Ericsson Network Slicing Value Potential
Ericsson Network Slicing Value Potential
com/
network-slicing
Network slicing:
A go-to-market guide to
capture the high revenue
potential
Based on a study with
Ericsson and Arthur D. Little
2 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Technological advances across The study came about the acknowledgement Ericsson partnered with Arthur D. Little
large industries are increasing the that there is a gap in the industry in truly to conduct market research on network
demand for high-performance, flexible understanding the potential of slicing. slicing to determine future market
communications services. Network While there are several reports out there, opportunities. This report focuses on the
slicing is emerging as a critical way to few, if any has, the breadth and scope to macro value of network slicing and the
address the service gap between “good- answer the questions a CSP would ask when opportunities for communications service
enough” public networks that cannot considering investing into, deploying and providers (CSPs). This is the first report
meet these demands and specialized monetizing network slicing. of four. In the second, we discuss the
private networks, which requires a higher top 10 industry segments and selected
investment and equipment on-prem. We – What is the revenue potential of use cases. In the third, we cover the
now see a clear business potential for network slicing for CSPs. end-to-end solutions for network slicing
network slicing of USD200 billion in 2030 – What is the potential across industries and in the fourth we outline the network
with strong CAGR. and segments and link specific use slicing deployment journey for the CSPs.
cases that are stronger cases for slicing
3 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Today’s
requirements
Tomorrow’s
requirements
When it comes to wireless cellular The diversity of requirements will only then, expansion won’t fully satisfy every
data, one shared public network has grow more disparate between use cases — use case with the ultra-high reliability,
been the norm. Businesses have relied the one-size-fits all approach to wireless security, ultra-low latency and other
on this network for most non-critical connectivity will no longer suffice. demands that many use cases will require.
work such as conference calls, booking
systems, backup security cameras, digital Deploying new physical networks for all Standalone private 5G networks may be
payments, Intranet and video on demand. services and locations or reconfiguring an attractive option for CSPs to sell or
existing ones for specific use cases is not provide as a managed service to some
However, it’s clear that the one shared a viable solution to this challenge. Doing enterprises, because they provide more
public network cannot meet the needs so would be prohibitively expensive and granular configuration and specification.
of emerging and advanced mobile it limits flexibility for new services or use But it’s not feasible for organizations
connectivity use cases, which have a cases — essentially, this would just create who lack the time required to deploy
diverse array of technical operations the exact same problem five years in the a standalone network, the necessary
and security requirements. Growth in future, while simultaneously hindering capital investment and the capabilities
the Internet of Things (IoT), enhanced innovation with an inflexible network. to manage it. Additionally, standalone
mobile broadband and critical machine- private networks won’t provide wide area
type communications are opening Taking a closer look at current public coverage without integrating them into
up new revenue streams, business networks, the current level of network the public network, in which case, the
partnerships and use cases. These use resources cannot match the increasing organization will only see the benefits of
cases have higher requirements on diversity of demands over time. And their private standalone network locally.
network performance, and if these are not while these networks are expanding,
achievable, the use cases will not function. such as with the current 5G rollout, even
4 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Figure 2: The private network slice gives wide-area coverage for dedicated services
Challenges to implementing
network slicing
Network slicing is an emerging service, to target will determine the types of
so there are some challenges to network use cases to support, which, in turn, Challenges:
slicing that CSPs will need to overcome. will determine the technical capability
– Tailored pricing
deployment journey for the CSP.
Slicing will enable tailored pricing. Slicing – New sales & deployment
enables customers to have flexibility, There are technical considerations, as processes
security, simplicity and network performance well. CSPs will need to establish cross-
tailored to specific and demanding use case domain coordination, enable performance – Industry vertical expertise
requirements, so pricing and business models guarantees and network isolation, – Enterprise market strategy
will need to be adapted to both articulate and conduct slicing management and end-
capitalize on the value of network slicing. to-end orchestration, and make sure they – Technical considerations
possess the necessary slicing resources – Regulatory considerations
This deep level of customization will also and requirements.
require new sales and service deployment – Privacy rules
processes. Offerings based on network There are also regulatory considerations. Net
slicing can’t easily be categorized in a few neutrality may prevent CSPs from providing
tiers or buckets. different tiers of service optimization in some
on their networks, there are rules and
circumstances. Since slicing isolates data
They will also require CSPs to gain vertical procedures such as take-down processes
traffic in its logical partition, there is traffic
customer domain understanding. With one that must be followed when illegal
discrimination on commercial grounds,
public network for all, CSPs could provide content is reported to the CSPs. These
which may conflict with net neutrality rules
services without having to go deeply into issues will also need to be addressed for
and could limit a CSP’s ability to monetize
their customers’ businesses. But with slicing, and they may need to be dynamic
and optimize the slicing opportunity.
slicing, these resources will be customized to each slice implementation.
for specific use cases, requiring specific As 5G and slicing become widespread,
Finally, the global economy increasingly
knowledge of the vertical to be successful. and service providers are sharing
depends on cross-border data transfers.
To gain this vertical expertise and network resources, the complexity of
International frameworks such as APEC
successfully go to market, CSPs will need the landscape increases, which may in
Cross-Border Privacy Rules have helped
to forge strong partnerships and take part in turn challenge regulations that govern
create some international regulatory
developing ecosystems to support slicing. specific customers’ verticals, especially for
standardization, they may be challenged
mission-critical use cases.
This reinforces the need to have an by local rules, such as those around data
enterprise market strategy in place, Also, while CSPs are generally not liable localization and data sovereignty.
because the choice of industry segments for illegal content that third parties have
6 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
CSPs will play a different role in relation to the end-customer depending on the domain:
B2C: In the business-to-consumer B2B/B2G: In the business-to- B2B2(B2)X: Here, the slice buyer is
domain, the CSP charges a premium business or government (B2B/B2G), using the slice to realize a use case for
directly to the consumer for higher the “slice buyer” is the end customer, a customer. The chain could be long
quality or dedicated access to typically a government entity or with the second customer selling slice-
content that is delivered by slicing. business that uses the slice to realize enabled services to yet another entity.
a use case for internal operations. Example:
Examples:
– A customer buys access to low Example: – A cloud service provider buys a
latency mobile gaming on their – A manufacturer buys a service slice to provide dedicated, high-
smartphone or gaming device. that is based on a network slice throughput wireless connectivity
to realize a robotics use case on a for a gaming platform company
– The CSP offers fixed wireless
production line. who then uses the combined
access (FWA) based on a
package to power a premium,
dedicated network slice.
high-performance game
subscription for consumers.
7 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Figure 4: The industries with the highest revenue potential for network slicing for CSPs.
Retail Agriculture
3% 2%
Financial services
Media and 6%
21%
Healthcare
90%
of industry value in top
entertainment 6 industries
11%
~200 BUSD
12%
23%-46%
Manufacturing 17% Government
private 5G network or as a combination of Optical fiber 53% 38% 56% 47% 63% 65%
both. Below are some findings from a recent
Private LTE (4G) network 45% 31% 25% 27% 33% 61%
study of 200 enterprises from Analysys
Mason in collaboration with Ericsson. Private 5G network 76% 92% 75% 80% 75% 83%
connectivity for video streaming and Narrowband-IoT (NB-IoT) 37% 46% 25% 40% 42% 30%
assessment of patient conditions in an Satellite 45% 46% 25% 40% 46% 52%
Finally, slicing can drive revenue by Figure 7:Drivers of slicing revenues for CSPs
enabling premium pricing and new
business models. Demanding use cases
require tailored services, after all, which can
command a larger fee. A network slice to a
logistics company might provide additional
bandwidth and network isolation to enable
high-quality, secure monitoring for valuable
goods that require a strict cold chain. That
service will command a higher price than
ordinary wireless connectivity from the LTE New customers New services Premium pricing and
or 5G network. Increasing adoption of Possibility to capture new business models
5G among enterprises – larger part of the Demanding use cases
the “5G hype” value chain require tailored
services and pricing
9 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Figure 8:
Revenue The distribution
enabled of the
by network slicing 200 BUSD
– business CSP
value slicing revenue
distribution potentialshare
& CSP addressable
Devices & retrofitting Network mgmt. & operations Apps & value add services
Network deploy & connect. provisioning Platform provisioning
Value enabled
102 94 72 105 142 ~510
by slicing
Addressable
17% 89% 74% 29% 12% ~40%
share CSP
CSP addressable
17 83 53 31 17 ~200
value
When it comes to where CSPs can capture 3. Network management and operations: and management parts of the value chain,
part of the value chain, that depends on Ongoing network slice configuration, where they are likely able to capture a
the footprint, vertical domain expertise user and device management, security large share of the revenues. In total, this
and scope of services that the CSP management and support potential for the network developer role
possesses. In network slicing, the basic would be smaller at USD 140 billion.
value chain is as follows: 4. Platform provisioning: Provisioning Acting as a service creator adds an
of platforms such as IoT, streaming, additional 40%, but they must provide
1. Devices and retrofitting: Examples: gaming, AR/VR and remote work. additional services such as reselling
Retrofitting trains and cars, positioning devices, provisioning of platforms such as
of robots, drones, VR/AR glasses, 5. Application and value-added services:
IoT, and packaging and providing on-top
smart meters Enterprise and consumer infotainment
services. Competition for these additional
and entertainment applications; data
services will be high, and CSPs will face
2. Network deployment and connectivity monetization
a wide array of ICT players, including
provisioning: Network slice deployment
The core services for CSPs would typically hyper scalers, application developers and
and configuration, testing, installation
be in the network connectivity, deployment software developers.
of additional hardware
10 Ericsson | Network slicing: A go-to-market guide to capture the high revenue potential
Strategies to succeed
Working within the ecosystem that relevance to 5G network slicing. Your Determine end-customer demand for
encompasses the targeted use cases ability to win depends on those existing the use case from early slicing trials, test
is critical for CSP success with network customer relationships and reputation, and pilots, actual tenders on slicing, and
slicing. The slicing market is still in the the complexity of the deployment and CSP surveys or statements. Are there
early stages of maturity, so CSPs should integration, as well as synergies with ecosystem partners for whom network
begin by working closely with current existing capabilities and ecosystem slices would make their own products
enterprise customers and partners to partnerships. With the knowledge you and services more appealing to their
better understand their business and gain about the kinds of use cases they are customers? Are there ICTs who could
their needs. Why existing customers interested in pursuing, identify those that help with go-to-market plans and have
and partners? Because it’s far easier to could benefit from a network slice and customers who would derive value from a
make that initial sale of a network slice determine the requirements. network slice?
to customers in an industry with which
you already have some familiarity and Each industry use case will have a unique Assess the regulatory environment. Are
with whom you have already built at least ecosystem that contains a variety of there regulatory barriers or enablers
some degree of trust. different players, each of which plays a for the use case or within its industry
role within the value chain. For example, segment, such as data privacy, security
When selecting industry sub-segments to in broadcasting there are equipment and liability? Regulations don’t have to
target, use the segment’s attractiveness providers, content creators, content be a barrier. There could be policies and
and your ability to win as criteria for distributors, broadcasters and network government programs in place that could
consideration. Attractiveness includes the services providers. CSPs must determine help increase adoption of the use case.
strategic fit or alignment with enterprise the role they can play within the ecosystem
strategy, its overall market potential and identify partners for whom network
from revenue or demand, and the market slicing will add value to their own offerings.
Figure 9: The overall strategy and deployment journey for network slicing
1 2 3 2
Identify and prioritize near-term
Select target Identify and close opportunites (segments and use caeses)
industry and capability gaps Deploy, replicate
ecosystem role for early slicing Customer Local and scale
to pursue developments Use case Business
maturity market
maturity potential
& interest condition
capabilities
consists of three main blocks:
Wave 3 – Focus on channel- and partner management, sales- and marketing and a
Advanced slicing marketplace
business models
– CSPs to deploy hundreds of dynamic slices with back-end system functionalities
to enable advanced slicing use-cases
Conclusion
To capture the USD 200 billion market potential for CSP it will be key to establish an
enterprise go-to-market strategy and to build out commercial and technical capabilities.
Identifying scalable, replicable use cases and develop relationships with strong
ecosystem partners who can help bring the solutions to market will be the keys
to success.
Network slicing will provide substantial opportunities for CSP growth over the next
decade, and to take advantage of this opportunity as the market and technology
matures, the journey needs to start now.
Ericsson enables communications service providers
to capture the full value of connectivity. The company’s
portfolio spans Networks, Digital Services, Managed
Services, and Emerging Business and is designed to
help our customers go digital, increase efficiency and
find new revenue streams. Ericsson’s investments in
innovation have delivered the benefits of telephony
and mobile broadband to billions of people around
the world. The Ericsson stock is listed on Nasdaq
Stockholm and on Nasdaq New York.
www.ericsson.com
Ericsson The content of this document is subject to 1/287 01-FGB 101 0909 Uen
SE-164 80 Stockholm, Sweden revision without notice due to continued © Ericsson 2021
Telephone +46 10 719 0000 progress in methodology, design and
www.ericsson.com manufacturing. Ericsson shall have no
liability for any error or damage of any kind
resulting from the use of this document