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Problem 1: Three Key Features From Tracxn Platform Relevant For The Client

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Jatin Suri

The document discusses three key features from the Tracxn platform that would be relevant for a client bank: 1) The Startup Database would help the bank understand potential acquisitions to maintain its competitive edge. 2) Competitor Analysis would help the bank better understand the technologies used by target companies and competitors when acquiring a company. 3) The Sector Report would help the bank address issues with payments and customer experience by identifying innovating companies in the financial sector.

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Problem 1: Three Key Features From Tracxn Platform Relevant For The Client

Uploaded by

Jatin Suri
73 views2 pages
The document discusses three key features from the Tracxn platform that would be relevant for a client bank: 1) The Startup Database would help the bank understand potential acquisitions to maintain its competitive edge. 2) Competitor Analysis would help the bank better understand the technologies used by target companies and competitors when acquiring a company. 3) The Sector Report would help the bank address issues with payments and customer experience by identifying innovating companies in the financial sector.

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Tracxn diffferent round where a new project was being given as part of interview process

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Tracxn

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The document discusses three key features from the Tracxn platform that would be relevant for a client bank: 1) The Startup Database would help the bank understand potential acquisitions to maintain its competitive edge. 2) Competitor Analysis would help the bank better understand the technologies used by target companies and competitors when acquiring a company. 3) The Sector Report would help the bank address issues with payments and customer experience by identifying innovating companies in the financial sector.

Copyright:

© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
73 views2 pages

Problem 1: Three Key Features From Tracxn Platform Relevant For The Client

Uploaded by

Jatin Suri
The document discusses three key features from the Tracxn platform that would be relevant for a client bank: 1) The Startup Database would help the bank understand potential acquisitions to maintain its competitive edge. 2) Competitor Analysis would help the bank better understand the technologies used by target companies and competitors when acquiring a company. 3) The Sector Report would help the bank address issues with payments and customer experience by identifying innovating companies in the financial sector.

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Problem 1: Three key features from Tracxn platform relevant for the client

 Feature 1 :Startup Database

Reason:

1) Understanding that bank is on the look out for other acquisitions in order to maintain
the competitive edge, hence Startup Database would be of interest.
 Feature 2: Competitor Analysis

Reason:

1) While acquiring the company the competitor analysis gives the bank an edge to
understand better that what all technologies are being used by the target company and
its competitors.
 Feature 3: Sector Report

Reason:

1) Since the bank is looking forward to easing the issue of payments and customer
experience, the sector report would help them take a view of all the companies operating
towards technologically innovating the financial domain sector and understand the best
suited partner for them

Problem 2: To identify the lead to share product detail


The executive that I would choose would be Brian Campbell, CEO.
The reason for choosing Biran Campbell is that, he is the only one who has worked into
financial domain and has understanding how the banks work and various touchpoints to be
taken into consideration while formulating the strategy for better customer experience
whether in terms of lending or borrowing. Being a banker for so long he might well be able
to also understand the terms in order to acquire another company for their usability. Also
since nobody from the bank know about our product, I find Brian to be the best candidate
to assess our platform for further use.

Problem 3: To pick a suitable headline


The headline that I would use would be “Bank's partnership with tech giant ABC leads to better
experience for its customers during online payments but reports of disagreement between the
two pose a question mark on the future.”

The reason to pick this headline will be to catch the lead’s eyeball and then explaining my product
immediately after that.
Problem 4: Email for Brian explaining Tracxn’s value proposition
Dear Biran,

Subject: Tracxn enabling Digitization & Innovation

We at Tracxn are working rigorously so that you spend less time on discovering companies and
spend some more time on analysing markets and opportunities. Our goal is to make ‘discovery’ of
companies very efficient for private market investors. We offer SaaS platform used by VCs, PEs and
corporates globally. The platform tracks over 500+ sectors across Enterprise, Consumer Digital,
FinTech, HealthTech, EdTech etc.

How about solving your acquisition problems while you enjoy Tracxn’s amazing features. The
platform offers access to 50+ sectors globally enabling you to make informed decisions.

To enjoy this access there is a subscription fee which we can discuss post a guided tour of our
platform.

Kindly Let me know what time suits you best.

Best Regards

Team Tracxn

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