6/10/2021 Assignment - 1: Attempt review

Started on Thursday, 10 June 2021, 6:26 AM

Question 1
Complete

Mark 0.50 out of 0.50

When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying

Select one:
a. undifferentiated marketing
b. concentrated marketing
c. differentiated marketing 
d. the majority fallacy

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6/10/2021 Assignment - 1: Attempt review

Question 2
Complete
Mark 0.50 out of 0.50

The purchase decision for industrial products are taken by the following

Select one:
a. HR, Admin, Housekeeping
b. Accounts & Admin
c. Supply chain Alone
d. research, finance, accounts, and purchase department influences the purchase decision

Question 3
Complete
Mark 0.50 out of 0.50

PESTLE stands for _____________

Select one:
a. The political, economics, substitute, technological, legal, and ecological environments.
b. The political, economic, social, technological, legal, and ecological environments.
c. The purchasing, economics, social, technological, legal, and ecological environments.
d. The political, economic, social, treat, legal, and ecological environments. 

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Question 4
Complete
Mark 0.50 out of 0.50

In case of Industrial product marketing the customer satisfaction is achieved by factors like.

Select one:
a. Product design, demand analysis, promotion, service
b. Product design, demand analysis, pricing, service, long term relationship with customers.
c. Product design, demand analysis, technical requirements, resource utilization, Service
d. Product design, demand analysis, technical requirements, resource utilization, long term relationship with customers.

Question 5
Complete
Mark 0.50 out of 0.50

_____ is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Select one:
a. An internal audit
b. Market sampling
c. Stakeholder analysis
d. Environmental scanning 
e. Opportunity analysis

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Question 6
Complete
Mark 0.50 out of 0.50

Business products that are not directly used in producing other goods are also referred to as

Select one:
a. raw materials.
b. commercial products.
c. consumer products.
d. non-personal goods.

Question 7
Complete
Mark 0.50 out of 0.50

Which of the following isn’t part of company’s macroenvironment?

Select one:
a. Demographic Environment
b. Natural Environment
c. Economic Environment
d. Industry Competitors 

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Question 8
Complete
Mark 0.50 out of 0.50

Cigarettes and liquor advertising is banned in virtually all marketing communication forms in many countries around the world. This can be
explained as an influence of

Select one:
a. Ecological environment
b. Technological environment.
c. Economic environment.
d. Legal environment.

Question 9
Complete

Mark 0.50 out of 0.50

A well defined problem is _____________________ solved.

Select one:
a. Half
b. Partially
c. None

d. Completely

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Question 10
Complete
Mark 0.50 out of 0.50

Which of the following are the sources of marketing intelligence in research?

Select one:
a. Newspaper articles
b. Competitor intelligence
c. Customer feedback
d. All of the above

Question 11
Complete
Mark 0.50 out of 0.50

Identify the type of marketing explained with the help of example, P&G donates a rupee to help under privileged people.

Select one:
a. Buzz marketing
b. Below the line marketing
c. Social marketing
d. Cause- related marketing 

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Question 12
Complete
Mark 0.50 out of 0.50

____________ factors are those which relate to the presence and development of technology, on either a local or global scale. These change
offers risks, opportunities and threats to businesses. For example, Computer calculation speed/power, Engine efficiency, Internet
connectivity, Wireless charging, Automation

Select one:
a. Economical
b. Natural
c. Technological
d. Political

Question 13

Complete
Mark 0.50 out of 0.50

Select the type of research from following to identify the demographic groups who prefer diet soft drinks and reasons of it.

Select one:
a. Experimental research
b. Ethnographic research
c. Descriptive research 

d. Survey research

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Question 14
Complete
Mark 0.50 out of 0.50

Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with
room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involve:

Select one:
a. low-involvement decision making
b. limited decision making
c. extensive decision making
d. dedicated cognitive behavior
e. low-involvement problem solving

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Question 15
Complete
Mark 0.50 out of 0.50

_____ is a strategy of increasing market share for present products in existing markets.

Select one:
a. Market development
b. Diversification
c. Market penetration
d. Product penetration
e. Product development

Question 16
Complete

Mark 0.50 out of 0.50

Which type of data is obtained at a lower cost and quickly than the Others?

Select one:
a. Experimental
b. Secondary
c. Primary 
d. Qualitative

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Question 17
Complete
Mark 0.50 out of 0.50

Goods and services purchased by the ultimate consumer for personal use are called

Select one:
a. consumer products.
b. purchased products.
c. commercial products
d. personal products.

Question 18
Complete
Mark 0.50 out of 0.50

In order to expand its sales into the U.S. market, BRL, an Australia-based winemaker, agreed to a merger with a U.S.-based wine distribution
company. According to Ansoff’s strategic opportunity matrix, BRL would be implementing a _____ strategy.

Select one:
a. product penetration
b. Divestment
c. product development

d. market development
e. Diversification

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Question 19
Complete
Mark 0.50 out of 0.50

You need to buy tires for your school bus that you use for ferrying students to school. They are the same type tires used on Tata Motors 4
ton commercial trucks, and you buy them from Industrial Tire Company. Your tires are classified as

Select one:
a. business products.
b. service products.
c. consumer products.
d. commercial products.

Question 20
Complete

Mark 0.50 out of 0.50

Which of the following isn’t part of company’s microenvironment?

Select one:
a. Government Policies
b. Industry Competitors
c. Public

d. Economic environment

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Question 21
Complete
Mark 0.50 out of 0.50

An example of a segmented market would be

Select one:
a. High-income and low-income consumers being treated the same at Burger King.
b. Bisleri marketing its product to all residents of the India with one marketing mix based on the concept pure and safe drinking water
#piyobisleri
c. Maruti separating its potential customers into economy car buyers and luxury car buyers.
d. Sundar Nursery seeing residents of urban areas and rural areas as one market needing trees.

Question 22
Complete

Mark 0.50 out of 0.50

Business products may be identified

Select one:
a. goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.
b. products sold in a finished state for use in the home or the business office.
c. products of any kind bought for use in the home but sold later as used items.

d. products, like legal services, that can be bought by businesses or individuals but do not enter into the production of finished goods.

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Question 23
Complete
Mark 0.50 out of 0.50

Law governing media in India are

Select one:
a. B, F
b. Electronic Media Monitoring Centre (EMMC)
c. A, B, C
d. A, B, C, D, E, F
e. Code of conduct of the News Broadcasters Association
f. A, C, D, E
g. The press council Act, 1978
h. Cable Television Network Rule, 1994 
i. Norms for Journalist Conduct issued by the Press Council of India
j. Code for Commercial Advertising on Doordarshan and All India Radio

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Question 24
Complete
Mark 0.50 out of 0.50

Generally speaking, rubber and steel are examples of

Select one:
a. consumer products.
b. non-personal products.
c. business products.
d. fabricated materials.

Question 25
Complete
Mark 0.50 out of 0.50

Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

Select one:
a. Threat from government.
b. Threat of suppliers.
c. Power of buyers.
d. Threat of substitutes. 

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Question 26
Complete
Mark 0.50 out of 0.50

Mario usually purchases Old Spice deodorant. Unfortunately, the drug store is sold out of Old Spice today, so Mario will have to choose a
brand that’s in stock. In making his decision, Mario will engage in _____ consumer decision making.

Select one:
a. Habitual
b. Classical
c. Extended
d. Routine
e. Limited

Question 27

Complete
Mark 0.50 out of 0.50

Mr. Lakshya conducts online marketing research on regular interval at work. Which of the following is not an advantage to him?

Select one:
a. It is cost effective
b. Respondents cannot remain anonymous

c. Easy for respondents to complete
d. Easy to control the respondents in survey

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Question 28
Complete
Mark 0.50 out of 0.50

Which method should be used by the researcher for data collection when respondents are not willing to provide information?

Select one:
a. Internet surveys
b. Personal interviews
c. Focus groups
d. Observational research

Question 29
Complete
Mark 0.50 out of 0.50

Rohan is a marketer and is working on the promotional campaign designed to reach a target audience in a new international market. He is
working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By
which of the factors in the external environment is he being influenced

Select one:
a. Legal environment.
b. Socio-cultural environment.
c. Economic environment. 

d. Competitive environment.

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Question 30
Complete
Mark 0.50 out of 0.50

The research objectives in the second step of marketing research process should be defined into particular:

Select one:
a. Time allotments
b. Financial amounts
c. Information needs
d. Marketing goals

  

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