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    Malabar Gold Roles

    Uploaded by

    Ziyad Akthar
    The document outlines the key responsibilities of a sales role at a jewelry showroom. The role involves understanding customer requirements, presenting product offerings to help with purchasing decisions, completing sales transactions, addressing customer queries and complaints, generating leads through marketing, educating customers on products and pricing, gathering competitor intelligence, and achieving sales targets. The role also requires acquiring product knowledge, involvement in daily showroom marketing and sales activities, and developing strategies to counter competitors. The jewelry industry in India is large and growing, with emotional marketing recommended given jewelry purchases are often emotional decisions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Malabar Gold Roles

    Uploaded by

    Ziyad Akthar
    28 views3 pages
    The document outlines the key responsibilities of a sales role at a jewelry showroom. The role involves understanding customer requirements, presenting product offerings to help with purchasing decisions, completing sales transactions, addressing customer queries and complaints, generating leads through marketing, educating customers on products and pricing, gathering competitor intelligence, and achieving sales targets. The role also requires acquiring product knowledge, involvement in daily showroom marketing and sales activities, and developing strategies to counter competitors. The jewelry industry in India is large and growing, with emotional marketing recommended given jewelry purchases are often emotional decisions.

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    malabar gold roles

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    The document outlines the key responsibilities of a sales role at a jewelry showroom. The role involves understanding customer requirements, presenting product offerings to help with purchasing decisions, completing sales transactions, addressing customer queries and complaints, generating leads through marketing, educating customers on products and pricing, gathering competitor intelligence, and achieving sales targets. The role also requires acquiring product knowledge, involvement in daily showroom marketing and sales activities, and developing strategies to counter competitors. The jewelry industry in India is large and growing, with emotional marketing recommended given jewelry purchases are often emotional decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views3 pages

    Malabar Gold Roles

    Uploaded by

    Ziyad Akthar
    The document outlines the key responsibilities of a sales role at a jewelry showroom. The role involves understanding customer requirements, presenting product offerings to help with purchasing decisions, completing sales transactions, addressing customer queries and complaints, generating leads through marketing, educating customers on products and pricing, gathering competitor intelligence, and achieving sales targets. The role also requires acquiring product knowledge, involvement in daily showroom marketing and sales activities, and developing strategies to counter competitors. The jewelry industry in India is large and growing, with emotional marketing recommended given jewelry purchases are often emotional decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

     Receive the customer and engage with the customer to understand the customer’s

    requirement.
     Introduce the various product offering to the customers and facilitate customer buying
    decision.
     Prepare the estimate of the products selected and complete the sales transaction.
     Understand the queries and complaints from the customer and address with right solution.

     Understand new innovations in the area of market research, and create new ways to meet
    the needs of a changing marketplace.
     Generate lead through various sales and marketing activities.
     • Assist in marketing activities like Hoardings, Print Advertisement, Radio and other
    localized Marketing Campaigns in co-ordination with Corporate Office Malabar Developers.
     Follow up customer enquiries and outdoor sales activities.
     • Accompany customer for demo of mock up flat and site visit.
     • Educate customer on product price and other amenities.
     • Educate customer on various projects and guide them to choose the right option.
     • Prepare and deliver appropriate presentations on products and services.
     gather information’s on competitor’s business strategy and their activities.
     • To be constantly updated with market situations.
     Responsible for Counter Sales of Watches.
     Learn about the items name, making charge, stone charge etc.

    Role Objective :

    To understand the Showroom formulating strategy in alignment with the overall business strategy to
    effectively manage the sales and marketing of the Showroom.

    To understand the Showroom sales, profitability and other business targets and the achievement
    methodology.

     Sales

     Involve in counter sales to understand sales, product, customer purchase behaviour,
    market trends etc.
     Understand the sales data analysis process of the showroom.
     Suggest sales efficiency, quality improvements and cost optimization benchmarking leading
    practices.
     Acquire product knowledge
     Understand the Product Mix viz. Gold, Diamond, Precious, Silver, Sub Brands, etc. as per
    the market preferences and periodic review of the same.
     Must trace out all the marriage parties in his area and must meet them with brochures
     Involve in showroom sales once a week

     Marketing
     Involve in Showroom day to day marketing activities
     Visit high profile and regular customers as a part of marketing plan to drive sales and
    increase the footfall.
     Understand and analyse the local market trend on regular base
     Take initiative to learn the strategies of competitors and develop new methods to counter
    them
     -


     Conduct competitor study and keep the track of the same.

     Must be thorough with the marketing strategies of the company


    - Must have knowledge of products and items available in the shop
    - Must trace out all the marriage parties in his area and must meet them with brochures
    - Follow up potential customers once met
    - Must be very polite and decently behaved while mingling with the customers

    Must achieve the targets given by the company

    Take initiative to learn the strategies of competitors and develop new methods to counter them
    - Conduct market survey regarding the counter sales of competitors.
    - Involve in showroom sales once a week
    - Perform other duties as assigned by the management

    Content marketing

    Tele marketing

    Direct marketing

    Proximity marketing

    Emotional marketing

    India’s gems and jewellery sector is one of the largest in the world, contributing 29% to the global
    jewellery consumption. The sector is home to more than 300,000 gems and jewellery players. Its
    market size will grow by US$ 103.06 billion during 2019–2023. (https://www.ibef.org/industry/gems-
    jewellery-india.aspx#:~:text=Market%20size,103.06%20billion%20during
    %202019%E2%80%932023.)
    The purchase of jewelry is an emotional one instead of a purposeful one. For many, it means a
    significant gift for occasions like Mother’s Day or Valentine’s Day. For others, it symbolizes the most
    special purchase of their lives—an engagement ring meant to profess their love for their partner.
    This is why your marketing campaigns need to create emotional responses in customers.

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