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Value Proposition Canvas Explain

The document discusses the Business Model Canvas tool. It explains that fit is achieved when a company's value map, consisting of its products/services and how they relieve customer pains and create gains, matches the customer profile including jobs, pains, and gains important to customers. The value map shows all products/services while the customer profile describes what customers are trying to achieve and problems they want solved.

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Atawit Somsiri
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279 views1 page

Value Proposition Canvas Explain

The document discusses the Business Model Canvas tool. It explains that fit is achieved when a company's value map, consisting of its products/services and how they relieve customer pains and create gains, matches the customer profile including jobs, pains, and gains important to customers. The value map shows all products/services while the customer profile describes what customers are trying to achieve and problems they want solved.

Uploaded by

Atawit Somsiri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS MODEL CANVAS

You achieve Fit when your value map meets your


customer profile - when your products and services
produce pain relivers and gain creators that match
one or more of the jobs, pains, and gains that are
important to your customer.

Gain Creators describe how your products and Gains describe the outcomes customers want
services creatre customer gains. to achieve or the concrete benefits they are
seeking.

This is a list of all the Customer jobs describe


Products and Services a FIT what customers are trying to
value proposition is built get done in their work and in
around. their lives, as
expressed in their own
words.

Pain Relievers describe how your products and Pains describe the bad outcomes, risks, and
services alleviate customer pains. obstacles related to customer jobs.

VALUE MAP CUSTOMER PROFILE

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