more than one language.
CHAPTER-7: LIMITATIONS OF THE STUDY
 LIMITATIONS OF THE STUDY

Every project has its own limitations. The purpose of mentioning is to help readers form more
accurate interpretation of the results. Present study is subject to the following limitations which
would be taken into consideration.

• Consumers remain so busy in their daily routines that they are not able to give proper times
regarding the discussions of my project.

• Due to time constraints, the size of the sample was restricted. It may not be possible to
generalize the results on the basis of such small sample size.

• Some consumers are highly loyal and satisfied towards their DTH service providers. As the
matter of which the results obtained may be bias.

• Covering each and every feature and service of the DTH service providers is not possible
for the survey and discussing each and every aspect of the questionnaire to everyone has
also become the part of limitation of the study.

• Some respondents did not give proper attention to the questionnaires because they think
that I am making this project for fun sake.
CHAPTER-8: SUGGESTIONS & RECOMMENDATIONS
 SUGGESTIONS & RECOMMENDATIONS

For Dish TV

• Improve customer care service.

• Improve audio and video quality.
• Minimize activation time for channel packs.

For Tata Sky

• Make some balance between add-on packs so that overall cost as well as confusion in
customers' mind can be reduced.
• Improve signal quality of those channels which does not have good signal reception.

For Airtel Digital TV

• Airtel should try to reduce cost of channel packs. By doing so, they can attract more
customers.
• Improve customer care.

For Sun Direct

• Introduce interactive channels.

• Improve customer care service.

• Improvesignal quality of channels.

For Videocon d2h

• Improve STB software quality that hangs up many times.

• Introduce some interesting interactive channels.

Common recommendations for all DTH service providers

During research, most of the customers recommend to their service providers

• To add online service like Internet.

• To introduce new schemes to attract more customers.

CHAPTER-9: CONCLUSION
 CONCLUSION

We conclude that DTH industry is growing at rapid speed. In DTH Industry Dish TV is
the biggest player holding large market share followed by Tata Sky. But with the growth in DTH
industry, many new companies enter in this industry and give a huge competition to the existing
DTH service providers. Today, there are total 7 DTH service providers in Indian DTH industry.
There are Dish TV, Tata Sky, Airtel Digital TV, Hathway, Sun Direct, Videocon d2h, DD Direct+.
Out of these, DD Direct+ and Dish TV are public companies and all other are private companies.
Out of new entrants, Airtel and reliance come out as big service providers. Sun Direct is the giant
DTH service provider in south India. All the service providers are providing unique services to its
customers.

DTH has many features such as clear picture quality, better sound quality, uninterrupted
entertainment, Guide, interactive services, Radio channels etc. That is why people now prefer it
over cable.

Most of the customers are satisfied with their DTH service provider. Most of the
customers are ready to spent Rs. 150-200 per month for their DTH service.

Looking at the present scenario, we can say that the future of DTH companies is very bright.
ANNEXURE
 QUESTIONNAIRE

"A study on most preferred factor influencing choice of DTH services."

Que 1. Which DTH connection do you have at your home?

(a) Dish TV □ (b) Airtel digital TV □

□ (d) Hathway □
(c) Tata sky (f) Sun direct □
(e) VideoconD2H □

(g) DD direct +
□
Que 2. How many DTH connections are there at your home?

□ (b) Two □
(a) One
□ (d) More than three □
(c)Three

Que 3. Why do you prefer DTH connection over cable TV?

(a) Economical □ (b) High clarity □
(c) Better services □ (d) Interactive services □
(e) Higher variety □ (f) Availability of online services □
(g) Easy to manage □ (h) All of above □
Que 4. How much do you pay for your DTH connection per month?
(a) Up to Rs. 150 □ (b) Rs. 150-200 □
(c) Rs. 200-300 □ (d) More than Rs. 300 □

Que 5. How would you rate your satisfaction from your DTH service provider?
(a) Extremely satisfied □ (b) Satisfied □
(c) Neutral □ (d) Dissatisfied □
(e) Extremely dissatisfied □
Que 6. How many channels do you get in your package?
(a) Around 75 □ (b) Around 100 □
(c) Around 150 □ (d) More than 150 □
Que 7. In what ways your DTH connection is better than other DTH connections?
(a) Much clarity □ (b) Value for money □
(c) Better features □ (d) Better services □
(e) Better signals □ (f) All of above □
Que 8. What things you really don't like about your DTH service provider?
(a) Price □ (b) Poor services □
(c) Poor signals □ (d) others (specify) □
Que 9. Do you easily get the recharge for your DTH?
(a) Yes □ (b) No □

Que 10. Do you have any plan to change your existing DTH service provider?
(a)Yes □ (b) No □
Que 10.1. What features are you looking for in your next DTH service provider?

(a) Interactiveservices □ (b) Quality □

(c) Online services □ (d) All of above □

Que 11. What marketing scheme attracts you most?

(a) Discount □ (b) Promotional offers □
(c) Service package □ (d) Brand image □

Que 12. What would you recommend the company to add?

(a) They should improve their customer care service. □
(b) They should introduce new schemes to attract customers. □
(c) They should find new ways to advertise their product. □
(d) They should introduce new services like INTERNET, which
make them unique in their category. □

Personal information of respondent:

Name of the respondent:____________________________________________

Phone no.

Address: ………………………………………………………………………………….
BIBLIOGRAPHY
 BIBLIOGRAPHY

Internet sites and links

www.dishtv.com

www.airtel.in/digitaltv

www.tatasky.com

www. SUndirect.in

www.videocond2h.com

www.hathway.com

www.ddinews.gov.in /DTH/DDDIRECT

http://www.saveondish.com/comparison-of-dish-tv-tata-sky-digital-tv-big-tv-and- dd-ditch/

http://en.wikipedia.org/wiki/AirteI_digital_TV

http://en.wikipedia.org/wiki/Dish_TV

http://en.wikipedia.org/wiki/Sun_Direct

http://en.wikipedia.org/wikiNideocon_d2h

http://en.wikipedia.org/wiki/DD_Direct%2B

http://en.wikipedia.org/wiki /Tata Sky http://www.dth.co.in /videocon-

d2h-dth-service.html

http://www. amitbhawani. com/blog/airtel-digital-tv-features/

https://en.m.wikipedia.org/wiki/Hathway