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Pamantasan NG Lungsod NG Valenzuela: Poblacion II, Malinta, Valenzuela City

This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

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469 views4 pages

Pamantasan NG Lungsod NG Valenzuela: Poblacion II, Malinta, Valenzuela City

This chapter outlines the methodology used in the study. It employs a qualitative descriptive research design to accurately describe the small business owner's perspective without influencing them. The study focuses on Kuya Kyle's Food Business in Valenzuela City, chosen because it is a growing small-scale food business that suits customers' tastes. The owner will be purposively sampled since they have the most knowledge about the business's marketing strategies and sustainability. Data will be gathered through an interview with questions formulated by the researchers and validated by their instructor. The interview aims to filter out the most significant information for determining the sustainability of the business's marketing strategies.

Uploaded by

Anne Bustillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PAMANTASAN NG LUNGSOD NG VALENZUELA

Poblacion II, Malinta, Valenzuela City

A CRITICAL ANALYSIS: SUSTAINABILITY OF MARKETING STRATEGIES

OF KUYA KYLE’S FOOD BUSINESS TO BECOME MORE PROMINENT

ABM 11-1

Bania, Leelord Pacheco, Rendel


Constantino, Mathew Pinol, Mariah Joy
Magsipoc, Roxanne Samarista, Kelvin
Montellano, Carlo

Marso, 2019
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Chapter III

METHODOLOGY

This study presents the methods that will be used to show the conclusion

of the study to the topic, small-scale business owners’ perception regarding to

the sustainability of the marketing strategies of the business. This chapter

includes the research design that the researchers to use, the sampling technique

for the respondent and the data that is being gathered.

RESEARCH DESIGN

This research is a qualitative research and falls under the descriptive.

Descriptive design is a type of design that seek to describe a particular topic and

to compare how sub-groups view issues. Descriptive research design is a

method which involves observing and describing the behavior of a subject

without influencing it any way. Descriptive research design is a method for

researching specific subjects and design to depict the participants in an accurate

way. The researchers aim to determine the whole and detailed information about

the topic. We will seek to find the perspective of the owner, so that the

researchers will gather the most significant information that will come from the

owner itself.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

RESEARCH LOCALE

This study will be conducted at Kuya Kyle’s Food Business, located 22 B

Maysan Road, Malinta, Valenzuela City. The researchers will choose this

business because it is one of the growing small-scale food businesses in

Valenzuela City where the landmark suits the customers’ taste.

SAMPLING TECHNIQUE

This study will use Purposive Sampling Technique because it will be easy

for the researchers to find the information needed for the study we will choose

the business owners as a respondents because they are the ones who have

more knowledge about their business and because of that more information that

the researchers needed will be gathered.

DATA GATHERING PROCEDURE

Filter out all the


Formulate a
information which
questions that is
will be significant to
related to the study
the research

Provide a hard copy


and Validate the Gsther all the
questions to the information
instructor

Set a meeting to the Go for an interview


owner of Kuya Kyle's with the owner
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

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