2020

LEARNING MODULE
Z PURPOSIVE 2ND | CRIM
COMMUICATION

Purposive
Communication
COM - GEC
MODULE 1: COMMUNICATION PROCESS, PRINCIPLES, AND ETHICS

INTRODUCTION AND FOCUS QUESTIONS:

Communication is a learned skill. However, while most people are born with the
physical ability to talk, not all can communicate well unless they make special efforts to
develop and refine this skill further. Very often, we take the ease with which we
communicate with each other for granted, so much so that we sometimes forget how
complex the communication process actually is.
This topic gives you an overview of communication and introduces you to the main
elements in the communication process. It also highlights the importance of writing clear,
positive messages and offers you some basic tips and guidelines on this form of
communication so that you may become more proficient in the kind of writing needed at
home as well as in the college and workplace. You will also learn about some of the
common pitfalls which may impede the effectiveness of written communication.
As you go through this module, remember to search for the
answers to the following focus questions:

1. Why does communication important?

2. How does communication process happens?

3. How does communication be effective and active?

LESSONS AND COVERAGE:

In this module, you will examine the above questions when you
take the following lessons:

Lesson 1: Communication - Nature and Process

Lesson 2: Communication - Basic Principles
Lesson 3: Communication- Ethics in Communication

In these lessons, you will do the following:

Lesson 1  Discover where the word communication comes from.

 Observe how communication process happens.
 Demonstrate how communication process happens.

 Identify the elements of communication and its functions.

Lesson 2  Make a poster campaign with clear message by following the 7 c’s
in communication.
 Discover the barriers in communication.
 Familiarize with the different principles in communication.

 Heighten awareness on communication ethics resulting

Lesson 2 conscientious and respectful interactions.
 Appreciate the importance of ethics in communication.
 Give a response to an issue in ethics in the context of cyber
communication.

EXPECTED SKILLS:

At the end of this module, the students are expected to:

 Describe the nature, elements, functions of verbal and non-verbal communication in

various and multicultural contexts.
 Create clear, coherent, and effective communication materials.
 Adopt awareness of audience and context in presenting ideas.
 Appreciate the impact of communication on society and the world.

PRE - ASSESSMENT

DIRECTION: Choose the correct answer.

 1. ______________ is an intentional communication that happens within the
bounds of specific contexts. 
A. Communication
B. Purposive Communication
C. Context
D. Globalization

2. To convert a message into groups of words, symbols, gestures, or sounds that

present ideas or concepts is called:
A. Encoding
B. Feedback
C. Message
D. noise

3. The content of the communication is called:

A. message
B. feedback
C. jargon
D. noise

4. Allows the communicator to adjust his message and be more effective.

A. Effective Communication
B. Message
C. Speech
D. Feedback

5. Which is not an Important Characteristics of Communication?

A. It is a 2 way process
B. Communication involves exchange of ideas, feelings, information, thoughts, and
knowledge.
C. Communication does not involve mutuality of understanding between Sender and
Receiver.
D. Communication process happens between or among two or more parties. (Sender
and Receiver)
 
6. It is a circumstance or environment in which communication takes place
A. Context
B. Contact
C. Concept
D. Setting

7. True or False: Two persons who do not speak the same language will never be
able to communicate with each other
o True
o False

8. True or False: Globalization began after the internet was invented.

o True
o False
 9. _______________ emphasizes moral influence
A. Value system
B. Social Responsibility
C. Discrimination
D. Ethics

10. Which is NOT included in the 7C's effective principles or written

communication?
A. Completeness
B. Conciseness
C. Consideration
D. Conduciveness

11. The _____________ is the individual or group that develops the message to be
communicated to internal and external parties.
A. Source
B. Receiver
C. Sender
D. Jargon

12. Through the Internet or a fax transmission, the communication _____ may be a
telephone line.
A. Receiver
B. Encoding
C. Channel
D. Message

13. ____________ is the person (or thing) attempting to share information

A. receiver
B. sender
C. feedback
D. noise

14. All of the following are barriers to effective communication except:

A. eliminate noise
B. communication overload
C. distorting information
D. overload information

15. True or False: A sender is the person who transmits a message.

o True
o False

Lesson 01: Communication: Nature and Process

Outcomes:
At the end of the lesson you are expected to:

1. Increase knowledge in communication, its processes and principles hence become more
skillful communicators;

2. Heighten awareness on communication ethics resulting conscientious and respectful

interactions; and

3. Apply the gained knowledge through class exercises.

What is Communication?

Communication is derived from the Latin word “common” which means, “belonging
to many” and “communico” means to confer with others. It is the mutual exchange of
information, ideas, and understanding by any effective means.
Communication is the interaction of words from a society and thus gives pleasure
and an increased understanding of life.
Communication is a human act of sending and receiving of messages where
interpretations are normally constructed in the process.

What is Purposive Communication?

Purposive communication
- is an intentional communication that happens within the bounds of specific
contexts.
- is a communication applied in a specific setting, environment, scene, social
relations and culture

Contexts affect the process of sending and receiving of messages; semantics or

meanings, choice of channels, words and methods of delivery.
Contexts include:
1. Settings and environment
- Family, school, workplace, religious communities
2. Social Relationship
- Friends, husband and wife, parent child, colleagues/boss-subordinate in the
office
3. Scenes which include place, time, and occasion
- Business meeting, job interview, social gathering parties, weddings, etc.
4. Culture
- History, tradition, beliefs, norms, values

Communication as a Process

https://ecampusontario.pressbooks.pub/communicationatwork/chapter/1-3-the-communication-process/

Communication is a process whereby people create and transmit meaning through

the exchange of verbal and nonverbal messages in a particular context. (Oetzel, 2009:11)

Models of Communication

Linear Model of Communication

This three-part model was intended to capture the radio and television transmission
process. However it was later adapted to human communication and is now known as the
linear model of communication. The first part of the model is the sender, and this is the
person who is speaking. The second part of the model is the channel, which is the apparatus
for carrying the message (i.e., the phone or TV). The third part of the model is the receiver,
and this is the person who picks up the message. 
Interaction Model of Communication

The interaction model of communication describes communication as a process in

which participants alternate positions as sender and receiver and generate meaning by
sending messages and receiving feedback within physical and psychological contexts
(Schramm, 1997). Rather than illustrating communication as a linear, one-way process, the
interaction model incorporates feedback, which makes communication a more interactive,
two-way process.

Transactional Model of Communication

In the transactional model, communication is seen as an ongoing, circular process.

We are constantly affecting and are affected by those we communicate with. The
transactional model has a number of interdependent processes and components, including
the encoding and decoding processes, the communicator, the message, the channel and
noise.

Lesson 2: Communication: The Basic Principles

 Elements of Communication

1. Sender: The sender or the communicator is the

person who initiates the conversation and has conceptualized the idea that he intends to
convey it to others.
2. Encoding: The sender begins with the encoding
process wherein he uses certain words or non-verbal methods such as symbols, signs, body
gestures, etc. to translate the information into a message. The sender’s knowledge, skills,
perception, background, competencies, etc. has a great impact on the success of the
message.
3. Message: Once the encoding is finished, the
sender gets the message that he intends to convey. The message can be written, oral,
symbolic or non-verbal such as body gestures, silence, sigh, sounds, etc. or any other signal
that triggers the response of a receiver.
4. Communication Channel: The Sender chooses
the medium through which he wants to convey his message to the recipient. It must be
selected carefully in order to make the message effective and correctly interpreted by the
recipient. The choice of medium depends on the interpersonal relationships between the
sender and the receiver and also on the urgency of the message being sent. Oral, virtual,
written, sound, gesture, etc. are some of the commonly used communication mediums.
5. Receiver: The receiver is the person for whom the
message is intended or targeted. He tries to comprehend it in the best possible manner such
that the communication objective is attained. The degree to which the receiver decodes the
 message depends on his knowledge of the subject matter, experience, trust and relationship
with the sender.
6. Decoding: Here, the receiver interprets the
sender’s message and tries to understand it in the best possible manner. An effective
communication occurs only if the receiver understands the message in exactly the same way
as it was intended by the sender.
7. Feedback: The Feedback is the final step of the
process that ensures the receiver has received the message and interpreted it correctly as it
was intended by the sender. It increases the effectiveness of the communication as it
permits the sender to know the efficacy of his message. The response of the receiver can be
verbal or non-verbal.

7 C’S IN COMMUNIATION

1. Clear: The message should be clear and easily understandable to the recipient. The
purpose of the communication should be clear to sender then only the receiver will
be sure about it. The message should emphasize on a single goal at a time and shall
not cover several ideas in a single sentence.
2. Correct: The message should be correct, i.e. a correct language should be used,
and the sender must ensure that there is no grammatical and spelling mistake. Also,
the message should be exact and well-timed. The correct messages have a greater
impact on the receiver and at the same time, the morale of the sender increases with
the accurate message.
3. Complete: The message should be complete, i.e. it must include all the relevant
information as required by the intended audience. The complete information gives
answers to all the questions of the receivers and helps in better decision-making by
the recipient.
4. Concrete: The communication should be concrete, which means the message
should be clear and particularly such that no room for misinterpretation is left. All the
facts and figures should be clearly mentioned in a message so as to substantiate to
whatever the sender is saying.
 5. Concise: The message should be precise and to the point. The sender should avoid
the lengthy sentences and try to convey the subject matter in the least possible
words. The short and brief message is more comprehensive and helps in retaining
the receiver’s attention.
6. Consideration: The sender must take into consideration the receiver’s opinions,
knowledge, mindset, background, etc. in order to have an effective communication.
In order to communicate, the sender must relate to the target recipient and be
involved.
7. Courteous: It implies that the sender must take into consideration both the feelings
and viewpoints of the receiver such that the message is positive and focused at the
audience. The message should not be biased and must include the terms that show
respect for the recipient.

Communication: Barriers and Noise

Experts assert that noise or barriers in communication maybe due to environment,

physical, psychological and emotional conditions. Other than these aspects, differences in
language, gender, and culture can also be barrier in communication.

1. Physical Barriers
Physical barriers in the workplace include:
 Marked out territories, empires and fiefdoms into which strangers are not
allowed
 Closed office doors, barrier screens, and separate areas for people of different
status
 Large working areas or working in one unit that is physically separate from
others

2. Perceptual Barriers
It can be hard to work out how to improve your communication skills.
The problem with communicating with others is that we all see the world differently.
If we didn't, we would have no need to communicate: something like extrasensory
perception would take its place.
3. Emotional Barriers
One of the chief barriers to open and free communications is emotional.
The emotional barrier is comprised mainly of fear, mistrust and suspicion.
The roots of our emotional mistrust of others lie in our childhood and infancy when
we were taught to be careful about what we said to others.

4. Cultural Barriers
When we join a group and wish to remain in it, sooner or later we will need to adopt
the behavior patterns of the group.
These are the behaviors that the group accepts as signs of belonging.
The group rewards such behavior through acts of recognition, approval and inclusion.

5. Language Barriers
Our language may present barriers to others who are not familiar with our
expressions, buzz-words and jargon.
When we couch our communication in such language, it excludes others.
Understanding this is the key to developing good public speaking skills and report
writing skills.

6. Gender Barriers
There are distinct differences between the speech patterns of men and women.
A woman speaks between 22,000 and 25,000 words a day whereas a man speaks
between 7,000 and 10,000.
In childhood, girls speak earlier than boys and at the age of three, have a vocabulary
twice that of boys.
Lesson 3: Ethics in Communication

What is Communication Ethics?

ETHICS a system of moral principles deals with values relating to human conduct,
with respect to the rightness and wrongness of certain actions and to the goodness and
badness of the motives and ends of such actions.

COMMUNICATION ETHICS

The principle governing communication, the right and wrong aspects of it, the moral-
immoral dimensions relevant to Interpersonal communication are called the ethics of
Interpersonal communication.

COMMUNICATION ETHICS

  Maintaining the correct balance between the speaking and listening the legitimacy of
fear and emotional appeal degree of criticism and praise

COMMUNICATION ETHICS 

A death or an overdose of either of the factors could result in unfavorable

consequences. The principle of honesty on both sides should be completely applied
because any amount of insincerity from either the listener or the speaker would not be
prudent.

Regardless of an individual's moral principle (relativistic), ethics in communication

can take a universal approach, which can be displayed in several ways including but not
limited to the following:
 1. Adhering to the golden rule or the platinum rule.

The golden rule asserts to always treat others in the same way you want to be
treated while the platinum rules according to Bennett (1980) stresses on trending others the
way they wish to be treated. Ethical communicators address people of other cultures with the
same respect that they would like to receive themselves (Jandt, 2013:37). 

2. Considering the feelings of the receiver. 

Humans are not only cognitive but also emotional beings. If we are less careful with
or words, tone, and non-verbal gestures, people could be negatively affected. To be ethical
in communicating with others, it will be best to maintain tact and diplomacy in our
communications. 

3. Acknowledging the source of ideas & information.

Sources of ideas and information should be acknowledged appropriately at all times.

It is unethical and unlawful for someone to convey other people's intellectual property
without recognizing the author's names or organizations. 

4. Speaking the truth. 

This is a universal rule. Unfortunately, there are also those who (for whatever reason)
seem to enjoy propagating falsehood. Take for instance the abundance of fake news or what
others call alternative facts on the Internet. Obviously, this is a violation of communication
ethics and should be stopped by all means. 
TASK #1:

DIRECTION:

Individually, think of something trend issue and make a poster campaign with clear

message by following the 7 C’s in communication.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

TASK #2:

DIRECTION:

Response or react to the following situations using the ethics in communication.

1. Some of your classmates have spread bad rumors about one of your close friends.
You are not sure whether the gossip is true or not. What would you tell our
classmate? How about your close friend?

______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________

2. Your best friend confided to you that he/she is already in a relationship but wanted
you to keep this as a secret since his/her parents do not allow him/her yet to get
involved in a romantic relationship. One day your best friend’s mother called you up
to confirm a rumor about your best friend having a boyfriend/girlfriend. What answer
will you give your best friend’s mom? What do you think is the best thing to do?

______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
 ______________________________________________________________

Assignment 001:

DIRECTION: Individually, answer each question briefly (3 to 5 sentences).

1. In your perspective, why is the study of communication eleven to your life and to your
future profession? Cite significant instances of its significance.

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
____________________

2. Do you agree that communication is something that does not have a definite end? Why
or why not?

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
____________________

3. As sender or receiver of a message what is it that you need to develop further? How can
you improve on these areas?

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Assignment 002:

DIRECTION:

Research on issue/s in ethics in the context of cyber communication and how do you
think these issues can be resolved? Write your response to it on a one page bond paper
(font size – 12; Times New Roman, and 1.5 spacing).

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

___________________________________________________________________
___________________________________________________________________
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LEARNING ACTIVITY #1:

A.MULTIPLE CHOICE
Direction: Choose the letter of the correct answer.

1.__________________ is the interaction of words from a society and thus gives pleasure
and an increased understanding of life.
  A. Channel
B. Ethics
C. Communication
D. Receiver

2.___________________ is an intentional communication that happens within the bounds of

specific contexts.
A. Communication
B. Purposive Communication
C. Direct communication
D. One way Communication

3._________________ a system of moral principles deals with values relating to human

conduct, with respect to the rightness and wrongness of certain actions and to the goodness
and badness of the motives and ends of such actions.
A. Dignity
B. Moral
C. Ethics
D. Values

4. _____________________ is the person who initiates the conversation and has

conceptualized the idea that he intends to convey it to others.
A. Receiver
B. Encoder
C. Decoder
D. Sender

5. It is a model of communication that incorporates feedback, which makes communication

a more interactive, two-way process.
A. Interactional model
B. Transactional model
C. Linear model
D. Shannon – weaver model

6. It is a model of communication that is three-part model was intended to capture the

radio and television transmission process.
A. Interactional model
B. Transactional model
C. Linear model
D. Shannon – weaver model
 7. _____________________ has a number of interdependent processes and components,
including the encoding and decoding processes, the communicator, the message, the
channel and noise.
A. Interactional model
B. Transactional model
C. Linear model
D. Shannon – weaver model

8. The ___________________ can be written, oral,

symbolic or non-verbal such as body gestures, silence, sigh, sounds, etc. or any other
signal that triggers the response of a receiver.
A. Receiver
B. Message
C. Decoder
D. Sender

9. ____________________ is the final step of the

process that ensures the receiver has received the message and interpreted it
correctly as it was intended by the sender.
A. Receiver
B. Message
C. Decoder
D. Feedback

10. ______________________is the person for whom the

message is intended or targeted. He tries to comprehend it in the best possible
manner such that the communication objective is attained.
A. Receiver
B. Message
C. Decoder
D. Sender

B. TRUE OR FALSE

Directions: Write TRUE if the statement is correct and FALSE if it is incorrect. Write your
answer on the space before each number.

________1.Since our country is a democratic society and our rights are guaranteed, it is
ethical for us to do anything we want as long as we have the right to do so.
________2.It is all right for us to prevent people from communicating with one another.
________3.Anyone is allowed to do whatever it takes to achieve his goal even if someone or
something is affected in the process.
________4.Both speaker and listener are highly accountable for ascertaining that the
message is mutually understood and ethics is observed.
________5.It is ethical to give priority to your own needs rather than your listener’s.
________6. To be ethical in communicating with others, it will be best to maintain tact and
diplomacy in our communications.
________7. It is ethical and lawful for someone to convey other people's intellectual property
without recognizing the author's names or organizations. 
_______8. Understanding this is the key to developing good public speaking skills and
report writing skills.
________9. Humans are not only cognitive but also emotional beings.
________10. Communication is a process whereby people create and transmit meaning
through the exchange of verbal and nonverbal messages in a particular context.
 ANSWER KEYS

PRE – ASSESSM ENT: LEARNING ACTIVITY #1:

MULTIPLE CHOICES:
B 1. C
B 2. B
A 3. C
A 4. D
B 5. A
A 6. C
TRUE 7. B
TRUE 8. B
D 9. D
C 10. A
B
TRUE OR FALSE:
C
1. TRUE
B
2. TRUE
A
3. FALSE
TRUE
4. TRUE
5. FALSE
6. TRUE
7. FALSE
8. TRUE
9. TRUE
10. TRUE
 GLOSSARY OF TERMS USED IN THIS LESSON:

Communication: is the interaction of words from a society and thus gives pleasure and an
increased understanding of life.

Process: a series of actions or steps taken in order to achieve a particular end.

Purposive communication: is an intentional communication that happens within the

bounds of specific contexts. It is a communication applied in a specific setting, environment,
scene, social relations and culture.

Ethics: a system of moral principles deals with values relating to human conduct, with
respect to the rightness and wrongness of certain actions and to the goodness and badness
of the motives and ends of such actions.

REFERENCES AND SUPPLEMENTARY MATERIALS

Book Supplementary Reading Materials

Magan, R.G, Nano, M.C.B, Turano, C.T. (2018). Purposive Communication in the 21st
Century.
Intramuros, Manila: Mindshapers Co., Inc.
Online Supplementary Reading Materials

Bastian, G. (2019). Communication Processes, Principles AND Ethics - GEC 4000.

Retrieved July 10, 2020,

https://www.studocu.com/ph/document/our-lady-of-fatima-university/purposive-
communication/other/communication-processes-principles-and-ethics/6290396/view

Anamika, Abhilash, Ekta, Subba, R., Alhassan, M., Vishakha, . . . Sammad, N. (2016, July
09). What are 7 C's of Communication? definition and meaning - Business Jargons .
Retrieved July 22, 2020

https://businessjargons.com/7-cs-communication.html

Jaballa, A. (n.d.). LESSON 1 COMMUNICATION Processes Principles and Ethics. Retrieved

July 10, 2020,
https://www.academia.edu/38641612/LESSON_1_COMMUNICATION_Processes_Pri
nciples_and_Ethics
Boundless. (n.d.). Boundless Management. Retrieved July 10, 2020, from
https://courses.lumenlearning.com/boundless-management/chapter/barriers-to-
effective-communication/

COM - GEC
MODULE 2: COMMUNICATION AND GLOBALIZATION

INTRODUCTION AND FOCUS QUESTIONS:

Today we are able to communicate with people across the globe at the touch of a
button. While globalization, or communication between nations beyond their borders, is an
old concept, with the onset of new technology globalization is impacting the ways we
communicate and learn in fascinating ways. We are expanding our understanding of
fellowship and as we become more connected, we are deepening our educational
experiences. The rise in the use of the internet in particular has been incredibly instrumental
in improving the ways in which we connect with one another.          

Communication has been greatly affected by globalization and globalization by

communication. In this lesson we will discuss the meaning of globalization, what causes it,
what drives it, its implications, and how it affects communication. 

As you go through this module, remember to search for the

answers to the following focus questions:

LESSONS AND COVERAGE:

In this module, you will examine the above questions when you
take the following lessons:

Lesson 1: Globalization: Definition and Communication Issues

Lesson 2: Impacts of Globalization on Communication and Global
Communication

In these lessons, you will do the following:

Lesson 1 


Lesson 2
EXPECTED SKILLS:

At the end of this module, the students are expected to:

 Define Communication and Globalization

 Identify Communication Issues in Intercultural settings
 Learn the impact of Communication in Society and the World
 Identify the impact of Communication in Society and the World
Lesson 1: Globalization: Definitions and Communication Issues

What is Globalization?

Globalization is a process interaction and integration among people, companies, and

governments of different nations, a process driven by international trade and investment and
aided by information technology. 

 Globalization involves proliferating connections among societies and peoples,

growing porosity of national frontiers, proliferation of transnational processes, and the
growing importance of authoritative actors other than national governments, such as
transnational corporations, social networks, and international organization. (Mansbach and
Rhodes (2013) 

The above definition gives us a picture of nationalities, societies, races

interconnecting and making impact on each other's economy, politics, culture (beliefs,
norms, values, language, foods, clothing, etc.), social, and education system.

Communication Issues in Intercultural Settings

1. Direct Communication and Indirect Communication

This issue is commonly observed because of the culture and background of

two speakers. Messages can be interpreted different because of the differences in
communication methods and style.

2. Confusion with Accent, Pronunciation and Fluency

The diverse characteristic of a multi-cultural communication set up may cause
language barrier to both sender and receiver.
 Message may not be interpreted correctly and may not be understood because of
accent and pronunciation differences. The correctness of feedback of the receiver in
expressing his/her thoughts or responding to a message will be based on his/her fluency
on the language of the sender. If these conditions are not met, communication will be
unsuccessful—this in turn might lead to conflict and strained relationships.

3. Attitudes on Rank and Authority

A very important aspect of any organization is the ability to work in a team.
However, there is a difference on how an organization treats rank authority depending on
their culture. Understanding these differences would account for the success or failure of
an organization.

4. Different styles and Procedures in Making Decisions

Different Cultures have different styles in arriving at a decision or an agreement.
They are some companies or leading who are not very transparent in giving out details when
they arrived at a decision while other cultures, like Americans are swift and transparent in
arriving at decisions.

Drivers of Globalization 

Drivers of Globalization

The media and almost every book on globalization and international business speak
about different drivers of globalization and they can basically be separated into five
different groups:

1) Technological drivers

Technology shaped and set the foundation for modern globalization. Innovations in the
transportation technology revolutionized the industry. The most important developments
among these are the commercial jet aircraft and the concept of containerization in the
late 1970s and 1980s. Inventions in the area of microprocessors and
telecommunications enabled highly effective computing and communication at a low-
cost level. Finally the rapid growth of the Internet is the latest technological driver that
created global e-business and e-commerce.
2) Political drivers

Liberalized trading rules and deregulated markets lead to lowered tariffs and allowed
foreign direct investments in almost all over the world. The institution of GATT (General
Agreement on Tariffs and Trade) 1947 and the WTO (World Trade Organization) 1995
as well as the ongoing opening and privatization in Eastern Europe are only some
examples of latest developments.

3) Market drivers

As domestic markets become more and more saturated, the opportunities for growth are
limited and global expanding is a way most organizations choose to overcome this
situation. Common customer needs and the opportunity to use global marketing
channels and transfer marketing to some extent are also incentives to choose
internationalization. (Ferrier, 2004)

4) Cost drivers

Sourcing efficiency and costs vary from country to country and global firms can take
advantage of this fact. Other cost drivers to globalization are the opportunity to build
global scale economies and the high product development costs nowadays. (Ferrier,
2004)

5) Competitive drivers

With the global market, global inter-firm competition increases and organizations are
forced to “play” international. Strong interdependences among countries and high two-
way trades and FDI actions also support this driver.
Lesson 2 - Impacts of Globalization on Communication and Global
Communication

Impacts of Globalization on Communication

Communication skills development has always been an important factor of success

in business, but the influence of globalization and cross-cultural interaction in recent
decades has impacted the types of communication skills needed in dramatic ways. No
longer can entrepreneurs afford to supply communicate well within their own homogenous
cultures.

Thus, today, people need to understand the dynamics of long distance collaboration,
the impact of culture on manners of speaking and body language and how to use technology
to communicate with people on the other side of the globe;

1. Virtual Interaction

Globalization has introduced virtual communication and collaboration as a major part

of academic and workplace dynamics. We need to understand the strengths and limitations
of different communications media, and how to use each medium to maximum effect.

Example:

Communicating via email to distant team members. It requires certain etiquettes and
nuance not necessarily required in face - to - face interaction.

2. Cultural Awareness in Speech

 The need for cultural awareness is a major impact of globalization on the required
skillset of effective communicators, resulting in the evolution of communication skills
development program.

Example:

In the workplace and school, we need the ability to catch subtle degrees of people’s
manner of speech when communicating across cultures.

3. Cultural Awareness in Body Language

Awareness of cultural differences in body language can be just as important as the

nuances of speech. This is why I school, students are taught to understand acceptable
speaking distance, conflict style, eye contact and posture in different cultures, accepting that
the physical expressions of their own culture are not universally accepted.

4. Time Differences

The advent of global collaboration introduces another new dynamic to

communication skills – the need to communicate and share information with people across
several time zones.

Impact of Global Communication

The need to communicate is ever growing and the methods of communicating are
fast changing. Man has evolved from simple cave drawings, sign language and smoke
signals to the digital era—where cellphones and gadgets play an active role in
communication that is aided by the internet.
1. Communication breaks the racial divide
Learning a new language, being exposed to different cultures through various
forms of media helps us understand, respect and appreciate other cultures

2. Communications evokes inspiration

In the history of the world, we have seen the rise and fall of a Nation or a culture or
Society because of inspiring and charismatic speeches, broadcasts and
announcements of different leaders and influencers.

3. Communication is a symbiotic relationship

In order for communication to be effective, messenger to first and foremost should

understand the message that he/she wants to convey. Preparation, research and
practice are key factors that contribute to the success and effectiveness of the
communication.