Bachelor Of Business

Administration PROGRAMMES
RECOGNISED BY
UGC DEB
CONTENTS
01 Message from the Chairman & Directors

03 About Amity University Online

06 About the Programme

07 Programme Curriculum

08 Global Faculty

09 Accreditations & Fee Details

11 Amity University Online Advantage

12 Industry Mentors

13 Alumni Working At

14 Contact

WWW.AMITYONLINE.COM
 Mr. Ajit Chauhan
Chairman - Amity University Online

Amity University Online is devoted to creating a transformative learning

environment, a digital classroom with true mobility and access to
education from anywhere. Our career-oriented programmes are specially
designed for working professionals offering futuristic learning
experiences on our awarded LMS, along with face to face interactions, live
online classes, webinars, video lectures & one-to-one sessions with faculty,
designed and delivered by over 6000 eminent corporate experts and
faculties. With a constant and sustainable rise in the need for highly-
skilled professionals, it is becoming crucial for employers to develop and
retain well-educated and motivated employees. At Amity University
Online, we understand and create professionally strong individuals with
higher education and training for meeting the evolving industry
demands.

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Message from Directors

Prof. Abhinash Kumar

Director

Amity University Online provides ‘Anytime, Anywhere’

education experience, intensive corporate
interaction, industry-oriented teaching delivered by
eminent corporate experts and world-class faculty.
Designed to suit both graduate students and working
professionals, our programmes adhere to UGC’s
stringent criteria and we are at par with the campus
programmes.

Prof. Aindril De
Director, Academics

Our learning materials back practicality rather than

just imparting concepts. Therefore, keeping in mind
the varied spectrum of needs for global learners, we
ensure to providing engaging content. Keeping in
sync with the latest technologies, in the near future, we
are also planning to integrate artificial intelligence
into our learning portal to make our e-learning
process smoother and hassle-free.

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About Amity University Online
Bringing together pedagogy, content and technology, Amity University Online

is home to a range of University Grants Commission (UGC) recognized

programmes meant for anytime, anywhere learning. Amity University Online

serves the educational aspirations of students across the globe through 24

programmes under Masters, Bachelors, Post Graduate Diplomas through its

well-researched curriculum, renowned faculty, cutting-edge technology and

close industry academic partnerships.

The country's first university to receive the prestigious UGC accreditations

for its online programmes, Amity University Online is devoted to creating

a transformative learning environment. In today's environment, when

content is mobile and available anytime, anywhere, learning is truly a

click away.

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 A LEADING GLOBAL EDUCATION GROUP
Amity Education Group is one of the largest education groups, established
over twenty years ago, offering globally benchmarked education right
from pre-school to Ph.D. level with over 300 UG & PG programmes across
various disciplines in education.

175,000 225,000 6,000+

Students Online Students Faculty

120,000 1,200 28
Alumni Worldwide Acres of Campuses Schools & Pre-schools

09 Universities in Noida, Gurugram, Greater Noida, Jaipur,

Lucknow, Mumbai, Gwalior, Raipur, Kolkata, Ranchi & Patna

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International Campuses including London, Dubai, Singapore,
New York, San Francisco, Abu Dhabi, Mauritius, Sharjah,
South Africa, Amsterdam, Nairobi, Tashkent

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Amity University Online has
crafted programmes keeping in
mind the busy working schedule
for working professionals. The
study materials are in depth and
comprehensive. Thanks to all
the faculties for conducting
really insightful sessions.

Ajit Varghese
Wipro Technologies

5
About the Programme

BACHELOR OF BUSINESS
ADMINISTRATION
Learning Efforts - 12/15 hrs a week | Duration - 3 Years | Credits - 127

One of our most popular programmes, Bachelor of Business Administration can be pursued
by students from any stream.

An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study

of theoretical concepts and functional areas in Business Administration.

From managerial economics, business mathematics, organizational behavior, accounting,

marketing, human resource, business law, management information systems, financial
management, production & operations and advertising & sales promotion to total quality
management, business statistics and behavioral science – the course covers important
concepts, practices and trends in the subject area.

The course provides high-quality academic and technical training covering key functional
aspects of business and their interconnection.

The course covers the main business theories combined with practical implementation to
develop knowledge and skills in real-time management and business decision-making.
Given its scope, the programme will benefit anybody (with 12 / 10+2 years of formal
schooling) keen to gain deep knowledge in the subject area.

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Programme Curriculum

SEMESTER 1 SEMESTER 2

 Accounting Fundamentals  Fundamentals of Financial Management

 Principles of Marketing  Environmental Studies
 Management Foundation  Fundamentals of Human Resource
 Business Statistics Management
 Business Communication  IT Applications in Business
 Behavioural Science

SEMESTER 3 SEMESTER 4

 Essentials of Production and  Sales and Distribution Management

Operations Management  Fundamentals of Project Management
 Principles of Organizational Behaviour  Fundamentals of Entrepreneurship
 Research Methods for Managers  Principles of Consumer Behaviour
 Cross Cultural Management  Operations Research
 Financial Markets and Services

SEMESTER 5 SEMESTER 6

 Business Strategy  Brand Management

 Marketing in Digital Age  Fundamentals of International
 Managing Customer Human Resource Management
Relationships  Fundamentals of Retailing
 Financial Planning  Dissertation
 Quality Management
 Professional Ethics

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Our Global Faculty

Asst. Prof. Brian Porter

MSc. Management - Boston University,
Online Facilitator - Boston University,
Adjunct Professor - Nicholas College,
Vice President of Strategic Partnerships at MGCG

Prof. Luke Pearce

M.A. in Education, University of Sheffield,
PGCE from Sheffield Hallam University,
Teaching fellow - University College London

Prof. (Dr.) Ronald C Darnell

PhD, Organization Management - IT Management,
Capella University, USA,
Professor and Program Coordinator -
Amberton University,
Visiting Professor– DeVry, University,
Professor - Parker University,
Principal Consultant & Agile Coach- Vizient, Inc.

Prof. (Dr.) Julia Fallon

MBA from Cardiff University and PhD from the
University of Wales, UK,
Principal Lecturer, at Cardiff Metropolitan University,
UK

Prof. Mike Berry

MSc. in Math and Economics -
Imperial College London,
Professor (Marketing) at
Hult International Business School, UK

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• 10th Class Certificate (Completing 10 years of formal schooling)
• 12th Class Certificate (Completing 12 years of formal schooling)

` 2,42,000
1st Sem ` 41,700 2nd Sem ` 41,700
3rd Sem ` 41,700 4th Sem ` 41,700
5th Sem ` 41,700 6th Sem ` 41,500

` 2,50,000

Accredited. Respected. Trusted.

Amity s Online MBA has been ranked
Programmes Recognised by QS as Asia s Top Online MBA Asia s only not-for-pro t
by Distance Education university to get
Bureau (DEB) UGC Programme and #34 Worldwide SENIOR COLLEGE AND
US regional accreditation
UNIVERSITY COMMISSION, USA
in 2019 ranking.

Amity s Online MBA

Accredited by & BBA are the 1st and
National Assessment And only EOCCS certi ed
Accreditation Council (NAAC) Grade A+ programmes in India

Accredited Member of
Accreditation Council for Association of Recognised by
Business School and Indian Universities World Education Services
Programme (ACBSP), USA

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Amity University Online is the best
platform for working professionals
who want to study without
quitting their job. Their interactive
learning content, recorded lectures
by eminent faculty and industry
interactions gives you an edge over
others. I would highly recommend
AUO to people who want to grow in
their career.

Avishi
Edtech Company

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 Amity University Online Advantage

Live & Interactive Lectures Web Proctored Mode for

by Expert Faculties the freedom to take
exams anywhere

World-class curriculum Learn from the leading

designed by eminent faculty global faculties
and industry professionals

Regular webinars Virtual job fairs and

by industry leaders career assistance

International collaborations Easy-to-use LMS accessible

with Ivy League universities anytime, anywhere

Strong alumni network Exemplary employer rating

of various programmes

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Industry Mentors

Arun Prasad Keshri

Vice President- HR
HSBC

Gaurav Chopra
Global HR Leader Asia Pacific
Allianz Partners

Rajdeep Sahrawat
Director
Deloitte Touche Tohmatsu India LLP

Samrat Mandal
Director- HR
Fiserv

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Alumni Working At

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 FOR ENQUIRIES

Amity University Campus, Sector - 125, Noida, India

Toll Free No. : 1800-102-3434

Website : www.amityonline.com