BA 2004 Managerial Economics Demand Theory and Estimation
BA 2004 Managerial Economics Demand Theory and Estimation
Using SPSS, MS Excel or other statistical software package, run the given data
and answer the following in MS Word.
Assume that Electronix, Inc., a small startup company that distributes a particular
business machine, has the following monthly data on unit sales (Q), price (P),
advertising expenditures (AD), and personal selling expenditures (PSE) over the
past year.
If a linear relation between unit sales, price, advertising, and personal selling
expenditures is hypothesized, the regression equation takes the following form:
where y is the number of units sold, P is the average price per month, AD is
advertising expenditures, PSE is personal selling expenditures, and u is a
random disturbance term – all measured on a monthly basis over the past year.
Regression Equation:
Y = Unit Sales
X1= Price
the X Variables account for 96.97 percent of the variation in the Y Variable.
Because there are multiple X Variables, the Adjusted R Squared is the most
precise percentage that can explain the variation in the Y Variable (Unit Sales).
As a result, Price and Personal Spending Expenditures can predict the Unit
Sales for business machines of the Electronix Inc. over the past year. Meanwhile,
Y = 3,522.49