24 Feasibility Study On Vegetable Production
24 Feasibility Study On Vegetable Production
24 Feasibility Study On Vegetable Production
The production part of the business is to be run by the individual farmers while
the marketing part is going to be fac ilitated by the Mt. Matte Highlanders Association.
The Market Study showed that vegetables like potato, carrots, cabbage, bulb
onion, bell pepper and tomatoes planted in a ¼ hectare farm is very feasible the fact
that these vegetables have great demand in the market all throughout the year. Based
on the study, a total of 732.2 tons annually of these 6 types of vegetables are needed
in the markets of General Santos City and Koronadal City.
Market price of each of the vegetable considered in the study varies during peak
as well as lean seasons. Thus vegetable growers should take a careful consideration on
the timing of each vegetable production period.
While the usual vegetable chain passes through the three marketing channels,
vegetable growers are assured that 55% of their products go to the wholesale market,
while 30% of their products go to the institutional markets like hotels and restaurants
and the remaining 15% of their products go to the retail market.
On the other hand, the Technical and Prod uction aspects of the study showed
that planting these 6 types of vegetables in a ¼ hectare farm size is very much
technically feasible. Aside from the ripened technical experience of South Cotabato
farmers in vegetable production the availability of the technical expertise of the assigned
Agricultural Technicians in the area ensures better and highly productive vegetable
growing industry in the area.
The Organization and Management Aspect showed that the project is also
organizationally viable since it wi ll be run by the individual vegetable growers
maximizing the utilization of its immediate household members.
Lastly, the Financial Study showed that the project is very feasible having an ROI
of 272%. Cash Flow projections also showed that the project is viable since it has
always positive cash balances in each year. The average net profit margin is 67%.
Price of the vegetable products in South Cotabato varies during its peak season
as well as during the lean season. The listing of the vegetable prices for both
season (peak and lean) is shown in table 1.
Prices of vegetables vary over time within a particular market. The quality of
vegetables, however, also plays an important role as determinant of the final price. It
also varies between markets at any one time because of the different market
specifications, end use and supply source.
Normal wholesale/retail mark ups for bulk transaction are in the 20-50% range
but for the more perishable crops, mark ups of 100% and up are common.
Four (4) of the vegetables grown in South Cotabato that are included in this
feasibility study has its best price during the months of January, September – December
(Potato, Carrots, Cabbage and Bell Pepper). The bulb onion has a better command of
price during the months of January to April as well as from October to December. The
tomato on the other hand, commands a better price almost all throughout the year from
the months of January, Mid-March up to the month of December, (Refer to Annex A for
the commodity price calendar)
1. 3 Market Area
The main customers of the vegetable products of South Cotabato are mostly the
wholesale buyers of General Santos City and Koronadal City. Like in many other
places, most vegetables in South Cotabato pass through wholesalers and retailers
before they reach to the consumers’ level. The wholesaler is responsible for
assembling and retailing the produce and financing production and marketing.
However, there are instances where the channels of distribution tend to vary with the
value and degree of perishability of the vegetables. Highly perishable and valuable
The vegetable farmers sell their products based on market feedback. It means
that the vegetable grower themselves inquire from their prospective buyers some
product specifications such as the buyers’ volume requirement, terms and mode of
payments, delivery arrangements and especially price even prior to actual production of
the said vegetable products.
The market segment for vegetable industry in South Cotabato basically comprise
of the wholesale market, institutional market as well as the retail market. For higher
value vegetables, 15% of the volume goes to retail, 30% to the institutional markets like
hotels, restaurants and 55% to the wholesale market (UDP Vegetable Market Research,
2002).
1. 6 Marketing Systems
Marketing arrangements for vegetables vary widely from region to region and will
depend on the type of production system involved. Homestead production of
vegetables is widespread. The choice of a market outlet is influenced by the prices
offered and the existence of alternatives. Other considerations include the perishability
of the product, urgent need of money for farm operations, credit tie up arrangements
with buyers and farmers’ attitudes (Librero et al. 1987)
Total Demand
In considering the demand of the product, only the two (2) major markets are
being considered, the General Santos City and Koronadal City markets. Table 2 shows
the demand of the vegetable products in these major markets.
Bulk of the supply of vegetable products in South Cotabato mainly come from the three
(3) municipalities namely Tantangan, Tampakan and Tupi. Since the major mark et is
also at General Santos and Koronadal Cities, data on the vegetable product supply that
would plough in to these major markets are shown in Table 3.
These vegetables (potato, carrots, bell pepper, bulb onion and cabbage) are
classified according to sizes like small, medium and big while tomato is classified as
good or reject. Most common suppliers of these vegetables are from the Barangays of
Miasong, Glandang, Banate, Laurel, Palakasam, Liganfa, San Jose and Qumang. Other
sources of these vegetables come from Kapatagan (Davao del Sur), some barangays in
Sultan Kudarat as well as from Koronadal.
The demand and supply gap analysis of the vegetable products in South
Cotabato can best be described through the table below:
This situation reaffirms the national data that most vegetables pass through the
wholesalers and retailers before they reach consumers. Most often, the wholesaler is
responsible for assembly and retailing the produce and financing production and
marketing.
Vegetables in South Cotabato have the following marketing costs incurred based
on the recently conducted vegetable research by UDP. Marketing costs incurred is
presented in table 5 below:
The marketing costs presented in table 5 focused only on the prioritized vegetables
which are to be produced by an individual farmer on a one fourth hectare farm.
In order to entice more buyers of the products, vegetable farmers should not forget to
promote their products by way of the following system:
While production and cultural practices vary from one type of vegetable to
another, the general cultural practices for vegetable production discussed
below apply:
a. Land Preparation
Prepare the field at least one month before planting by plowing and
harrowing the area for several times. Follow each plowing with harrowing
to efficiently prevent weeds from growing .
b. Seedling Production
Train the vines on the vertical trellis (e.g. bitter gourd). Lateral
shoots may be pruned leaving only the main vine. Removing all female
flowers below the overhead trellis enhanced full development of well
formed fruits.
g. Harvesting
Each farmer shall be allowed to till one fourth (1/4) hectare only but each
farmer has to grow six (6) types of vegetables with an average plantable size of
417 square meters per vegetable crop.
Harvesting
Vegetables Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1. Potato
2. Carrot
3. Cabbage
4. Onion (Bulb)
5. Tomato
6. Bell Pepper
Source: Dept. of Agriculture XI
These equipments are to be used during the entire production period and
are to be acquired/purchased on cash basis and/or these are considered
farmers’ counterpart the fact that it is already within the possession of the
farmers.
Vegetable waste especially during harvest time are just allowed to rot or
decompose in the field. However, there are cases when vegetable wastes are
placed within the periphery of the production area and just allowed a natural
decomposition to happen. Burning is also done, but not to be encouraged.
Other means of disposing waste is through composting. Farmers should be
taught on the proper way of composting maximizing the technical expertise of
the Agri Technicians. The compost product can in turn be utilized by the
farmers themselves in their farms.
Total 25 MD 5,032.00
Since this study has its focus only on the one-fourth (1/4) hectare vegetable
farm, the following labor requirement is needed:
UDLF
UBA
(Mt. Matte
FSC
Highlanders
Association)
5. Members
4.1. Assumptions
Each vegetable farm size required by the farmer to till which is one fourth
hectare would require a total production cost of P4,228.00 (See Table 9),
thus production cost per hectare will be amounting to P16,912.00. Therefore,
for the ninety hectares (90.0) potential plantable areas for these 6 types of
vegetable crops, the financial requirement is P1,522,080.00
This figure affirms that the proposed loan package model for each farmer
to avail of a one fourth hectare farm which is P5,000.00 is enough in order for
the vegetable farmer grower to proceed in its farming operations.
Schedule1
Projected sales of a one fourth hectare vegetable farm planted with 6 types of vegetables during Peak Period/Cropping
season
Potato Carrots Cabbage Bulb Onion Tomato Bell Pepper
Year Marketab Price per Total Marketable Price per Kg. Total Marketable Price per Total Marketa Price per Total Marketable Price per Total Marketa Price per Total Grand Total
le Yield Kg. Yield Yield Kg. ble Yield Kg. Yield Kg. ble Yield Kg.
2003 232 17.60 4,083.20 158 10.60 1,674.80 508 13.20 6,705.60 59 57.00 3,363.00 18 14.30 257.40 32 25.00 800.00 16,884.00
2004 232 19.36 4,491.52 158 11.66 1,842.28 508 14.52 7,376.16 59 62.70 3,699.30 18 15.73 283.14 32 27.50 880.00 18,572.40
2005 232 21.30 4,941.60 158 12.83 2,027.14 508 16.00 8,128.00 59 68.97 4,069.23 18 17.30 311.40 32 30.25 968.00 20,445.37
2006 244 23.43 5,716.92 166 14.11 2,342.26 533 17.60 9,380.80 62 75.81 4,700.22 19 19.03 361.57 34 33.27 1,131.18 23,632.95
2007 244 25.77 6,287.88 166 15.50 2,573.00 533 19.36 10,318.88 62 83.31 5,165.22 19 20.93 397.67 34 36.60 1,244.40 25,987.05
Assumptions:
1. Buying price taken from the average of the maximum price during peak season
2. Only the marketable yield is considered
3. There is no increase in the quantity of the marketable yield for the first three years
4. A 5% increase of the marketable yield to happen by year 4 and shall remain in year 5.Projected increase in the
marketable yield is influenced by the decline of the production .
5. A 10% annual increase of price of the vegetable products is projected.
Projected sales of a one fourth hectare vegetable farm planted with 6 types of vegetables during lean period/cropping
season
Potato Carrots Cabbage Bulb Onion Tomato Bell Pepper
Year Marketab Price per Total Marketable Price per Kg. Total Marketable Price per Total Marketab Price per Total Marketable Price per Total Marketa Price per Total Grand Total
le Yield Kg. Yield Yield Kg. le Yield Kg. Yield Kg. ble Yield Kg.
2003 232 32.00 7,424.00 158 34.00 5,372.00 508 27.00 13,716.00 59 97.00 5,723.00 18 20.75 373.50 32 90.00 2,880.00 35,488.50
2004 232 32.00 7,424.00 158 34.00 5,372.00 508 27.00 13,716.00 59 97.00 5,723.00 18 20.75 373.50 32 90.00 2,880.00 35,488.50
2005 232 32.00 7,424.00 158 34.00 5,372.00 508 27.00 13,716.00 59 97.00 5,723.00 18 20.75 373.50 32 90.00 2,880.00 35,488.50
2006 244 32.00 7,808.00 166 34.00 5,644.00 533 27.00 14,391.00 62 97.00 6,014.00 19 20.75 394.25 34 90.00 3,060.00 37,311.25
2007 244 32.00 7,808.00 166 34.00 5,644.00 533 27.00 14,391.00 62 97.00 6,014.00 19 20.75 394.25 34 90.00 3,060.00 37,311.25
Assumptions:
1. There is no increase in the quantity of the marketable yield for the first three years
2. There is 5% increase of marketable yield for year 4 only
3. No increase in price of the vegetable products during lean period is projected
Assumptions:
Cash In
Sales 32,711.00
Equity 500.00
Total Cash In
43,211.00
Cash
Out
Production Cost
8,456.00
Loan Payments
11,802.00
Total Cash Out
20,258.00
Net Cash Flow
22,953.00
= 12,453.00 = 124%
10,000.00
= 12,453
32,711 = 38%
= 10,000.00
12,453.00
= 0.8 ~ 1 year
Particulars Potato Carrots Cabbage Bulb Onion Tomato Bell Pepper Total
Sales 4,083.20 1,674.80 6,705.60 3,363.00 257.40 800.00 16,884.00
Less:
Operating
Expenses
Production 1,334.00 651.00 884.00 1,001.00 108.00 250.00 4,228.00
Cost
Loan Payment 983.33 983.33 983.33 983.33 983.33 983.33 5,899.98
Net Income 1,765.87 40.47 4,838.27 1,378.67 (833.93) (433.33) 6,756.02
Note: Each vegetable is planted in a 417 square meter area. The above data
showed that tomato and bell pepper can not pay off the cost incurred. The
payment of the loan will be subsidized from the income of cabbage, potato and
bulb onion. The general picture however shows that planting 6 vegetables in a ¼
hectare farm can still generate a farmer’s income amounting to P6,756.00 on a
per cropping basis. Only the marketable yield is considered.
Schedule 6:
Note:
Production Volume of Marketable Yield for the 90 hectares for the 3 municipalities
# of farmers # of
Year to be Hectares Production Volume (1/4 hectare)
served per per Total Production Volume
cropping cropping
Potato Carrots Cabbage Bulb Onion Tomato B. Pepper Potato Carrots Cabbage Bulb Onion Tomato B. Pepper
Year 1 Cr 1 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Cr 2 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Year 2 Cr 1 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Cr 2 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Year 3 Cr 1 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Cr 2 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Year 4 Cr 1 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Cr 2 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Year 5 Cr 1 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Cr 2 360 90 232 158 508 59 18 32 8,350 56,880 182,880 21,240 6,480 11,520
Total 3,600 900 2,320 1,580 5,080 590 180 320 83,500 568,800 1,828,800 212,400 64,800 115,200
Projected Sales of Marketable yield for 90 hectares planted with 6 types of vegetables
Vegetable 1 Vegetable 2 Vegetable 3 Vegetable 4 Vegetable 5 Vegetable 6 Grand Total
Mt'ble
Year Yield Price (P) Total Mt'ble Price (P) Total Mt'ble Price (P) Total Mt'ble Price (P) Total Mt'ble Price Total Mt'ble Price Total
Yield Yield Yield Yield (P) Yield (P)
2003 167,040 17.60 2,939,904.00 113,760 10.6 1,205,856.00 365,760 13.20 4,828,032.00 42,480 57.00 2,421,360.00 12,960 14.30 185,328.00 23,040 25.00 576,000.00 12,156,480.00
2004 167,040 19.36 3,233,894.40 113,760 11.66 1,326,441.60 365,760 14.52 5,310,835.20 42,480 62.70 2,663,496.00 12,960 15.73 203,860.80 23,040 27.50 633,600.00 13,37 2,128.00
2005 167,040 21.30 3,557,952.00 113,760 12.83 1,459,540.80 365,760 16.00 5,852,160.00 42,480 68.97 2,929,845.60 12,960 17.30 224,208.00 23,040 30.25 696,960.00 14,720,666.40
2006 119,520 23.43 2,800,353.60 119,520 14.11 1,686,427.20 383,760 17.60 6,754,176.00 44,640 75.81 3,384,158.40 13,680 19.03 260,330.40 24,480 33.27 814,449.60 15,699,895.20
2007 119,520 25.77 3,080,030.40 119,520 15.52 1,854,950.40 383,760 19.36 7,429,593.60 44,640 83.31 3,718,958.40 13,680 20.93 286,322.40 24,480 36.60 895,968.00 17,265,823.20
Legend:
Vegetable 1-Potato
2-Carrots
3-Cabbage
4-Bulb Onion
5-Tomato
6-Bell Pepper
Projected Income Statement for the 90 hectares farmed by 360 target farmers
(5 Years)
Schedule 10:
Projected Cash flow Statement for the 90 hectares (good for 360 farmers) in five
years
The opportunities for increased income for the farmers in South Cotabato by growing these
prioritized vegetables will generate the following socio economic benefits:
1. With increase income from vegetable growi ng, the living condition of the farmers would
improve which would redound to better family condition and would influence better
access to education
2. Improved family health in the rural areas the fact that fifty two percent (52%) of the
production losses are being consumed
3. Enhanced the development of self confidence among the farmers in the sense that they
are directly the ones that will negotiate with the FSC for loan availment
4. Improved the attitude towards credit in the sense that they are really to pay the loans
availed
5. Improved the organizational capacity also of the organization in running certain
economic affairs of the group
Commodity January February March April May June July August September October November December
Potato
Carrots
Cabbage
Baguio Beans
Cauliflower
Raddish
Bell Pepper
Chinese Cabbage
Chayote
Bulb Onion
Ginger
Garlic
String Beans
Squash
Eggplant
Ampalaya
Mongo
Tomato
Legend:
Low Price
High Price
Usage % Rate
1. Sell at Lower 25%
Price
2. Consume 52%
3. Convert to 12%
Feeds
4. Throw or 8%
Give Away
5. Seedling 2%
% Rate
60%
50%
40%
30% % Rate
20%
10%
0%
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Analysis:
The quantity of the production losses of the vegetable farmers have still productive uses.
A bigger portion of the considered production losses is being consumed (52%) while
those that are sold at lower prices reach are sold at lower prices reach 26%, those products
which are converted to feeds is 12% and those that are already thrown away is 8%.
Year 1 180,000.00
Year 2 180,000.00
Year 3 180,000.00
Year 4 180,000.00
Year 5 180,000.00
Financial Analysis
Total Production Data of the Prioritized Vegetables for a ¼ hectare area in South
Cotabato
Price trends of the six (6) vegetables in South Cotabato for the last 5years (1997
– 2001)
Vegetables Region XI Region XII Ave.
97 98 99 00 01 97 98 99 00 01 Price
1. Potato 25.80 32.79 34.88 35.70 33.00 21.95 25.88 27.98 26.15 25.10 28.92
2. Carrots 24.72 42.28 35.69 31.69 34.24 30.53 46.27 40.66 33.52 35.72 35.53
3. Cabbage 19.09 29.80 19.45 23.25 12.35 18.17 27.42 17.16 21.41 19.42 20.75
4. Bulb Onion 153.87 61.41 58.61 168.45 149.94 162.45 41.26 39.07 - 156.25 109.10
5. Tomato 15.93 25.02 19.72 18.65 22.45 17.89 23.64 17.01 17.77 18.58 19.66
6. Bell Pepper 46.88 81.36 66.78 54.39 48.58 46.88 62.78 46.59 45.69 49 50.03
Source: Bureau of Agricultural Statistics Office, Davao City