Jet Airways SWOT Analysis, Competitors, STP & USP

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Jet Airways SWOT Analysis, Competitors, STP &

USP
SWOT analysis of Jet Airways analyses the brand/company with its strengths,
weaknesses, opportunities & threats. In Jet Airways SWOT Analysis, the strengths
and weaknesses are the internal factors whereas opportunities and threats are the
external factors.
SWOT Analysis is a proven management framework which enables a brand like Jet
Airways to benchmark its business & performance as compared to the competitors
and industry. Jet Airways is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats),
top Jet Airways competitors and includes Jet Airways target market, segmentation,
positioning & Unique Selling Proposition (USP).

Jet Airways Brand Analysis

Parent Company Tailwinds Limited

Category Indian domestic sector

Sector Airlines

Tagline/ Slogan The Joy of Flying

Jet Airways is a premium airline in India offering High Class


USP
services

Jet Airways STP

Jet Airways Segmentation Air travellers preferring comfort over economy

Jet Airways Target Market Corporate, Upper Middle Class

Jet Airways is a premium airline based out of India


Jet Airways Positioning
serving domestic and international sectors

Jet Airways SWOT Analysis

Jet Airways Strengths Below are the Strengths in the SWOT Analysis of
Jet Airways:
1. Jet Airways has created a good image among
the Indian fliers
2. Jet Airways is a trusted airline by the corporates
3. One of the biggest Indian airline companies with
over 13,000 employees
4. Operations in over 60+ Indian cities and over
400 daily flights
5. Jet Airways is a top of the mind brand due to
excellent operations and marketing
6. It also has international destinations in nearly 20
countries 
7. Jet Airways has a strong customer service and
provides inflight entertainment, lounges, frequent
flier programs etc

Here are the weaknesses in the Jet Airways


SWOT Analysis:
1. Competition from the LCCs and other
competitors means market share growth is tough
Jet Airways Weaknesses
for Jet Airways
2. Presence of other airlines on international
routes making it difficult to have significant market
share

Following are the Opportunities in Jet Airways


SWOT Analysis:
1. Jet Airways is strongly positioned in the
Jet Airways Opportunities International routes
2. Has presence in every segment
3. Increasing number of people opting to travel by
airlines

The threats in the SWOT Analysis of Jet Airways


are as mentioned:
1. LCCs eatiing up the marketshare of Jet Airways
Jet Airways Threats 2. Rising Fuel Costs and Labour Costs
3. Unfavorable Govt policies and aviation
regulations can affect Jet Airways' business
operations

Jet Airways Competition

Competitors Below are the top 7 Jet Airways competitors:


1. Vistara
2. Indigo Airlines
3. Air India
4. Go Air
5. Spicejet
6. Singapore Airlines
7. Emirates

PESTEL ANALYSIS
Jet Airways (India) Limited - Brand Building and Valuation case study PESTEL
analysis includes macro environment factors that impact the overall business
environment – Political, Economic, Social, Technological, Environmental, and Legal
factors. ... PESTEL analysis is mainly the assessment of macro environment factors.
(jet airways)
.  Political Factors-
1)The aviation industry is directly affected by the unstable political changes. The nature of Airline industry
is sensitive. The political situation may include the economic circumstances or wars.
2) Jet airways Airline is bound to follow the political factors. There are certain agreements for specific
routes. Terrorism may affect the service. The political problems or factors, which any business might face,
specifically include the wars and terrorism. This point does not cover the wars and terrorism of the home
country only, but of the whole world. The airlines business is not confined to one country; therefore, it is
important to consider the global political factors.
 
 
. Economic Factors-
1)Economic factors will affect the profit margin, demand forecast and the capital availability. The
company will be able to grow and make the maximum investment if the business is profitable because of
the favorable stable economic condition.
2) In this particular situation, money will be considered as a source of developing the airports. It is very
important to have modern and well-equipped airports, together with the best aircraft. The indian
government has been investing a very generous amount of money for the development of their two main
airports inDelhi and navi mumbai. This has resulted in a rapid increase in the overall profits because both
of these airports are up to international standards and are preferred by almost every customer and airline.
Hence, the economic factors are of great importance for the success.
. Social Factors-
Social factors include the demand and taste of people. General social changes will affect the service of the
company and will welcome particular threats. Factors mainly include the demographic changes which
further rely on the age, regions and the numbers of working employees. The social factors primarily
include the concerns regarding the population. The increase in population means, increase in the airline
profits because more people will travel to the other countries or their homeland like india.
.Technological Factors-
Advancement and the innovation in technology need to be well recognized by the Airlines. The products
and services must be designed exceptionally which helps to meet the competition. The emergence of IT
affects the services of Emirates. Latest trends will allow people to get attracted and passenger will be
encouraged to use the technology integrated services.The technological factors can be both, a blessing or a
curse. The number of people, who used to travel for the business meeting, have somehow been decreased
because of the applications, which allow efficient video conferences. On the other hand, the technology has
made the security systems of the airports more effective and powerful, along with the ease of e-booking
system.
. Legal Factors-
As the heading suggests, these include the rules and regulations of the country. The changes in the legal
factors will undoubtedly affect the revenue of the company. The policies and regulation allow the airline
company to be more cautious in local as well as international dealings. The operations will be arranged in a
legal environment, which will ensure safe and secure journey for the passengers.In the case of airlines, just
like the environmental issues, the legal factors can also vary from country to country. Hence the profit
made or forgone will also depend on the country’s policy and laws.
. Environmental Factors-
Airlines major concerns are the environmental changes. The immediate weather change and climate
conditions influence the credibility of service. So airlines need to follow strategies for the excellent
service. The environmental factors can include the weather and climate issues, which might end up
affecting the airline business.,as now there are chances of resurface  of heavy rain which can affect the
travelling routes and unpunctuality of time so the jet airways Airlines have to face almost  environmental
problems within the home country. Though, the issues can vary from country to country.

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framework

BCG Matrix JET AIRWAYS The over-all average market growth of passenger flights
was recorded at -6.8% while the average growth of passenger flights of Jet Airways
was recorded at -3.08%. Given this figure, the organization fell under the Question
Mark Quadrant (second quadrant) in the BCG Matrix.

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