Seller Handbook

Connecting Neighbourhoods
#Hyperlocal
 HYPERLOCAL SOLUTIONS

Commerce Delivery Content

Lead Generation Doorstep Delivery Utility Announcements

Credibility Affordable Price Lack of Neighbourhood

Awareness
Digital Visibility No Shipping Labels
Local emotional connect
Reviews and Ratings Local Tracking

Digital Bookkeeping
 SAKAL STRENGTHS

Media House Credibility Supremely Qualified Widespread Network

BENEFITS TO SELLERS
Commerce
 Business Profile Products and Services Listing Contact Information
● Personal Webpage/ Website ● List unlimited Products & Services ● Transparent contact information
● No branding of Sakal or 3KM ● All variations of Colour, Size can be ● Mobile Number, Whatsapp
● Internal Messaging system listed Number, Email
● Listing of Logo & all other ● Complete Stock management ● Listing of all social media links
business related info

Hyperlocal Business Listing

 Order Management Payment & Invoicing Customer Relationship Management

● Rapid order recording (30 seconds) ● Collect advance, milestone & full ● Single database of all your
● Simple form captures products/ payments customers
service, Payment information, ● All types of payment collection ● Facility to schedule reminders
Delivery information & Customer option - digital & cash ● Ability to call, email & message from
Details ● Automated Invoice generation App

Simplified Shop Enterprise Resource Planning (Shop - ERP)

 Reviews & Ratings Leaderboards Reports & Insights

● Ability to send review links ● Category Wise leader boards ● Monthly & Annual Reports
● Seller can respond to Positive & ● Zone Wise leader boards ● Product Wise Sale Reports
Negative reviews ● Publication of Winners on Sakal media ● P & L Reports
● Badge/ Label for ‘Verified Purchase’ platforms ● Numeric + Graphical formats

Reviews, Ratings & Reports

 Top Experts/Consultants Category Wise-Experts Experts Page/Profile
● Advice to sellers on consumers buying ● Promotion of products & services ● Internal messaging for buyers &
pattern through expert advice (Paid) sellers to connect with experts
● Experts’ advice to purchaser/ buyer as ● Product tutorials/Demos by experts ● Tips & tricks + other information on
a shopping assistant helping sellers get to market various subjects

Ask The Expert

 ML Shopping assistant News / Content feed
● Product recommendation based on ● Contextual ads based on user reading
shopping history history
● Product promotions to targeted ● Targeted content (video ads & shop
consumers (paid) ads based on user’s history)

Machine Learning and AI

Hyperlocal Delivery
Quick Booking @ Affordable rates Time Bound/ Express Delivery Tracking of Delivery
● Book delivery in 4 easy & quick steps. ● 2-Wheeler starts @ Rs. 10/km & ● Live tracking for time bound delivery
In less 30 seconds! 4-Wheeler starts @ Rs. 20/km ● Point based tracking like Amazon
● Weight slab 2.5 kg (Not 1 kg as every ● No commission on product using QR Codes for flat rate option
other courier agency) ● Only 5 km minimum ● Tracking updates via SMS & links

FLAT RS. 30 #HYPERLOCAL DELIVERY

Hyperlocal Content
 HYPERLOCAL CONTENT

Content Strategy & Highlights:

● Cities Split into Many Zones & Hundreds
Micro-Clusters
● Connected through existing network of Sakal
Stringers / Reported/Associates
● Short Stories (60-100 words)
● Multimedia Heavy content (Short Videos &
Images)
● 100 Plus Content Pieces/per zone/per day!

Verified Accounts:
● User Generated content - Citizen Speak
● Local Influencers - Celebrities, Politicians, Food
Bloggers, etc.
● Local community networks Ex: Rotary clubs,
society federations
● Influential business community networks Ex:
CREDAI, MCCIA

Verified Accounts Citizen Speak

 Promoted Business Listing Promoted Products & Services
● Monthly top 3 paid/ premium spots ● Seasonal & Festive Promotion of
for business listings products
● 3 Premium Slots based on category & ● Top 3 slots for different products &
zone (Paid) service categories (Paid/Premium)

Sakal Recommends - Premium Listing

 3KM Deliverables for Sellers & Buyers/Consumers
Digital Deliverables:
1. Promotion of Businesses through Hyper local News
2. User generated / curated content to draw more engagement for Contextual advertisements
3. All types of shopkeepers, online sellers, home businesses, services, professionals on One platform Hyper Locally!
4. Free Individual Webpage for each business profile serving as their own Website without any branding of ‘3KM’ or Sakal
5. Free Shop ERP – Enterprise Resource Planning software to manage orders, payments & invoicing, etc.
6. Free Stock / Inventory management with all product variations for all transactions with or without 3KM
7. Free Customer Relationship Management system (CRM)
8. All types of reports, insights in simplified graphical formats for quick understanding
9. Machine learning & Artificial Intelligence supported shopping & content suggestions

Delivery System:
1. Delivery* within Pune & PCMC @ Rs. 30/- for 0-2.5 kg, Rs. 60 2.51-5kg, Rs. 90 for 5.1-7.5Kg and Rs. 120 for 7.51-10Kg. (For above 10
Kg Special rates in 4-Wheeler delivery)
2. Time Bound/Express Delivery – 2Wheeler@Rs. 10km & 4Wheeler@Rs. 20/Km (5Km Minimum)
3. Lowest Category wise Commission/Convenience Fee for business generated by 3Km (range 0.5% to 5%)

Print Deliverables:
1. 5 to 15 Classified Ads (Simple Lineage) of 6 lines in Sakal local split edition (Validity 1 year)
2. Single 4 x 5 Display Ad in Sakal local split edition (Validity 1 year)
3. Single 80 words news/ promotional article in Sakal Local Split edition (Validity 1 year)
Annual Subscription (GST Included)- !! Introductory Pre-Launch Offer !!

₹ 7500/year ₹ 15000 ₹ 8500/year ₹ 17000

● 5 Simple Classified Lineage* of 6 ● 10 Simple Classified Lineage* of 6
lines in local split edition lines in local split edition
● Listing on 3KM ● Listing on 3KM
● Delivery with Rs. 30* | ERP ● Delivery with Rs. 30* | ERP
● First Rs. 7500 Commision waived ● First Rs. 8500 Commision waived

₹ 9500/year ₹ 19000 ₹ 9999/year ₹ 20000

● Article*/ News* with 80-100 words + 4 x 5
● 4 x 5 Display* in Local Split Edition
Display* Ad in Local Split Edition or
OR 15 Simple Classified Lineage*
Article*/ News* with 80-100 words OR 15
of 6 lines in local split edition
Classified Lineage Ads of 6 lines in local split
● Listing on 3KM
edition*
● Delivery with Rs. 30* | ERP
● Listing on 3KM
● First Rs. 9500 Commision waived
● Delivery with Rs. 30* | ERP
● First Rs. 9999 Commision waived
 Samples of Print Deliverables

Simple Classified Lineage Ad

4x5 Display Ad
80 word News Article
 FAQs

Why should I be on this App ? or Why should I list my products on this App ?

● This App will keep you updated with hyper local news / happenings
● Single platform for buyer & seller
● Delivery of goods across Pune City & PCMC borders within 24 to 48 hours in just Rs. 30
● Multilingual App - available in English, Marathi, Hindi languages
● Benefits of Sakal’s credibility
● Increase your online presence over your competition
● Encashment of increasing affinity towards online shopping

I am doing well in my business, why should I have presence on this App ?

● Reach out to youth who is constantly online

● Instant/ Immediate buying habits
● Newly settled youngsters & families in the city
● Attract competitor’s unhappy customers towards your better products & services
● Increase reach of your local homegrown brands
● Get noticed by the ever comparing buyer through competitive pricing
 FAQs

Will there be additional costs over the period of the year?

● No, only delivery charges if used for delivering products whose orders was not generated by 3KM

Will I get 7 days assistance from the team?

● Yes, Technical assistance – Mon to Fri 9.00 to 18.00 hrs &

● Operational assistance – Mon to Sun 9.00 to 21.00 hrs

Will I get any sale assurance from 3KM ?

● Guarantee for visibility for Business profile/Listing & products/services only,
● No assured sale guarantee

Will I get contact details of probable clients in case enquiries are generated on the App ?
● No, considering security of customer’s it will not be possible

What kind of training will be provided by 3KM team ?

● Customer support team will guide on phone for complete technical & operational work-through
● Various tutorial videos & learning material will also be available in the app
 FAQs

Who will bear the delivery charges ?

● Buyer or Seller will bare the delivery charges on seller’s discretion

Who will bear the packaging charges? Will they be added in invoice or prices ?
● Seller will pay the packaging charges, It will not be added in prices

When will payout will be done to my account ?

● 7th day from delivery date

How fast will the Rs. 30/- delivery be ? Is there time bound delivery option ?
● 24 hours within zone & 48 hours out of self zone.
● Yes, Time Bound service Starting at Rs. 10/- per km for 2-Wheeler & Rs. 20/- per km for 4-Wheeler)

Is there a professional logistics team attached to 3KM ? Can we track delivery till end customer on the App ?
● Yes, deliveries will be done by trained delivery boys. Yes seller & customer can track real time.

What are the payment methods ? Is Cash on Delivery available?

● All digital methods are available including cards, netbanking & UPI
● Cash on delivery is available at no extra charges
 FAQs

Can I buy additional reviews or delete negative review for premium?

● No! Only genuine reviews will be allowed on the platform!

How will the business profile & product listing ranking work?
● On the basis of reviews, ratings of product & sellers by buyer/ purchaser only

Do I pay extra to have my products/services & business profile/listing listed on top ?

● Yes – Promoted listing is available as a premium/paid option

How many categories are there on the App ?

● 12 Major & 100+ micro categories are available as of now. More categories can be added later

Can I have multiple products listed ? How many ?

● Unlimited products can be listed for sale

Will 3 KM have a cut in the product sale ? If yes, how much ?

● 0.5 % to 5 % (Product Category wise different)
● Note: All commission is waived off till the amount reaches the value of subscription bundle purchased!
 FAQs
Can I have products in different categories listed at the same price ? Eg. If I sell apparel also as well as food.
● Yes, as long as they are under the same brand/ shop/ address

What documents will I have to submit to get onboarded ? Do I need a shop act ?
● Only Aadhar Card or any Govt. approved Photo ID
● Pan Card

Can B2B business list? Will the platform help with B2B sales also ?
● Yes

What is the number of App downloads ? What is the future projection of App downloads ?
● Projection – around 5 lakhs in two months & 10 lakhs (1 million) in 6 months

How will you promote the App ?

● All Sakal Media Platforms - Newspaper, SaamTv, etc.
● Social media & eSakal
● Hoardings, Flyers and other offline marketing.
● Referral programs for consumers
THANK YOU