Business Plan

Phygicart.com is an e-commerce and a Direct selling combined entity.

Phygicart.com is an innovative and breakthrough e-commerce business model, of the people,

lead by the people. Initiated from India, this model has been proven successful, legal and highly
accepted at large by the people ofUAE.

The Dubai Direct Selling Association, DSA Dubai has recognized this model, which is under the
World Federation of Direct Selling Association, USA (WFDSA).

Under ecommerce model, quality products would be made available in the website. Direct
selling model is applied for organizing customers into a mapped genealogy for benefit sharing
among affiliates in the back office. Participation in the affiliation is only an option, selected and
decided by customers who choose to generate income thru personal and referral sales.
Remuneration is based on product sales and there is no benefit for enrollment or recruitment of
affiliates. There is no entry/registration/activation fee for affiliation program.

Phygicart as an ecommerce platform:

• Thru www.phygicart.com referral link, products are made available for public at
reasonable price.
• Products may be purchased by online payment or POS at store.
• Products would be delivered as per customer choice .
• Phygicart operates as per the Government tax rules.
• Phygicart operates as per direct selling guidelines issued by the Government.
• Warranty and Service support applicable as per respective manufacturer terms

Phygicart as a social media platform:

• Customer may participate in the back office referral network to recommend Phygicart
opportunity.
• Phygicart would create a replicated web link for all customers registering to be its
affiliates.
• This mapping of customers help Phygicart to identify which customer was referred by
whom.
• Customers are allowed to view and communicate between their referrals using their back
office.
• Affiliates can use other social media platforms to promote their and their partners
business

Phygicart as a direct selling platform (Affiliate program)

• Customers registering as privilege customer can earn loyalty points on each purchases
(phygibugs).
• Customers registering as partner stores (affiliates) can login to view their bonus earned in
their back office. They can also view their referrals to understand business transactions.
• Affiliates can support their partner affiliates to develop and improve their business

I
Phygicart as a training and skill development academy (Phygital Academy)
 • Faculties ofPhygital academy would provide training for all registered customers on
digital marketing and business building system.
• After successful completion of training, affiliates are given ID cards of Phygicart.
• Selected affiliates would be send for training at Govt recognized training institutes; such
as GIFT.
• There will be regular awareness programs at selected locations for customers and
affiliates

Business Plan
• Resister your store by clicking the Phygicart web link received from your sponsor
• Customers can opt to be a GuestlPrivilege CustomerlPartner Store
• Guests will not be mapped in the back office. Privilege customers and partner stores
will be mapped to the store which they have registered based on their affiliation
choice
• There is..E_~e&i_s!E~~i()nor activation fee to participate in the affiliation program
• Privilege Customer earn loyalty points (phygibugs) which can be redeemed during
future purchases
• Privilege customer has to login using their credentials for loyalty benefits. There is
no store ID for privilege customers and they are attached to their sponsor store
• Partner stores can login for accessing their back office. They can do shopping and
also add partners
• Affiliate can earn bonuses as per business plan from purchases made thru their store
ID
• b.l:I:~!!1_~~~
There is_!1_Q_II1!!l!!!!~ ~l:it_(;!_ri'!for claiming Retail profit and Generation
bonus
• Team building bonus is an option and minimum business volume is applicable to
claim such bonus

Note: Every product will carry PVIBV. (PV is a universal point to calculate business and
achievements. BV is the base for all bonus calculations)

70% ofNRV = BV

60% of BV = Payout

Definitions:

PV: Point value of a product for claiming bonus

BV: Business Volume ofa product for calculating daily, monthly and annual bonus

Week:A week starts from Saturday and ends Sunday midnight.

TL: Team Leader is a monthly qualification for an affiliate for claiming generation bonus. An affiliate
is said to be a TL if he/she completes 500pv volume match in a particular month.

PV is Point Value of a product for calculating team building bonus

2
Retail Bonus: Upto 20% of net realization value

Team building bonus-:

• 1 business cycle is 1OOPV: 100PV volume match in binary mode

• First payout is until group volume matching 1OOPV:200PV (1 :2/2: 1) and rest is at
100PV: 100PV
• Team Leader (TL): 500PV:500PV in any week of a month
• Daily ceiling 1500PV Matching 1INR30,000
• Unmatched volume in binary is carry forwarded. No volume carry forward in sponsor
tree
• Payout is calculated every Wednesday midnight in binary tree and every month end in
sponsor tree
• Until a store ID reaches 100PV; PV is allocated to binary; after that PV is allocated to
sponsor tree
• 100PV ID store owner may allocate repurchase PV to binary; referral links have no
allocation choice

Generation Bonus - (Based on TL count of different legs in Sponsor tree)

• Once a store volume reaches 1OOPV;future PV is allocated by default to Generation Tree

• Generation bonus is calculated every month end based on TL qualification and Rank

Career recognition on BV% on TL generations in sponsor tree

TABLE-l
No Career Gen 1 Gen2 Gen3 Gen4 Gen5 Gen6 Gen 7 Gen8 Gen9
name
1 TL 20% 0 0 0 0 0 0 0 0
2 2* TL 20% 10% 0 0 0 0 0 0 0
3 3* TL 20% 10% 5% 0 0 0 0 0 0
4 4* TL 20% 10% 5% 4% 0 0 0 0 0
5 5* TL 20% 10% 5% 4% 4% 0 0 0 0

6 6* TL 20% 10% 5% 4% 4% 3% 0 0 0

7 8* TL 20% 10% 5% 4% 4% 3% 2% 0 0

8 10* TL 20% 10% 5% 4% 4% 3% 2% 1% 0

9 12* TL 20% 10% 5% 4% 4% 3% 2% 1% 1%

3
.'

Rank recognition based on business cycles based on PV in binary tree (Cumulative volume)
TABLE-2
RANK CRITERIA CARRY Lifestyle rewards Ceiling
(based on
matching pv)
Registered Store Any Purchase S~OOPY Not Eligible
Affiliate Activated Store SOOOOPV
Star Club SOOPV SOOOOPV
Blue Star Club 1000PV SOOOOPV
Bronze Club 2000PV 100000PV
Silver Club S~OOPY lSOOOOPV
Pearl Club 10000PV lS0000PV
Gold Club 20000PV 2S0000PV Bike Fund SOk for 2*
Titanium club 3S000PV 2S0000PV 30,0001-
Platinum Club SOOOOPV 300000PV
Ruby Club 7S000PV 3S0000PV
Emerald Club 100000PV SOOOOOPV Car Fund SL for 2x3 *
Diamond Club 200000PV 600000PV H& W Europe trip for
3x4*
Crown Diamond SOOOOOPV 800000PV Car Fund SOL for 3x6*
Club
Crown Ambassador 1000000PV 1000000PV Home Fund 1Cr for 3x8*

Monthly performance bonus(lS% NRV in a month distributed among all qualified persons)

Bronze club - 300pv (matching)

Silver club - 600pv (matching)
Pearl club - 900pv(matching)
Gold club - 1200pv(matching)

Annual Bonus: Calculated yearly (l.S% on BV distributed among all qualified Diamond and
above club)
a) 8 Star Diamond - 0.5%
b) 10 Star Crown Diamond - 0.5%
c) 12 Star Crown Ambassador- 0.5%

General terms:
./ ~~re Q.wg..§]1ip, ~.2_!~gi~!L~!iR!lfee, .~.~'~~~~~~!!.<?'~vfee~.g,E~P.~"\Y\!.Lf~~_
./ All stores are eligible for retail bonus and generation bonus from sponsor team
./ Generation bonus is released if you become Team Leader (No minimum business
required)
./ Team building bonus (TBB) is a choice with one time store ~lume ofmjnjmum 2SPY
./ Store activation is a choice and can be cancelled within 30 days from date of activation
./ Career recognition and carry forward conditions applicable as per table 2