Examples of Business Intelligence: Data Visualization
Examples of Business Intelligence: Data Visualization
data visualization,
data tools and infrastructure, and best practices to help organizations to make more data-
driven decisions. In practice, you know you’ve got modern business intelligence when
you have a comprehensive view of your organization’s data and use that data to drive
change, eliminate inefficiencies, and quickly adapt to market or supply changes.
It’s important to note that this is a very modern definition of BI—and BI has had a
strangled history as a buzzword. Traditional Business Intelligence, capital letters and all,
originally emerged in the 1960s as a system of sharing information across organizations.
It further developed in the 1980s alongside computer models for decision-making and
turning data into insights before becoming specific offering from BI teams with IT-
reliant service solutions. Modern BI solutions prioritize flexible self-service analysis,
governed data on trusted platforms, empowered business users, and speed to insight.
This article will serve as an introduction to BI and is the tip of the iceberg.
Much more than a specific “thing,” business intelligence is rather an umbrella term that
covers the processes and methods of collecting, storing, and analyzing data from
business operations or activities to optimize performance. All of these things come
together to create a comprehensive view of a business to help people make better,
actionable decisions.
Over the past few years, business intelligence has evolved to include more processes
and activities to help improve performance. These processes include:
Data mining: Using databases, statistics and machine learning to uncover trends
in large datasets.
Reporting: Sharing data analysis to stakeholders so they can draw conclusions
and make decisions.
Performance metrics and benchmarking: Comparing current performance
data to historical data to track performance against goals, typically using
customized dashboards.
Descriptive analytics: Using preliminary data analysis to find out what
happened.
Querying: Asking the data specific questions, BI pulling the answers from the
datasets.
Statistical analysis: Taking the results from descriptive analytics and further
exploring the data using statistics such as how this trend happened and why.
Data visualization: Turning data analysis into visual representations such as
charts, graphs, and histograms to more easily consume data.
Visual analysis: Exploring data through visual storytelli