Body of The Research
Body of The Research
Body of The Research
PRODUCT RATIONALE
Yacon is a large perennial plant that is mainly grown and cultivated for its
traditionally grown vegetable for thousands of years and has a wide variety of uses. In the
Philippines, itwas introduced in Nueva Vizcaya and Baguio City in the early 2000 by a
DA-BAR, have been conducted by the National Research Council of the Philippines and
the Benguet State University (BSU) in La Trinidad town to further unravel its
potential. (Fernandez, 2006).
The Philippines is known as tropical country famous for its summer heat but due
to global warming, the country experience too much heat. People are irritated.Owing to
the same, there are a lot of people suffering from hypertension.Related to this, it is
reported thatheart disease stroke cancer and diabetes accounted of 65% of all deaths with
a mention of hypertension in and 54% in 2013 overall the reports show that one out of six
pressure.http://time.com/3758758/high-blood-pressure-related-deaths-are-way-up-cdc/
It is an opportunity to start a business that will cater to this kind of weather and
health problems. That’s why the proponents came up with an ice cream product made of
yacon that will help the community with its extreme benefits for the health of the
population. It is an ice cream that can give benefits and lift up the burden and stress of the
2
victims as it can also lessen the blood pressure of people suffering from hypertension.
People love ice cream either summer or rainy days.And no matter how people get old,
they will still love ice cream. It is considered a part of the lifestyle and traditions of
people. This product is worthwhile because yacon is of benefits to those who needs low
sugar diets and also yacon roots product have a probiotic action. The proponents’ target
market are those people suffering from heat stroke and hypertension.
This feasibility study aimed to determine the viability of selling Feacon Ice cream at
PHINMA UPang. The University will also be benefited with this study by
Faculty. This study will also benefit the teachers by the benefits that they will get
Students. The proposed study is beneficial the CMA student whose taking
research study about business. This will give them an idea & reference to make a
The Future Researchers. The research study shall give those benefits and
The Farmers. This study will encourage them to increase the production of
Definition of Terms
Diabetes. It is a disease in which the body’s ability to produce or respond to the hormone
Variety. It refers toa number or range of things of the same general class that are different
MARKETING ASPECT
business. Knowing the customers, considering the products and satisfaction given to the
valued customers and analyzing the strategies needed to reach the desired target market
are imperative. These are all needed to achieve the goals and objectives of the business.
Feacon
The name “Feacon” of the product is the same with the tradename of the business. The
Product Description
Feacon is an ice cream that is made of yacon, honey and all-purpose cream. It has
a lot of nutritional benefits. The business takes the opportunity to accommodate people of
all ages who loves ice cream. The product was priced at Php 28.00.
acids.https://www.healthline.com/nutrition/does-yacon-
syrup-work
All-purpose cream
https://www.myfitnesspal.com/food/calories/alaska-
crema-whipped-cream-738842962?v2=false
Feacon Packaging
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The first impression is created by the packaging of a product, and sometimes it’s
all it takes for customers to want it . Feacon packaging is a clear cup with logo on top of its
cover. The size of the cup is 4 oz with 100 ml of Yacon ice cream.
Quantification of Demand
The researchers prepared one hundred fifty copies of surveying form floated in
researchers in determining the demand for the product that will be introduced in the
market.
Based on the result of the survey, 81% are willing to buy Feacon Ice Cream
because of its health benefits and it is a cause of happiness and refreshment for them.
While 19% of the respondents preferred to buy other brands of ice cream.
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19%
81%
Based on the survey conducted by the proponents, there are (10) identified local
and international competitors in the market. That is engaged in selling Ice Cream. Table 1
Target Market
People of all ages such as kids, teens, and most especially adults whose suffering
from hypertension are the target consumers of the business. It is not difficult to
understand the world’s passion for ice cream. Aside from the obvious pleasure of
satisfying one owns taste buds, almost everyone has a fond memory of a Birthday party,
SWOT Analysis
Under the SWOT Analysis, the proponents have identified the product’s
strengths, weaknesses, opportunities and threats which will be beneficial as they enter the
market.
STRENGTHS WEAKNESSES
Suitable for everyone Not yet established brand image
Healthy and Organic raw materials Packaging
New taste
OPPORTUNITIES THREATS
Export quality goods Fluctuation in the price of raw
Fast growth in market materials
Climate change
Tail in demand
Competitor's brand
Business Logo
The logo is shaped ice cream which symbolizes the main components of the
product with the tagline “A scoop of happiness into a healthy life”. The proponents
especially to kids.
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Marketing Strategies
Marketing strategies are needed to further promote the product and reach the
desired target market. The proponents will use different kinds of marketing strategies.
The location and pricing strategies will also have a great impact on how the customers
will identify the product. Having well-designed marketing strategies, if implemented very
well, could result to the long-term success and profitability of the business. Below are the
marketing strategies:
Product Free Taste Since the product is ice cream, the proponents
will be giving free taste in places such as the
public market and malls. The free taste will be
done every weekend in one month.
Price Discounts The customers can avail of the discounts for
two weeks after the business was established.
Business Description
With this, the proponents choose the name of the business as “Feacon Ice Cream Shop”.
Feacon is as an ice cream business. Ice cream is a frozen dessert made from dairy
products, such as milk and cream and yacon is a traditionally grown vegetable for
thousands of years and has a wide variety of uses., the researcher would like to study
It is situated in front of St. John the Evangelist Church where a lot of people are
passing by especially the students. There are schools and other establishments nearby the
store.
Mission
To delight and serve our customers with the finest quality of ice cream and to
consistently exceeds customers’ expectations through the help of dedicated and skilled
Vision
Organizational Chart
Owner/Cashier/Bookkeeper
Production Staff
Yacon business will hire one production staff that will make the final product and
Social Security System - is a government program that provides health and retirement
Phil health - a health insurance that subsidize employees to decrease its payment for
Overtime Pay - a mandatory compensation provided for in the Labor Code of the
Philippines (LCP) to benefit an employee who works more than eight hours a day. The
amount to be paid to the employee concerned shall be the one provided by the LCP.
compensation insurance usually pays for medical costs, and time off in some cases.
Business Objective
To provide our customers great ice cream at a reasonable price and walk out with a smile
on their faces.
Business Policies
• If the customer is unhappy with the product, they can notify the business within 24
Yacon Ice cream business guidelines and procedures are the following:
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The employer and his/her employees are required to wear their proper uniform
inside the store and wear their hairnet and plastic gloves while making yacon ice
cream.
The one who is on duty shall be responsible to the losses of amount based on
inventory.
maintaining the surrounding’s cleanliness. With that, the company created ways in
disposing its waste material, such as having a biodegradable and non- biodegradable trash
bins, and also the famous Reduce, Reuse, Recycle like the peel of the Yacon, it can be
used as a natural fertilizer. When it comes to other ingredient the condensed milk the
proponents can use its cans by recycling. There are two trash bins for the biodegradable
and non-biodegradable. Biodegradable waste will be disposed in trash bins and will be
Collecting at
closing time
Non-
Biodegradable
Reduce, Reuse
Waste Disposal and Recycle
Management
Natural
Biodegradable
fertilizer
TECHNICAL ASPECT
Store Location
consumers.
It is placed in front of St. John the Evangelist Church beside Ice cream house
store at Burgos Street, Dagupan City wherein many people pass by. Besides it will not
only attract the residents and students but also a large number of people who are nearby
the place like employees and or workers. The cost of renting the space is P 4000.00 pesos
per month.
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Layout
The first thing that the clients will see when coming to the plant is the service
counter area where the customers can pick or buy their order.
STRUCTURAL DESIGN
Figure
13.Perspective Left
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Production Process
The figure below shows the process on how to make Yacon ice cream. The business
Let it cool for 3 hours or Pour all the ingredients in Beat all the ingredients using
more than that. container and put in freezer. hand mixer.
Production Schedule
The production schedule shows how the business will produce its product in a day, week
or in month.
2. In one day, the proponents would come up with 100 pieces of product.
3. The proponents have decided to produce their products two times a week with a
Raw Materials
The Yacon ice cream is an innovation of the usual ice cream. It is produced to
offer consumer new variety of ice cream that is desirable to human values such as to
increased and improved quality of life. Below is the table showing the raw materials and
CSI
Cowbell 10 cans (Dagupan) ₱280
Condensed Milk
(300mL)
Malimgas Market
Lid Container 2 packs ( Dagupan City) ₱100
100pcs
Sticker of the logo Printing S
( Daily ) ( Calasiao ) ₱200
TOTAL - - - ₱ 1, 170
Production Tools
Below are the following production tools needed for the production of Yacon ice cream.
Table 6. Tools
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TOTAL - - - ₱ 625
Machineries
The business will only need one machineryfor the production of Yacon Ice cream and it
is presented below.
Table 7. Machineries
Machineries Specification Quantity Where to buy Amount
The usage of
this is to put all
the product here
after pouring
from lid
container.
The table below shows the things that are used by a business to carry out it’s the core
operations.
Tokyo Table
City Central
For service 1 (Dagupan ₱899
counter area. City)
Plastic Sink
Lazada
For service area 1 ₱ 370
(Manila)
Padlock
Fire
Extinguisher
Light Bulb
For comfort
room and Unitop
2 ₱42
service counter ( Dagupan )
area.
TOTAL - - - ₱ 3, 086
The following are the supplies that the business will need.
Magic
Alcohol
1 Supermarket ₱44.75
For the staffs.
Garbage bag
Magic
For the
1 pack Supermarket
cleanliness of the
surroundings. ₱67.25
Cleaning brush
with dustpan
For the
Novo
cleanliness of the 1
surrounding.
₱95
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TOTAL - - - ₱ 575
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FINANCIAL ASPECT
This chapter includes the Source of funds, Major Assumptions, Total Projected
Cost, Financial Position, Income Statement, Changes in Equity, Statement of Cash flows,
Source of Funds
No business can live without funds. The business makes use of the personal
The following items are the assumptions made by proponents to understand more
4. There will be one (1) batch per day, five (5) days in a week, and twenty (20) days
a month. There will be two hundred forty (240) production days in a year.
5. The company will produce one hundred (100) pieces of Feacon ice cream per
batch.
FEACON
(in 3 Months)
FEACON
STATEMENT OF FINANCIAL POSITION
AS OF DECEMBER 31, 2018-2022
1,316,615.4
Feacon, Capital 671, 788.51 868, 065.32 1,081,074.91 1 1,531,957.32
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1,316,615.4
Total Liabilities & Capital 671, 788.51 868, 065.32 1,081,074.91 1 1,531,957.32
FEACON
INCOME STATEMENT
FOR THE YEAR ENDED DECEMBER 31, 2018-2022
FEACON
STATEMENT OF CASH FLOW
FOR THE YEAR ENDED DECEMBER 31, 2018-2022
FEACON
STATEMENT OF CHANGES IN OWNERS EQUITY
FOR THE YEAR ENDED DECEMBER 31, 2018-2022
Capital, Ending 671, 788.51 868, 065.32 1, 081, 074.91 1,316, 615.41 1,531,957.32
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FEACON
NOTE 3 INVENTORY
Finished Goods 24, 996.00 20, 205.10 20, 392.57 20, 600.87 15, 601.67
Raw Materials 1,848.00 1,866.48 1,885.14 1,904.00 1,923.04
Total Inventory 26, 844.00 22, 071.58 22, 277.71 22, 504.87 17, 524.71
NOTE4 EQUIPMENTS
Freezer 10,845.25 10,845.25 10,845.25 10,845.25 10,845.25
Hand Mixer 654.75 654.75 654.75 654.75 654.75
Total Equipment 11,500.00 11,500.00 11,500.00 11,500.00 11,500.00
Accumulated Dep, Beg - 850.77 1,701.54 2,552.31 3,403.08
Accumulated Depreciation 850.77 850.77 850.77 850.77 850.77
Accumulated Dep, End 850.77 1,701.54 2,552.31 3,403.08 4,253.85
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NOTE 6 Sales
Total Production 4.1a 24,000 24,240 24,480 24,725 24,972
Add: Units Unsold 4.1b - 1,200 970 979 989
Total Units 24,000 25,440 25,450 25,704 25,961
Percentage of Sales 95% 96% 96% 97% 97%
Total Sales Units 22,800 24,422 24,432 24,933 25,182
Sales Discount
Total Sales Unit 638,400.00 697,503.74 713,091.04 740,755.86 763,019.45
Sales Discount Percent 5% 5% 5% 5% 5%
Total 31,920.00 34,875.19 35,654.55 37,037.79 38,150.97
6.1c Finished Goods
Units Unsold 1,200 970 979 989 749
Cost per unit 20.83 20.83 20.83 20.83 20.83
Total Finished Goods 24,996.00 20,205.10 20,392.57 20,600.87 15,601.67
SSS Expense
Owner 6,412.44 6,412.44 6,412.44 6,412.44 6,412.44
Production Staff 6,412.44 6,412.44 6,412.44 6,412.44 6,412.44
Total 12,824.88 12,824.88 12,824.88 12,824.88 12,824.88
Pag-ibig Expense
Owner 1,934.40 1,934.40 1,934.40 1,934.40 1,934.40
Production Staff 1,934.40 1,934.40 1,934.40 1,934.40 1,934.40
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Philhealth Expense
Owner 2,659.80 2,659.80 2,659.80 2,659.80 2,659.80
Production Staff 2,659.80 2,659.80 2,659.80 2,659.80 2,659.80
Total 5,319.60 5,319.60 5,319.60 5,319.60 5,319.60
FEACON
TEST OF PROFITABILITY
YEAR 2018-2022
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It measures profitability after considering all revenue and expenses, including interest, taxes and non-operating items.
Divide by:
Average Total
Assets
671,788.51 868,065.32 1,081,074.83 1,316,615.41 1,531,957.32
Rate of Return
25.57% 22.61% 19.70% 17.89% 14.06%
on Sales
Indicates the profitability in the use of total assets or total capital, both borrowed and invested.The ratio indicates that the
Asset Turnover
Divide by:
Average Total
Assets 671,788.51 868,065.32 1,081,074.83 1,316,615.41 1,531,957.32
Asset Turnover .90 .76 .63 .53 .47
Divide by:
672,000.00 705,600.00 739,200.00 772,800.00 806,400.00
Sales
Gross Profit 60.50% 61.43% 61.03% 61.48% 61.26%
Rate of return on current assets indicates the profitability in the current assets.
Indicates the profitability in the use of invested capital or the amount of return per peso of owner’s equity.
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This chapter included the socio-economic benefits that can influence the community, the
Health Benefits
By selling nutritious ice cream.
Community Involvement
Going to different barangays around Dagupan and teach them how to make Yacon Ice Cream
without any expenses.
Employment
Provide job to lessen the number of unemployed individual.
free ice-cream to the homeless community. For every purchase of ten ice cream or by “Pay-it-
forward ice cream” when one paying customer as if he could buy an ice cream for a homeless
person and the proponents will post it on a bulletin to signify that an ice cream was purchased so
when a homeless person would come they will say “I heard you give a free ice cream to
homeless people”. This is a super easy way, a very efficient way and a super transparent way to