LETTER OF TRANSMITTAL

January 13, 2020

To: Sahil Aggarwal

Owner

From: Divam Arora

Creative Communication Head

Subject: Proposal to adopt online channels of communication for Marketing

Mr. Sahil

Please find enclosed a proposal to adopt online channels of communication for marketing such
as Instagram, Facebok and Youtube. I hope you find this report insightful and helps you make
a decision.

This study examines how consumers’ engagement with social media platforms drives
engagement with advertising embedded in these platforms and, subsequently, evaluations of
this advertising. Our findings show that engagement is highly context specific; it comprises
various types of experiences on each social media platform such that each is experienced in a
unique way. Moreover, on each platform, a different set of experiences is related to advertising
evaluations.
We, hope that you will find this plan worth reading: Please feel free for any query or
clarification that you would like us to explain. I am sure you will make the right decision.
Looking forward to working with you. Thanking you for your cooperation

Sincerely

Divam Arora

EXECUTIVE SUMMARY
In this proposal we show exactly how social media marketing can impact the client’s business
goals, and establish their expertise in the field. Through research and planning, we demonstrate
to the client why we are exactly the right firm for the job.

We address the following questions:

• What are the goals of your prospect’s business?

We make sure that the stated goals are specific, measurable, attainable, relevant, and timely.
We have designed the proposal keeping the prospect’s timeline and budget in mind when
thinking about timing and attainability.

We have researched on the competitors and have included the steps that we will be taking to
win against them. The targeted approach provided will help them in increasing their market
share and revenue by the use of social media.
Background
Traditional marketing is a rather broad category that incorporates many forms of advertising
and marketing. It’s the most recognizable types of marketing, encompassing the advertisements
that we see and hear every day. Most traditional marketing strategies fall under one of four
categories: print, broadcast, direct mail, and telephone. Whereas looking for the new trend, we
can lead to many different platforms that are popular in current world

With the whole world logging to Facebook and Instagram, no one is stranger to the influence
of social networking sites. Digital marketing has almost crushed the traditional marketing
approach. The virtual realm is now the most feasible medium to market businesses. The cost-
effectiveness and global reach are some of the unmatched privileges of social media.

Proposal
To have a competitive edge among the industry we need to take steps forward towards the rising
needs of the market to have online presence.

The FMCG industry is not following the current trend of online presence much as in the current
scenario. So being the first to involve the new trend with the earlier used marketing strategy will help
to increase the market presence of the BALALJI industry. Leading to increased customer satisfaction

The proposal involves working towards building an online presence of the company through adoption
of Instagram and Facebook for marketing the products. It will help to increase the market presence
from just the geographical area covered by the stores to global presence. Customer needs and
feedback can also be generated from the online handle by various methods like surveys, comments,
etc.

The process of going virtual along the physical market will involve some technical issues. But those
can be easily handled by a single personal. A very nominal cost for promotion is to be paid by the
company annually to sites. Although benefits derived from these handles will be much more than the
cost incurred.

It would in the best benefit of the organization to take this step as soon as possible. As after certain
time we would loss the first movers advantage.

Process to be followed
 • An Instagram and Facebook account will be created
• The details of the products with some pictures to be uploaded
• All the advertisements to be launched should also be updated on these accounts
• Getting feedback through polls
• Keeping these accounts updated timely
• Answering the Queries raised by customers on the portal

Benefits
• Increased market presence
• Low cost marketing
• First movers advantage
• Following market trend
• Increased customer satisfaction
• Timely feedback of customers

Digital Marketing Management

• creating content
• monitoring conversations
• working with influencers
• community management
• analytics

Social media positions you will need:

• Strategist
• creative director
• Copywriter
• Designer
• video editor
• Proof-reader
• Scheduler
• analytic reporter

For all this purpose of work instead of hiring all the staff in house we can look for the agencies who
charge a nominal fees and also breakdown the details as per our need,

Nominal Amount initially charged by agencies to handle the social media handle are RS 20000/- that
can further be reconsider as per our organization requirement.

Conclusion
There are always two sides of a coin but it is about choosing the best option available. Where as to
sustain and to seek growth in today’s market it is important to adapt the changing pattern of work
and technologies which are followed up in the market. In today’s world the importance of social media
presence is in comparable.

With the social media marketing we will be able to boost up our business and would also possible seek
the expected growth of 65% which would be followed by increase in the upcoming future.

Conclusion
With the dynamic climate, the organization needs to adjust to the changes happening to the
technology in the world. Online media stages have demonstrated to be an intense change in the
corporate world and are turning into a necessary thing for businesses to survive in the new age
of social media. The new generations spend 60% of their days surfing social media where they
come in contact with different products being marketed by different organisations and they are
prompted to buy it. This shows that the youth and even the older generations are influenced by
social media which in turn affects their buying decisions. This shows how important it is to
become a part of social media and promote the organisation’s products. One of the significant
motivations to pick the stage regardless of its restrictions is that clients anticipate it. They may
look for you explicitly by name, or by hashtags identifying with your business or location.
Either way, not discovering you are an awful encounter. Having a record constructs a trust
factor and builds the validity of the organization. With presence via online media, clients can
guarantee the genuineness of the brand and how famous it is among its crowd.