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B3 - Validation Board

This document discusses using a "Validation Board" approach for lean startup methodology. It provides an overview of key lean startup concepts like the pivot and iteration. It then outlines different validation methods like exploration, pitching, and concierge technique to test hypotheses. The rest of the document presents a template for constructing lean startup experiments, including brainstorming the customer, problem, solution, assumptions, and success criteria. It provides examples of filling out the template and making a pivot or persevering based on experimental results. Finally, it presents a real-world case study using the Validation Board approach.

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VITRUVIUS JOHN BARAYUGA
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95 views25 pages

B3 - Validation Board

This document discusses using a "Validation Board" approach for lean startup methodology. It provides an overview of key lean startup concepts like the pivot and iteration. It then outlines different validation methods like exploration, pitching, and concierge technique to test hypotheses. The rest of the document presents a template for constructing lean startup experiments, including brainstorming the customer, problem, solution, assumptions, and success criteria. It provides examples of filling out the template and making a pivot or persevering based on experimental results. Finally, it presents a real-world case study using the Validation Board approach.

Uploaded by

VITRUVIUS JOHN BARAYUGA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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http://blog.leanstartupmachine.

com

Using “Validation Board” for


LeanStartup
The Pivot
• A core concept of Customer Development
• In the past a failure to make “the plan” meant a failure of an
individual to execute
• In the past we fixed problems and changed strategies by firing
executives
• Now we first fire the plan
• A pivot is a substantive change in one or more business model
canvas components
• An iteration is a minor change in one or more business model
canvas components
Canvas to Keep Score
Validation Methods

1.Exploration Method – FIND PAIN

2.Pitching – Measure Demand

3.Concierge Technique – Productize


Experiment
Start here brainstorming hypothesis. Pull to right to start experiment s 1 2 3 4

Who are your customers? People People with


with difficult
Customer difficult commute
NYC
commute
5 min Time Limit NYC

What is the problem? Understandi Vespa too


ng of Safety expensive
Problem and Time for Identity
Saving of risk
Vespa
5 min Time Limit

Define your solution only after its proven that the problem is worth solving Vespa + Rent Vespa
pager + trial and return f
Solution not fit

5 min Time Limit


No Fiends Pay
List all assumptions that must hold true for your hypothesis to be proven true Riskiest Vespa $250/month
Assumpt
10 min Time Limit ion

Need help, use this sentences to construct your experiment INTERVIEW: SELL:
8/10 do not 15 email
Success have friends addresses in
Criteria with Vespa 2 hours

Get out of the Building


5/10 50+ in 2
Results hours
&
Pivot Persevere
Decision

- I am not - People
a typing in
scooter all caps
Learning person - Jumping
- Lifestyle to try
risky
Validation Board
A real-life case study
Validation Board
Let’s Do It!
Validation Board Case
• Group 1
– An online site where providers of training (small
and large) can post their courses for people or
companies that are looking for specific types of
training
• Group 2
– A facility that will link people or companies who
need to buy fresh produce (example – restaurants
or food producers) to farmers thereby reducing
middleman costs and expanding the source of
fresh produce

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