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Apple vs. Samsung: Activity

The document analyzes and compares the strengths, weaknesses, opportunities, and threats of Apple and Samsung based on a competitor analysis grid. It shows that Apple's main strengths are its iconic brand status and top technology, while Samsung focuses on research and development. Weaknesses for Apple include lack of marketing and high prices, while Samsung is heavily dependent on the American market. Both companies have opportunities for growth through expanding networks and new technologies. Threats include increased competition and lawsuits. Market share data is provided showing Samsung and Apple as the top smartphone manufacturers in 2019 and 2020.

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elyn
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436 views2 pages

Apple vs. Samsung: Activity

The document analyzes and compares the strengths, weaknesses, opportunities, and threats of Apple and Samsung based on a competitor analysis grid. It shows that Apple's main strengths are its iconic brand status and top technology, while Samsung focuses on research and development. Weaknesses for Apple include lack of marketing and high prices, while Samsung is heavily dependent on the American market. Both companies have opportunities for growth through expanding networks and new technologies. Threats include increased competition and lawsuits. Market share data is provided showing Samsung and Apple as the top smartphone manufacturers in 2019 and 2020.

Uploaded by

elyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CHAPTER 12 Edukasyong Pantahanan at Pangkabuhayan with

Entrepreneurship

Activity

The opportunity seizing: Competitor analysis grids.

Apple vs. Samsung

Apple Samsung
STRENGTHS  Globally Iconic o Research and
 Top Technology Development
 Brand of Choice o Award Winning
 Proficient Research Brand
 Sustainability made o Ecologically Friendly
possible through Liam Innovations
o Stronghold in the
Asian Markets

WEAKNESSES  Lack of Marketing & o Heavily Dependent


Promotions on the American
 Lack of Competition Market
 High Priced Products o Decline in
 Incompatibility with Smartphone Sales
Other Software
OPPORTUNITIES  Consistent Costumer o Triple Protection
Growth Proposition
 Qualified Professionals o HR Management
 Expansive Distribution o Diversifications and
Network Acquisitions
 Lack of Green
Technology

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CHAPTER 12 Edukasyong Pantahanan at Pangkabuhayan with
Entrepreneurship
 Smart Wearable
Technology
 Utilize Artificial
Intelligence
THREATS  Bullied by Counterfeits o Controversies
 Increasing o Increased
Competition Competition
 Market Penetration o Legal and
 Lawsuits Regulatory Threats

Exhibit: Smartphone Shipment Market Share CY 2019 and CY 2020


Global Shipment (Million) Share % Growth (YoY %)
Smartphone
Market CY 2019 CY 2020 CY 2019 CY 2020 CY 2019 CY 2020

SAMSUNG 296.9 255.7 20% 19% 2% -14%


APPLE 195.6 201.1 13% 15% -5% 3%

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